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  • 1. Social Media for franchise growth Start with the OBJECTIVE [email_address]
  • 2. Four golden rules
    • KNOW what you want to achieve
    • GIVE to get
    • LISTEN before you speak
    • ENGAGE and add value
    • START conversations & movements
  • 3. What is social media?
    • http://www.youtube.com/watch?v=6a_KF7TYKVc
  • 4. Social trends
  • 5. What’s relevant?
  • 6. Gartner Hype Cycle
  • 7. LinkedIn 90,000,000 users
  • 8. Twitter – 50,000,000 tweets per day
  • 9. Facebook – 500,000,000 http://www.youtube.com/watch?v=HmNCBqAoIV0
  • 10. Facebook adoption
  • 11. Field of influence
  • 12. Rivers of information
  • 13. PC vs. Smart phone EXPLOSION
    • Google stats
    • Smartphone shipment up 22%
    • Euro access to mobile internet 150m by close 2114
    • 39% total audience
    • Be ready for Smart phone demand
  • 14. Rules for success
    • Converse and be helpful
    • Don’t push sales
    • Give to get
    • Keep your promises - You are accountable
  • 15. BLOG power
  • 16. Video power http://www.youtube.com/watch?v=5YGc4zOqozo
  • 17. Reputation management
    • LISTEN – ENGAGE and be RELEVANT
  • 18. Start a movement http:// www.youtube.com/watch?v =GA8z7f7a2Pk&NR=1
  • 19. Training
    • Don’t be techie dependent
    • Be empowered with knowledge
    • Call the shots
    • Direct with confidence
  • 20. Things NOT to do
    • Proceed without a solid strategy
    • Fail to measure progress
    • Ignore your online reputation
    • Blatant self promotion in social media
    • Think this is just a fad!
  • 21. Ten step Action process
    • Analysis of current internet adoption of status
    • Identify key goals
    • Coordination of personnel and tasks
    • Internal governance and policies (Staff and franchisees)
    • Construction measurement systems
    • Online reputation management strategy (Staff and franchisees)
    • Crowd sourcing strategy (Staff and franchisees)
    • Assemble social tech tools
    • Security and regulations
    • Pilot project with expert planning and coaching
  • 22. Identify your goal Develop your web strategy
  • 23.
    • Your business card for these slides
  • 24. Nick Strong Web marketing for franchise growth Web marketing solutions Franchise Recruitment solutions Contact - [email_address]