AFP: A Facebook Page your Fans Will Like (or Even Love!)

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In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.

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  • Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  • Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  • Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.
  • http://www.flickr.com/photos/climens/3911106012/
  • Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections
  • Source: LEVERAGING SOCIAL MEDIA Understanding the Strategy and Putting it into PracticeFacilitated by Beth Kanter, Blogger and Co-Author, The Networked Nonprofit Hosted by Theatre Bay Area at the Contemporary Jewish Museum
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr Photo: http://www.flickr.com/photos/jp1958/4605284988/sizes/l/in/photostream/
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr Photo: http://www.flickr.com/photos/clockworkgrue/3527277010/
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/Need 25 likes. Go to http://facebook.com/username
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • Flickr Photo: http://www.flickr.com/photos/wyldkyss/3409358121/sizes/l/in/photostream/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  • AFP: A Facebook Page your Fans Will Like (or Even Love!)

    1. 1. A Facebook Fan Page Your Donors Will Like (or Even Love!)<br />Presentation Title<br />Subtitle and date<br />You may include your name, title and <br />company information here. <br />Holly Ross<br />Executive Director, NTEN<br />facebook.com/nten.org<br />twitter.com/ntenhross<br />
    2. 2. The Steps:<br />Architect your successbuild for strength & Flexibilitymove inkeep it maintained<br />
    3. 3. Step One:<br />Architect your success<br />
    4. 4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.<br />Start with Strategy<br />
    5. 5. Strategy Step by Step<br /><ul><li>Objectives
    6. 6. Audience
    7. 7. Integration
    8. 8. Tools and Tactics
    9. 9. Measurement</li></li></ul><li>Objective<br /><ul><li>What do you want to accomplish with social media?
    10. 10. Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan</li></li></ul><li>Give Your Social Media Objective An IQ Test! <br />
    11. 11. Organization Goal: Increase online ticket sales<br />Social Media Goal: Increase online community actions by 25% in one season.<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    12. 12. Strategy Step by Step<br /><ul><li>Objectives
    13. 13. Audience
    14. 14. Integration
    15. 15. Tools and Tactics
    16. 16. Measurement</li></li></ul><li>Who must you reach with your social media efforts to meet your objective? Why this target group?<br />Is this a target group identified in your organization’s communications plan?<br />What do they know or believe about your organization or issue? What will resonate with them?<br />What key points do you want to make with your audience?<br />Audience<br />
    17. 17. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    18. 18. Step Two:<br />BUILD for strength & Flexibility<br />
    19. 19. Strategy Step by Step<br /><ul><li>Objectives
    20. 20. Audience
    21. 21. Integration
    22. 22. Tools and Tactics
    23. 23. Measurement</li></li></ul><li>One Way<br />emailsearch engine<br />ads<br />Homebase<br />Web Site<br />AudienceObjective<br />SocialListeningConversation<br />Connecting<br />An Integrated Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    24. 24.
    25. 25. Institutional alignment around mission, vision & values<br />
    26. 26.
    27. 27.
    28. 28. Step Three:<br />Move in<br />
    29. 29. Strategy Step by Step<br /><ul><li>Objectives
    30. 30. Audience
    31. 31. Integration
    32. 32. Tools and Tactics
    33. 33. Measurement</li></li></ul><li>http://on.fb.me/hH8m63<br />Tip One:<br />Get a Vanity URL<br />
    34. 34.
    35. 35. http://on.fb.me/gxH4SR<br />Tip Two:<br />More than One Admin<br />
    36. 36.
    37. 37. http://bit.ly/diosatips<br />Tip Three:<br />Adjust Your Settings<br />
    38. 38.
    39. 39. http://bit.ly/fwxbxb<br />Tip Four:<br />Set a Landing Tab<br />
    40. 40.
    41. 41. http://on.fb.me/fZXaA3<br />Tip Five:<br />Variety is the Spice of FB<br />
    42. 42.
    43. 43. http://bit.ly/diosatips<br />Tip Six:<br />Cross Promote<br />
    44. 44.
    45. 45. http://on.fb.me/hvFGoS<br />Tip Seven:<br />Ask Questions<br />
    46. 46.
    47. 47. http://on.fb.me/eJcac7 <br />Tip Eight:<br />Tag People<br />
    48. 48.
    49. 49. http://on.fb.me/fjWK7P<br />Tip Nine:<br />Get Multi-Media<br />
    50. 50.
    51. 51. Step Three:<br />Keep it maintained<br />
    52. 52. http://on.mash.to/e0bKYn<br />Tip Ten:<br />Get Insights<br />
    53. 53. Strategy Step by Step<br /><ul><li>Objectives
    54. 54. Audience
    55. 55. Integration
    56. 56. Tools and Tactics
    57. 57. Measurement</li></li></ul><li>
    58. 58. http://bit.ly/cysG50<br />Tip Ten:<br />Dashboards<br />
    59. 59. More FB Resources<br /><ul><li>Allfacebook.com
    60. 60. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits
    61. 61. BethKanter.org
    62. 62. http://www.nten.org/search/node/facebook
    63. 63. http://www.diosacommunications.com/facebookbestpractices.htm</li></li></ul><li>Thank You!<br />Presentation Title<br />Holly Ross<br />ED / NTEN<br />holly@nten.org<br />Twitter.com/ntenhross<br />Facebook.com/nten.org<br />Subtitle and date<br />You may include your name, title and <br />company information here. <br />

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