NCVS - We Are Media Stortelling

Social Storytelling

 Social Storytelling  Blogging  Video Agenda

 Don't do this  Choose Your Own Adventure  Write Your Own Chapter Social Storytelling

 Give People a Chance to Sound Smart  Give People a Chance to Emote  Give People s Sense of Community  = More connection to your organization Benefits

 Is Your Community Ready to Talk About Your Story?  Is Your Organizations Ready for Your Community to Talk About Your Story?  Do You Have a Plan and Resources?  Do You Have Appropriate Community Policies? Considerations

 Blog  Podcast  Photo Sharing  Video A Few Storytelling Tools

 Raise Your Hand if You: − Know What a Blog Is − Read Blogs − Have Commented on a Blog − Have a Blog Blogging

 Series of Posts  One or Multiple Authors  Comments  RSS  Tags/Topics  Blogroll Anatomy of a Blog

Big Vision Consulting Realize your big vision Be a powerful force for good • Strategic Consulting • Social Web Empowerment • Blogging • Podcasting • Career Coaching www.brittbravo.com

Content • What goal are you trying achieve? • Who are you writing for? • Who else is writing about the same topics? • What will the tone be? • Who will write it? • What images will you use?

Search for photos with a Creative Commons License

Tools • Blogger.com • WordPress.com • TypePad • WordPress.org • MovableType.org • MovableType.com

Choosing Your Blogging Tool • What features and functions do you need? • What is your budget? • What is your technical expertise? • How soon does it need to go up? • What is your “exit plan”?

Blog Management • Comments: Make it easy and moderate. • Editing: Keep red pen use to a minimum • Guidelines: Encourage creativity and consistency.

Generating Community & Traffic • Read and comment on other blogs • Have a blog roll • Link to other bloggers in your posts • Make commenting easy • Allow subscription by rss and email • Use images and multi-media in posts • Write titles people are searching for

Generating Community & Traffic • Make it easy to share posts with others • Ask questions • Be opinionated • Host a contest • Participate in carnivals and memes • Invite guest bloggers to participate • Integrate your blog into other social networks

Tracking Tools • Feedburner • Technorati • Feedblitz • Google Alerts • Google Analytics • Google Blog Search • Site Meter • Twitter Search • StatCounter • PostRank

Tracking Goals • What do you want to measure? • How often do you want to measure it?

Tips • The best person to blog, is the one who wants to blog. • Keep a list of “bloggable” topics. • Write titles people are searching for. • Lists and how-tos are always popular.

Tips • Make it easy to subscribe, comment, and share. • Remember that people skim on the web. • Include images with every post. • Don’t sound like you know everything.

 Long Form  Short Form (<5 min)  Serious  Funny  Professional  Casual Anatomy of a Video

 What's your goal? (Not all videos can go viral)  Who is your audience?  What voice will you use?  What content will you produce?  How will you sustain it? Content

 YouTube is one option: − blip.tv − vimeo.com − current.tv  Livestreaming − ustream.tv − quik.com Platforms

 Title your videos and add descriptive tags  Use playlists to group content  Use a clear call to action (if appropriate)  Determine your user personality, posting schedule, and comment response strategy Demo Break!

 All of your efforts support each other  Use email, the web site, print and earned media to promote your work  Make sure it's shareable so your network can work it too Work the Network

NCVS - We Are Media Stortelling

by Holly Ross on Jul 19, 2009

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