Franchise Recruitment Summit July 2011

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Insight into how Google, Twitter, Facebook and LinkedIn are now influencing franchise sales

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Franchise Recruitment Summit July 2011

  1. 1. How the internet is changing relationship management in franchising and what to do about it
  2. 2. <ul><li>Managing expectations </li></ul><ul><li>Perceptions </li></ul><ul><li>Relationships </li></ul><ul><li>Grow franchise sales </li></ul>Focus
  3. 3. Pre and Post recession <ul><li>Pre and post recession </li></ul><ul><li>What has changed in franchise recruitment? </li></ul><ul><li>Ideas…? </li></ul>
  4. 4. Franchise buyer focus <ul><li>Franchisee experience </li></ul><ul><li>Customer experience </li></ul><ul><li>What you promise </li></ul><ul><li>Parity and belief </li></ul><ul><li>Ethical and credible leadership </li></ul>
  5. 5. Manage your on line reputation
  6. 7. Pay-Per-Click
  7. 8. Search Engine Optimised Results
  8. 9. Google Places
  9. 11. Facebook Pages
  10. 13. Publish & distribute power
  11. 14. LinkedIn
  12. 15. Personal Recommendations
  13. 16. Product and service recommendations
  14. 18. Blogs
  15. 19. Twitter
  16. 21. Recruitment websites
  17. 22. Franchisor website
  18. 24. What will franchise buyers look for? <ul><li>Search engine visibility </li></ul><ul><li>Facebook Page LIKES and comments </li></ul><ul><li>LinkedIn recommendations - personal - products - services </li></ul><ul><li>Twitter followers and # themes </li></ul><ul><li>Brand on line behaviour </li></ul><ul><li>SMART phone compatibility </li></ul>
  19. 25. In summery <ul><li>Visibility </li></ul><ul><li>Franchisee comment </li></ul><ul><li>Customer comment </li></ul><ul><li>Parity between third party content and franchisor claims </li></ul>
  20. 26. Best on line behaviour <ul><li>Listen </li></ul><ul><li>Respond </li></ul><ul><li>Resolve </li></ul><ul><li>Thank </li></ul><ul><li>Reward </li></ul>
  21. 27. Franchisee buyer insights from the web <ul><li>Your brand reputation </li></ul><ul><li>Brand values </li></ul><ul><li>Franchisee experience </li></ul><ul><li>Vision of their future </li></ul>
  22. 28. Outcome of BAD on line reputation
  23. 29. Outcome of GOOD on line reputation
  24. 30. What not to do <ul><li>Nothing </li></ul><ul><li>Hide </li></ul>
  25. 31. Action points <ul><li>Know your goals </li></ul><ul><li>Have a plan </li></ul><ul><li>Take your staff and franchisees with you </li></ul><ul><li>Work with an expert </li></ul><ul><li>Be empowered </li></ul>
  26. 32. Impact points <ul><li>Franchise sales </li></ul><ul><li>MSF </li></ul><ul><li>Franchise Re-sales </li></ul>
  27. 33. Nick Strong <ul><li>Authority – Empowerment – Control </li></ul><ul><li>[email_address] </li></ul><ul><li>023 8027 3434 </li></ul><ul><li>079 1988 7954 </li></ul>

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