Emotional Argumentation
Three strategiesRhetorical             Appeals to Figures                Emotion             Framing
Do logical appeals ever        work?
An idea is a feat of association, and theheight of it is a good            metaphor.       Robert Frost
Metaphor
Framing
Humor
George Lakoff
Her criticisms       The Conceptual were right on    target.                        Metaphor      Argument is a          W...
Soccer  associations                 The Conceptual sprouted up all  over Boston.                                 Metaphor...
The Conceptual           MetaphorLife is a Journey
The Conceptual           MetaphorDemocrats = MomRepublicans = Dad
George LakoffFrank Luntz
Government vs. Washington            Tax Cuts vs. Tax Relief    Inheritance Tax vs. Death TaxUndocumented Workers vs. Ille...
Imagine           Words thatHastle-freeLifestyle           workResultsCan-Do spiritInnovationRenewEfficiencyThe Right to...
Appeals to Emotion
fear
Appeals to pity
Appeal to ridicule
Appeal toconsequences
Appeal to flattery
Appeal to spite
Appeal to popular   sentiment
Emotional argumentation2
Emotional argumentation2
Emotional argumentation2
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Emotional argumentation2

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Emotional argumentation2

  1. 1. Emotional Argumentation
  2. 2. Three strategiesRhetorical Appeals to Figures Emotion Framing
  3. 3. Do logical appeals ever work?
  4. 4. An idea is a feat of association, and theheight of it is a good metaphor. Robert Frost
  5. 5. Metaphor
  6. 6. Framing
  7. 7. Humor
  8. 8. George Lakoff
  9. 9. Her criticisms The Conceptual were right on target. Metaphor Argument is a WAR She shot downHe won the argument my arguments.
  10. 10. Soccer associations The Conceptual sprouted up all over Boston. Metaphor Social organizations are plantsThe math club withered after We need to let Mindy left. our school grow.
  11. 11. The Conceptual MetaphorLife is a Journey
  12. 12. The Conceptual MetaphorDemocrats = MomRepublicans = Dad
  13. 13. George LakoffFrank Luntz
  14. 14. Government vs. Washington Tax Cuts vs. Tax Relief Inheritance Tax vs. Death TaxUndocumented Workers vs. Illegal Aliens Drilling for oil vs. Exploring for Energy
  15. 15. Imagine Words thatHastle-freeLifestyle workResultsCan-Do spiritInnovationRenewEfficiencyThe Right to...
  16. 16. Appeals to Emotion
  17. 17. fear
  18. 18. Appeals to pity
  19. 19. Appeal to ridicule
  20. 20. Appeal toconsequences
  21. 21. Appeal to flattery
  22. 22. Appeal to spite
  23. 23. Appeal to popular sentiment

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