NT Cities Sounding BoardStory and Digital Sub Group
Questions•   Are the stories we tell the right ones for    diverse urban audiences?•   How can we use programming more    ...
The role of the National Trust is to grow the nation’s love of all special places…We do this best when a clear idea of wha...
Are we listening to our        audiences?The principles of great stories       are universal…
CLASS
Beyond our current properties• Acquisitions• Partnerships• But what are we bringing to the table?
Programming•   Coordinated•   Place-specific•   Specific audiences•   Maximise ROI•   Key area to articulate Spirit of Pla...
Norouz at Lyme Park• http://www.youtube.com/watch?v=  XXULauFDvUA
• Over to Dee for the Digital side of things…
Storytelling & Digital engagement
Storytelling & Digital engagement
Storytelling & Digital engagement
Storytelling & Digital engagement
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Storytelling & Digital engagement

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Storytelling & Digital engagement

  1. 1. NT Cities Sounding BoardStory and Digital Sub Group
  2. 2. Questions• Are the stories we tell the right ones for diverse urban audiences?• How can we use programming more effectively to appeal to urban audiences?• How does this relate to the new brand messaging?
  3. 3. The role of the National Trust is to grow the nation’s love of all special places…We do this best when a clear idea of what makes an individual place special to people underpins everything we do at that place – from car park to iconic moment, from staff recruitment criteria to marketing materials, from community involvement activities to conservation strategies and beyond.
  4. 4. Are we listening to our audiences?The principles of great stories are universal…
  5. 5. CLASS
  6. 6. Beyond our current properties• Acquisitions• Partnerships• But what are we bringing to the table?
  7. 7. Programming• Coordinated• Place-specific• Specific audiences• Maximise ROI• Key area to articulate Spirit of Place• Commercially unique in a crowded market
  8. 8. Norouz at Lyme Park• http://www.youtube.com/watch?v= XXULauFDvUA
  9. 9. • Over to Dee for the Digital side of things…

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