Generating Buzz: Tools and Techniques Holly Ross Social Media and Nonprofits: Two-Day Intensive Workshop
WHAT  IS  BUZZ? <ul><li>Word of Mouth </li></ul><ul><li>Tell a Friend </li></ul><ul><li>Viral Marketing </li></ul>www.wear...
TRUST  AND  BUZZ <ul><li>Source is reliable </li></ul><ul><li>Source is authoritative </li></ul><ul><li>Message is authent...
SOCIAL PROOF  AND  BUZZ <ul><li>Blog posts with lots of comments get more comments. </li></ul><ul><li>Digg submissions wit...
THE COST  OF  BUZZ <ul><li>Tools are cheap </li></ul><ul><li>Time is money </li></ul>www.wearemedia.org | Building the Buz...
MISS MANNERS  AND  BUZZ <ul><li>It’s a cocktail party </li></ul><ul><ul><li>Make others feel important </li></ul></ul><ul>...
CASE STUDY  IN  BUZZ <ul><li>http://tweetsgiving.org/ </li></ul><ul><li>$10,000 </li></ul><ul><li>48 hours </li></ul><ul><...
THE TOOLS  OF  BUZZ <ul><li>Twitter </li></ul><ul><li>http://twitter.com </li></ul><ul><li>Digg </li></ul><ul><li>http://d...
Buzz Tools:  THE  BASICS <ul><li>Why are you using it? </li></ul><ul><li>Who will use it? </li></ul><ul><li>How will you k...
STUMBLEUPON www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
CASE STUDY  IN  STUMBLEUPON <ul><li>894 visitors in 3 days </li></ul><ul><li>1264 in 10 days </li></ul><ul><li>2,0000 view...
CASE STUDY in DIGG <ul><li>1,500 page views month 1 </li></ul><ul><li>44,000 page views month 2 </li></ul><ul><li>29,000 p...
WHAT’S  THE  THEME <ul><li>FRIENDS! </li></ul><ul><li>TIME! </li></ul><ul><li>RECIPROCITY! </li></ul><ul><li>RELEVANCE! </...
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Wearemedia Buzz Webinar

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Wearemedia Buzz Webinar

  1. 1. Generating Buzz: Tools and Techniques Holly Ross Social Media and Nonprofits: Two-Day Intensive Workshop
  2. 2. WHAT IS BUZZ? <ul><li>Word of Mouth </li></ul><ul><li>Tell a Friend </li></ul><ul><li>Viral Marketing </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: abardwell
  3. 3. TRUST AND BUZZ <ul><li>Source is reliable </li></ul><ul><li>Source is authoritative </li></ul><ul><li>Message is authentic </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: paranoid monk
  4. 4. SOCIAL PROOF AND BUZZ <ul><li>Blog posts with lots of comments get more comments. </li></ul><ul><li>Digg submissions with a high Digg count (combined with a catchy headline and summary) get Dugg before the content is viewed (even if the content is never viewed). </li></ul><ul><ul><li>http://www.copyblogger.com/social-media-change/ </li></ul></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Mr. Jaded
  5. 5. THE COST OF BUZZ <ul><li>Tools are cheap </li></ul><ul><li>Time is money </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: M.ADA
  6. 6. MISS MANNERS AND BUZZ <ul><li>It’s a cocktail party </li></ul><ul><ul><li>Make others feel important </li></ul></ul><ul><ul><li>Be smart, witty and funny! </li></ul></ul><ul><ul><li>Be relevant </li></ul></ul><ul><ul><li>Put your best foot forward </li></ul></ul><ul><li>Being awesome is the best way to SEEM awesome </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Pete Lambert
  7. 7. CASE STUDY IN BUZZ <ul><li>http://tweetsgiving.org/ </li></ul><ul><li>$10,000 </li></ul><ul><li>48 hours </li></ul><ul><li>364 donations </li></ul><ul><li>3,000 gratitude tweets </li></ul><ul><li>40% from twitter + 30% direct visits + 9% search + 6% Facebook and StumbleUpon = 85% of all visits </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  8. 8. THE TOOLS OF BUZZ <ul><li>Twitter </li></ul><ul><li>http://twitter.com </li></ul><ul><li>Digg </li></ul><ul><li>http://digg.com/ </li></ul><ul><li>StumbleUpon </li></ul><ul><li>http://stumbleupon.com </li></ul><ul><li>FriendFeed </li></ul><ul><li>http://friendfeed.com </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: lambchops
  9. 9. Buzz Tools: THE BASICS <ul><li>Why are you using it? </li></ul><ul><li>Who will use it? </li></ul><ul><li>How will you know you are succeeding? </li></ul><ul><li>SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: kastner
  10. 10. STUMBLEUPON www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  11. 11. CASE STUDY IN STUMBLEUPON <ul><li>894 visitors in 3 days </li></ul><ul><li>1264 in 10 days </li></ul><ul><li>2,0000 views of home page in 3 days </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  12. 12. CASE STUDY in DIGG <ul><li>1,500 page views month 1 </li></ul><ul><li>44,000 page views month 2 </li></ul><ul><li>29,000 page views in one day </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
  13. 13. WHAT’S THE THEME <ul><li>FRIENDS! </li></ul><ul><li>TIME! </li></ul><ul><li>RECIPROCITY! </li></ul><ul><li>RELEVANCE! </li></ul>www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: the garlands
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