Your SlideShare is downloading. ×
0
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
AFP: A Facebook Page your Fans Will Like (or Even Love!)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

AFP: A Facebook Page your Fans Will Like (or Even Love!)

904

Published on

In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know …

In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
904
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  • Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  • Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.
  • http://www.flickr.com/photos/climens/3911106012/
  • Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections
  • Source: LEVERAGING SOCIAL MEDIA Understanding the Strategy and Putting it into PracticeFacilitated by Beth Kanter, Blogger and Co-Author, The Networked Nonprofit Hosted by Theatre Bay Area at the Contemporary Jewish Museum
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr Photo: http://www.flickr.com/photos/jp1958/4605284988/sizes/l/in/photostream/
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr Photo: http://www.flickr.com/photos/clockworkgrue/3527277010/
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/Need 25 likes. Go to http://facebook.com/username
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr Photo: http://www.flickr.com/photos/wyldkyss/3409358121/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Transcript

    • 1. A Facebook Fan Page Your Donors Will Like (or Even Love!)
      Presentation Title
      Subtitle and date
      You may include your name, title and
      company information here.
      Holly Ross
      Executive Director, NTEN
      facebook.com/nten.org
      twitter.com/ntenhross
    • 2. The Steps:
      Architect your successbuild for strength & Flexibilitymove inkeep it maintained
    • 3. Step One:
      Architect your success
    • 4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.
      Start with Strategy
    • 5. Strategy Step by Step
    • Objective
      • What do you want to accomplish with social media?
      • 10. Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan
    • Give Your Social Media Objective An IQ Test!
    • 11. Organization Goal: Increase online ticket sales
      Social Media Goal: Increase online community actions by 25% in one season.
      These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
    • 12. Strategy Step by Step
    • Who must you reach with your social media efforts to meet your objective? Why this target group?
      Is this a target group identified in your organization’s communications plan?
      What do they know or believe about your organization or issue? What will resonate with them?
      What key points do you want to make with your audience?
      Audience
    • 17. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
    • 18. Step Two:
      BUILD for strength & Flexibility
    • 19. Strategy Step by Step
    • One Way
      emailsearch engine
      ads
      Homebase
      Web Site
      AudienceObjective
      SocialListeningConversation
      Connecting
      An Integrated Strategy
      These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
    • 24.
    • 25. Institutional alignment around mission, vision & values
    • 26.
    • 27.
    • 28. Step Three:
      Move in
    • 29. Strategy Step by Step
    • http://on.fb.me/hH8m63
      Tip One:
      Get a Vanity URL
    • 34.
    • 35. http://on.fb.me/gxH4SR
      Tip Two:
      More than One Admin
    • 36.
    • 37. http://bit.ly/diosatips
      Tip Three:
      Adjust Your Settings
    • 38.
    • 39. http://bit.ly/fwxbxb
      Tip Four:
      Set a Landing Tab
    • 40.
    • 41. http://on.fb.me/fZXaA3
      Tip Five:
      Variety is the Spice of FB
    • 42.
    • 43. http://bit.ly/diosatips
      Tip Six:
      Cross Promote
    • 44.
    • 45. http://on.fb.me/hvFGoS
      Tip Seven:
      Ask Questions
    • 46.
    • 47. http://on.fb.me/eJcac7
      Tip Eight:
      Tag People
    • 48.
    • 49. http://on.fb.me/fjWK7P
      Tip Nine:
      Get Multi-Media
    • 50.
    • 51. Step Three:
      Keep it maintained
    • 52. http://on.mash.to/e0bKYn
      Tip Ten:
      Get Insights
    • 53. Strategy Step by Step
    • 58. http://bit.ly/cysG50
      Tip Ten:
      Dashboards
    • 59. More FB Resources
      • Allfacebook.com
      • 60. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits
      • 61. BethKanter.org
      • 62. http://www.nten.org/search/node/facebook
      • 63. http://www.diosacommunications.com/facebookbestpractices.htm
    • Thank You!
      Presentation Title
      Holly Ross
      ED / NTEN
      holly@nten.org
      Twitter.com/ntenhross
      Facebook.com/nten.org
      Subtitle and date
      You may include your name, title and
      company information here.

    ×