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Rhetoric
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  • 1. Argument
  • 2. T h e G r e e k s
  • 3. Rhetoric
  • 4. Rhetoric The art or practice of persuasion through any symbolic system, but especially language.
  • 5. Rhetoric The ways we convince people to do, think, or say what we want
  • 6. The Tree of Rhetoric
  • 7. The Tree of Rhetoric Logos
  • 8. The Tree of Rhetoric Pathos Logos
  • 9. The Tree of Rhetoric Pathos Logos Ethos
  • 10. Logical
  • 11. Logos Cause/Effect: If we start school later, Students will learn more
  • 12. Logos Deductive Reasoning: Reasoning from Principles We all know that freedom is better than slavery, so a freer school system is clearly better for all Inductive Reasoning: Reasoning from Experience In every school system we studeied, those with later start times had better attendance and Test Scores
  • 13. Logos Statistics: 45% of High school principals believe that school should start sooner
  • 14. Logos Contradictions: Finding logical holes in the opposite Argument People who are against later school times say that early start times allow students more time to study, but what’s stopping them from studying in the morning?
  • 15. The Tree of Rhetoric Pathos
  • 16. Emotional
  • 17. Emotional The use of emotional argumentation to persuade and convince
  • 18. Emotional Appeals to Negative Emotions: Fear, Discrimination, Revenge
  • 19. Emotional Appeals to Negative Emotions: Fear, Discrimination, Revenge Appeals to Positive Emotions: Love, Charity, Brotherhood
  • 20. Emotional Appeals to Negative Emotions: Fear, Discrimination, Revenge Appeals to Positive Emotions: Love, Charity, Brotherhood Use of Figurative Speech: metaphors, rhetorical questions, parallelism
  • 21. Is Pathos more or less Effective/Fair than Logos in Argumenation?
  • 22. The Tree of Rhetoric Ethos
  • 23. Credibility
  • 24. Credibility Persuading by convincing the audience that the speaker is worth listening to
  • 25. Credibility Trustworthiness
  • 26. Credibility Trustworthiness Similarity
  • 27. Credibility Trustworthiness Similarity Special Knowledge
  • 28. Credibility Trustworthiness Similarity Special Knowledge Expert Knowledge
  • 29. Credibility Trustworthiness Similarity Special Knowledge Expert Knowledge: Dr. Brainy von Braniac of Harvard University has recently written, “Schools that begin later have a much higher rate of college attendance and academic achievement.”
  • 30. The Tree of Rhetoric Logical Emotional Credibility
  • 31. Classical Greek Oratory
  • 32. Classical Oration Introduction (Exordium): beginning the web, draw interest Narration (Narratio): factual info, define the problem Confirmation (Confirmatio): detail about the arguments, the nuts and bolts of your case Refutation (Refutatio): addresses counter-arguments, consider audience Conclusion (Peroratio): satisfying close