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Wearemedia Buzz Webinar

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    Wearemedia Buzz Webinar Wearemedia Buzz Webinar Presentation Transcript

    • Generating Buzz: Tools and Techniques Holly Ross Social Media and Nonprofits: Two-Day Intensive Workshop
    • WHAT IS BUZZ?
      • Word of Mouth
      • Tell a Friend
      • Viral Marketing
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: abardwell
    • TRUST AND BUZZ
      • Source is reliable
      • Source is authoritative
      • Message is authentic
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: paranoid monk
    • SOCIAL PROOF AND BUZZ
      • Blog posts with lots of comments get more comments.
      • Digg submissions with a high Digg count (combined with a catchy headline and summary) get Dugg before the content is viewed (even if the content is never viewed).
        • http://www.copyblogger.com/social-media-change/
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Mr. Jaded
    • THE COST OF BUZZ
      • Tools are cheap
      • Time is money
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: M.ADA
    • MISS MANNERS AND BUZZ
      • It’s a cocktail party
        • Make others feel important
        • Be smart, witty and funny!
        • Be relevant
        • Put your best foot forward
      • Being awesome is the best way to SEEM awesome
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Pete Lambert
    • CASE STUDY IN BUZZ
      • http://tweetsgiving.org/
      • $10,000
      • 48 hours
      • 364 donations
      • 3,000 gratitude tweets
      • 40% from twitter + 30% direct visits + 9% search + 6% Facebook and StumbleUpon = 85% of all visits
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
    • THE TOOLS OF BUZZ
      • Twitter
      • http://twitter.com
      • Digg
      • http://digg.com/
      • StumbleUpon
      • http://stumbleupon.com
      • FriendFeed
      • http://friendfeed.com
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: lambchops
    • Buzz Tools: THE BASICS
      • Why are you using it?
      • Who will use it?
      • How will you know you are succeeding?
      • SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: kastner
    • STUMBLEUPON www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
    • CASE STUDY IN STUMBLEUPON
      • 894 visitors in 3 days
      • 1264 in 10 days
      • 2,0000 views of home page in 3 days
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
    • CASE STUDY in DIGG
      • 1,500 page views month 1
      • 44,000 page views month 2
      • 29,000 page views in one day
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
    • WHAT’S THE THEME
      • FRIENDS!
      • TIME!
      • RECIPROCITY!
      • RELEVANCE!
      www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: the garlands