This is my first presentation which connect Social Media & Politics. Indian politicians are stilll reluctant to use social media. This is an attempt to showcase the power of social media vis a vis pros n cons.
Social Media & PoliticsNaitik Vyas | firstname.lastname@example.org | 9892977200
Index – Type of Media What is happening to the world ? Time is for ? Define Social Media ? How do you converse online ? Why are we talking about ? Social Media & Politics- Pros & Cons Example of effective use – Modi Hangout & Obama Election campaign Find out – Analytics Future of Social Media for Politics
Type Of Media Print Media Newspaper, Magazines, Newsletters, Brochure, Banner etc Electronic Media Television ,Radio ,Film etc Internet Media Blog, Twitter, Website,Youtube,Facebook etc…
What is Social Media? Social Media is People having conversation Online. Social Media is one that integrates Technology, Social Interaction & the construction of words, pictures, videos etc It is nothing but a Conversation Supported by Online tools
How do you converse online ? Blog – Online Diary Chat -whats app, BBM etc Micro Blogs Social networks Social Bookmarks Photo & Video sharing sites Wikis Etc
WHY ARE WE TALKING ABOUT ???Daily more than 65K videos – YoutubeMore than 40 Lac Articles – WikipediaMore than 20 Cr – Blogs – 73 % active online users read blog1.5 million residents – Second lifeIncrease in subscribe of RSS feedAverage person is exposed to 3000 Ads / DayAvg Online Friends – 53 /personMany More …….
HOW Social Media affects Politics ?? The PROS: Providing direct access to voters with targeted message. Forcing transparency and authenticity among leaders More ways for the people to get involved, share their views and engage in dialogue. Voter has unprecedented access to politicians and governments Once just voters, people are now active participants in the democratic process Evens the playing field for candidates (deep pockets are less of a factor now than “friends” and “followers”) Before social media: Daily TV address & Now: Daily VIDEO address
HOW Social Media affects Politics ?? The CONS: More participants through social media = more noise and more polarization Partisanship is increasing and “turning off” much of the electorate User-generated media is being used to sensationalize and exaggerate the other side’s faults (often with misleading and inaccurate facts) Reduction in face to face interaction at ground level with Karyakarta’s Rising number of hyper-networked political minorities that work to block action rather than find solutions Political gridlock at an all-time high
Ex: Narendra Modiji- Hangout Details Over 40,00,000 viewers of the Hangout including online and on prime time TV. The first time a Hangout was beamed on Indian television channels. About 1,66,000 clicks generated on Shri Modi’s website http://www.narendramodi.in during on the day of the Hangout. Over 70,000 tweets poured in from all over while the Hangout was in progress. #ModiHangout remained the top trending topic on Twitter and all cities Delhi, Mumbai, Ahmedabad, Chennai, Bangalore and Hyderabad. Witnessed by people from 116 countries all across the world! First ever Hangout by a public leader with an international audience. President Obama and PM Gilliard Hangouts were held for residents of their respective countries. Over 20,000 questions in total received through various mediums including Facebook,Twitter,You Tube, Shri Modi’ website and special kiosks set up by Google. Biggest ever Google+ Hangout in India! Close to half a million visits on Shri Modi’s You Tube channel on the day of the Hangout with 3/4th of the visits occurring during the Hangout itself. Over 6,000 comments on Google+ and You Tube during the time of the Hangout. Over 5,000 likes on Google+ and You Tube during the Hangout. During the Hangout campaign a 100% growth in subscribers of Shri Modi’s You Tube channel.
Example : 2011 Arab Spring People in several Arab countries Used FB and Twitter to organize massive protests Egyptian government then blocked these sites so a group of engineers from Google, Twitter and SayNow created @Speak2Tweet, a speak-to-tweet service for protesters in Egypt Social media has the power to topple governments!!
How Obama Used Social Media Created “Obama for America” – a small team of dedicated staff that used social media to organize and rally supporters Promoted universally-appealing concepts that weren’t political but instead personal and community-oriented Adopted a transparent approach to communication and made information readily accessible – shared a lot and often Used social media sites to organize volunteers and get people to encourage their friends to volunteer Gave people tools to create their own messages/activities in support of the campaign
Obama’s YouTube Video Still the most popular political video of all time (more than 25 million views since February 2008)
By the Numbers Obama Myspace friends outnumbered McCain’s by 5 to 1 Obama Facebook Fans outnumbered McCain’s by 4 to 1 Obama videos on YouTube outnumbered McCain’s by 5 to 1 Obama channel video views on YouTube outnumbered McCain channel views by 9 to 1
Find Out ??? How many candidates who used Facebook or youtube or any social medium for their campaigns have lost in BMC 2012 election? How effective is to do the campaigning in social media than in any other Media ? How many politicians have their Facebook page? If Yes then how many subscribers are there? Active ?? How many politicians have twitter account ? If yes then how many are active ? Like press release , how many politician does blog release?
Future Of Politics & Social Media??? Enterprise Social Networking