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Turning acquisition on its head
Turning acquisition on its head
Turning acquisition on its head
Turning acquisition on its head
Turning acquisition on its head
Turning acquisition on its head
Turning acquisition on its head
Turning acquisition on its head
Turning acquisition on its head
Turning acquisition on its head
Turning acquisition on its head
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Turning acquisition on its head

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  • 1. Special places, spaces andstories in cities – turning theacquisition policy on its head The Birmingham Journey
  • 2. The National TrustAcquisition PolicyStatement of Principles1. The property must be of national importance because it is outstanding for its natural beauty or natural or historic interest.2. Ownership by the Trust should increase benefit to the nation.3. The property should normally be under threat.4. The property will not be acquired unless the Trust is the most appropriate owner.5. The property may be acquired to protect an existing property of inalienable standard.6. The property should be, and should be expected to remain, financially self-supporting.
  • 3. The Birmingham Approach to Acquisition• Begin with the audience to develop a concept that may lead to a acquisition• Redefine how we think about ‘significance’ in terms of modern/urban heritage• Emphasis on people in relation to place• If we are committed to attracting large, urban audiences in a sustained way we have to work with them in partnership
  • 4. The Birmingham Journey B11 Stories Consultation ? Pay for entry site GAP Fundraising Testing new products Small Shop Front Open in Whose Story? Grant bid to HLF within all to enable Sparkbrook & Sparkhill Back to Backs WorkstreamsHome Office Youth work TMP Stories 2005 2012/13 2013/14 2015? 2020
  • 5. From People to PlaceWhat we have learnt since 2006 is:• What we think is ‘special’ or ‘significant’ may not the same for TMP communities• Income & transport an issue• The environment not welcoming• Relevance to their history and perspective• The countryside etiquette unfamiliar• Perception & Representation
  • 6. Defining ‘significant’Means different things to different peopleCan be influenced by many things: age background ethnicity social class life experience where you live…etc…etc….
  • 7. ‘Exploring the lives of non- rejecters’  From our baseline research we know that there are:• People who claim that arts, heritage or landscape is important to them• Seek new experiences• Want to extend existing experiences in leisure time• Identify 20 households from previous research• We know they will mainly be from Asian Identities• Explore ‘turn-ons’ and ‘turn-off’s through in-depth 90 min interviews using stimuli• Develop concepts for soft consultations based on outcomes
  • 8. Stakeholder EngagementWhat stakeholders have toldus:• Build up trust & relationships with• communities• Ensure a presence• Partnerships & joint working• Several opportunities offered:  – volunteering – school engagement – organising joint events
  • 9. ActivityThinking about your segments, what have you learnt about their special place?Is it what you expected?
  • 10. Next Steps• Consolidate what we have learnt so far – identify emerging themes• More information from research to inform concept design• Oakmobile• Discussions with Birmingham Council• Development of land in B11 area• Sponsorship of local carnivals
  • 11. Questions?

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