LogosSyllogism: TextAll students want to LearnBrenda is a StudentBrenda Wants to Learn
Logos Commonplace--Audience alreadyEnthymeme: believes thisAll students want to LearnBrenda is a StudentBrenda Wants to Learn
LogosDeductive Reasoning: Reasoning from PrinciplesWe all know that freedom is better thanslavery, so a freer school system is clearlybetter for allInductive Reasoning: Reasoning from ExperienceIn every school system we studied, those withlater start times had better attendance andTest Scores
LogosClaim + EvidenceIf we start school later, Students will learn more
CredibilityTrustworthinessSimilaritySpecial KnowledgeExpert Knowledge:I want to convince the principal to let students wearpolitical messages on their t-shirts. Which ethos issuesshould I consider?
The Tree of Rhetoric LogicalEmotional Credibility
Classical Oration Introduction (Exordium):I beginning the web, draw interest Narration (Narratio): factual info,Never define the problem Confirmation (Confirmatio): detailCalled about the arguments, the nuts and bolts of your case Refutation (Refutatio): addressesRhetoric counter-arguments, consider audience Conclusion (Peroratio): satisfyingCrazy close
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