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The London Project Overview
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The London Project Overview

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  • 1. The London Project overview Partner Workstream Project Board Lead – Natasha Vicars Hilary McGrady The above workstream provides access to museums at a 50% Nic Durston discount for NT Members, partners install NT signage and have a Brian Oldman presence in the NT handbook. Joint marketing between NT Zoe Colbeck properties and partners has begun. Steve Lang Soho App Current NT Partners: Responsible for Project Oversight, direction  Leighton House Museum Lead - Ivo Dawnay and guidance.  Dr Johnson’s House Award Winning App giving site-specific audio history and  the Foundling Museum information to visitors around Soho, using GPS technology.  the Fan Museum London Project Team  Keats House Ivo Dawnay – London Director  Hall Place and Garden Joseph Watson Natasha Vicars  The Old Operating Theatre Robert Brind Lead Consultant – Dee Halligan  the Museum of Brands Marcomm Consultant – Laura McLeod  Benjamin Franklin House -Turner Events Workstreams Open Garden Squares Weekend Lead - Joe Watson (some off-property events Ivo Dawnay) NT sponsors London Open Gardens Squares Weekend. Around 200 gardens normally not open to the public are This workstream develops events both on and off property targeted specifically opened for a weekend in June. Visitor numbers in 2012 at the project’s key audience of 25-40 year olds/ Liberal Opinions, working with were circa 12000. NT Members get reduced entry, event creative partners and with property staff. is jointly marketed. (Sponsorship in discussion for 2013). Events Undertaken: Behind Closed Doors with Time Out, five weekends of tours of ‘hidden gems’ in London Nov/Dec 2012, 11 Events associated with Launch of Soho App 2013 programme in development - to include a major off-property event, and series of quarterly pop-up bespoke dining events in planning with partner Art of Dining.

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