The Franchise Show 2011 Social Media Slides

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Social Media use for Franchise system Growth

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The Franchise Show 2011 Social Media Slides

  1. 1. Social Media for franchise growth Start with the OBJECTIVE [email_address]
  2. 2. Four golden rules <ul><li>KNOW what you want to achieve </li></ul><ul><li>GIVE to get </li></ul><ul><li>LISTEN before you speak </li></ul><ul><li>ENGAGE and add value </li></ul><ul><li>START conversations & movements </li></ul>
  3. 3. What is social media? <ul><li>http://www.youtube.com/watch?v=6a_KF7TYKVc </li></ul>
  4. 4. Social trends
  5. 5. What’s relevant?
  6. 6. Gartner Hype Cycle
  7. 7. LinkedIn 90,000,000 users
  8. 8. Twitter – 50,000,000 tweets per day
  9. 9. Facebook – 500,000,000 http://www.youtube.com/watch?v=HmNCBqAoIV0
  10. 10. Facebook adoption
  11. 11. Field of influence
  12. 12. Rivers of information
  13. 13. PC vs. Smart phone EXPLOSION <ul><li>Google stats </li></ul><ul><li>Smartphone shipment up 22% </li></ul><ul><li>Euro access to mobile internet 150m by close 2114 </li></ul><ul><li>39% total audience </li></ul><ul><li>Be ready for Smart phone demand </li></ul>
  14. 14. Rules for success <ul><li>Converse and be helpful </li></ul><ul><li>Don’t push sales </li></ul><ul><li>Give to get </li></ul><ul><li>Keep your promises - You are accountable </li></ul>
  15. 15. BLOG power
  16. 16. Video power http://www.youtube.com/watch?v=5YGc4zOqozo
  17. 17. Reputation management <ul><li>LISTEN – ENGAGE and be RELEVANT </li></ul>
  18. 18. Start a movement http:// www.youtube.com/watch?v =GA8z7f7a2Pk&NR=1
  19. 19. Training <ul><li>Don’t be techie dependent </li></ul><ul><li>Be empowered with knowledge </li></ul><ul><li>Call the shots </li></ul><ul><li>Direct with confidence </li></ul>
  20. 20. Things NOT to do <ul><li>Proceed without a solid strategy </li></ul><ul><li>Fail to measure progress </li></ul><ul><li>Ignore your online reputation </li></ul><ul><li>Blatant self promotion in social media </li></ul><ul><li>Think this is just a fad! </li></ul>
  21. 21. Ten step Action process <ul><li>Analysis of current internet adoption of status </li></ul><ul><li>Identify key goals </li></ul><ul><li>Coordination of personnel and tasks </li></ul><ul><li>Internal governance and policies (Staff and franchisees) </li></ul><ul><li>Construction measurement systems </li></ul><ul><li>Online reputation management strategy (Staff and franchisees) </li></ul><ul><li>Crowd sourcing strategy (Staff and franchisees) </li></ul><ul><li>Assemble social tech tools </li></ul><ul><li>Security and regulations </li></ul><ul><li>Pilot project with expert planning and coaching </li></ul>
  22. 22. Identify your goal Develop your web strategy
  23. 23. <ul><li>Your business card for these slides </li></ul>
  24. 24. Nick Strong Web marketing for franchise growth Web marketing solutions Franchise Recruitment solutions Contact - [email_address]

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