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Pre-Internet Folklore Memetics
 

Pre-Internet Folklore Memetics

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    Pre-Internet Folklore Memetics Pre-Internet Folklore Memetics Presentation Transcript

    • Pre-Internet Folklore Memetics A Talk About Memes In Which You Will Not Be Rick Roll'd, Probably. by Naomi Most     naomi@nthmost.com 5MoF      12/17/2009
    • Evolutionary Behavior Defined
      • "the inductive control of development by ecology and/or the construction of ecology by development, which results in differential success at repetition , and includes somatic, reproductive, and replicative processes, thereby resulting in changes in frequency in hereditary elements in the population."
      • In other words:
      • Environments Host Stuff
      • Stuff Makes Environment Different
      • Stuff Changes to Survive in New Environment, or Doesn't.
    •  
    • Every Possible Objection to Memetics Addressed  in One Slide Do memes exist?  YES Do memes exist beyond just some silly metaphor?  YES Can we measure the impact and development of memes: YES...          (realizing that genes are digital and memes are analog) Can Memetics be used to make predictions:  ALMOST Bonus: do these things exist?   CURRENCY   TOMB RAIDER   NEWS   VENDETTA    IMPRESSIONISM    CALENDAR   CHESS   GREENSLEEVES   HACKERSPACE    KILROY    ALL YOUR BASE
    • ...results: Meme Characteristics   PRE-INTERNET      INTERNET
        • Cost to Replicate
        • Skill to Reproduce
        • Competition
        • Cost to Adopt
        • Persistence
          • Medium to High
          • Generally High
          • Low
          • High
          • High
        • Low
        • Generally Low to Nil
        • High
        • Low
        • Low
      LOW COMPETITION VERY BORING HIGH COMPETITION HILARIOUS
    • ...as well as many other WILD AND CRAZY PLACES, wooooo Kilroy Was Here
    •  
    • Che Goes Viral Impaired Access to Truth + Cartoonable Revolutionary + Era of Marxism-as-Cool + New Cheap Methods of Reproduction + Artist Ego / Obsession
    • Semantic Qualities remaining to CHE meme after cartoonification: YOUNG HOPEFUL AGAINST THE NORM VAGUELY REBELLIOUS ANDY WARHOL
    • meme persistence wins over truth and reason.
    • “ We have a plan to deal with the misuse. We can’t attack everyone with lances like Don Quixote, but we can try to maintain the ethics of Guevara’s legacy.”  --Aleida March, Che's widow, 2005
    •  
    • very unlikely to go viral.
    •  
    • Why Do We Care?
      • Well, the military is staking a fair deal of research on it:
      • MEMETICS—A GROWTH INDUSTRY IN US MILITARY OPERATION , Major Michael B Prosser, US Marine Corps, 2008.
      • ...and corporations already stake their profits on it:
    • NOTACON: MemeHacking April 15th - 18th, 2010 notacon.org  /  memehacking.com Naomi Most @nthmost Call for Proposals! Submit by Feb 15th, 2009