Blogging For Traffic

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Presentation on how to write blog post that will get traffic.

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Blogging For Traffic

  1. 1. Blogging for Traffic A Step by Step Guide From Nigel Swaby ~ SEO by Swaby
  2. 2. What is a Blog? <ul><li>- </li></ul>
  3. 3. What is a Blog? <ul><li>A web-based journal that gained critical mass in 2004. </li></ul>
  4. 4. What is a Blog? <ul><li>A web-based journal that gained critical mass in 2004. </li></ul><ul><li>An effective way to obtain search engine optimization. </li></ul>
  5. 5. What is a Blog? <ul><li>A web-based journal that gained critical mass in 2004. </li></ul><ul><li>An effective way to obtain search engine optimization. </li></ul><ul><li>A form of social media because readers can comment and engage in discussion. </li></ul>
  6. 6. Why do Blogs Fail? <ul><li>- </li></ul>
  7. 7. Why do Blogs Fail? <ul><li>The author loses interest. </li></ul>
  8. 8. Why do Blogs Fail? <ul><li>The author loses interest. </li></ul><ul><li>No discussion or community emerges. </li></ul>
  9. 9. Why do Blogs Fail? <ul><li>The author loses interest. </li></ul><ul><li>No discussion or community emerges. </li></ul><ul><li>No traffic develops. </li></ul>
  10. 10. How Does One Get Traffic to a Blog?
  11. 11. Use RSS <ul><li>Most blogs automatically set this up for you. </li></ul>
  12. 12. Use RSS <ul><li>Most blogs automatically set this up for you. </li></ul><ul><li>If you’re not sure, create one at www.feedburner.com . </li></ul>
  13. 13. Use RSS <ul><li>Most blogs automatically set this up for you. </li></ul><ul><li>If you’re not sure, create one at www.feedburner.com . </li></ul><ul><li>Create a Technorati profile. </li></ul>
  14. 14. Blog Traffic Tips <ul><li>Write good/interesting content! </li></ul>
  15. 15. Blog Traffic Tips <ul><li>Write good/interesting content! </li></ul><ul><li>Get linked to from popular sites. </li></ul>
  16. 16. Blog Traffic Tips <ul><li>Write good/interesting content! </li></ul><ul><li>Get linked to from popular sites. </li></ul><ul><li>Get found on search engines. </li></ul>
  17. 17. Blog Traffic Tips <ul><li>Write good/interesting content! </li></ul><ul><li>Get linked to from popular sites. </li></ul><ul><li>Get found on search engines. </li></ul><ul><li>Drive traffic through promotion – blog comments, PPC, Twitter or/and Facebook. </li></ul>
  18. 18. Traffic Tip #1 – Maximize Your Title
  19. 19. Maximize Your Title <ul><li>Blogs are naturally optimized for SEO. </li></ul>
  20. 20. Maximize Your Title <ul><li>Blogs are naturally optimized for SEO. </li></ul><ul><li>Blogs get found quickly! </li></ul>
  21. 21. Maximize Your Title <ul><li>Blogs are naturally optimized for SEO. </li></ul><ul><li>Blogs get found quickly! </li></ul><ul><li>Spiders love titles! </li></ul>
  22. 25. Repeat Your Title Keywords in Your Article
  23. 26. Repeat Your Title Keywords in Your Article <ul><li>Repeat your important keywords from the title in your first two paragraphs of the article. </li></ul>
  24. 27. Repeat Your Title Keywords in Your Article <ul><li>Repeat your important keywords from the title in your first two paragraphs of the article. </li></ul><ul><li>Use bold or heading tags for extra impact. </li></ul>
  25. 28. Repeat Your Title Keywords in Your Article <ul><li>Repeat your important keywords from the title in your first two paragraphs of the article. </li></ul><ul><li>Use bold or heading tags for extra impact. </li></ul><ul><li>Don’t be obnoxious. Humans read this as well! </li></ul>
  26. 29. Add an Image
  27. 30. Add an Image <ul><li>It looks good for your human reader! </li></ul>
  28. 31. Add an Image <ul><li>It looks good for your human reader! </li></ul><ul><li>It’s an opportunity for SEO. </li></ul>
  29. 32. Add an Image <ul><li>It looks good for your human reader! </li></ul><ul><li>It’s an opportunity for SEO. </li></ul><ul><li>Rename the image to a keyword in your title. </li></ul>
  30. 36. Blogs are About Links!
  31. 37. Blogs are About Links! <ul><li>Link to other sites in your articles. </li></ul>
  32. 38. Blogs are About Links! <ul><li>Link to other sites in your articles. </li></ul><ul><li>Link strategically… </li></ul>
  33. 39. Blogs are About Links! <ul><li>Link to other sites in your articles. </li></ul><ul><li>Link strategically… </li></ul><ul><li>Link to recent blog posts about your subject matter. </li></ul>
  34. 40. Blogs are About Links! <ul><li>Link to other sites in your articles. </li></ul><ul><li>Link strategically… </li></ul><ul><li>Link to recent blog posts about your subject matter. </li></ul><ul><li>Link to news articles about your subject matter. </li></ul>
  35. 41. Blogs are About Links! <ul><li>Link to other sites in your articles. </li></ul><ul><li>Link strategically… </li></ul><ul><li>Link to recent blog posts about your subject matter. </li></ul><ul><li>Link to news articles about your subject matter. </li></ul><ul><li>Link to sites found in news articles about your subject matter. </li></ul>
  36. 44. Leverage the News!
  37. 45. Leverage the News! <ul><li>Search Google News for hot topics. </li></ul>
  38. 46. Leverage the News! <ul><li>Search Google News for hot topics. </li></ul><ul><li>Use Bing “top people” or topics. </li></ul>
  39. 47. Leverage the News! <ul><li>Search Google News for hot topics. </li></ul><ul><li>Use Bing “top people” or topics. </li></ul><ul><li>Spencer Shaw says “put yourself in front of traffic.” </li></ul>
  40. 49. Pingbacks/Trackbacks
  41. 50. Pingbacks/Trackbacks <ul><li>Link to specific blog articles: </li></ul>
  42. 51. Pingbacks/Trackbacks <ul><li>Link to specific blog articles: </li></ul><ul><li>http://seobyswaby.wordpress.com/2009/11/16/how-to-make-money-from-facebook-the-ultimate-question/ </li></ul>
  43. 52. Pingbacks/Trackbacks <ul><li>Link to specific blog articles: </li></ul><ul><li>http://seobyswaby.wordpress.com/2009/11/16/how-to-make-money-from-facebook-the-ultimate-question/ NOT </li></ul>
  44. 53. Pingbacks/Trackbacks <ul><li>Link to specific blog articles: </li></ul><ul><li>http://seobyswaby.wordpress.com/2009/11/16/how-to-make-money-from-facebook-the-ultimate-question/ NOT </li></ul><ul><li>http://seobyswaby.wordpress.com </li></ul>
  45. 54. Pingbacks/Trackbacks <ul><li>Link to specific blog articles: </li></ul><ul><li>http://seobyswaby.wordpress.com/2009/11/16/how-to-make-money-from-facebook-the-ultimate-question/ NOT </li></ul><ul><li>http://seobyswaby.wordpress.com </li></ul><ul><li>Automate pingbacks using www.blogbuzzer.com . </li></ul>
  46. 55. What do These Tactics Do? Traffic!
  47. 57. Would You… <ul><li>Be more motivated to blog if you had traffic? </li></ul>
  48. 58. Would You… <ul><li>Be more motivated to blog if you had traffic? </li></ul><ul><li>Get more leads if you had more traffic? </li></ul>
  49. 59. Would You… <ul><li>Be more motivated to blog if you had traffic? </li></ul><ul><li>Get more leads if you had more traffic? </li></ul><ul><li>Get more sales if you had more traffic? </li></ul>
  50. 60. Recap…
  51. 61. Recap <ul><li>Use RSS </li></ul>
  52. 62. Recap <ul><li>Use RSS. </li></ul><ul><li>Use your keywords in titles. </li></ul>
  53. 63. Recap <ul><li>Use RSS. </li></ul><ul><li>Use your keywords in titles. </li></ul><ul><li>Repeat your keywords in your article. </li></ul>
  54. 64. Recap <ul><li>Use RSS. </li></ul><ul><li>Use your keywords in titles. </li></ul><ul><li>Repeat your keywords in your article. </li></ul><ul><li>Use images with your keywords. </li></ul>
  55. 65. Recap <ul><li>Use RSS. </li></ul><ul><li>Use your keywords in titles. </li></ul><ul><li>Repeat your keywords in your article. </li></ul><ul><li>Use images with your keywords. </li></ul><ul><li>Link to other blogs, websites and news articles that are relevant to your topic. </li></ul>
  56. 66. What Can You Do For Me? <ul><li>Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf </li></ul>
  57. 67. What Can You Do For Me? <ul><li>Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf </li></ul><ul><li>Visit my website – http://seobyswaby.com </li></ul>
  58. 68. What Can You Do For Me? <ul><li>Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf </li></ul><ul><li>Visit my website – http://seobyswaby.com </li></ul><ul><li>Record a testimonial at this event. </li></ul>
  59. 69. What Can You Do For Me? <ul><li>Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf </li></ul><ul><li>Visit my website – http://seobyswaby.com </li></ul><ul><li>Record a testimonial at this event. </li></ul><ul><li>Recommend me! </li></ul>
  60. 70. What Can You Do For Me? <ul><li>Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf </li></ul><ul><li>Visit my website – http://seobyswaby.com </li></ul><ul><li>Record a testimonial at this event. </li></ul><ul><li>Recommend me! </li></ul><ul><li>Hire me! </li></ul>
  61. 71. SEO by Swaby <ul><li>801-661-1476 </li></ul><ul><li>www.seobyswaby.com </li></ul><ul><li>[email_address] </li></ul>

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