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Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
Wearemedia Buzz Webinar
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Wearemedia Buzz Webinar

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  1. Generating Buzz: Tools and Techniques Holly Ross Social Media and Nonprofits: Two-Day Intensive Workshop
  2. WHAT IS BUZZ? <ul><li>Word of Mouth </li></ul><ul><li>Tell a Friend </li></ul><ul><li>Viral Marketing </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: abardwell
  3. TRUST AND BUZZ <ul><li>Source is reliable </li></ul><ul><li>Source is authoritative </li></ul><ul><li>Message is authentic </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: paranoid monk
  4. SOCIAL PROOF AND BUZZ <ul><li>Blog posts with lots of comments get more comments. </li></ul><ul><li>Digg submissions with a high Digg count (combined with a catchy headline and summary) get Dugg before the content is viewed (even if the content is never viewed). </li></ul><ul><ul><li>http://www.copyblogger.com/social-media-change/ </li></ul></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Mr. Jaded
  5. THE COST OF BUZZ <ul><li>Tools are cheap </li></ul><ul><li>Time is money </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: M.ADA
  6. MISS MANNERS AND BUZZ <ul><li>It’s a cocktail party </li></ul><ul><ul><li>Make others feel important </li></ul></ul><ul><ul><li>Be smart, witty and funny! </li></ul></ul><ul><ul><li>Be relevant </li></ul></ul><ul><ul><li>Put your best foot forward </li></ul></ul><ul><li>Being awesome is the best way to SEEM awesome </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Pete Lambert
  7. CASE STUDY IN BUZZ <ul><li>http://tweetsgiving.org/ </li></ul><ul><li>$10,000 </li></ul><ul><li>48 hours </li></ul><ul><li>364 donations </li></ul><ul><li>3,000 gratitude tweets </li></ul><ul><li>40% from twitter + 30% direct visits + 9% search + 6% Facebook and StumbleUpon = 85% of all visits </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  8. THE TOOLS OF BUZZ <ul><li>Twitter </li></ul><ul><li>http://twitter.com </li></ul><ul><li>Digg </li></ul><ul><li>http://digg.com/ </li></ul><ul><li>StumbleUpon </li></ul><ul><li>http://stumbleupon.com </li></ul><ul><li>FriendFeed </li></ul><ul><li>http://friendfeed.com </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: lambchops
  9. Buzz Tools: THE BASICS <ul><li>Why are you using it? </li></ul><ul><li>Who will use it? </li></ul><ul><li>How will you know you are succeeding? </li></ul><ul><li>SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: kastner
  10. STUMBLEUPON www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  11. CASE STUDY IN STUMBLEUPON <ul><li>894 visitors in 3 days </li></ul><ul><li>1264 in 10 days </li></ul><ul><li>2,0000 views of home page in 3 days </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  12. CASE STUDY in DIGG <ul><li>1,500 page views month 1 </li></ul><ul><li>44,000 page views month 2 </li></ul><ul><li>29,000 page views in one day </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  13. WHAT’S THE THEME <ul><li>FRIENDS! </li></ul><ul><li>TIME! </li></ul><ul><li>RECIPROCITY! </li></ul><ul><li>RELEVANCE! </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: the garlands

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