Bullet 1-WATRD example - bullet 2- Graco Blog Heart to Heart blog - Viral – british sensation singer WATRD example for awareness/credibility and authority Zappos example for creating community- Zappos is a perfect example of a company that thinks holistically and has demonstrated over the past two years the power of a true social mentality. Since June 2007, when Zappos joined Twitter, they have pushed their employees to embrace new media technologies and become active on those platforms. It is not a coincidence that Zappos has turned its link acquisition into overdrive since doing so.
2010 Pepsi's decision to choose social media over Super Bowl ads
Be in to be IN! The buzz of Social Media Marketing
Monthly promotions create the buzz and fun for all!
Show your Pucker Face – April, lemon focus, the promotion brought in a 400% increase in Facebook fans and pics of lemon-inspired facial contortions
Guess How Many Strawberries – May strawberry month, customers were asked to guess the number of strawberries in a jar or basket (4X) which generating more than 700 fan comments each time
Where’s Sweetie? – September, Sweetie saw the Mona Lisa, Machu Picchu, Venice, and the Galapagos Islands, as well as hiked Mexico City’s Pyramid of the Sun, water skiied, rode a roller coaster, snorkeled and swam with giant turtles – all documented on Facebook.
An individual with an inquisitive disposition who displays an extraordinary ability to attract, is open and expressive in speech, commands authority and influence, is intelligent and resourceful, self-reliant with a thirst for social interaction and attention.
Are you Wapatooing?
The act of communicating and engaging in conversations, expressing opinions, stating facts and relating stories for the purpose of creating a growing community that is unified, aware, informed and committed to sharing and inviting others to participate for further enlightenment.