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Wearemedia Buzz Webinar

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Transcript

  • 1. Generating Buzz: Tools and Techniques Holly Ross Social Media and Nonprofits: Two-Day Intensive Workshop
  • 2. WHAT IS BUZZ?
    • Word of Mouth
    • Tell a Friend
    • Viral Marketing
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: abardwell
  • 3. TRUST AND BUZZ
    • Source is reliable
    • Source is authoritative
    • Message is authentic
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: paranoid monk
  • 4. SOCIAL PROOF AND BUZZ
    • Blog posts with lots of comments get more comments.
    • Digg submissions with a high Digg count (combined with a catchy headline and summary) get Dugg before the content is viewed (even if the content is never viewed).
      • http://www.copyblogger.com/social-media-change/
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Mr. Jaded
  • 5. THE COST OF BUZZ
    • Tools are cheap
    • Time is money
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: M.ADA
  • 6. MISS MANNERS AND BUZZ
    • It’s a cocktail party
      • Make others feel important
      • Be smart, witty and funny!
      • Be relevant
      • Put your best foot forward
    • Being awesome is the best way to SEEM awesome
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Pete Lambert
  • 7. CASE STUDY IN BUZZ
    • http://tweetsgiving.org/
    • $10,000
    • 48 hours
    • 364 donations
    • 3,000 gratitude tweets
    • 40% from twitter + 30% direct visits + 9% search + 6% Facebook and StumbleUpon = 85% of all visits
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  • 8. THE TOOLS OF BUZZ
    • Twitter
    • http://twitter.com
    • Digg
    • http://digg.com/
    • StumbleUpon
    • http://stumbleupon.com
    • FriendFeed
    • http://friendfeed.com
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: lambchops
  • 9. Buzz Tools: THE BASICS
    • Why are you using it?
    • Who will use it?
    • How will you know you are succeeding?
    • SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: kastner
  • 10. STUMBLEUPON www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  • 11. CASE STUDY IN STUMBLEUPON
    • 894 visitors in 3 days
    • 1264 in 10 days
    • 2,0000 views of home page in 3 days
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  • 12. CASE STUDY in DIGG
    • 1,500 page views month 1
    • 44,000 page views month 2
    • 29,000 page views in one day
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  • 13. WHAT’S THE THEME
    • FRIENDS!
    • TIME!
    • RECIPROCITY!
    • RELEVANCE!
    www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: the garlands

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