A Leg Up In Linked In

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Want to get the most out of LinkedIn? This presentation puts your job search in the fast lane! Learn from the experiences of a recent college grad. Gain valuable insight and discover the secrets to successful job hunting!

Included:
- Understanding the benefits of LinkedIn over traditional resumes
- Optimizing your profile and getting noticed
- Getting the best recommendations
- The essentials of effective networking
- Finding a job via LinkedIn groups
- Additional Resources for expanding job search strategies

Published in: Education, Technology, Business
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A Leg Up In Linked In

  1. 1. A LEG UP LINKEDIN A crash course & best practices overview for web-based job hunting FROM THE REAL-LIFE EXPERIENCES OF A RECENT COLLEGE GRAD! A HANDY GUIDE TO: Understanding the benefits of LinkedIn over traditional resumes Optimizing your profile and getting noticed Getting the best recommendations The essentials of effective networking Finding a job via LinkedIn groups Additional Resources for expanding job search strategies INCLUDES AN INTRO NATHAN ACOSTA Elon University Class of 2009 TO LINKEDIN APPS! Public Relations Professional & Aspiring Branding Consultant in Raleigh, NC
  2. 2. DISCLAIMER • The LinkedIn Logo, Meetup.com, Gist.com, Wordpress.com, Twitter.com, Delicious.com and Lynda.com logos are registered trademarks of the corresponding organizations. • I am not the owner of these images, nor am I seeking a profit from this presentation.
  3. 3. ABOUT NATHAN • Class of 2009 • Majored in Corporate Communications • Work for a nonprofit in Raleigh, NC • Social Media Addict, Aspiring Personal Studying abroad in the UK,Winter 2008 Branding Consultant
  4. 4. GOALS • Optimizing Your Profile – Differences between online profile & traditional resume – Going beyond the standard user • Enhancing your profile with apps – Understanding recommendations • Networking Effectively • Intro to Groups • Additional Resources
  5. 5. OPTIMIZING YOUR PROFILE
  6. 6. THE WEB 2.0 DIFFERENCE LinkedIn Profile Traditional Resume • Effortless accessibility • Requires software and may involve compatibility issues • Integrated with multimedia • Text only • Public/Visible • Private • More flexible/easier to • Spacing constraints/formatting work with • Many versions • Can be changed at any time • Permanent – 1 standard professional – Multiple versions / outdates presence / always updated frequently
  7. 7. THE LINKEDIN DIFFERENCE
  8. 8. YOUR PROFILE • There are many hidden opportunities to maximize your profile’s effectiveness and get noticed beyond the site’s profile completion tool
  9. 9. TOP • Professional headshot (or branded initials logo!) • Put email in professional headline – Allows faster access for anyone who wants to contact you (no waiting for introductions or inmail credits) (feature may be eliminated – counteracts LinkedIn’s business model)
  10. 10. STATUS UPDATES • Value-Added content is best – New jobs/internships – Your own blog posts – Industry news (current only)
  11. 11. PROFILE SUMMARY • Provide something!! – University About page • Action phrases > URL’s • Claim public profile
  12. 12. PROFESSIONAL SUMMARY • 30-second commercial/Goals area – Professional background – What kind of opportunities you are looking for ? – Greatest Strengths
  13. 13. APPLICATIONS • Social media can enhance your profile! • Possible uses: – Wordpress/Typepad blog – SlideShare presentation • Charts/graphs • Graphic design samples • Research presentations – Box.net files – Amazon reading lists • Highlight your skill set or prove that you’re an informed, engaged job seeker
  14. 14. APPS • SlideShare supports YouTube! Possible uses: – Video resume – Speeches/Presentations – Award Ceremonies – Performance Art (Dance, Music, Theatre majors) – Video production/editing
  15. 15. Experience Section • Small bullets > meticulous details of the position • Wide-range skill set • Kernoodle Center for Academic Service Learning provides a rich variety of experiences to draw from • Keywords (SEO) – Software programs – Industry jargon – Location
  16. 16. Recommendations • Peer recommendations are good! • Make it easy for the recommendation writer
  17. 17. NETWORKING EFFECTIVELY
  18. 18. NETWORKING BASICS • Participate in group discussions (Karma) • Ask for advice & info, not job leads • Personalize all default messages, especially requests for introductions • Follow up/reply privately when others help you
  19. 19. INTRO TO GROUPS
  20. 20. HOW TO USE GROUPS
  21. 21. HOW TO USE GROUPS
  22. 22. WHAT DO GROUPS LOOK LIKE?
  23. 23. ADDITIONAL RESOURCES Meetup.com Twitter.com - events near you - Conversation Gist.com Delicious.com -21stcentury address book -Bookmarks anywhere -Social media aggregator -Follow your friends’ - Google Alerts to the nth bookmarks degree Wordpress.com Lynda.com - Blogging Platform - Video Tutorials

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