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Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
Franchise Recruitment Summit July 2011
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Franchise Recruitment Summit July 2011

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Insight into how Google, Twitter, Facebook and LinkedIn are now influencing franchise sales

Insight into how Google, Twitter, Facebook and LinkedIn are now influencing franchise sales

Published in: Technology, Business
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Transcript

  • 1. How the internet is changing relationship management in franchising and what to do about it
  • 2. <ul><li>Managing expectations </li></ul><ul><li>Perceptions </li></ul><ul><li>Relationships </li></ul><ul><li>Grow franchise sales </li></ul>Focus
  • 3. Pre and Post recession <ul><li>Pre and post recession </li></ul><ul><li>What has changed in franchise recruitment? </li></ul><ul><li>Ideas…? </li></ul>
  • 4. Franchise buyer focus <ul><li>Franchisee experience </li></ul><ul><li>Customer experience </li></ul><ul><li>What you promise </li></ul><ul><li>Parity and belief </li></ul><ul><li>Ethical and credible leadership </li></ul>
  • 5. Manage your on line reputation
  • 6. &nbsp;
  • 7. Pay-Per-Click
  • 8. Search Engine Optimised Results
  • 9. Google Places
  • 10. &nbsp;
  • 11. Facebook Pages
  • 12. &nbsp;
  • 13. Publish &amp; distribute power
  • 14. LinkedIn
  • 15. Personal Recommendations
  • 16. Product and service recommendations
  • 17. &nbsp;
  • 18. Blogs
  • 19. Twitter
  • 20. &nbsp;
  • 21. Recruitment websites
  • 22. Franchisor website
  • 23. &nbsp;
  • 24. What will franchise buyers look for? <ul><li>Search engine visibility </li></ul><ul><li>Facebook Page LIKES and comments </li></ul><ul><li>LinkedIn recommendations - personal - products - services </li></ul><ul><li>Twitter followers and # themes </li></ul><ul><li>Brand on line behaviour </li></ul><ul><li>SMART phone compatibility </li></ul>
  • 25. In summery <ul><li>Visibility </li></ul><ul><li>Franchisee comment </li></ul><ul><li>Customer comment </li></ul><ul><li>Parity between third party content and franchisor claims </li></ul>
  • 26. Best on line behaviour <ul><li>Listen </li></ul><ul><li>Respond </li></ul><ul><li>Resolve </li></ul><ul><li>Thank </li></ul><ul><li>Reward </li></ul>
  • 27. Franchisee buyer insights from the web <ul><li>Your brand reputation </li></ul><ul><li>Brand values </li></ul><ul><li>Franchisee experience </li></ul><ul><li>Vision of their future </li></ul>
  • 28. Outcome of BAD on line reputation
  • 29. Outcome of GOOD on line reputation
  • 30. What not to do <ul><li>Nothing </li></ul><ul><li>Hide </li></ul>
  • 31. Action points <ul><li>Know your goals </li></ul><ul><li>Have a plan </li></ul><ul><li>Take your staff and franchisees with you </li></ul><ul><li>Work with an expert </li></ul><ul><li>Be empowered </li></ul>
  • 32. Impact points <ul><li>Franchise sales </li></ul><ul><li>MSF </li></ul><ul><li>Franchise Re-sales </li></ul>
  • 33. Nick Strong <ul><li>Authority – Empowerment – Control </li></ul><ul><li>[email_address] </li></ul><ul><li>023 8027 3434 </li></ul><ul><li>079 1988 7954 </li></ul>

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