Argument
T
h
e

G
r
e
e
k
s
Rhetoric
Rhetoric
The art or practice of persuasion through any symbolic
system, but especially language.
Rhetoric
The ways we convince people to do, think,
or say what we want
The Tree of Rhetoric
The Tree of Rhetoric




Logos
The Tree of Rhetoric
              Pathos




Logos
The Tree of Rhetoric
              Pathos




Logos
                       Ethos
Logical
Logos

Cause/Effect:

If we start school later, Students will learn more
Logos

Deductive Reasoning: Reasoning from Principles

We all know that freedom is better than
slavery, so a freer school ...
Logos

Statistics:



45% of High school principals believe
that school should start sooner
Logos


Contradictions: Finding logical holes in the
opposite Argument

People who are against later school times
say that...
The Tree of Rhetoric
              Pathos
Emotional
Emotional
The use of emotional argumentation to persuade and
convince
Emotional
Appeals to Negative Emotions: Fear, Discrimination,
Revenge
Emotional
Appeals to Negative Emotions: Fear, Discrimination,
Revenge

Appeals to Positive Emotions: Love, Charity, Brothe...
Emotional
Appeals to Negative Emotions: Fear, Discrimination,
Revenge

Appeals to Positive Emotions: Love, Charity, Brothe...
Is Pathos more or less
       Effective/Fair
than Logos in Argumenation?
The Tree of Rhetoric




                       Ethos
Credibility
Credibility
Persuading by convincing the audience that the speaker is
worth listening to
Credibility
Trustworthiness
Credibility
Trustworthiness
Similarity
Credibility
Trustworthiness
Similarity
Special Knowledge
Credibility
Trustworthiness
Similarity
Special Knowledge
Expert Knowledge
Credibility
Trustworthiness
Similarity
Special Knowledge
Expert Knowledge:


Dr. Brainy von Braniac of Harvard University ...
The Tree of Rhetoric
              Logical




Emotional
                        Credibility
Classical Greek
Oratory
Classical Oration
Introduction (Exordium):
beginning the web, draw interest

Narration (Narratio): factual info,
define th...
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Rhetoric

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Rhetoric

  1. 1. Argument
  2. 2. T h e G r e e k s
  3. 3. Rhetoric
  4. 4. Rhetoric The art or practice of persuasion through any symbolic system, but especially language.
  5. 5. Rhetoric The ways we convince people to do, think, or say what we want
  6. 6. The Tree of Rhetoric
  7. 7. The Tree of Rhetoric Logos
  8. 8. The Tree of Rhetoric Pathos Logos
  9. 9. The Tree of Rhetoric Pathos Logos Ethos
  10. 10. Logical
  11. 11. Logos Cause/Effect: If we start school later, Students will learn more
  12. 12. Logos Deductive Reasoning: Reasoning from Principles We all know that freedom is better than slavery, so a freer school system is clearly better for all Inductive Reasoning: Reasoning from Experience In every school system we studeied, those with later start times had better attendance and Test Scores
  13. 13. Logos Statistics: 45% of High school principals believe that school should start sooner
  14. 14. Logos Contradictions: Finding logical holes in the opposite Argument People who are against later school times say that early start times allow students more time to study, but what’s stopping them from studying in the morning?
  15. 15. The Tree of Rhetoric Pathos
  16. 16. Emotional
  17. 17. Emotional The use of emotional argumentation to persuade and convince
  18. 18. Emotional Appeals to Negative Emotions: Fear, Discrimination, Revenge
  19. 19. Emotional Appeals to Negative Emotions: Fear, Discrimination, Revenge Appeals to Positive Emotions: Love, Charity, Brotherhood
  20. 20. Emotional Appeals to Negative Emotions: Fear, Discrimination, Revenge Appeals to Positive Emotions: Love, Charity, Brotherhood Use of Figurative Speech: metaphors, rhetorical questions, parallelism
  21. 21. Is Pathos more or less Effective/Fair than Logos in Argumenation?
  22. 22. The Tree of Rhetoric Ethos
  23. 23. Credibility
  24. 24. Credibility Persuading by convincing the audience that the speaker is worth listening to
  25. 25. Credibility Trustworthiness
  26. 26. Credibility Trustworthiness Similarity
  27. 27. Credibility Trustworthiness Similarity Special Knowledge
  28. 28. Credibility Trustworthiness Similarity Special Knowledge Expert Knowledge
  29. 29. Credibility Trustworthiness Similarity Special Knowledge Expert Knowledge: Dr. Brainy von Braniac of Harvard University has recently written, “Schools that begin later have a much higher rate of college attendance and academic achievement.”
  30. 30. The Tree of Rhetoric Logical Emotional Credibility
  31. 31. Classical Greek Oratory
  32. 32. Classical Oration Introduction (Exordium): beginning the web, draw interest Narration (Narratio): factual info, define the problem Confirmation (Confirmatio): detail about the arguments, the nuts and bolts of your case Refutation (Refutatio): addresses counter-arguments, consider audience Conclusion (Peroratio): satisfying close
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