Web 2.0 for the rest of us

Slide 1: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org People who change the world need the tools to do it.

Slide 2: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Takeaways • What is social media (web 2.0?) • Where do I learn more? • Where do I begin? http://flickr.com/photos/winkelmander/295639973/

Slide 3: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org WHY Internet Tools? • 73% of Americans are online • 42% have broadband access • 88% of 18 to 29 year olds are online

Slide 4: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture.

Slide 5: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org

Slide 7: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org YOU!

Slide 8: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org THEM! http://flickr.com/photos/patisfaction/33984854/

Slide 9: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org WHICH Internet Tools?

Slide 11: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Four questions to ask your self about your web strategy:

Slide 12: Holly Ross, Director of Programs holly@nten.org Does it help you: Your Nonprofit Technology Community www.nten.org LISTEN http://flickr.com/photos/minor9th/120180407/

Slide 13: Holly Ross, Director of Programs holly@nten.org Does it start: Your Nonprofit Technology Community www.nten.org CONVERSATIONS http://flickr.com/photos/letthemtalk/202041390/

Slide 14: Holly Ross, Director of Programs holly@nten.org Does it let users: Your Nonprofit Technology Community www.nten.org SHARE http://flickr.com/photos/minor9th/120180407/

Slide 15: Holly Ross, Director of Programs holly@nten.org Do your strategies: Your Nonprofit Technology Community www.nten.org INTEGRATE http://flickr.com/photos/conchur/423239518/

Slide 16: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Where to begin? http://flickr.com/photos/engelsgjerd/825755472/

Slide 17: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Jump in as an Individual 21 Days to Make a Habit http://flickr.com/photos/rachel-b/785104044/

Slide 18: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Let’s Explore

Slide 19: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Tags/Social Bookmarking • Identify pictures, sites, files with words that make sense to you. • Share those resources with others • Keywords to describe Digital Objects

Slide 20: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Tags/Social Bookmarking QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture. http://ma.gnolia.com/ QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture. QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture. http://www.furl.net/

Slide 21: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Tags/Social Bookmarking • Ideas – Build a knowledge center for your stakeholders – Publish community photos from an event or experience – Have a photo contest – Create a tag for your staff to use to share sites

Slide 22: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Tags - Considerations › It’s a habit shift – incorporate it into your workflow/day › Share your tags - have a tag buddy › Try searching tags before you use Google › Think about whether or not you could share tags with your community

Slide 23: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org RSS • Publish Your Information • Aggregate a Network of Information

Slide 24: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org RSS QuickTimeﾪ and a QuickTimeﾪ and a TIFF (LZW) decompressor TIFF (LZW) decompressor are needed to see this picture. are needed to see this picture.

Slide 25: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org RSS QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture.

Slide 26: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org RSS QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture.

Slide 27: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org RSS - Considerations › It’s a habit shift – incorporate it into your workflow/day › Start slow – master the reader first › RSS users are still a smaller audience, and are usually more tech savvy › Look for ways to promote and engage your community by publishing with RSS

Slide 28: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Blogs I can’t remember Knowledge anything anymore! Management My Communityare volunteers Engagement bored! Publicity/Marketing Not enough people know about my program! I’m LONELY! Community http://flickr.com/photos/zizzy/41776 9736/

Slide 29: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Blogs Source: Beth Kanter, bethkanter.typepad.com QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture. http://flickr.com/photos/zizzy/41776 9736/

Slide 30: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Blogs - Community Stories QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture. QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture.

Slide 31: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Blogs • Ideas – Volunteer stories – Field Staff stories – Communities of Interest – Event Participants – Knowledge Management

Slide 32: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Blogs - Considerations › What is the purpose of your blog? › Who is the audience for your blog? › What is your blog’s voice? › Who will blog? › What is your launch strategy? › How will you promote your blog?

Slide 33: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Social Networking Sites QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture. QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture. QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture.

Slide 34: Holly Ross, Director of Programs holly@nten.org Social Networking Sites Your Nonprofit Technology Community www.nten.org Social Networking Sites Build Awareness of Your Organization by Leveraging QuickTimeﾪ and a Your Supporters TIFF (LZW) decompressor are needed to see this picture.

Slide 35: Holly Ross, Director of Programs holly@nten.org Social Networking Sites Your Nonprofit Technology Community www.nten.org Social Networking Sites QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture. Turn Supporters into Actors

Slide 36: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community Social Networking Sites www.nten.org Social Networking Sites Drive them Back to Your QuickTimeﾪ and a Site! Integrate! TIFF (LZW) decompressor are needed to see this picture.

Slide 37: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org Let’s Review Tags RSS Blogs Social Networking Extra Credit: Second Life Viral Video Wikis Widget Fundraising http://flickr.com/photos/ultimateslug/416170998/

Slide 38: Holly Ross, Director of Programs holly@nten.org Your Nonprofit Technology Community www.nten.org What Would You Do? Tags RSS Blogs Social Networking Extra Credit: Second Life Viral Video Wikis Widget Fundraising http://flickr.com/photos/ultimateslug/416170998/

Slide 39: Holly Ross, Director of Programs holly@nten.org Thanks: bethkanter.wikispaces.com Your Nonprofit Technology Community www.nten.org QuickTimeﾪ and a QuickTimeﾪ and a TIFF (LZW) decompressor are needed to see this picture. TIFF (LZW) decompressor are needed to see this picture.

Slide 40: Holly Ross, Director of Programs holly@nten.org Contact Me Your Nonprofit Technology Community www.nten.org • Website: nten.org • Email: holly@nten.org • Skype: ntenhross • On Facebook • On LinkedIn

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