Social Media Done Right in Just 30 Minutes a Day<br />#SM4NP<br />
The Steps:<br />Architect your successbuild for strength & Flexibilitymove inkeep it maintained<br />
Step One:<br />Architect your success<br />
A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and meas...
Strategy Step by Step<br /><ul><li>Objectives
Audience
Integration
Tools and Tactics
Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
Objective<br /><ul><li>What do you want to accomplish with social media?
Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan</li>...
Organization Goal: Increase online ticket sales<br />Social Media Goal: Increase online community actions by 25% in one se...
Strategy Step by Step<br /><ul><li>Objectives
Audience
Integration
Tools and Tactics
Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
Who must you reach with your social media efforts to meet your objective? Why this target group?<br />Is this a target gro...
These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
Step Two:<br />BUILD for strength & Flexibility<br />
Strategy Step by Step<br /><ul><li>Objectives
Audience
Integration
Tools and Tactics
Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
One Way<br />emailsearch engine<br />ads<br />Homebase<br />Web Site<br />AudienceObjective<br />SocialListeningConversati...
California State Parks Foundation<br /><ul><li> May 2009
 100 Park Closures Imminent
 500 Facebook Fans
 Mostly Direct Mail Supports</li></ul>New Strategy:<br />Reach younger supporters to prepare for a ballot initiative to pr...
Integrated Components<br />Home Base	<br />One Way<br />Social<br />Web site redesign to emphasize:<br /><ul><li>Petition
Facebook
Donations</li></ul>“Urgent Grams” to:<br /><ul><li>High Dollar Donors
Other Members
Prospects
Facebook Welcome Page
Fan Videos on YouTube</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 Lice...
Integrated Looks & Message<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 Lic...
Step Three:<br />Move in<br />
Strategy Step by Step<br /><ul><li>Objectives
Audience
Integration
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Social Media in 30 Minutes a Day

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With everything else you have to do, how do you incorporate social media into your workflow? Have a strategy that allows you to focus! Presented at the Social Media for Nonprofits event in LA.

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  • Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  • Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  • Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.
  • http://www.flickr.com/photos/climens/3911106012/
  • Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections
  • Source: LEVERAGING SOCIAL MEDIA Understanding the Strategy and Putting it into PracticeFacilitated by Beth Kanter, Blogger and Co-Author, The Networked Nonprofit Hosted by Theatre Bay Area at the Contemporary Jewish Museum
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr Photo: http://www.flickr.com/photos/jp1958/4605284988/sizes/l/in/photostream/
  • http://www.flickr.com/photos/climens/3911106012/
  • $950,000 Raised$300,000 Online Tough to track specifically to social media46% of that came from supporters new to CSPFEmail list size grew in tandem with Facebook Fans, suggesting that they are highly related
  • Flickr Photo: http://www.flickr.com/photos/clockworkgrue/3527277010/
  • http://www.flickr.com/photos/climens/3911106012/
  • Be real
  • Be real
  • Be real
  • Be real
  • http://www.flickr.com/photos/climens/3911106012/
  • Social Media in 30 Minutes a Day

    1. 1. Social Media Done Right in Just 30 Minutes a Day<br />#SM4NP<br />
    2. 2. The Steps:<br />Architect your successbuild for strength & Flexibilitymove inkeep it maintained<br />
    3. 3. Step One:<br />Architect your success<br />
    4. 4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.<br />Start with Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    5. 5. Strategy Step by Step<br /><ul><li>Objectives
    6. 6. Audience
    7. 7. Integration
    8. 8. Tools and Tactics
    9. 9. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    10. 10. Objective<br /><ul><li>What do you want to accomplish with social media?
    11. 11. Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan</li></li></ul><li>Give Your Social Media Objective An IQ Test! <br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    12. 12. Organization Goal: Increase online ticket sales<br />Social Media Goal: Increase online community actions by 25% in one season.<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    13. 13. Strategy Step by Step<br /><ul><li>Objectives
    14. 14. Audience
    15. 15. Integration
    16. 16. Tools and Tactics
    17. 17. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    18. 18. Who must you reach with your social media efforts to meet your objective? Why this target group?<br />Is this a target group identified in your organization’s communications plan?<br />What do they know or believe about your organization or issue? What will resonate with them?<br />What key points do you want to make with your audience?<br />Audience<br />
    19. 19. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    20. 20. Step Two:<br />BUILD for strength & Flexibility<br />
    21. 21. Strategy Step by Step<br /><ul><li>Objectives
    22. 22. Audience
    23. 23. Integration
    24. 24. Tools and Tactics
    25. 25. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    26. 26. One Way<br />emailsearch engine<br />ads<br />Homebase<br />Web Site<br />AudienceObjective<br />SocialListeningConversation<br />Connecting<br />An Integrated Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    27. 27. California State Parks Foundation<br /><ul><li> May 2009
    28. 28. 100 Park Closures Imminent
    29. 29. 500 Facebook Fans
    30. 30. Mostly Direct Mail Supports</li></ul>New Strategy:<br />Reach younger supporters to prepare for a ballot initiative to protect California parks. <br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    31. 31. Integrated Components<br />Home Base <br />One Way<br />Social<br />Web site redesign to emphasize:<br /><ul><li>Petition
    32. 32. Facebook
    33. 33. Donations</li></ul>“Urgent Grams” to:<br /><ul><li>High Dollar Donors
    34. 34. Other Members
    35. 35. Prospects
    36. 36. Facebook Welcome Page
    37. 37. Fan Videos on YouTube</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    38. 38. Integrated Looks & Message<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    39. 39. Step Three:<br />Move in<br />
    40. 40. Strategy Step by Step<br /><ul><li>Objectives
    41. 41. Audience
    42. 42. Integration
    43. 43. Tools and Tactics
    44. 44. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    45. 45. listening<br />
    46. 46. Listening with rss<br />
    47. 47. Listening with rss<br />
    48. 48. Listening with alerts<br />
    49. 49. Listening with twitter<br />
    50. 50. Listening dashboard<br />
    51. 51. Listening dashboard<br />
    52. 52. joining<br />
    53. 53. Joining with comments<br />
    54. 54. Joining with comments<br />
    55. 55. Joining with signposts<br />
    56. 56. creating<br />
    57. 57. Creating profiles<br />
    58. 58. Creating real profiles<br />
    59. 59. Creating engaging profiles<br />
    60. 60. Creating valuable profiles<br />
    61. 61. Creating content<br />
    62. 62. Strategy Step by Step<br /><ul><li>Objectives
    63. 63. Audience
    64. 64. Integration
    65. 65. Tools and Tactics
    66. 66. Measurement</li></li></ul><li>
    67. 67.
    68. 68. More Resources<br /><ul><li>Allfacebook.com
    69. 69. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits
    70. 70. BethKanter.org
    71. 71. Case Foundation: Social Media 101
    72. 72. Idealware Social Media Decision Making Guide</li></li></ul><li>Resources<br />Templates:<br />Community Map Template: http://bit.ly/DIYcommunity<br />Content Map Template: http://bit.ly/DIYtemplate<br />Metrics Template: http://bit.ly/DIYmetrics<br />Books & Collections:<br />We Are Media: http://wearemedia.org<br />Social by Social: http://socialbysocial.com<br />#SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php<br />Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/<br />
    73. 73. Thank You!<br />Holly Ross<br />ED / NTEN<br />holly@nten.org<br />Twitter.com/ntenhross<br />Facebook.com/nten.org<br />

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