Argument
T
h
e

G
r
e
e
k
s
Rhetoric
Rhetoric
The ways we convince people to do, think,
or say what we want
The Tree of Rhetoric
The Tree of Rhetoric




Logos
The Tree of Rhetoric
              Pathos




Logos
The Tree of Rhetoric
              Pathos




Logos
                       Ethos
Logical
Logos


Expert information: Finding expert
opinions that are the same as ours

Dr. John Morgenstern, an expert on sleep
an...
Logos

Cause/Effect:

If we start school later, Students will learn more
Logos

Statistics:



45% of High school principals believe
that school should start sooner
The Tree of Rhetoric
              Pathos
Emotional
Emotional
The use of emotional argumentation to persuade and
convince
Emotional
Appeals to Negative Emotions: Fear, Discrimination,
Revenge
Emotional
Appeals to Negative Emotions: Fear, Discrimination,
Revenge

Appeals to Positive Emotions: Love, Charity, Brothe...
Emotional
Appeals to Negative Emotions: Fear, Discrimination,
Revenge

Appeals to Positive Emotions: Love, Charity, Brothe...
Is Pathos more or less
       Effective/Fair
than Logos in Argumenation?
The Tree of Rhetoric




                       Ethos
Credibility
Credibility
Persuading by convincing the audience that the speaker is
worth listening to
Credibility
Trustworthiness
Credibility
Trustworthiness
Similarity
Credibility
Trustworthiness
Similarity
Special Knowledge
Credibility
Trustworthiness
Similarity
Special Knowledge
Expert Knowledge
Credibility
Trustworthiness
Similarity
Special Knowledge
Expert Knowledge:


Dr. Brainy von Braniac of Harvard University ...
The Tree of Rhetoric
              Logical




Emotional
                        Credibility
Classical Greek
Oratory
Classical Oration
Introduction (Exordium):
beginning the web, draw interest

Narration (Narratio): factual info,
define th...
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Rhetoric6

  1. 1. Argument
  2. 2. T h e G r e e k s
  3. 3. Rhetoric
  4. 4. Rhetoric The ways we convince people to do, think, or say what we want
  5. 5. The Tree of Rhetoric
  6. 6. The Tree of Rhetoric Logos
  7. 7. The Tree of Rhetoric Pathos Logos
  8. 8. The Tree of Rhetoric Pathos Logos Ethos
  9. 9. Logical
  10. 10. Logos Expert information: Finding expert opinions that are the same as ours Dr. John Morgenstern, an expert on sleep and the brain at Brandeis University, notes that teenagers need 9.3 hours of sleep a day to function best.
  11. 11. Logos Cause/Effect: If we start school later, Students will learn more
  12. 12. Logos Statistics: 45% of High school principals believe that school should start sooner
  13. 13. The Tree of Rhetoric Pathos
  14. 14. Emotional
  15. 15. Emotional The use of emotional argumentation to persuade and convince
  16. 16. Emotional Appeals to Negative Emotions: Fear, Discrimination, Revenge
  17. 17. Emotional Appeals to Negative Emotions: Fear, Discrimination, Revenge Appeals to Positive Emotions: Love, Charity, Brotherhood
  18. 18. Emotional Appeals to Negative Emotions: Fear, Discrimination, Revenge Appeals to Positive Emotions: Love, Charity, Brotherhood Use of Figurative Speech: metaphors, rhetorical questions, parallelism
  19. 19. Is Pathos more or less Effective/Fair than Logos in Argumenation?
  20. 20. The Tree of Rhetoric Ethos
  21. 21. Credibility
  22. 22. Credibility Persuading by convincing the audience that the speaker is worth listening to
  23. 23. Credibility Trustworthiness
  24. 24. Credibility Trustworthiness Similarity
  25. 25. Credibility Trustworthiness Similarity Special Knowledge
  26. 26. Credibility Trustworthiness Similarity Special Knowledge Expert Knowledge
  27. 27. Credibility Trustworthiness Similarity Special Knowledge Expert Knowledge: Dr. Brainy von Braniac of Harvard University has recently written, “Schools that begin later have a much higher rate of college attendance and academic achievement.”
  28. 28. The Tree of Rhetoric Logical Emotional Credibility
  29. 29. Classical Greek Oratory
  30. 30. Classical Oration Introduction (Exordium): beginning the web, draw interest Narration (Narratio): factual info, define the problem Confirmation (Confirmatio): detail about the arguments, the nuts and bolts of your case Refutation (Refutatio): addresses counter-arguments, consider audience Conclusion (Peroratio): satisfying close
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