What We've Learned So Far About Social Media - 2011
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What We've Learned So Far About Social Media - 2011

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Larry Anderson and I developed this workshop for an intro and action steps for the use of business social media. See www.triggerstrategies.ca for more.

Larry Anderson and I developed this workshop for an intro and action steps for the use of business social media. See www.triggerstrategies.ca for more.

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What We've Learned So Far About Social Media - 2011 What We've Learned So Far About Social Media - 2011 Presentation Transcript

  • What we’ve learned so far about social media for business
  • Agenda
    • Our 5 rules of social media for business
    • Content is King
    • Facebook
    • Linkedin
    • Twitter
    • YouTube
    • Resources
    • Our 5 Rules of Social Media for business
    • Social media is a collection of communication tools. It’s what you do with those tools that matters
    • Social media is about people – not technology or your products and services
    • Develop a give first mentality – don’t sell – connect
    • If you’re going to do it, do it on a consistent basis
    • Create, find and share content that people will want to consume and spread
  • Content is KING!
  •  
  •  
  •  
  • Audience Webinars Podcasts Videos Articles Blogs White Papers eBooks Photos
  •  
  • Facebook
    • What is it…
    • Primarily for connecting with family and friends
    • You can share photos, videos, links and have online conversations
    • The worlds biggest social network
    • Over 750 million users and counting (16 million in Canada)
  •  
  • Facebook
    • 5 Action steps for your business…
    • Create a separate page for your business
    • Identify the FB friends you have that have a business connection
    • Direct message these individuals and invite them to join
    • Share content your friends will find interesting
    • Join in conversations
  •  
  • Linkedin
    • What is it…
    • Primarily for connecting and sharing with business colleagues
    • The worlds biggest business-to-business social network
    • Over 120 million users (3 million in Canada)
  •  
  • Linkedin
    • 5 Action steps for your business
    • Create your profile – what do you want to be known for?
    • Build your network – who do you know – who do you want to know?
    • Join or create groups – listen first and ask great questions
    • Connect directly with at least 2 people a day and start a conversation
    • Share content daily
  •  
  • Twitter
    • What is it…
    • Primarily for connecting with people/topics you find interesting
    • Must use 140 characters or less to communicate
    • Over 200 million users
  •  
  • Twitter
    • 5 Action steps for your business
    • Create a profile that describes the real you
    • Follow people that you want to connect with or learn from
    • Start conversations
    • Share what you’ve learned, ideas you have and great content
    • Tweet at least 5 times a day
  •  
  • YouTube
    • What is it…
    • Primarily for uploading and sharing videos
    • The worlds largest video sharing site – 3 billion videos viewed per day
    • 490 million unique visitors per day
  •  
  • YouTube
    • 5 Action steps for your business
    • Create videos that people will want to watch
    • Start your own YouTube channel
    • Embed your videos in your website – don’t send people to YouTube
    • Spread the word about your videos via other social tools
    • Create a calendar so you produce new content regularly
  • What would happen if I Googled YOU?
  • Resources
    • Books
    • Unmarketing
    • Content Rules
    • Websites
    • Triggerstrategies.ca
    • Hubspot.com
    • Mashable.com
    • Marketingprofs.com
    • Help from the horses mouth
    • Business.twitter.com
    • Help.linkedin.com/app/home
    • Youtube.com/t/about_youtube
    • Facebook.com/help/?ref=drop
  • Thank You triggerstrategies.ca