Emotional Argumentation
Three strategiesRhetorical             Appeals to Figures                Emotion             Framing
Rhetorical Figures   1.Epizeuxis     7. Antithesis   2.Anaphora      8. Tricolon   3.Epistrophe    9. Litotes   4.Symploce...
EpizeuxisThree words in a row:Words, words, words!--Hamlet
AnaphoraRepeating the first wordWith malice toward none;with charity for all;with firmness in the right,...— Abraham Lincoln...
EpistropheRepeating the last word"Dont you ever talk about my friends!You dont know any of my friends. Youdont look at any...
SymploceRepeating the first and last words"Much of what I say might sound bitter, but its thetruth. Much of what I say migh...
AnadiplosisRepeating the last part and the first part"Fear is the path to the dark side. Fear leads to anger.Anger leads to...
ChiasmusThe X-figure"I had a teacher I liked who used to say good fictionsjob was to comfort the disturbed and           dis...
AntithesisBalanced opposites"I would rather be ashes than dust! I would rather thatmy spark should burn out in a brilliant...
TricolonThree items in a series"You are talking to a man who has laughed in the faceof death, sneered at doom, and chuckle...
TricolonThree items in a series"I require three things in a man. He must be handsome,ruthless, and stupid."(Dorothy Parker)
LitotesUnderstatement that negates the positive"Are you also aware, Mrs. Bueller, that Ferris does nothave what we conside...
Polysyndeton/AsyndetonMore Conjunctions/No ConjunctionsAnd every living substance was destroyed which wasupon the face of ...
Polysyndeton/AsyndetonMore Conjunctions/No Conjunctions"He was a bag of bones, a floppy doll, a broken stick, amaniac."(Jac...
ParaprosdokianSurprising Ending
ZeugmaThe Yoking Figure--literal and figurative    Your phone is off the hook, but youre not                               ...
ZeugmaThe Yoking Figure--literal and figurative         My teeth and ambitions are bared; be         prepared! - Scar, from...
Do logical appeals ever        work?
An idea is a feat of association, and theheight of it is a good            metaphor.       Robert Frost
Metaphor
Framing
Humor
George Lakoff
Her criticisms       The Conceptual were right on    target.                        Metaphor      Argument is a          W...
Soccer  associations                 The Conceptual sprouted up all  over Boston.                                 Metaphor...
The Conceptual           MetaphorLife is a Journey
The Conceptual           MetaphorDemocrats = MomRepublicans = Dad
George LakoffFrank Luntz    Word Associations
Government vs. Washington            Tax Cuts vs. Tax Relief    Inheritance Tax vs. Death TaxUndocumented Workers vs. Ille...
Imagine           Words thatHastle-freeLifestyle           workResultsCan-Do spiritInnovationRenewEfficiencyThe Right to...
Appeals to Emotion
If you don’t graduate from high school, you         will end up a ditchdigger.    fear
"Ladies and gentlemen of the jury, look atthis miserable man, in a wheelchair, unable to   use his legs. Could such a man ...
Oh sure! Of course, evolution makes sense!It’s perfectly obvious that people are related                   to gorillas!   ...
"Free will must exist: if it didnt, we would all                be machines."           Appeal to         consequences
Honors students such as yourselves are toosmart to be fooled by companies like Jostens    that try to sell you ovepriced j...
"Stop recycling! Arent you tired ofHollywood celebrities preaching toeveryone about saving the Earth?"  Appeal to spite
Appeal to popular   sentiment
Emotional argumentation2
Emotional argumentation2
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Emotional argumentation2

  1. 1. Emotional Argumentation
  2. 2. Three strategiesRhetorical Appeals to Figures Emotion Framing
  3. 3. Rhetorical Figures 1.Epizeuxis 7. Antithesis 2.Anaphora 8. Tricolon 3.Epistrophe 9. Litotes 4.Symploce 10.Polysyndeton/Asyndeton 5.Anadiplosis 11. Paraprosdokian 6.Chiasmus 12.Zeugma
  4. 4. EpizeuxisThree words in a row:Words, words, words!--Hamlet
  5. 5. AnaphoraRepeating the first wordWith malice toward none;with charity for all;with firmness in the right,...— Abraham Lincoln, SecondInaugural Address
  6. 6. EpistropheRepeating the last word"Dont you ever talk about my friends!You dont know any of my friends. Youdont look at any of my friends. And youcertainly wouldnt condescend to speak toany of my friends."(Judd Nelson in The Breakfast Club)
  7. 7. SymploceRepeating the first and last words"Much of what I say might sound bitter, but its thetruth. Much of what I say might sound like its stirringup trouble, but its the truth. Much of what I say mightsound like it is hate, but its the truth."-- Malcolm X
  8. 8. AnadiplosisRepeating the last part and the first part"Fear is the path to the dark side. Fear leads to anger.Anger leads to hate. Hate leads to suffering. I sensemuch fear in you."(Yoda in Star Wars Episode 1: The Phantom Menance)
  9. 9. ChiasmusThe X-figure"I had a teacher I liked who used to say good fictionsjob was to comfort the disturbed and disturb the comfortable."(David Foster Wallace)
  10. 10. AntithesisBalanced opposites"I would rather be ashes than dust! I would rather thatmy spark should burn out in a brilliant blaze than itshould be stifled by dryrot. I would rather be a superbmeteor, every atom of me in magnificent glow, than asleepy and permanent planet. The proper function ofman is to live, not to exist. I shall not waste my days intrying to prolong them. I shall use my time."(Jack London)
  11. 11. TricolonThree items in a series"You are talking to a man who has laughed in the faceof death, sneered at doom, and chuckled atcatastrophe."(The Wizard in The Wizard of Oz, 1939)
  12. 12. TricolonThree items in a series"I require three things in a man. He must be handsome,ruthless, and stupid."(Dorothy Parker)
  13. 13. LitotesUnderstatement that negates the positive"Are you also aware, Mrs. Bueller, that Ferris does nothave what we consider to be an exemplary attendancerecord?"(Jeffrey Jones as Principal Ed Rooney, Ferris BuellersDay Off, 1986)
  14. 14. Polysyndeton/AsyndetonMore Conjunctions/No ConjunctionsAnd every living substance was destroyed which wasupon the face of the ground, both man, and cattle, andthe creeping things, and the fowl of the heaven; andthey were destroyed from the earth: and Noah onlyremained alive, and they that were with him in the ark.Genesis
  15. 15. Polysyndeton/AsyndetonMore Conjunctions/No Conjunctions"He was a bag of bones, a floppy doll, a broken stick, amaniac."(Jack Kerouac, On the Road, 1957)
  16. 16. ParaprosdokianSurprising Ending
  17. 17. ZeugmaThe Yoking Figure--literal and figurative Your phone is off the hook, but youre not X,
  18. 18. ZeugmaThe Yoking Figure--literal and figurative My teeth and ambitions are bared; be prepared! - Scar, from The Lion King
  19. 19. Do logical appeals ever work?
  20. 20. An idea is a feat of association, and theheight of it is a good metaphor. Robert Frost
  21. 21. Metaphor
  22. 22. Framing
  23. 23. Humor
  24. 24. George Lakoff
  25. 25. Her criticisms The Conceptual were right on target. Metaphor Argument is a WAR She shot downHe won the argument my arguments.
  26. 26. Soccer associations The Conceptual sprouted up all over Boston. Metaphor Social organizations are plantsThe math club withered after We need to let Mindy left. our school grow.
  27. 27. The Conceptual MetaphorLife is a Journey
  28. 28. The Conceptual MetaphorDemocrats = MomRepublicans = Dad
  29. 29. George LakoffFrank Luntz Word Associations
  30. 30. Government vs. Washington Tax Cuts vs. Tax Relief Inheritance Tax vs. Death TaxUndocumented Workers vs. Illegal Aliens Drilling for oil vs. Exploring for Energy
  31. 31. Imagine Words thatHastle-freeLifestyle workResultsCan-Do spiritInnovationRenewEfficiencyThe Right to...
  32. 32. Appeals to Emotion
  33. 33. If you don’t graduate from high school, you will end up a ditchdigger. fear
  34. 34. "Ladies and gentlemen of the jury, look atthis miserable man, in a wheelchair, unable to use his legs. Could such a man really be guilty of embezzlement?" Appeals to pity
  35. 35. Oh sure! Of course, evolution makes sense!It’s perfectly obvious that people are related to gorillas! Appeal to ridicule
  36. 36. "Free will must exist: if it didnt, we would all be machines." Appeal to consequences
  37. 37. Honors students such as yourselves are toosmart to be fooled by companies like Jostens that try to sell you ovepriced junk. Appeal to flattery
  38. 38. "Stop recycling! Arent you tired ofHollywood celebrities preaching toeveryone about saving the Earth?" Appeal to spite
  39. 39. Appeal to popular sentiment

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