Social Storytelling

 Social Storytelling
 Blogging
 Video
Agenda

 Don't do this
 Choose Your Own
Adventure
 Write Your Own
Chapter
Social Storytelling

 Give People a Chance
to Sound Smart
 Give People a Chance
to Emote
 Give People s Sense of
Community
 = More connection to
your organization
Benefits

 Is Your Community Ready to Talk About Your
Story?
 Is Your Organizations Ready for Your Community
to Talk About Your Story?
 Do You Have a Plan and Resources?
 Do You Have Appropriate Community Policies?
Considerations

 Blog
 Podcast
 Photo Sharing
 Video
A Few Storytelling Tools

 Raise Your Hand if You:
− Know What a Blog Is
− Read Blogs
− Have Commented on a Blog
− Have a Blog
Blogging

 Series of Posts
 One or Multiple
Authors
 Comments
 RSS
 Tags/Topics
 Blogroll
Anatomy of a Blog

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• Blogging
• Podcasting
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Content
• What goal are you trying achieve?
• Who are you writing for?
• Who else is writing about the same topics?
• What will the tone be?
• Who will write it?
• What images will you use?

Search for photos with a
Creative Commons License

Tools
• Blogger.com
• WordPress.com
• TypePad
• WordPress.org
• MovableType.org
• MovableType.com

Choosing Your
Blogging Tool
• What features and functions do you need?
• What is your budget?
• What is your technical expertise?
• How soon does it need to go up?
• What is your “exit plan”?

Blog Management
• Comments: Make it easy and moderate.
• Editing: Keep red pen use to a minimum
• Guidelines: Encourage creativity and
consistency.

Generating
Community & Traffic
• Read and comment on other blogs
• Have a blog roll
• Link to other bloggers in your posts
• Make commenting easy
• Allow subscription by rss and email
• Use images and multi-media in posts
• Write titles people are searching for

Generating
Community & Traffic
• Make it easy to share posts with others
• Ask questions
• Be opinionated
• Host a contest
• Participate in carnivals and memes
• Invite guest bloggers to participate
• Integrate your blog into other social networks

Tracking Tools
• Feedburner • Technorati
• Feedblitz • Google Alerts
• Google Analytics • Google Blog Search
• Site Meter • Twitter Search
• StatCounter • PostRank

Tracking Goals
• What do you want to measure?
• How often do you want to measure it?

Tips
• The best person to blog, is the one who wants to
blog.
• Keep a list of “bloggable” topics.
• Write titles people are searching for.
• Lists and how-tos are always popular.

Tips
• Make it easy to subscribe, comment, and share.
• Remember that people skim on the web.
• Include images with every post.
• Don’t sound like you know everything.

Video

 Long Form
 Short Form (<5 min)
 Serious
 Funny
 Professional
 Casual
Anatomy of a Video

 What's your goal? (Not all videos can go viral)
 Who is your audience?
 What voice will you use?
 What content will you produce?
 How will you sustain it?
Content

 YouTube is one option:
− blip.tv
− vimeo.com
− current.tv
 Livestreaming
− ustream.tv
− quik.com
Platforms

 Title your videos and add descriptive tags
 Use playlists to group content
 Use a clear call to action (if appropriate)
 Determine your user personality, posting schedule,
and comment response strategy
Demo Break!

 All of your efforts
support each other
 Use email, the web site,
print and earned media
to promote your work
 Make sure it's shareable
so your network can
work it too
Work the Network