How many people here have heard of Web 2.0? How many here are very excited about web 2.0? How many here never want to hear those words uttered again? Why? The idea of forecasting what’s going to happen next in technology is not easy. But I think I can give you a general sense of where we’re headed and some of the tools you can implement to make sure you end up there too…Oh, and why any of this actually matters. And I want you to know that fundamentally, everything I’m going to talk about here today is about Power. Here’s why – because Information is power. People with information are powerful. And powerful people can make change. And change is transformative. At the heart of every nonprofit’s work is giving information to individuals – information that will empower them to take action that will change their lives, the lives of their neighbors, and to transform their communities. You know that better than anyone. When you give a woman the information she needs to understand her rights as a tenant, to avoid eviction, and to stay off the streets, you’ve made her more powerful. When you help a person learn the small things they can do around their house to reduce greenhouse gas emissions, you’ve made them more powerful When you give anyone information, you give them power, and power is transformative. Now – everyone wants power. Not in a Machiavellian way. But no one wants to be helpless. So everyone wants information. So to understand where technology is headed, we have to look at how we’re getting and interacting with information. So with that…..
People who change the world need the tools to do it.
It’s a habit shift – incorporate it into your workflow/day
Start slow – master the reader first
RSS users are still a smaller audience, and are usually more tech savvy
Look for ways to promote and engage your community by publishing with RSS
Blogs I can’t remember anything anymore! My volunteers are bored! Not enough people know about my program! I’m LONELY! http://flickr.com/photos/zizzy/417769736/ Knowledge Management Community Engagement Publicity/Marketing Community