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Internet User Profile 2543
 
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รายงานผลการสำรวจกลุ่มผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี พ.ศ. 2543

รายงานผลการสำรวจกลุ่มผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี พ.ศ. 2543

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    Internet User Profile 2543 Internet User Profile 2543 Document Transcript

    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 √“¬ß“πº≈°“√ ”√«®°≈àÿ¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ „πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 Enter ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 1  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‚¥¬  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ISBN 974-7360-58-6 æ‘¡æå§√—Èß∑’Ë 1 (¡°√“§¡ 2544) ®”π«π 4,000 ‡≈à¡ √“§“ 80 ∫“∑  ß«π≈‘¢ ‘∑∏‘ϵ“¡ æ.√.∫. ≈‘¢ ‘∑∏‘Ï æ.». 2537 »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ‰¡àÕπÿ≠“µ„À⧗¥≈Õ° ∑”´ÌÈ“ ·≈–¥—¥·ª≈ß  à«π„¥ à«πÀπ÷ËߢÕßÀπ—ß ◊Õ©∫—∫π’È πÕ°®“°®–‰¥â√—∫Õπÿ≠“µ‡ªìπ≈“¬≈—°…≥åÕ—°…√®“°‡®â“¢Õß≈‘¢ ‘∑∏‘χ∑à“π—Èπ Copyright© 2001 by‹: National Electronics and Computer Technology Center National Science and Technology Development Agency Ministry of Science Technology and Environment, 73/1 NSTDA Building, Rama VI Road, Ratchathewi Bangkok 10400 Thailand Tel. (662) 644-8150..9 Fax. (662) 644-8137..8, (662) 644-8129 ®—¥∑”‚¥¬:  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘ °√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡ 73/1 Õ“§“√  «∑™. ∂ππæ√–√“¡∑’Ë 6 ‡¢µ√“™‡∑«’ °√ÿ߇∑æœ 10400 ‚∑√»—æ∑å 644-8150..9 µàÕ 600 ‚∑√ “√ 644-6653 http://www.nitc.go.th e-mail: info-nitc@nectec.or.th æ‘¡æå∑: Ë’ ∫√‘…—∑ ¥àà“π ÿ∑∏“°“√æ‘¡æå ®”°—¥ ‚∑√»—æ∑å 539-7491..4 ®—¥®”Àπà“¬‚¥¬: 2 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈´’‡ÕÁ¥2543 Ëπ ®”°—¥ (¡À“™π) ∫√‘…—∑ “§¡ ¬Ÿ‡§™— 800/43-45 ´Õ¬µ√–°Ÿ≈ ÿ¢ ∂ππÕ‚»°-¥‘π·¥ß ‡¢µ¥‘π·¥ß °√ÿ߇∑æœ 10400 ‚∑√»—æ∑å 248-6280, 642-9800 µàÕ ·ºπ°¢“¬Àπ—ß ◊Õ ‚∑√ “√ 248-5680
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 §”π” »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ (‡π§‡∑§) „π∞“π–  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ¡’§«“¡µ—Èß„®∑’Ë®– ”√«® °≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬‡ªìπª√–®”∑ÿ°ªï ‚¥¬‡√‘Ë¡®“°ªï 2542 ‡ªìπ§√—Èß·√° ®ÿ¥ª√– ß§åª√–°“√·√°¢Õß°“√ ”√«®π’È §◊Õ°“√√«∫√«¡¢âÕ¡Ÿ≈æ◊Èπ∞“π‡°’Ë¬«°—∫≈—°…≥–¢Õß ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ ‡™àπ ‡æ» Õ“¬ÿ ∑’ËÕ¬Ÿà °“√»÷°…“ Õ“™’æ œ≈œ ·≈–惵‘°√√¡°“√„™â ‡™àπ „™â‡æ◊ÕÕ–‰√ ™à«ß‡«≈“„¥ ¡“°πâÕ¬‡∑à“‰√ ‰¥â√∫ª√–‚¬™πå·≈–ª√– ∫ªí≠À“Õ¬à“ß„¥∫â“ß ‡ªìπµâπ Ë — ‡æ◊ËÕ‡ªìπª√–‚¬™πå ”À√—∫°“√∑”ß“π¢Õߧ≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ ª√–‡∑»‰∑¬ Õπÿ°√√¡°“√§≥–Àπ÷Ëß ¿“¬„µâ§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ´÷Ëß¡’∫∑∫“∑„π‡√◊ËÕß°“√‡ πÕ·π–π‚¬∫“¬ ‡æ◊ËÕº≈—°¥—π„Àâ°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ¡’§«“¡·æ√àÀ≈“¬∑—Ë«∂÷ß¡“°¬‘Ëߢ÷Èπ ·≈–‡ªìπ‰ª„π∑‘»∑“ß∑’ˇÀ¡“– ¡ ·≈–®ÿ¥ª√– ß§åª√–°“√ ∑’Ë Õß §◊Õ°“√‡º¬·æ√àº≈°“√ ”√«®¥—ß°≈à“« „Àâ·°àÀπ૬ߓπ À√◊Õ∫ÿ§§≈Õ◊ËπÊ ‰¡à«à“®–∑’Ë ‡°’ˬ«¢âÕß°—∫°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√∫√‘°“√¢Õß¿“§√—∞ °“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√»÷°…“ °“√∑”∏ÿ√°‘®∫πÕ‘π‡∑Õ√å‡πÁµ À√◊ÕÕ◊ËπÊ ∑’Ë®–π”¢âÕ¡Ÿ≈‡À≈à“π’È ‰ª„™âª√–‚¬™πå ‰¥â ‡æ√“–µà“ß°Á¡’  à«π√à«¡ „π°“√∑’Ë®–æ—≤π“°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ „Àâ°√–®“¬ Ÿàª√–™“™π®”π«π ¡“°¢÷ÈπÕ¬à“ß∑—Ë«∂÷ß·≈–‡ ¡Õ¿“§¬‘Ëߢ÷Èπ ‡π§‡∑§¢Õ¢Õ∫§ÿ≥ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ∑ÿ°∑à“π ∑’ˇ ’¬ ≈–‡«≈“µÕ∫·∫∫ Õ∫∂“¡ ÕÕπ‰≈πå ¢Õ¢Õ∫§ÿ≥ ∫√‘…—∑‡ÕÁ¡‡«Á∫ Àπ—ß ◊Õæ‘¡æå ‰∑¬√—∞ ∑’‡Õ™π‘° ‡«Á∫‰´µåæ—π∏ÿå∑‘æ¬å  ”π°ß“πµ”√«®·Àß™“µ‘ ·≈–™¡√¡º¥·≈‡«∫‰∑¬ µ≈Õ¥®π‡«∫‰´µÕπÊ ∑’Ë „À§«“¡Õπ‡ÿ §√“–Àå — à Ÿâ Ÿ Á Á å ◊Ë â æ◊Èπ∑’Ë „π‡«Á∫‰´µå  ”À√—∫µ‘¥ªÑ“¬ª√–°“» (Banner) ‡™‘≠™«πµÕ∫·∫∫ Õ∫∂“¡ À“°ª√“»®“° §«“¡√à«¡¡◊Õ¢Õß∑à“π∑—ÈßÀ≈“¬ °“√ ”√«®§√—Èßπ’È®–‰¡à “¡“√∂ ”‡√Á®≈߉¥âÕ¬à“ß·πàπÕπ  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ∏—𫓧¡ 2543 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 3  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ·À≈àß∑’Ë¡“ Internet Information Resource Center, ‡π§‡∑§ (www.nectec.or.th/internet) 4 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ¿“æ√«¡¢Õß ∂“π¿“æ°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ „πª√–‡∑»‰∑¬ §«“¡ Ì“‡√Á®„πÕ¥’µ ·≈–§«“¡∑â“∑“¬„πÕ𓧵 ¥√. ∑«’»—°¥‘Ï °ÕÕπ—πµ°Ÿ≈ ¥√. ™Æ“¡“» ∏ÿ«–‡»√…∞°ÿ≈ ¥√. æ‘∏ÿ¡“ æ—π∏ÿå∑«’ §«“¡À¡“¬¢ÕßÕ‘π‡∑Õ√å‡πÁµ„π∑“߇∑§π‘§°Á§◊Õ ‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å¢π“¥„À≠à ´÷Ëߪ√–°Õ∫¢÷Èπ®“°‡§√◊Õ¢à“¬¬àÕ¬®”π«π¡“°¡“¬ (Network of Networks) ∑”„Àâ ª√–™“°√„π°«“ 240 ª√–‡∑»∑«‚≈°  “¡“√∂µ¥µÕ Õ “√∂ß°π‰¥â„π™«æ√∫µ“ ·≈–∑ ”§≠ à Ë— ‘ à Ë◊ ÷ — Ë— ‘ Ë’ — Õ‘π‡∑Õ√å‡πÁµ‚¬ß„¬·À≈àߢâÕ¡Ÿ≈§«“¡√ŸâÕ—πª√–¡“≥§à“¡‘‰¥â®“°∑—Ë«∑ÿ°¡ÿ¡‚≈°¡“√«¡Õ¬Ÿà‡æ’¬ß ª≈“¬π‘È« ºŸâ‡™’ˬ«™“≠√–¥—∫‚≈°À≈“¬∑à“π‡ª√’¬∫‡∑’¬∫ª√“°Ø°“√≥å°“√‡°‘¥¢÷Èπ·≈–°“√‡µ‘∫‚µ ¢ÕßÕ‘π‡∑Õ√å‡πÁµ«à“‡ªìπ°“√ªØ‘«—µ‘Õÿµ “À°√√¡§√—Èß∑’Ë Õß ∑’Ë®– àߺ≈µàÕ°“√‡ª≈’ˬπ·ª≈ß «‘∂’°“√¥”√ß™’«‘µ¢Õß¡«≈¡πÿ…¬™“µ‘‡ªìπÕ¬à“ß¡“° ´÷Ëßªí®®ÿ∫—π‡√“°Á ‰¥âª√–®—°…å°—π·≈â««à“ Õ‘π‡∑Õ√å‡πÁµ ‰¥â‡¢â“¡“¡’∫∑∫“∑Õ¬à“ß¡“°∑—Èß„π¥â“π°“√µ‘¥µàÕ ◊ËÕ “√ °“√»÷°…“‡√’¬π√Ÿâ °“√ª√–°Õ∫∏ÿ√°‘®·≈–°“√§â“ ‚¥¬¡’®”π«πºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„π‚≈°‡æ‘Ë¡¢÷ÈπÕ¬à“ßµàÕ‡π◊ËÕß ®“°ª√–¡“≥ 4.5 ≈â“π§π „πªï æ.». 2534 ‡ªìπ∂÷ߪ√–¡“≥ 300 ≈â“π§π„πªí®®ÿ∫—π 1 §«“¡ ”‡√Á®„πÕ¥’µ 2  ”À√—∫„πª√–‡∑»‰∑¬ °â“« ”§—≠¢Õß°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ∑’˺à“π¡“æÕ®– √ÿª‰¥â ¥—ßπ’È 1 ·À≈àߢâÕ¡Ÿ≈: WTO, 1997 2 ·À≈àߢâÕ¡Ÿ≈: 秫“¡‡ªìπ¡“¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬é ‚¥¬ÀâÕߪؑ∫—µ‘°“√‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å, ‡π§‡∑§, 2537 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 5  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ë æ.». 2530 ‡√¡„™Õ‡¡≈‡ªπ§√ß·√° ∑¡À“«∑¬“≈¬ ß¢≈“π§√π∑√å «∑¬“‡¢µ Ë‘ â ’ å ì È— Ë’ ‘ — ‘ ‘ À“¥„À≠à ·≈– ∂“∫—π‡∑§‚π‚≈¬’·Àà߇Շ™’¬ (AIT) ‡ªì𧫓¡√à«¡¡◊Õ ®“°‚§√ß°“√ International Development Plan (IDP) ¢Õß √∞∫“≈ÕÕ ‡µ√‡≈¬ ‚¥¬∑“ßÕÕ ‡µ√‡≈¬®–‚∑√»æ∑‡¢“¡“«π≈– 2 — ’ ’ — å â — §√—Èß ‡æ◊ËÕ·≈°‡ª≈’ˬπÕ’‡¡≈å ∑”„Àâª√–‡∑»‰∑¬ “¡“√∂„™âÕ’‡¡≈å µ‘¥µàÕ°—∫ºŸâ „™â‡§√◊Õ¢à“¬Õ‘π‡∑Õ√å‡πÁµ‰¥â ë æ.». 2531 °√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’ ·≈–°“√æ≈—ßß“π (™◊ËÕ¢≥–π—Èπ) ‰¥¡Õ∫À¡“¬„À‡π§‡∑§„À∑π π∫ ππ°“√«®¬‚§√ß°“√‡§√Õ¢“¬ â â âÿ — ÿ ‘— ◊ à §Õ¡æ‘«‡µÕ√å ·°à ∂“∫—π‡∑§‚π‚≈¬’æ√–®Õ¡‡°≈Ⓡ®â“§ÿ≥∑À“√- ≈“¥°√–∫— ß ‡æ◊Ë Õ »÷ ° …“°“√‡™◊Ë Õ ¡µà Õ ‡§√◊Ë Õ ß§Õ¡æ‘ « ‡µÕ√å ¢ Õß ¡À“«‘∑¬“≈—¬¥â“π«‘∑¬“»“ µ√å¢Õ߉∑¬ 12 ·Ààß ë æ.». 2534 ‡π§‡∑§√à«¡¡◊Õ°—∫Õ“®“√¬å·≈–π—°«‘®¬®“° ∂“∫—πÕÿ¥¡»÷°…“ 8 ·Ààß — °àÕµ—Èߧ≥–∑”ß“π™◊ËÕ NEWgroup ‡æ◊ËÕ·≈°‡ª≈’ˬπÕ’‡¡≈å√–À«à“ß §Õ¡æ‘ « ‡µÕ√å ¢ Õß·µà ≈ – ∂“∫— π ·≈–·≈°‡ª≈’Ë ¬ π°— ∫ ª√–‡∑» ÕÕ ‡µ√‡≈’¬ºà“π AIT ∑”„Àâπ—°«‘®—¬‰∑¬  “¡“√∂µ‘¥µàÕ ◊ËÕ “√°—∫ π—°«‘®—¬π“π“™“µ‘‰¥â ë æ.». 2535 °àÕµ—È߇§√◊Õ¢à“¬‰∑¬ “√ ¿“¬„µâ°“√¥”‡π‘π°“√¢Õߧ≥–∑”ß“π ‰∑¬ “√ ´÷Ëß„πµÕπ‡√‘Ë¡·√°π—Èπ ª√–°Õ∫¥â«¬‡π§‡∑§ ·≈–  ∂“∫—πÕÿ¥¡»÷°…“Õ’° 5 ·Ààߧ◊Õ ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å AIT ®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ ¡À“«‘∑¬“≈—¬ ß¢≈“π§√‘π∑√å ·≈– ¡À“«‘∑¬“≈—¬‡°…µ√»“ µ√å ‰∑¬ “√‡ªìπ‡§√◊Õ¢à“¬‡æ◊ËÕ π—∫ πÿπ °“√»÷°…“ §âπ§«â“ ·≈–«‘®—¬ ®÷ß¡ÿàß„Àâ∫√‘°“√‡©æ“–·°à°≈ÿà¡π—°«‘™“ °“√ π°«®¬ ·≈–ºÕ¬àŸ „π·«¥«ß°“√»°…“ °“√∫√°“√Õπ‡∑Õ√‡πµ — ‘— ⟠÷ ‘ ‘ å Á  Ÿàª√–™“™π„π«ß°«â“߬—߉¡à‡°‘¥¢÷Èπ ë æ.». 2538 Õ‘π‡∑Õ√å‡πÁµª√–‡∑»‰∑¬ (Internet Thailand) ºŸâ „Àâ∫√‘°“√ Õπ‡∑Õ√‡πµ‡™ßæ“≥™¬À√Õ ISP √“¬·√°¢Õߪ√–‡∑»‰∑¬∂°°Õµß ‘ å Á ‘ ‘ å ◊ Ÿ à È— ¢÷Èπ ‚¥¬°“√√à«¡∑ÿπ√–À«à“߇π§‡∑§ °“√ ◊ËÕ “√·Ààߪ√–‡∑»‰∑¬ ·≈–Õߧ°“√‚∑√»æ∑·Àߪ√–‡∑»‰∑¬ π∫‡ªπ®¥°”‡π¥¢Õß∫√°“√ å — å à — ì ÿ ‘ ‘ Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å ”À√—∫ª√–™“™π∑—Ë«‰ª 6 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‚¥¬æ∫«à“°√–· §«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ„π√–¬– 2-3 ªï∑’˺à“π¡“ ‡æ‘Ë¡¢÷ÈπÕ¬à“ß √«¥‡√Á«·≈–µàÕ‡π◊ËÕß ‡ÀÁπ‰¥âßà“¬∑’Ë ÿ¥ ®“°®”π«π√â“π„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ À√◊Õ∑’Ëπ‘¬¡ ‡√’¬°°—π«à“ Õ‘π‡∑Õ√å‡πÁµ§“‡øÉ (Internet Cafe) ´÷Ëߺÿ¥¢÷Èπ√“«¥Õ°‡ÀÁ¥„π™à«ßªï‡¥’¬« ∑—Èß„π °√ÿ߇∑æœ ·≈–‡¡◊Õß„À≠àÀ≈“¬·Ààß ·≈–‡¡◊ËÕæ‘®“√≥“®“°¥—™π’ ”§—≠∑’Ë „™â«—¥°“√‡µ‘∫‚µ·≈– §«“¡·æ√àÀ≈“¬¢ÕßÕ‘π‡∑Õ√å‡πÁµ Õ“∑‘‡™à𠧫“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑» ®”π«πºŸâ „Àâ∫√‘°“√ (Internet Service Provider: ISP) ®”π«π‚¥‡¡π —≠™“µ‘‰∑¬ (.th) œ≈œ µà“ß°Á™’È „Àâ‡ÀÁπ‚¥¬™—¥‡®π«à“ §«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»π—Èπ‰¥â¢¬“¬µ—«‡æ‘Ë¡¢÷Èπ Õ¬à“ß¡“°¡“¬ ¥—ß¡’√“¬≈–‡Õ’¬¥ª√“°Øµ“¡‡π◊ÈÕÀ“∑’Ë𔇠πÕ¢â“ß≈à“ßπ’È ë §«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑» (International Bandwidth) À“°®–‡ª√’¬∫‡∑’¬∫°“√ ◊ËÕ “√∫πÕ‘π‡∑Õ√å‡πÁµ‡ªìπ°“√®√“®√∫π∑âÕß∂π𠧫“¡ °«â“ß™àÕß —≠≠“≥À√◊Õ bandwidth °Á®–‡ªìπ‡ ¡◊Õ𧫓¡°«â“ߢÕß∂ππ ‡¡◊ËÕæ‘®“√≥“ ·ºπ∑’Ë ‚§√ß √â“ßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ (¥Ÿ¿“æ„πÀπâ“ 4) ®–‡ÀÁπ‡ â𠓬µà“ßÊ ´÷Ëß ‡ªìπ —≠≈—°…≥å·∑π™àÕß —≠≠“≥ ‚¬ß„¬¢«—°‰¢«à ‚¥¬¡’§à“§«“¡°«â“ß„πÀπ૬ Mbps (‡¡°–- ∫‘µ åµàÕ«‘π“∑’) À√◊Õ Kbps (°‘ ‚≈∫‘µ åµàÕ«‘π“∑’) °”°—∫Õ¬Ÿà ™àÕß —≠≠“≥µà“ßÊ ‡À≈à“π—Èπ  “¡“√∂·∫à߉¥â‡ªìπ 2 ª√–‡¿∑ §◊Õ ë ™àÕß —≠≠“≥¿“¬„πª√–‡∑» ∑”Àπâ“∑’ˇ™◊ËÕ¡ºŸâ „Àâ∫√‘°“√√“¬µà“ßÊ ‡¢â“‰ª∑’Ë »Ÿπ¬å·≈°‡ª≈’ˬπ —≠≠“≥¿“¬„πª√–‡∑» ´÷Ëß¡’¥â«¬°—π 2 ·Ààߧ◊Õ NIX ¢Õß°“√ ◊ËÕ “√·Ààߪ√–‡∑»‰∑¬ (° ∑.) ·≈– IIR ¢Õ߇π§‡∑§ ·∑π¥â«¬ «ß√’·π«πÕπ 2 «ßµ√ß°≈“ß¿“æ ë ™àÕß —≠≠“≥√–À«à“ߪ√–‡∑» ´÷ËßÀ¡“¬∂÷ß™àÕß —≠≠“≥∑’Ë«‘Ëß®“°ºŸâ „Àâ∫√‘°“√ Õ‘π‡∑Õ√å‡πÁµ (Internet Service Provider: ISP) √“¬µà“ßÊ ÕÕ° Ÿàµà“ß ª√–‡∑»‚¥¬µ√ß (·∑π¥â«¬ —≠≈—°…≥å∑àÕ ’‡∑“¥â“π≈à“ߢÕß¿“æ) À√◊ÕÕÕ° µà“ߪ√–‡∑»ºà“π Internet Gateway ¢Õß° ∑. (·∑π¥â«¬«ß√’ „π·π«µ—Èß ∑“ߥâ“π√‘¡´â“¬¢Õß¿“æ) ™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»π—Èπ π—∫‡ªìπ¥—™π’ ”§—≠∑’Ë „™â«—¥°“√‡®√‘≠‡µ‘∫‚µ¢Õß Õ‘π‡∑Õ√å‡πÁµ„π·µà≈–ª√–‡∑» ‡π◊ËÕß®“°‡ªìπ¥—™π’∑’Ë “¡“√∂«—¥§à“‰¥âÕ¬à“ß·πàπÕπ ·¡à𬔠·≈–„πÀ≈“¬ª√–‡∑» √«¡∑ߪ√–‡∑»‰∑¬ √“§“§“‡™“™Õß ≠≠“≥√–À«“ߪ√–‡∑»¡√“§“ ß È— à à à — à ’ Ÿ ®π‡ªìπ√“¬®à“¬√“¬°“√ ”§—≠¢ÕߺŸâ „Àâ∫√‘°“√·µà≈–√“¬ °“√¢¬“¬™àÕß —≠≠“≥‚¥¬∑—Ë«‰ª ®÷ß¡—°¡’¢πµàÕ‡¡◊Õ¡’§«“¡µâÕß°“√„™â®√‘ß ∑”„À⧫“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»  “¡“√∂ ÷È Ë ‡ªìπ¥—™π’∑’Ë –∑âÕπ„Àâ‡ÀÁπ∂÷ߧ«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ‰¥â¥’ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 7  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 „π™à«ß‡«≈“ 1 ªï∑’˺à“π¡“ §◊Õ®“°‡¥◊Õπ¡°√“§¡ 2543 ∂÷߇¥◊Õπ¡°√“§¡ 2544 §«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»¢Õ߉∑¬ ”À√—∫ —≠≠“≥¢“‡¢â“ ¢¬“¬¢÷Èπ∂÷ß√âÕ¬≈– 167.5 §◊Õ®“° 118.25 Mbps ‡ªìπ 316.375 Mbps „π¢≥–∑’Ë™àÕß —≠≠“≥¢“ÕÕ° ¢¬“¬¢÷Èπ√âÕ¬≈– 225.2 §◊Õ®“° 66.25 Mpbs ‡ªìπ 215.437 Mbps ¥—ß· ¥ß„πµ“√“ß ∑’Ë 1 ·≈–·ºπ¿Ÿ¡‘∑’Ë 1 3 µ“√“ß∑’Ë 1 §«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑» ‡«≈“ §«“¡°«â“ß™àÕß —≠≠“≥ (Mbps) ¢“‡¢â“ ¢“ÕÕ° ¡°√“§¡ 2544 316.375 215.437 ∏—𫓧¡ 2543 267.5 170.062 惻®‘°“¬π 2543 265 167.562 µÿ≈“§¡ 2543 254.5 165.063 °—𬓬π 2543 228.25 161.25  ‘ßÀ“§¡ 2543 224.25 161.25 °√°Æ“§¡ 2543 203.75 153.75 ¡‘∂ÿπ“¬π 2543 205.75 155.75 情¿“§¡ 2543 201.75 155.75 ‡¡…“¬π 2543 199.25 153.25 ¡’π“§¡ 2543 202.25 148.25 °ÿ¡¿“æ—π∏å 2543 153.25 101.25 ¡°√“§¡ 2543 118.25 66.25 3 ‡π§‡∑§‰¥â√«∫√«¡·≈–∫—π∑÷°¢âÕ¡Ÿ≈§«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»·≈–¿“¬„πª√–‡∑»‰«â Õ¬à“ßµàÕ‡π◊ËÕß µ—Èß·µà‡¥◊Õπ°—𬓬π 2535 ‡ªìπµâπ¡“ ºŸâ∑’Ë π„® “¡“√∂ ◊∫§âπ¢âÕ¡Ÿ≈π’È √«¡∑—ÈߢâÕ¡Ÿ≈ ∂‘µ‘ ·≈–¥—™π’¥â“πÕ‘π‡∑Õ√å‡πÁµ∑’Ëπà“ π„®Õ◊ËπÊ ‰¥â∑’Ë Internet Information Resource Center (IIRC) ¢Õß ‡π§‡∑§ (www.nectec.or.th/internet) 8 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ·ºπ¿Ÿ¡‘∑’Ë 1 §«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑» 350 ¢“‡¢â“ 300 ¢“ÕÕ° 250 200 150 100 50 0 ‡¡…“¬π 2543 ¡‘∂ÿπ“¬π 2543 °—𬓬π 2543 µÿ≈“§¡ 2543 ∏—𫓧¡ 2543 æ»®‘°“¬π 2543 °ÿ¡¿“æ—π∏å 2543 ¡°√“§¡ 2544 ¡°√“§¡ 2543  ‘ßÀ“§¡ 2543 ¡’π“§¡ 2543 情¿“§¡ 2543 °√°Æ“§¡ 2543 ë ®”π«π°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬  ∂‘µ‘°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ À√◊Õ∑’Ë≈ß∑⓬¥â«¬ .th π—È𠇪ìπÕ’°¥—™π’ Àπß∑™È’ „À‡Àπ∂ߧ«“¡π¬¡„πÕπ‡∑Õ√‡πµ∑·æ√À≈“¬¢π‚¥¬‡¥π™¥ ºâŸ „À∫√°“√®¥∑–‡∫¬π Ë÷ Ë’ â Á ÷ ‘ ‘ å Á Ë’ à È÷ à — â ‘ ’ ™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬§◊Õ Thailand Network Information Center À√◊Õ∑’Ë¡—°‡√’¬°°—π¬àÕÊ «à“∑’‡Õ™π‘° (THNIC) „πªí®®ÿ∫—π ∑’‡Õ™π‘° ‡ªî¥„Àâ∫√‘°“√®¥∑–‡∫’¬π„π 7 À¡«¥ ¥—ßµàÕ‰ªπ’È ë co.th  ”À√—∫Õߧå°√∏ÿ√°‘®∑’Ë®¥∑–‡∫’¬π„πª√–‡∑»‰∑¬ (Commercial) ë ac.th  ”À√—∫ ∂“∫—π°“√»÷°…“¢Õ߉∑¬ (Academic) ë go.th  ”À√—∫Àπ૬ߓπ√“™°“√‰∑¬ (Government) ë net.th  ”À√—∫Àπ૬ߓπ‰∑¬∑’Ë „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµÀ√◊Õ‡§√◊Õ¢à“¬ (Network Provider) ë or.th  ”À√—∫Õߧå°√‰∑¬∑’Ë ‰¡à· «ß°”‰√ (Organization) ë mi.th  ”À√—∫Àπ૬ߓπ∑“ß∑À“√¢Õß°Õß∑—æ‰∑¬ (Military) ë in.th ‡ªìπÀ¡«¥Õ‘ √–∑’Õߧå°√À√◊Õ∫ÿ§§≈°Á “¡“√∂¢Õ®¥‰¥â ‚¥¬‰¡à¡°Æ‡°≥±å∫ߧ—∫ Ë ’ — §ÿ≥ ¡∫—µ‘‡™àπÀ¡«¥Õ◊ËπÊ (Individual/Incorporation) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 9  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
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    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ë °“√√–∫„π√∞∏√√¡π≠ ©∫∫ª®®∫π ¡“µ√“ 78 «“‡ªπÀπ“∑¢Õß√∞∑®–µÕßæ≤π“ ÿ — Ÿ — í ÿ— à ì â Ë’ — Ë’ â — 炧√ß √â“ßæ◊Èπ∞“π “√ π‡∑»é (National Information Infrastructure: NII) „Àâ ∑«∂ß·≈–‡∑“‡∑¬¡°π∑«ª√–‡∑» ‡™π‡¥¬«°∫√–∫∫ “∏“√≥ª‚¿§·≈– “∏“√≥ª°“√ —Ë ÷ à ’ — —Ë à ’ — Ÿ Ÿ ÕπÊ Õπ ßº≈„ÀµÕß¡°“√¬°√“ß°ÆÀ¡“¬≈”¥∫√Õ߇©æ“– ‡æÕ„À‡â °¥°“√¥”‡ππ°“√ ◊Ë — à â â ’ à — ◊Ë ‘ ‘ µ“¡∑’Ë°”Àπ¥¥—ß°≈à“« ë °“√¥”‡ππ‚§√ß°“√‡§√Õ¢“¬§Õ¡æ«‡µÕ√‡å æÕ‚√߇√¬π‰∑¬ (SchoolNet) ‡æÕ‡µ√¬¡ ‘ ◊ à ‘ ◊Ë ’ ◊Ë ’ ‡¬“«™π¢Õß™“µ‘ „Àâæ√âÕ¡ ”À√—∫°“√‡√’¬π√Ÿâ „π√Ÿª·∫∫„À¡à ´÷Ë߇ªìπ√Ÿª·∫∫Àπ÷ËߢÕß °“√‡√’¬π√Ÿµ≈Õ¥™’«µ (Life-long Learning) ∑’ “¡“√∂‡¢â“∂÷ß·À≈àߧ«“¡√ŸÕπ¡À“»“≈ â ‘ Ë â— ®“°∑«‚≈°‰¥º“π‡§√Õ¢“¬Õπ‡∑Õ√‡πµ ‚¥¬‰¥‡ª¥‚Õ°“ „Àâ‚√߇√¬π®“°∑«ª√–‡∑» Ë— âà ◊ à ‘ å Á â î ’ Ë—  “¡“√∂‡™◊ËÕ¡µàÕ°—∫Õ‘π‡∑Õ√å‡πÁµ‰¥â ‚¥¬‡ ’¬§à“„™â®à“¬‡æ’¬ß§à“‚∑√»—æ∑åÕ—µ√“∑âÕß∂‘Ëπ (3 ∫“∑) ‡∑à“°—π∑—Ë«ª√–‡∑» ë °“√®¥µß‡¢µÕµ “À°√√¡´Õøµ·«√å (Software Park) ‡æՠ߇ √¡„À‡â °¥°“√æ≤π“ — —È ÿ å ◊Ë à ‘ ‘ — Õÿµ “À°√√¡´Õøµå·«√å ‚¥¬‡©æ“–„π°≈ÿࡺŸâª√–°Õ∫°“√¢π“¥°≈“ß·≈–¢π“¥‡≈Á° ‡æÕ„™¿“¬„πª√–‡∑» Õπ®–‡ªπ°“√≈¥°“√π”‡¢“®“°µ“ߪ√–‡∑» (´ß„πª∑º“π¡“ Ë◊ â — ì â à Ë÷ ï Ë’ à ¡’¡Ÿ≈§à“ Ÿß∂÷ߪ√–¡“≥·ª¥æ—π∂÷ßÀπ÷ËßÀ¡◊Ëπ≈â“π∫“∑) ·≈–„πÕ𓧵¬—ß “¡“√∂ æ—≤𓇪ìπÕÿµ “À°√√¡ àßÕÕ°‰¥â πÕ°®“°π’Ȭ—߇æ◊Ëՙ૬æ—≤π“∫ÿ§≈“°√¥â“ππ’È ‡æ◊ËÕ√Õß√—∫§«“¡µâÕß°“√∑’Ë Ÿß¢÷Èπ ë °“√®—¥µ—Èß»Ÿπ¬åæ—≤π“æ“≥‘™¬åÕ‘‡≈Á°∑√Õπ‘° å (Electronic Commerce Resource Center) µ“¡¡µ§≥–√∞¡πµ√’ ‡æÕ„À¥”‡ππ°®°√√¡¥“π°“√ √“ߧ«“¡µπµ« ·≈– ‘ — ◊Ë â ‘ ‘ â â ◊Ë — „À⧫“¡√Ÿâ §«“¡‡¢â“„®‡°’ˬ«°—∫æ“≥‘™¬åÕ‘‡≈Á°∑√Õπ‘° å ·°à¿“§‡Õ°™π ‚¥¬‡©æ“– Õµ “À°√√¡¢π“¥°≈“ß·≈–¢π“¥‡≈° ·≈–ª√–™“™π∑«‰ª √«¡∑ß°“√æ≤π“∫§≈“°√ ÿ Á —Ë —È — ÿ ·≈–°“√µ‘¥µ“¡§«“¡°â“«Àπâ“ ‡æ◊ËÕ‡º¬·æ√à¢âÕ¡Ÿ≈¢à“« “√‡°’ˬ«°—∫æ—≤π“°“√¥â“π æ“≥‘™¬åÕ‘‡≈Á°∑√Õπ‘° å∑—Èß„π√–¥—∫‚≈° √–¥—∫¿Ÿ¡‘¿“§ ·≈–√–¥—∫ª√–‡∑» ·°à¿“§√—∞ ¿“§‡Õ°™π ·≈–ºŸâ π„®∑—Ë«‰ª ë °“√‡√àßæ—≤π“°ÆÀ¡“¬∑’®”‡ªìπ‡æ◊Õ√Õß√—∫°“√‡°‘¥·≈–‡µ‘∫‚µ¢Õß√–∫∫‡»√…∞°‘®„À¡à Ë Ë (New Economy) ∑µÕßÕ“»¬§«“¡√·≈–ª≠≠“‡ªπª®®¬„π°“√º≈µ∑ ”§≠ ‰¥·°à Ë’ â — ⟠í ì í — ‘ Ë’ — â √à“ßæ√–√“™∫—≠≠—µ‘«à“¥â«¬∏ÿ√°√√¡∑“ßÕ‘‡≈Á°∑√Õπ‘° å (Electronic Transactions Bill) ´÷Ëß√«¡∂÷߇√◊ËÕß≈“¬¡◊Õ™◊ËÕÕ‘‡≈Á°∑√Õπ‘° å ‰¥âºà“π°“√‡ÀÁπ™Õ∫®“°§≥–√—∞¡πµ√’ ·≈– ¿“ºŸâ·∑π√“…Æ√·≈â« ·≈–°ÆÀ¡“¬‡°’ˬ«°—∫‚§√ß √â“ßæ◊Èπ∞“π “√ π‡∑» (ºà“π°“√æ‘®“√≥“¢Õߧ≥–√—∞¡πµ√’·≈â«) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 13  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
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    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ë °“√æ—≤π“°“√»÷°…“¢Õߪ√–™“°√ „π∑ÿ°√–¥—∫‡æ◊ËÕ„Àâ¡’§«“¡√Ÿâ·≈–ªí≠≠“  “¡“√∂∑’Ë ®–«‘‡§√“–Àå·≈–°≈—Ëπ°√ÕߢâÕ¡Ÿ≈¢à“« “√∑’Ë ‰À≈∫à“‡¢â“¡“Õ¬à“ß∑à«¡∑âπ ‡æ◊ËÕ‡≈◊Õ°√—∫ ‡©æ“– à«π∑’ˇªìπª√–‚¬™πå ‰¥â ë °“√æ—≤π“¢’¥§«“¡ “¡“√∂∑“ß«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’ ‡æ◊Õ„Àâª√–‡∑» “¡“√∂æ÷ßæ“ Ë Ë µπ‡Õß∑“߇∑§‚π‚≈¬’‰¥â „πÕ𓧵 ë °“√æ—≤π“‡π◊ÈÕÀ“§«“¡√Ÿâ∑’ˇªìπ¿“…“‰∑¬ ‡æ◊ËÕ„Àâª√–™“°√ à«π„À≠à∑’ˉ¡à√Ÿâ¿“…“Õ—ß°ƒ…  “¡“√∂„™âª√–‚¬™πå ‰¥â ë °“√æ—≤𓇥Á°·≈–‡¬“«™π‰∑¬„Àâ¡’§«“¡√Ÿâ§«“¡ “¡“√∂„π°“√„™â¿“…“Õ—ß°ƒ… ´÷Ëß∂◊Õ ‡ªπ¿“…“∑¡§π„™°π¡“°„π‡°Õ∫∑° «π¢Õß‚≈° ·≈–‚¥¬‡©æ“–„π°“√µ¥µÕ Õ “√ ì ’Ë ’ â — ◊ ÿ à ‘ à ◊Ë „π‡§√◊Õ¢à“¬Õ‘π‡∑Õ√å‡πÁµ ë °“√æ—≤π“§√Ÿ Õ“®“√¬å ‡æ◊Õ„À⡧«“¡√Ÿ§«“¡ “¡“√∂∑“߇∑§‚π‚≈¬’ ‡æÕ®–‰¥ “¡“√∂„™â Ë ’ â Ë◊ â ª√–‚¬™π宓°·À≈àߧ«“¡√Ÿâ „πÕ‘π‡∑Õ√å‡πÁµ„π°“√æ—≤π“µπ‡Õß ·≈– “¡“√∂∂à“¬∑Õ¥ §«“¡√Ÿâπ—Èπ·°à‡¬“«™πµàÕ‰ª‰¥â ë °“√¥”‡π‘π°“√‡æ◊ËÕ„Àâ¡’§Õ¡æ‘«‡µÕ√å·≈–´Õøµå·«√å√“§“∑’ˇÀ¡“– ¡  ”À√—∫„™âß“π ‡æ◊ËÕ„À⇰‘¥°“√·æ√à°√–®“¬°“√„™â ‰ª Ÿà°≈ÿࡧπ∑’Ë¡“°¢÷Èπ ë °“√‡√àߺ≈—°¥—π°“√ÕÕ°°ÆÀ¡“¬‡°’¬«°—∫‡∑§‚π‚≈¬’ “√ π‡∑»∑’ ”§—≠ ‰¥·°à °ÆÀ¡“¬ Ë Ë â ‡°’ˬ«°—∫Õ“™≠“°√√¡∑“ߧա摫‡µÕ√å (Computer Crime Law) °ÆÀ¡“¬‡°’ˬ« °—∫°“√§ÿ¡§√ÕߢâÕ¡Ÿ≈ à«π∫ÿ§§≈ (Data Protection Law) °ÆÀ¡“¬‡°’¬«°—∫°“√‚Õπ â Ë ‡ß‘π∑“ßÕ‘‡≈Á°∑√Õπ‘° å (Electronic Funds Transfer Law) ·≈–°ÆÀ¡“¬‡°’ˬ«°—∫ §«“¡ª≈Õ¥¿—¬¢ÕߢâÕ¡Ÿ≈ (Encryption Law) ë °“√¥”‡ππ°“√„π‡«∑√–À«“ߪ√–‡∑» ‡æÕº≈°¥π„Àâ¡°“√§‘¥√“§“§à“«ß®√ ◊Õ “√‡æ◊Õ ‘ ’ à Ë◊ — — ’ Ë Ë ‡™◊ËÕ¡µàÕ°—∫Õ‘π‡∑Õ√å‡πÁµ (Internet Bandwidth Financing) ‡ªìπ‰ªÕ¬à“߬ÿµ‘∏√√¡ ¡“°¢÷Èπ°«à“∑’ˇªìπÕ¬Ÿà „πªí®®ÿ∫—π 7 7 ·À≈àߢâÕ¡Ÿ≈: „πªí®®ÿ∫—π ∑ÿ°ª√–‡∑»∑’Ë®–‡™◊ËÕ¡µàÕ°—∫Õ‘π‡∑Õ√å‡πÁµµâÕ߇ ’¬§à“«ß®√ ◊ËÕ “√ (International Leased Circuit) ‡µÁ¡«ß®√‰ª¬—ß∑«’ªÕ‡¡√‘°“‡Àπ◊Õ ∑”„À⺟⠄Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµÀ√◊Õ ISP „πª√–‡∑»„π Õ‡¡√‘°“‡Àπ◊Õ ‰¡àµâÕß√—∫º‘¥™Õ∫§à“„™â®à“¬„π à«ππ’È µâπ∑ÿπ°“√∫√‘°“√®÷ߵ˔°«à“ª√–‡∑»Õ◊ËπÊ ®÷ß “¡“√∂„Àâ ∫√‘°“√‰¥â „π√“§“∑’Ë∂Ÿ°°«à“ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 15  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ∑—ßπ’È ‡æ◊Õ„Àâ°“√æ—≤π“¡’§«“¡ Õ¥§≈âÕß°—∫∫√‘∫∑¢Õß —ߧ¡‰∑¬Õ¬à“ß·∑â®√‘ß §«√«“ß È Ë °√Õ∫„π°“√æ—≤π“‚¥¬¬÷¥ª√—™≠“ 燻√…∞°‘®æՇ撬ßé ¢Õßæ√–∫“∑ ¡‡¥Á®æ√–‡®â“Õ¬ŸÀ« ‚¥¬„Àâ à— §«“¡ ”§—≠°—∫°“√æ—≤π“∑’Ë¡’§«“¡ ¡¥ÿ≈  —ߧ¡¡’§ÿ≥¿“æ ¡’§«“¡‡¢â¡·¢Áß æ÷Ëß擵—«‡Õ߉¥â ·≈–¡√–∫∫¿¡§¡°π∑¥’ ‚¥¬∑ “¡“√∂·¢ß¢π°∫ºÕπ‰¥â ·≈–æ√Õ¡∑®–√∫°∫°“√‡ª≈’¬π·ª≈ß ’ Ÿ ‘ ÿâ — ’Ë ’Ë à — — Ÿâ ◊Ë â ’Ë — — Ë µà“ßÊ ∑’®–‡°‘¥¢÷π‰¥â ´÷ß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ „π∞“𖇪π Ë È Ë ‘ ì  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ®–‰¥âº≈—°¥—π„Àâ¡’°“√ æ‘®“√≥“„πª√–‡¥Áπµà“ßÊ ∑’ˇªì𧫓¡∑â“∑“¬‡À≈à“π’È „π§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑» ·Àß™“µ‘ ·≈–§≥–Õπ°√√¡°“√∑‡°¬«¢Õß Õ“∑‘ §≥–Õπ°√√¡°“√¥“ππ‚¬∫“¬Õπ‡∑Õ√‡πµ à ÿ Ë’ Ë’ â ÿ â ‘ å Á  ”À√—∫ª√–‡∑»‰∑¬ §≥–Õπÿ°√√¡°“√‡æ◊ËÕæ—≤π“°ÆÀ¡“¬‡∑§‚π‚≈¬’ “√ π‡∑» §≥– Õπÿ°√√¡°“√‡©æ“–°‘®‡æ◊ËÕ°“√æ—≤π“ e-Thailand ‡ªìπµâπ ‡æ◊ËÕ°”Àπ¥π‚¬∫“¬·≈– ¡“µ√°“√‡™‘ß√ÿ°∑’ˇÀ¡“– ¡ ”À√—∫ª√–‡∑»‰∑¬µàÕ‰ª ·¡â°“√ ”√«®§√—ßπ’È ¬—߉¡à “¡“√∂«—¥º≈°√–∑∫À√◊Õª√–‚¬™πå¢Õß°“√„™âÕπ‡∑Õ√å‡πÁµ È ‘ „πª√–‡∑»‰∑¬ ‚¥¬‡©æ“–„π·ßà¢Õߧ«“¡√Ÿ·≈–√“¬√—∫®“°æ“≥‘™¬åÕ‡‘ ≈Á°∑√Õπ‘° å ·µà¢Õ¡Ÿ≈µà“ßÊ â â ‡À≈à“π—Èπ √«¡∂÷ß ∂‘µ‘∑—Ë«‰ª‡°’ˬ«°—∫®”π«πºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ Õ‘π‡∑Õ√å‡πÁµ§“‡øÉ ¿—¬®“° Õπ‡∑Õ√‡å πµ ·≈–§«“¡¡π§ß¢Õß√–∫∫¢Õ¡≈ ≈«π·≈«·µ‡à ªπª√–‡¥π∑µÕßµ¥µ“¡Õ¬“ß„°≈™¥ ‘ Á —Ë â Ÿ â â ì Á ’Ë â ‘ à â‘ ‡æ◊ËÕ‡ √‘¡ 秫“¡√Ÿâ‡∑à“∑—πé µàÕ‡∑§‚π‚≈¬’ ·≈–‡ªìπ¢âÕ¡Ÿ≈æ◊Èπ∞“𠔧—≠ „π°“√«“ß·ºπ ‡»√…∞°‘®¢Õߪ√–‡∑» ´÷Ëß∑“߇π§‡∑§§“¥À«—ß«à“®–Õ“»—¬°≈‰°¢Õߧ≥–Õπÿ°√√¡°“√¥â“π π‚¬∫“¬Õπ‡∑Õ√‡πµ ”À√∫ª√–‡∑»‰∑¬ ·≈–»π¬æ≤π“æ“≥™¬Õ‡≈°∑√Õπ° å ∑”°“√»°…“ ‘ å Á — Ÿ å— ‘ å‘ Á ‘ ÷ À“¢âÕ¡Ÿ≈µà“ßÊ ‡À≈à“π’È ¡“‡º¬·æ√àµàÕ‰ª 16 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ¢âÕ¡Ÿ≈‡æ‘Ë¡‡µ‘¡∑⓬∫∑ µ“√“ß ∂“π¿“æ¢Õ߇§√◊Õ¢à“¬‚∑√»—æ∑å·≈– ¿“æ°“√‡™◊ËÕ¡µàÕÕ‘π‡∑Õ√å‡πÁµ¢Õߪ√–‡∑»‰∑¬ ®”π«π ¥—™π’ ∑’Ë¡“ ®”π«πºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ ª√–¡“≥ 2.3 ≈â“π§π, 3.6 §π µàÕ  Ÿµ√°“√§”π«≥¢Õß „πª√–‡∑»‰∑¬ (ª√–¡“≥°“√) 惻®‘°“¬π 2543 ª√–™“°√ 100 §π æ≈‡√◊Õµ√’ª√– “∑ »√’º¥ÿß ®”π«π‡§√◊ËÕߧա摫‡µÕ√å 1,127,550 ‡§√◊ËÕß, 18.19 ‡§√◊ËÕß µàÕ  ¡“§¡∏ÿ√°‘® „πª√–‡∑»‰∑¬ (ª√–¡“≥°“√) ª√–¡“≥°≈“ߪï 2543 ª√–™“°√ 1,000 §π §Õ¡æ‘«‡µÕ√å ‰∑¬ ®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ 6,515 ™◊ËÕ, ∏—𫓧¡ THNIC (∑’‡Õ™π‘°) (.th) 2543 ®”π«π‡§√◊ËÕߧա摫‡µÕ√å 71,995 ‡§√◊ËÕß, 1.1 ‡§√◊ËÕß µàÕ Internet Information ¿“¬„µâ™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ 情¿“§¡ 2543 ª√–™“°√ 1,000 §π Resource Center, (.th) ∑’ˇ™◊ËÕ¡µàÕ°—∫ ‡π§‡∑§ (www.nectec. Õ‘π‡∑Õ√å‡πÁµ or.th/internet) §«“¡‡√Á«√«¡«ß®√ —≠≠“≥ ¢“‡¢â“ 316.375 Mbps, Internet Information √–À«à“ߪ√–‡∑» ¢“ÕÕ° 215.437 Mbps, Resource Center, (International Bandwidth) ¡°√“§¡ 2544 ‡π§‡∑§ (www.nectec .or.th/internet) ®”π«π‚√߇√’¬π∑’ˇ™◊ËÕ¡µàÕ°—∫ 2,184 ·Ààß, 5.8% ¢Õß‚√߇√’¬π www.school.net.th ‡§√◊Õ¢à“¬ SchoolNet ¡°√“§¡ 2544 ∑—ÈßÀ¡¥ ®”π«π¡À“«‘∑¬“≈—¬ 82 ·Ààß, ¡‘∂ÿπ“¬π 2543 ∑∫«ß¡À“«‘∑¬“≈—¬ ∑’ˇ™◊ËÕ¡µàÕ°—∫Õ‘π‡∑Õ√å‡πÁµ (¡À“«‘∑¬“≈—¬¢Õß√—∞ 24,  ∂“∫—π√“™¿—Æ 36, ¡À“«‘∑¬“≈—¬‡Õ°™π 22) ®”π«π‡«Á∫‰´µå¢Õß 19 °√–∑√«ß ·≈–  ”π—°∫√‘°“√‡∑§‚π‚≈¬’ °√–∑√«ß ∑∫«ß °√¡ 158 °√¡  “√ π‡∑»¿“§√—∞, ‡π§‡∑§ ®”π«π‡≈¢À¡“¬‚∑√»—æ∑å 7.66 ≈â“π‡≈¢À¡“¬, 12.3 ‡≈¢À¡“¬ µàÕ ∑»∑. ª°µ‘ ¡’π“§¡ 2543 ª√–™“°√ 100 §π ®”π«π‡≈¢À¡“¬‚∑√»—æ∑å 5.22 ≈â“π‡≈¢À¡“¬, 8.4 ‡≈¢À¡“¬ µàÕ ∑»∑. . ª°µ‘ ∑’Ë¡’ºŸâ‡™à“·≈â« ¡’π“§¡ 2543 ª√–™“°√ 100 §π ®”π«π‡≈¢À¡“¬‚∑√»—æ∑å 2.56 ≈â“π‡≈¢À¡“¬, 4.1 ‡≈¢À¡“¬ µàÕ ∑»∑. ‡§≈◊ËÕπ∑’Ë ¡’π“§¡ 2543 ª√–™“°√ 100 §π (‚¥¬ ∑»∑. ·≈–‡Õ°™π 1.39 ° ∑. ·≈–‡Õ°™π 1.17) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 17  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ª√‘¡“≥ —≠≠“≥‡¢â“-ÕÕ° »Ÿπ¬å·≈°‡ª≈’ˬπ —≠≠“≥ Internet Information Research (IIR) ·À≈àß∑’Ë¡“: Internet Information Resource Center, ‡π§‡∑§ (www.nectec.or.th/internet) 18 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ºŸâ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å (ISP) „πª√–‡∑»‰∑¬ ISP Address A-NET A-NET Co., Ltd. 23 ANEW Building Soi Charoen Nakorn 14 Charoen Nakorn Road, Klongsan Bangkok 10600 Tel: 861-1555 Fax 861-1544 e-mail: info@a-net.net.th Asia Access INET (Thailand) Co., Ltd. 1043 Phaholythin Road, Phayathai Bangkok 10400 Tel 617-3990 - 9 Fax. 6170935 e-mail: contact@asiaaccess.net.th Asia Infonet Asia Infonet Co., Ltd. 17th Floor, Fortune Town Building, 1 Ratchadapisek Road, Din Deang Bangkok 10320 Tel: 641-1800 Ext. 4710-3 Fax: 641-1808, 641-1830 e-mail: service@asianet.co.th CS Com C.S. Communications Co., Ltd. 414 Shinawatra Tower, 18th Floor Phahonyothin Road, Samsennai Phayathai, Bangkok 10400. Tel: 299-5000 Ext. 4235-8 Fax: 299-5426 e-mail: marketing@cscoms.com CWN Chomanan World Net Co., Ltd. 71/1 Moo 3, Jangwattana Road Talad Bangkhen, Laksi Bangkok 10210 Tel: 973-3146-48 Fax: 973-4246 e-mail: mktg@cwn.net.th ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 19  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ISP Address CWT Cable & Wireless Network (Thailand) Ltd. CAT Telecom Tower 16th Fl. Trok Wat Muangkae, Charoenkrung Rd. Bangruk, Bangkok 10500 Tel: 637-3000 Fax: 639-5383 e-mail: contact@cwasia.net.th Data Line Thai Data Line Thai Co., Ltd. 1252 Pattanakan Rd, Suanluang,Pravate Bangkok 10250. Tel: 310-5333 - 5 Fax: 310-5332 e-mail: sales@linethai.net.th EZ Net e-mail: info@princess1.com website: www.eznet.co.th Far East Internet Far East Internet Co., Ltd. IFEC Building, 29 Soi Ramkhamhaeng 22 Ramkhamhaeng Road, Huamark, Bangkapi Bangkok 10240. Tel: 318-3272 Ext. 1148 Fax: 318-0574 e-mail: info@fareast.net.th Idea Net Idea Net Co., Ltd. Sinthorn Building, 48th Floor 77/193 Krung Thonburi Road, Klongsan Bangkok 10600. Tel: 440-0440 - 7 Fax: 440-0450 e-mail: sales@idn.co.th Internet Thailand Internet Thailand Co., Ltd. Bangkok Thai Tower, 12th Floor Rangnam Road, Phayathai Bangkok 10400. Tel: 642-7065 - 6 Fax: 640-0456 e-mail: info@inet.co.th 20 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ISP Address JI-Net Jasmine Internet Co., Ltd. 200 Moo 4, 8th Fl., Chaengwatana Road Pakkred, Nonthaburi 11120 Tel: 502-3700 Fax: 502-3737 e-mail: cs@ji-net.com KSC KSC Commercial Internet Co., Ltd. 333/100 Laksi Plaza, 12th Floor, Tower 1 Changwattana Road, Laksi Bangkok 10210. Tel: 576-0899, 576-0990 Fax: 576-0900 to 576-0907 e-mail: info@ksc.net.th Loxinfo Loxley Information Services Co., Ltd. Loxley Suapah Building 304 Suapah Road, Promprab Suttruphai Bangkok 10100. Tel: 622-5588 Fax: 622-5666 e-mail: info@loxinfo.co.th RoyNet Roynet Co., Ltd. 8th Floor Grand Amarin Tower 1550 New Petchburi Road Makasan, Rajtevi, Bangkok 10310 Tel. 652-8600 Fax. 652-8605 e-mail: info@mbox.roynet.co.th Samart Samart InfoNet Co., Ltd. 99/12 Moo 4, Software Park Building 24th Fl. Chaengwattana Road Klong Gluar, Pak-Kred Nonthaburi 11120 Tel: 502-6844 Fax: 502-6883 e-mail: infonet@samarts.com ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 21  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ISP Address SGA Siam Global Access Co., Ltd. 2/4 Samugkeepai Tower G-Fl., North Park Vibhavadi Rangsit Rd., Laksi Bangkok 10210 Tel: 955-0281-8 Fax: 955-0290, 955-1421 e-mail: marketing@sga.net.th World Net WorldNet & Services Co., Ltd. 333 Lao Peng Nguan Tower 1 Bldg., 28th Fl. Vibhavadi Rangsit Rd., Ladyao, Chatuchak Bangkok 10900 Tel: 618-8888 Fax: 618-8455-6 e-mail: sales@pacific.net.th, marketing@pacific.net.th 22 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡§√◊Õ¢à“¬‡§‡∫‘≈„µâπÈ”‡æ◊ËÕ‚∑√§¡π“§¡√–À«à“ߪ√–‡∑» ´÷Ë߇ªìπ‚§√ß √â“ßæ◊Èπ∞“π ”À√—∫∫√‘°“√‚∑√»—æ∑å·≈–Õ‘π‡∑Õ√å‡πÁµ *‡Õ◊ÈÕ‡øóôÕ¿“æ‚¥¬ Teleglobe Co., Ltd. ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 23  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  “√∫—≠ §”π” ........................................................................................................................................................................... 3 ¿“æ√«¡¢Õß ∂“π¿“æ°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ....................................................... 5 ∫∑ √ÿª ”À√—∫ºŸâ∫√‘À“√ .................................................................................................................................... 28 °“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬............................................................................. 36 ‡æ» (Gender) .....................................................................................................................................................37 Õ“¬ÿ (Age) ........................................................................................................................................................... 38 ∑’ËÕ¬Ÿàªí®®ÿ∫—π (Location) ................................................................................................................................39 ‡¢µ∑’ËÕ¬Ÿà (Urban versus Rural) .............................................................................................................. 40  ∂“π– ¡√  (Marital Status)................................................................................................................41 ®”π«π ¡“™‘°„π§√—«‡√◊Õπ (Number of Household Members) ....................................... 42 ®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ (Number of Internet Users in the Household) .................................................................... 43 √“¬‰¥â¢Õߧ√—«‡√◊ÕπµàÕ‡¥◊Õπ (Monthly Household Income)................................................44 °“√»÷°…“ (Level of Education).............................................................................................................45 §«“¡√Ÿâ¿“…“Õ—ß°ƒ… (English Proficiency) ....................................................................................... 46  “¢“°“√»÷°…“ (Major of Education) ................................................................................................47  ∂“π–°“√∑”ß“π (Employment).......................................................................................................... 50  “¢“Õ“™’æ (Sector Employed) ..............................................................................................................51 ª√–‡¿∑¢ÕßÀπ૬ߓπ (Type of Employment).............................................................................54 ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ (Years on Internet) ................................................................55  ∂“π∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ (Point of Access) ....................................................................................... 56 °“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π (Home Computer) ...................................................................................57 °“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ (Internet Access)....................................................................................... 58 ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ (Internet Account Sharing) ..........................................................59 ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ (Internet Activities) ..........................................................................60 24 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥ (Internet Top Activity).....................................62 ®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå (Weekly Hours of Use) .....................................64 ‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ (Time of Use) ...................................................................................................65 ∫√“«‡´Õ√å∑’Ë „™â (Browser) .............................................................................................................................66 §«“¡‡√Á« (Speed) ........................................................................................................................................... 67 ª√–‚¬™πå ”§—≠∑’Ë ÿ¥∑’Ë ‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ (Perceived Top Benefit) .............................68 ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ (Perceived Problems Concerning the Internet)....................................................................69 °“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ (Internet Purchase)............................................. 73 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ (Reasons against Internet Purchase) ..........................................................................................74  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ (Goods and Services Purchased) ....................................................................................................76 ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ (Years on Internet by Gender) ..........................................................................................................79 ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ (Internet Activities by Gender) .........................................................................................................80 ≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ (Internet Top Activity by Gender) ................................................................................................. 82 ®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“À凪√’¬∫‡∑’¬∫À≠‘ß-™“¬ (Weekly Hours of Use by Gender)................................................................................................. 84 ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ (Perceived Problems by Gender)......................................................................................................85 °“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ (Internet Purchase by Gender)..........................................................................................................88 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 25  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ À≠‘ß-™“¬ (Reasons against Internet Purchase by Gender)...............................................................89  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ À≠‘ß-™“¬ (Goods and Services Purchased by Gender).........................................................................91 ≈—°…≥–°“√„™â∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ (Internet Top Activity by Age) ..........................................................................................................94 ®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“À凪√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ (Weekly Hours of Use by Age) .........................................................................................................96 ‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ (Time of Use by Age) .............................................................................................................................. 97 ¿“§ºπ«° ·∫∫ Õ∫∂“¡ .................................................................................................................................................... 100 ·ºßº—ß‚§√ß √â“ߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ .............................................. 108 √“¬™◊ËÕºŸâ¥”‡π‘π‚§√ß°“√ ............................................................................................................................. 110 √“¬™◊ËÕ∫ÿ§≈“°√¢Õß ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√ ‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ................................................................................................................. 111 26 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ∫∑ √ÿª ”À√—∫ºŸâ∫√‘À“√ Executive Summary ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 27  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ∫∑ √ÿª ”À√—∫ºŸâ∫√‘À“√ «‘∏’°“√ ”√«® °“√ ”√«®§√—ßπ’È „™â°“√ ÿ¡µ—«Õ¬à“ß ·≈–π”¢âÕ¡Ÿ≈∑’Ë ‰¥â¡“ √ÿª‡ªìπ≈—°…≥–‚¥¬√«¡¢Õß È à ª√–™“°√‰∑¬∑—ÈßÀ¡¥∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ  à«π«‘∏’°“√ ”√«®¬—߇ªìπ‡™àπ‡¥’¬«°—∫ªï∑’Ë·≈â« §◊Õ‡ªìπ °“√‡ªî¥·∫∫ Õ∫∂“¡∫πÕ‘π‡∑Õ√å‡πÁµ ‚¥¬ºŸâ∑’Ë π„® “¡“√∂§≈‘°∫πªÑ“¬ª√–°“» (Banner) ‡™‘≠™«πµÕ∫·∫∫ Õ∫∂“¡ ´÷Ëß®–π”‡¢â“ Ÿà·∫∫ Õ∫∂“¡‰¥â∑—π∑’ „π°“√π’ȇπ§‡∑§‰¥â√—∫ §«“¡Õπ‡§√“–À®“°‡«∫‰´µå ‰∑¬∑‡ªπ∑㪭 ·≈–‡ª¥°«“ß ”À√∫ºâŸ „™Õπ‡∑Õ√‡πµ‚¥¬∑«‰ª ÿ å Á Ë’ ì Ë’ ‘ î â — â‘ å Á Ë— À≈“¬‡«Á∫‰´µå ‡™àπ sanook.com ·≈–‡«Á∫‰´µåÕ◊ËπÊ „π‡§√◊Õ¢Õ߇ÕÁ¡‡«Á∫ pantip.com thairath.co.th œ≈œ „Àâæ◊Èπ∑’˵‘¥ªÑ“¬ª√–°“» ∑”„Àâ ‰¥â®”π«πºŸâµÕ∫·∫∫ Õ∫∂“¡∑—Èß ‘Èπ 2,507 §π À≈—ß°“√§—¥·∫∫ Õ∫∂“¡∑’Ë´È”´âÕπÀ√◊Õ„™â‰¡à ‰¥âÕÕ°‰ª·≈â« °“√§—¥ à«π∑’Ë´È”´âÕπ ÕÕ°‰ªπ—Èπ °√–∑”‰¥â‡æ√“–ºŸâµÕ∫·∫∫ Õ∫∂“¡®–µâÕß·®âß∑’ËÕ¬Ÿà∑“߉ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å (Õ’‡¡≈å) ¢Õßµπ‰«â¥â«¬ ‡æ◊ËÕ°“√µ‘¥µàÕ°≈—∫ „π°√≥’∑’Ë ‰¥â√—∫¢Õß ¡π“§ÿ≥®“°°“√®—∫©≈“° ™ß√“ß«≈ °“√·®ßÕ‡’ ¡≈π’È ∑”„Àº¥”‡ππ°“√ ”√«® “¡“√∂§¥·∫∫ Õ∫∂“¡∑µÕ∫ ‚¥¬‡®“¢Õß ‘ — â å â Ÿâ ‘ — ’Ë â Õ’‡¡≈凥‘¡ÕÕ°‰ª‰¥â ´÷Ë߇ªìπ°“√™à«¬≈¥‚Õ°“ °“√µÕ∫´È” Õ¬à“߉√°Áµ“¡ §«“¡´È”´âÕπ¬—ßÕ“® ‡°‘¥¢÷Èπ‰¥â À“°∫ÿ§§≈π—ÈπÊ ¡’Õ’‡¡≈å¡“°°«à“ 1 ∑’ËÕ¬Ÿà ·µà°√≥’¥—ß°≈à“«πà“®–¡’Õ¬Ÿà‡ªìπ à«ππâÕ¬ ‡∑à“π—Èπ °“√ ”√«®„πªïπ’È „™â‡«≈“ 2 ‡¥◊Õπ‡µÁ¡ §◊Õ‡√‘Ë¡¢÷Èπ‡¡◊ËÕ«—π∑’Ë 1 °—𬓬π ·≈– ‘Èπ ÿ¥ „π«—π∑’Ë 31 µÿ≈“§¡ 2543 ´÷Ë߇ªìπ™à«ß‡«≈“∑’„Ë °≈⇧’¬ß°—∫°“√ ”√«®„πªï∑’Ë·≈â« ·≈–‡ªìπ∑’Ë §“¥À¡“¬«à“ °“√ ”√«®„πªïÀπâ“®–¡’¢÷Èπ„π™à«ß‡«≈“ª√–¡“≥π’È ‡™àπ‡¥’¬«°—π º≈°“√ ”√«®∑’Ë ”§—≠ ·∫∫ Õ∫∂“¡∑’Ë „™â „π°“√ ”√«® ¡’¥â«¬°—π∑—ÈßÀ¡¥ 35 ¢âÕ ‡ªìπ§”∂“¡∑—Ë«‰ª ‡°’ˬ«°—∫ ºŸâµÕ∫·∫∫ Õ∫∂“¡ 2 ¢âÕ §◊Õ Õ’‡¡≈å ·≈–‡«Á∫‰´µå∑’˺à“π‡¢â“¡“ Ÿà·∫∫ Õ∫∂“¡ §”∂“¡Õ—µπ—¬ (§◊Õ‡µ‘¡¢âÕ§«“¡) 3 ¢âÕ ·≈–§”∂“¡ª√π—¬ (§◊Õ‡≈◊Õ°§”µÕ∫) 30 ¢âÕ ‚¥¬Àπ—ß ◊Õ‡≈à¡π’®– È √“¬ß“π‡©æ“–º≈∑’Ë√«∫√«¡‰¥â®“°§”∂“¡ª√𗬇∑à“π—Èπ ºŸâ∑’Ë π„® “¡“√∂¥Ÿ·∫∫ Õ∫∂“¡‰¥â 28 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
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    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡°’ˬ«¢âÕß‚¥¬µ√ß°—∫º≈°√–∑∫¥â“π —ߧ¡ ‡™àπ ª√–‡¥Áπ°“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» (À≠‘ß√âÕ¬≈– 32 ·≈–™“¬√âÕ¬≈– 20 ‡≈◊Õ°ª√–‡¥Áππ’È) À√◊Õ°“√ ◊ËÕ¢âÕ§«“¡ À¬“∫§“¬À√Õ‰¡‡à À¡“– ¡ (À≠ß√Õ¬≈– 21 ·≈–™“¬√Õ¬≈– 14) ¡“°°«“Ω“¬™“¬ ◊ ‘ â â à É ´ß¥®–„À§«“¡ π„®°∫ª√–‡¥π¥“π‡∑§π§À√Õ‡»√…∞°®¡“°°«“ ‡™π §«“¡≈“™“ ÷Ë Ÿ â — Á â ‘ ◊ ‘ à à à â ¢Õß°“√ ◊Õ “√ (À≠‘ß√âÕ¬≈– 34 ·≈–™“¬√âÕ¬≈– 47) ¿“√–§à“„™â®“¬ (À≠‘ß√âÕ¬≈– Ë à 28 ·≈–™“¬√âÕ¬≈– 38) À√◊Õ°“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ (À≠‘ß√âÕ¬≈– 20 ·≈–™“¬√âÕ¬≈– 26) 8. „π·ßà¢Õß°“√´◊ÈÕ ‘π§â“·≈–∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ  —¥ à«πºŸâ∑’ˇ§¬´◊ÈÕ¬—ߵ˔լŸà §◊Շ撬ߪ√–¡“≥√âÕ¬≈– 19 ‚¥¬ ‘π§â“∑’ˇªìπ∑’Ëπ‘¬¡¡“°‡ªìπ摇»…§◊Õ Àπ—ß ◊Õ ‚¥¬º∑‡§¬´Õ π§“À√Õ∫√°“√∑“ßÕπ‡∑Õ√‡πµ ∂ߪ√–¡“≥√Õ¬≈– 56 ‡§¬´Õ ⟠˒ È◊ ‘ â ◊ ‘ ‘ å Á ÷ â È◊ Àπ—ß ◊Õ „π¢≥–∑’ËÕ—π¥—∫∑’Ë 2 ·≈– 3 §◊Õ ´Õøµå·«√å (√âÕ¬≈– 35 ‚¥¬√«¡∑—Èß ª√–‡¿∑∑ ß¡“∑“ßæ ¥·≈–ª√–‡¿∑∑ ßÕÕπ‰≈π)å µ“¡¥«¬Õª°√≥§Õ¡æ«‡µÕ√å ’Ë à — ÿ ’Ë à â ÿ å ‘ (√âÕ¬≈– 20) ·≈–¡’‡æ≈߇ªìπ ‘π§â“¬Õ¥π‘¬¡ª√–‡¿∑∑’Ë 4 ´÷Ë߉¥â√—∫§«“¡π‘¬¡ ‰¡à·æâÕÿª°√≥å§Õ¡æ‘«‡µÕ√å∑’ËÕ¬Ÿà „πÕ—π¥—∫ 3 ¡“°π—° (√âÕ¬≈– 19 ‚¥¬√«¡∑—Èß ª√–‡¿∑ àßæ— ¥ÿ·≈– àßÕÕπ‰≈πå) ‡¡◊ËÕæ‘®“√≥“¥Ÿ„πª√–‡¿∑ ‘π§â“À√◊Õ∫√‘°“√ ∑ “¡“√∂ ßÕÕπ‰≈πå ‰¥â æ∫«“°“√ ßæ ¥¬ß‡ªπ∑π¬¡¡“°°«“¡“° ‡™π √Õ¬≈– ’Ë à à à — ÿ — ì ’Ë ‘ à à â 26 ¢Õߺ‡§¬´Õ π§“À√Õ∫√°“√∑“ßÕπ‡∑Õ√‡πµ‡§¬´Õ´Õøµ·«√·∫∫ ß∑“ß âŸ È◊ ‘ â ◊ ‘ ‘ å Á È◊ å å à æ— ¥ÿ ·µà¡’‡æ’¬ß√âÕ¬≈– 9 ‡∑à“π—Èπ ∑’ˇ§¬´◊ÈÕ´Õøµå·«√å·∫∫ àßÕÕπ‰≈πå 9. ‡¡◊ËÕ Õ∫∂“¡∂÷߇Àµÿº≈∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ ´÷ËߺŸâµÕ∫  “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫ ‡Àµÿº≈∑’ˉ¥â√—∫‡≈◊Õ°¡“°∑’Ë ÿ¥ 5 Õ—π¥—∫·√°§◊Õ ‰¡ “¡“√∂‡ÀπÀ√Õ®∫µÕß π§“‰¥â (√âÕ¬≈– 44) ‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ à Á ◊ — â ‘ â (√âÕ¬≈– 34) ‰¡à‰«â „®ºŸâ¢“¬ (√âÕ¬≈– 33) ‰¡à π„® (√âÕ¬≈– 26) ·≈–‰¡à¡’∫—µ√‡§√¥‘µ (√âÕ¬≈– 25) ´÷Ëß„°≈⇧’¬ß°—∫º≈„πªï∑’Ë·≈â« ‡«âπ·µàÕ—π¥—∫∑’Ë 4 ·≈– 5  ≈—∫∑’Ë°—π 10. ‡¡◊ËÕ‡ª√’¬∫‡∑’¬∫√–À«à“ß°≈ÿà¡À≠‘ß·≈–™“¬ æ∫«à“ª√–¡“≥√âÕ¬≈– 14 ¢ÕߺŸâ„™â Õ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÀ≠‘ß ·≈–ª√–¡“≥√âÕ¬≈– 24 ¢ÕߺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπ ™“¬‡§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√ºà“πÕ‘π‡∑Õ√å‡πÁµ  √ÿª ‰¥â«à“ °≈ÿࡺŸâ „™â∑’ˇªì𙓬 π‘¬¡´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√ºà“πÕ‘π‡∑Õ√å‡πÁµ¡“°°«à“°≈ÿࡺŸâ „™â∑’ˇªìπÀ≠‘ß 32 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ¢âÕ®”°—¥¢Õß°“√ ”√«® °“√ ”√«®‚¥¬«‘∏’°“√ ÿࡵ—«Õ¬à“ß„π∑ÿ°°√≥’ ®–Õ¬Ÿà∫π ¡¡ÿµ‘∞“π∑’Ë«à“ µ—«Õ¬à“ß∑’Ë ÿà¡ ‰¥âπ—Èπ¡’°“√°√–®“¬∑’Ë¥’æÕ ´÷Ëß∑”„Àâº≈∑’Ë ‰¥â “¡“√∂‡ªìπµ—«·∑π∑’Ë¥’¢Õß°≈ÿࡪ√–™“°√∑—ÈßÀ¡¥ ∑’˵âÕß°“√ ”√«® °≈à“«Õ’°π—¬Àπ÷Ëß°Á§◊Õ º≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ „π§√—ßπ’ππ ®–‡™◊Õ∂◊Õ‰¥â¡“°πâÕ¬‡æ’¬ß„¥ ¬àÕ¡¢÷πÕ¬Ÿ°∫«à“ ºŸµÕ∫·∫∫ Õ∫∂“¡∑—ß 2,507 §π È È È— Ë È à— â È ∑’Ë√à«¡¡◊Õ„Àâ¢âÕ¡Ÿ≈‡ªìπµ—«·∑π∑’Ë¥’¢Õߪ√–™“°√‰∑¬∑—ÈßÀ¡¥∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµÀ√◊Õ‰¡à ¥«¬§«“¡µÕß°“√∑®–°√–®“¬·∫∫ Õ∫∂“¡‰ª¬ßºâŸ „™Õπ‡∑Õ√‡πµ‚¥¬∑«∂ß¡“°∑ ¥ â â Ë’ — â‘ å Á Ë— ÷ Ë’ ÿ º¥”‡ππ°“ ”√«®®ß‡®“–®ß∑®–µ¥ª“¬ª√–°“»‰«â „π‡«∫‰´µ∑‡’Ë ªπ∑㪭 ·≈–‡ª¥°«“ß ”À√∫ Ÿâ ‘ ÷ ’Ë ‘ Ñ Á å ì ’Ë ‘ î â — ∑ÿ°§π ‡æ◊ËÕ„Àâ ‰¥âºŸâµÕ∫®”π«π¡“° ·≈–¡’§«“¡À≈“°À≈“¬æÕ ¡§«√ ‰¡à „™à°≈ÿà¡„¥°≈ÿà¡Àπ÷Ëß ‚¥¬‡©æ“– ·µà „π¢≥–‡¥’¬«°—π‡«Á∫‰´µå ‰∑¬∑’Ë ‰¥â√∫§«“¡π‘¬¡ ®π‡ ¡◊Õπ‡ªìπ·À≈àß√«¡¢Õß°“√ — çæ∫ª–é „π —ߧ¡Õ‘π‡∑Õ√å‡πÁµ¢Õߧπ‰∑¬π—π ¡—°‡ªìπ‡«Á∫‰´µå∑‡πâ𧫓¡∫—π‡∑‘ßÕÕπ‰≈πå ‡™àπ È Ë’ ‡πâπ°“√¡’ÀâÕß π∑π“ °“√·π–π”‡æ◊ËÕπÕÕπ‰≈πå œ≈œ ®÷ßπà“®–‡ªìπ∑’Ëπ‘¬¡¢Õß°≈ÿࡺŸâ¡’Õ“¬ÿ πÕ¬¡“°°«“°≈¡ºŸâ „À≠à ¥ßππ º≈¢Õß°“√ ”√«®∑√«∫√«¡‰¥â Õ“®¡§«“¡‚π¡‡Õ¬ß‰ª∑°≈¡ºŸâ„™â â à ÿà — —È ’Ë ’ â ’ ’Ë ÿà Õ‘π‡∑Õ√å‡πÁµ∑’Ë¡’Õ“¬ÿ‚¥¬‡©≈’ˬπâÕ¬°«à“∑’Ë®–æ∫‰¥â®√‘ß À“° ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„π ª√–‡∑»‰∑¬∑—ßÀ¡¥ πÕ°®“°π—π ¬—ß‡ªìπ‰ª‰¥â«“ º≈°“√ ”√«®Õ“®®– –∑âÕπ≈—°…≥–¢Õß°≈ÿ¡ È È à à ºŸâ „™Õπ‡∑Õ√‡å πµ ∑’Ë „™Õπ‡∑Õ√‡å πµ‡æÕ§«“¡∫π‡∑ß„π ¥ «π∑ ß°«“§π‰∑¬∑’Ë „™Õπ‡∑Õ√‡å πµ â‘ Á â‘ Á ◊Ë — ‘ — à ’Ë Ÿ à â‘ Á ‚¥¬∑—Ë«‰ª πÕ°®“°§«“¡‚π⡇Ւ¬ß Õ—π‡ªìπº≈¡“®“°ª√–‡¿∑¢Õ߇«Á∫‰´µå∑¡°“√‡™‘≠™«π„Àâ µÕ∫ ’Ë ’ ·∫∫ Õ∫∂“¡·≈â« ª√–‡¥Áπ¥â“π§à“„™â®à“¬ Õ“®‡ªìπªí®®—¬Õ’°ª√–°“√Àπ÷Ëß´÷Ëß∑”„Àâº≈∑’Ë ‰¥â º—π·ª√‰ª®“°§«“¡‡ªìπ®√‘ß °≈à“«§◊Õ ºŸâ∑’˵âÕ߇ ’¬§à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ„π√“§“·æß À√◊Õ ºŸâ¡’¢âÕ®”°—¥¥â“π°“√‡ß‘π Õ“®®–‰¡àµâÕß°“√µÕ∫·∫∫ Õ∫∂“¡ ‡æ√“–‡ªìπ°“√‡ ’¬‡«≈“·≈– ‡ ¬§“„™®“¬ µ«Õ¬“߇™π ºâŸ „™Õπ‡∑Õ√‡πµµ“¡√“π„À∫√°“√µ“ßÊ ´ß§¥§“∫√°“√√“¬π“∑’ ’ à âà — à à â‘ å Á â â ‘ à Ë÷ ‘ à ‘ π“®–‰¡¬Õ¡‡ ¬‡«≈“‰ª°∫°“√µÕ∫·∫∫ Õ∫∂“¡ ´ßÀ“° ¡¡µ∞“ππ‡’È ªπ®√ß ®–∑”„À°“√ ”√«® à à ’ — ÷Ë ÿ‘ ì ‘ â ‰¥â —¥ à«π°≈ÿࡺŸâ „™â∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµ“¡√â“π∫√‘°“√µË”°«à“§«“¡‡ªìπ®√‘ß ‡ªìπµâπ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 33  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 „π∑“߇¥’¬«°—π  “‡Àµÿ∑“ß°“√‡ß‘ππ’È Õ“®¡’º≈∫“ß à«π∑’Ë∑”„À⺟⠄™âÕ‘π‡∑Õ√å‡πÁµ„π µà“ß®—ßÀ«—¥¡—°‰¡àµâÕß°“√µÕ∫·∫∫ Õ∫∂“¡ ‡æ√“–√–¥—∫√“¬‰¥â·≈–§à“§√Õß™’æ„πµà“ß®—ßÀ«—¥ ‚¥¬∑—Ë«‰ªπ—Èπ µË”°«à“„π°√ÿ߇∑æœ ·≈–ª√‘¡≥±≈ „π‡™‘ß‡ª√’¬∫‡∑’¬∫ §à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ ®÷ß·æß ”À√—∫ª√–™“™π„πµà“ß®—ßÀ«—¥ À“° ¡¡ÿµ‘∞“ππ’ȇªìπ®√‘ß º≈°“√ ”√«®®–· ¥ß∂÷ß  —¥ à«πºŸâ „™â „π‡¢µÕ◊ËππÕ°‡Àπ◊Õ®“°°√ÿ߇∑æœ ·≈–ª√‘¡≥±≈ ∑’˵˔°«à“§«“¡‡ªìπ®√‘ß  √ÿª “√– ”§—≠  ‘ß∑’ ”§—≠∑’ ¥ ´÷ߺ≈°“√ ”√«®ª√–®”ªï 2543 ™’È„Àâ‡ÀÁπ§◊Õ ªí≠À“§«“¡‰¡à‡ ¡Õ¿“§ Ë Ë Ëÿ Ë √–À«à“ߪ√–™“™π„π°√ÿ߇∑æœ ·≈–‡¢µ„°≈⇧’¬ß°—∫ª√–™“™π„π à«πÕ◊Ëπ¢Õߪ√–‡∑» „π°“√„™Õπ‡∑Õ√‡å πµ (Digital Divide) ¡Õ¬Õ¬“߇¥π™¥ ·≈–¬ß‰¡¡·π«‚π¡°“√‡ª≈¬π·ª≈ß â‘ Á ’ Ÿà à à — — à’ â ’Ë ∑’Ë¥’¢÷Èπ®“°ªï∑’Ë·≈â« Õ¬à“߉√°Áµ“¡ º≈°“√ ”√«®™’È „Àâ‡ÀÁπ«à“ ·¡â°“√„™âÕ‘π‡∑Õ√å‡πÁµ ¬—ß¡’°“√ °√–®ÿ°µ—« „π·ßà¢Õßæ◊Èπ∑’Ë (§◊Õ§àÕπ¢â“ß®”°—¥Õ¬Ÿà „π°≈ÿࡪ√–™“™π„π°√ÿ߇∑æœ ·≈–æ◊Èπ∑’Ë „°≈â ‡§’¬ß‡ªìπ à«π„À≠à) „π·ßà¢Õßªí®®—¬¥â“πÕ◊Ëπ §◊Õ ‡æ» Õ“¬ÿ √–¥—∫°“√»÷°…“  “¢“°“√»÷°…“ ™’È „Àâ‡ÀÁπ∂÷ߧ«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ∑’Ë·æ√à°√–®“¬ Ÿàª√–™“™πÀ≈“°À≈“¬°≈ÿà¡¡“°¢÷Èπ°«à“ ªï∑’Ë·≈â« ´÷ËߢâÕ¡Ÿ≈¥—ß°≈à“« Õ“® àÕ„Àâ‡ÀÁπ∂÷ß∑—»π§µ‘µàÕÕ‘π‡∑Õ√å‡πÁµ∑’ˇª≈’ˬπ·ª≈߉ª®“° ‡∑§‚π‚≈¬’∑’ˬÿà߬“° ´—∫´âÕ𠇪ìπ‡∑§‚π‚≈¬’∑’Ë „§√°Á “¡“√∂„™â ‰¥â 34 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 √“¬ß“πº≈°“√ ”√«® Report ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 35  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ (√«¡∑ÿ°æ◊Èπ∑’ˇªìπ 100 ‡ªÕ√凴Áπµå) ¿“§‡Àπ◊Õ North 8 ¿“§°≈“ß ¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ Central 10.9 Northeast 5.7 µà“ߪ√–‡∑» Abroad 1.2 °√ÿ߇∑æœ Bangkok 55.2 ª√‘¡≥±≈ Suburbs 14.4 ¿“§„µâ South 4.7 Diffusion of the Internet in Thailand (all regions included =100 percent) À¡“¬‡Àµÿ: „π√“¬ß“π©∫—∫π’È ª√‘¡≥±≈À¡“¬∂÷ß ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ ·≈– ¡ÿ∑√ª√“°“√ 36 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡æ» Gender ªï 2542 (Year 1999) 1 ™“¬ À≠‘ß (Male) (Female) 65.1 34.9 ªï 2543 (Year 2000) ™“¬ (Male) 50.8 À≠‘ß (Female) 49.2 ‡æ» À≠‘ß ™“¬ √«¡ Gender Female Male Total ®”π«π 1,209 1,250 2,459 Frequency √âÕ¬≈– 49.2 50.8 100 Percent 1 ®“°Àπ—ß ◊Õ ç√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬é ªï 2542 ¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 37  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 Õ“¬ÿ Age ªï 2542 (Year 1999) 57.5 ªï 2543 (Year 2000) √âÕ¬≈– 22.6 Percent 11.2 7.4 60 0.1 1 0.2 0 50 50.3 40 30 23.2 20 15.6 10 7.6 0.7 1.3 1.1 0.1 0 < 10 10-19 20-29 30-39 40-49 50-59 60-69 70 + Õ“¬ÿ < 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70+ √«¡ Age Total ®”π«π 18 124 261 1,238 572 187 32 27 2 2,461 Frequency √âÕ¬≈– 0.7 5 10.6 50.3 23.2 7.6 1.3 1.1 0.1 100 Percent 38 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ∑’ËÕ¬Ÿàªí®®ÿ∫—π Location 54.4 ªï 2542 (Year 1999) ªï 2543 (Year 2000) 13.3 √âÕ¬≈– 8.4 10.4 7 Percent 5 1.5 60 55.2 50 40 30 20 14.4 10.9 10 8 5.7 4.7 1.2 0 ¿“§°≈“ß Central ¿“§‡Àπ◊Õ ¿“§„µâ Suburbs ¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ Northeast °√ÿ߇∑æœ µà“ߪ√–‡∑» Bangkok ª√‘¡≥±≈ North South Abroad ∑’ËÕ¬Ÿà °√ÿ߇∑æœ ª√‘¡≥±≈ ¿“§°≈“ß ¿“§‡Àπ◊Õ ¿“§µÕ.π. ¿“§„µâ µà“ߪ√–‡∑» √«¡ Location Bangkok Suburbs Central North Northeast South Abroad Total ®”π«π 1,351 352 266 195 139 115 29 2,447 Frequency √âÕ¬≈– 55.2 14.4 10.9 8 5.7 4.7 1.2 100 Percent À¡“¬‡Àµÿ: „π√“¬ß“π©∫—∫π’È ª√‘¡≥±≈À¡“¬∂÷ß ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ ·≈– ¡ÿ∑√ª√“°“√ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 39  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡¢µ∑’ËÕ¬Ÿà Urban versus Rural ªï 2543 (Year 2000) √âÕ¬≈– Percent 80 70 70.9 60 50 40 30 20 16.5 10 9.2 2.4 1.1 0 °∑¡. ·≈–ª√‘¡≥±≈ Chaing-mai ‡™’¬ß„À¡à Õ”‡¿Õ‡¡◊Õß πÕ°Õ”‡¿Õ‡¡◊Õß Urban µà“ߪ√–‡∑» Abroad Bangkok & suburbs Other Urban ‡¢µ∑’ËÕ¬Ÿà °∑¡. ·≈–ª√‘¡≥±≈ ‡™’¬ß„À¡à Õ”‡¿Õ‡¡◊Õß πÕ°Õ”‡¿Õ‡¡◊Õß µà“ߪ√–‡∑» √«¡ Urban vs. Rural Bangkok & suburbs Chaing-mai Other Urban Rural Abroad Total ®”π«π 1,740 58 405 226 26 2,455 Frequency √âÕ¬≈– 70.9 2.4 16.5 9.2 1.1 100 Percent 40 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  ∂“π– ¡√  Marital Status Õ◊ËπÊ Others 1.6  ¡√  ¡’∫ÿµ√ Married with Children 15.8  ¡√  ‰¡à¡’∫ÿµ√ Married without Children 9 ‚ ¥ Single 73.6  ∂“π– ¡√  ‚ ¥  ¡√  ‰¡à¡’∫ÿµ√  ¡√  ¡’∫ÿµ√ Õ◊ËπÊ √«¡ Marital Status Single Married without Children Married with Children Others Total ®”π«π 1,804 221 387 38 2,450 Frequency √âÕ¬≈– 73.6 9 15.8 1.6 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 41  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ®”π«π ¡“™‘°„π§√—«‡√◊Õπ Number of Household Members √âÕ¬≈– Percent 25 22.1 20 19.5 18.6 15 12.6 11.9 10 9.2 6 5 0 1 2 3 4 5 6 >6  ¡“™‘°„π§√—«‡√◊Õπ 1 2 3 4 5 6 >6 √«¡ Household Members Total ®”π«π 147 306 453 537 475 289 223 2,430 Frequency √âÕ¬≈– 6 12.6 18.6 22.1 19.5 11.9 9.2 100 Percent 42 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ Number of Internet Users in the Household √âÕ¬≈– Percent 40 36.6 30 29.4 20.7 20 10 8.8 3.3 0.7 0.4 0 1 2 3 4 5 6 >6  ¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ 1 2 3 4 5 6 >6 √«¡ Internet Users in the Household Total ®”π«π 717 893 505 215 81 18 9 2,438 Frequency √âÕ¬≈– 29.4 36.6 20.7 8.8 3.3 0.7 0.4 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 43  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 √“¬‰¥â¢Õߧ√—«‡√◊ÕπµàÕ‡¥◊Õπ (∫“∑) Monthly Household Income (⁄Baht) √âÕ¬≈– Percent 30 25.9 25 20 18.9 17.7 15 13.8 10 7.8 5 4.7 4.4 2.9 2.5 1.5 0 110,001-130,000 130,001-150,000 90,001-110,000 10,000-20,000 20,001-30,000 30,001-50,000 50,001-70,000 70,001-90,000 < 10,000 > 150,000 √“¬‰¥â <10,000 10,000- 20,001- 30,001- 50,001- 70,001- 90,001- 110,001- 130,001- >150,000 √«¡ Income 20,000 30,000 50,000 70,000 90,000 110,000 130,000 150,000 Total ®”π«π 190 434 463 634 338 114 70 61 37 108 2,449 Frequency √âÕ¬≈– 7.8 17.7 18.9 25.9 13.8 4.7 2.9 2.5 1.5 4.4 100 Percent 44 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °“√»÷°…“ Level of Education ªï 2542 (Year 1999) ‚¥¬√«¡ºŸâ®∫°“√»÷°…“·≈–ºŸâ∑’Ë°”≈—ß»÷°…“‡¢â“¥â«¬°—π 67.9 ªï 2543 (Year 2000) √âÕ¬≈– 19.4 Percent 1.5 3 1.6 5 1.6 70 60 57.2 50 40 30 20 14.5 10 8.9 9.3 6.3 3.3 0 0.5 µË”°«à“¡—∏¬¡ª≈“¬ ¡—∏¬¡ª≈“¬ ª«™. ª« ./Õπÿª√‘≠≠“ ª.µ√’ ª.‚∑ ª.‡Õ° Less than High School Lower Upper Bachelor Master Doctorate High School Vocational Vocational °“√»÷°…“ µË”°«à“¡—∏¬¡ª≈“¬ ¡—∏¬¡ª≈“¬ ª«™. ª« ./Õπÿª√‘≠≠“ ª.µ√’ ª.‚∑ ª.‡Õ° √«¡ Education Less than High Lower Upper Bachelor Master Doctorate Total High School School Vocational Vocational ®”π«π 154 217 81 228 1400 355 13 2,448 Frequency √âÕ¬≈– 6.3 8.9 3.3 9.3 57.2 14.5 0.5 100 Percent Note: As of December 2000, 1US$ = 44.0 Baht. ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 45  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 §«“¡√Ÿâ¿“…“Õ—ß°ƒ… English Proficiency √âÕ¬≈– Percent 50 42.9 40 38 30 20 11.3 10 7 0.8 0 ¥’¡“° ¥’ æÕ„™â πâÕ¬ ‰¡à¡’ Excellent Good Fair Limited None ¥’¡“° À¡“¬∂÷ß ‰¡à¡’ªí≠À“„π°“√ ◊ËÕ “√‡≈¬∑—ÈßÕà“π·≈–查 ¥’ À¡“¬∂÷ß Õà“π‡¢â“„®¥’ ·≈–æÕ查‰¥â·¡â®–‰¡à§≈àÕß¡“°π—° æÕ„™â À¡“¬∂÷ß ¬—ß¡’ªí≠À“Õ¬Ÿà∫â“ß ∑—ÈßÕà“π·≈–查 πâÕ¬ À¡“¬∂÷ß ¡’ªí≠À“¡“°∑—ÈßÕà“π·≈–查 ‰¡à¡’ À¡“¬∂÷ß ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬ §«“¡√Ÿâ¿“…“Õ—ß°ƒ… ¥’¡“° ¥’ æÕ„™â πâÕ¬ ‰¡à¡’ √«¡ English Proficiency Excellent Good Fair Limited None Total ®”π«π 172 934 1053 277 20 2,456 Frequency √âÕ¬≈– 7 38 42.9 11.3 0.8 100 Percent 46 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  “¢“°“√»÷°…“ Major of Education √«¡«‘∑¬“»“ µ√å/«‘»«œ ¥â“π∑’ˇ°’ˬ«¢âÕß°—∫‰Õ∑’ 21.4 Subtotal IT-related Science/Engineering æ“𑙬°“√»“ µ√åÀ√◊Õ∫√‘À“√ 19 Business, Management §Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®, ∫√‘À“√√–∫∫ “√ π‡∑» 7.4 Computer for Business, MIS ‡»√…∞»“ µ√å √—∞»“ µ√å  —ߧ¡»“ µ√å 5.8 Social Science «‘»«œ  “¢“Õ◊Ëπ 5.4 Other Engineering  ◊ËÕ “√¡«≈™π 4.7 Mass Communication »÷°…“»“ µ√å 4.2 Education «‘∑¬“»“ µ√å “¢“Õ◊Ëπ 4 Other Sciences ·æ∑¬å»“ µ√å ·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß 3.3 Medicine, Healthcare Õ—°…√»“ µ√å ‚∫√“≥§¥’ »“ π“ ª√—™≠“ 2.9 Liberal Arts 𑵑»“ µ√å 1.8 Law §≥‘µ»“ µ√å 1.5 Mathematics  ∂‘µ‘·≈– ∂‘µ‘ª√–¬ÿ°µå 1.3 Statistics ‡°…µ√»“ µ√å ·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß 1.3 Agriculture »‘≈ª– 1.1 Fine Arts  ∂“ªíµ¬°√√¡»“ µ√å 0.7 Architect ‚¿™π“°“√ Food and Beverage 0.4 ‰¡à¡’ “¢“‡®“–®ß 8.7 No Major Õ◊πÊ Ë 5.4 Others 0 5 10 15 20 25 √âÕ¬≈– Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 47  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  “¢“ ®”π«π √âÕ¬≈– Major of Education Frequency Percent «‘∑¬“»“ µ√å§Õ¡æ‘«‡µÕ√å 76 3.2 Computer Science «‘∑¬“°“√§Õ¡æ‘«‡µÕ√å 172 7.2 Computer Science «‘»«‰øøÑ“ Õ‘‡≈Á°∑√Õπ‘° å  ◊ËÕ “√ 154 6.4 Electrical/Electronics/Communication Engineering «‘»«§Õ¡æ‘«‡µÕ√å 93 3.9 Computer Engineering «‘»«‚∑√§¡π“§¡ 18 0.8 Telecommunication Engineering √«¡«‘∑¬“»“ µ√å/«‘»«œ ¥â“π∑’ˇ°’ˬ«¢âÕß°—∫‰Õ∑’ 513 21.4 Subtotal IT-related Science/Engineering æ“𑙬°“√»“ µ√åÀ√◊Õ∫√‘À“√ 455 19 Business, Management §Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®, ∫√‘À“√√–∫∫ “√ π‡∑» 178 7.4 Computer for Business, MIS ‡»√…∞»“ µ√å √—∞»“ µ√å  —ߧ¡»“ µ√å 139 5.8 Social Science «‘»«œ  “¢“Õ◊Ëπ 130 5.4 Other Engineering  ◊ËÕ “√¡«≈™π 112 4.7 Mass Communication »÷°…“»“ µ√å 100 4.2 Education «‘∑¬“»“ µ√å “¢“Õ◊Ëπ 95 4 Other Sciences ·æ∑¬å»“ µ√å ·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß 78 3.3 Medicine, Healthcare 48 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  “¢“ ®”π«π √âÕ¬≈– Major of Education Frequency Percent Õ—°…√»“ µ√å ‚∫√“≥§¥’ »“ π“ ª√—™≠“ 70 2.9 Liberal Arts 𑵑»“ µ√å 42 1.8 Law §≥‘µ»“ µ√å 35 1.5 Mathematics  ∂‘µ‘·≈– ∂‘µ‘ª√–¬ÿ°µå 32 1.3 Statistics ‡°…µ√»“ µ√å ·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß ‡™àπ  —µ«·æ∑¬å 31 1.3 Agriculture »≈ª– ‘ 26 1.1 Fine Arts  ∂“ªíµ¬°√√¡»“ µ√å 16 0.7 Architect ‚¿™π“°“√ 10 0.4 Food and Beverage ‰¡à¡’ “¢“‡®“–®ß 209 8.7 No Major Õ◊ËπÊ 129 5.4 Others √«¡ 2,400 100 Total ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 49  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  ∂“π–°“√∑”ß“π Employment √âÕ¬≈– Percent 60 50 50.2 40 30 26.7 20 16.3 10 6.3 0.5 0 ‰¡à∑”ß“π(»÷°…“Õ¬Ÿà) Unemployed ∑”ß“π·≈–»÷°…“Õ¬Ÿà ‡°…’¬≥ (Full Time Student) ‰¡à∑”ß“π Employed ∑”ß“πÕ¬Ÿà Retired Unemployed (Part Time Student) Employed °“√∑”ß“π ‡°…’¬≥ ‰¡à∑”ß“π ‰¡à∑”ß“π ∑”ß“π·≈– ∑”ß“πÕ¬Ÿà √«¡ Employment (»÷°…“Õ¬Ÿà) »÷°…“Õ¬Ÿà¥â«¬ Retired Unemployed Unemployed Employed Employed Total (Full Time Student) (Part Time Student) ®”π«π 11 649 154 395 1218 2,427 Frequency √âÕ¬≈– 0.5 26.7 6.3 16.3 50.2 100 Percent 50 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  “¢“Õ“™’æ Sector Employed º≈‘µ/¢“¬/„Àâ∫√‘°“√/¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, ‡§√◊Õ¢à“¬, À√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕß 22.4 IT °“√»÷°…“, °“√«‘®—¬ 10.9 Education, Research Õÿµ “À°√√¡Õ◊ËπÊ 9.5 Manufacturing °“√‡ß‘π, °“√∏𓧓√ Banking, Finance 6.5 ¢“¬ª≈’° ‘π§â“Õ◊ËπÊ 4.8 Retail  “∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ 4.5 Healthcare ¢à“« “√,  ◊ËÕ “√, ‚¶…≥“ 4.4 Mass Communication, Advertising ∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√ 3.3 Tourism, Hotel, Restaurant  “∏“√≥Ÿª ‚¿§ 3.2 Electricity, Telephone, Waterworks °àÕ √â“ß, ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π 3.1 Construction, Real Estate π”‡¢â“-À√◊Õ àßÕÕ° 3 Import-Export ¢π àß, §¡π“§¡, §≈—ß ‘π§â“ 2.7 Transportation, Warehousing ¢“¬ àß ‘π§â“Õ◊ËπÊ 2.4 Wholesale °ÆÀ¡“¬ 1.9 Law ‡°…µ√°√√¡ 1.6 Agriculture ∫—π‡∑‘ß·≈–»‘≈ª– 1.5 Entertainment, Art °“√«“ßπ‚¬∫“¬¿“§√—∞ 1.5 Governmental Policy Making °“√∑À“√ 1.2 Military ∑’˪√÷°…“∑“ß∏ÿ√°‘® 0.8 Business Consulting Õ◊πÊ Ë 10.9 Others 0 5 10 15 20 25 √âÕ¬≈– Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 51  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  “¢“Õ“™’æ ®”π«π √âÕ¬≈– Sector Employed Frequency Percent º≈‘µ/¢“¬/„Àâ∫√‘°“√/¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, 346 22.4 ‡§√◊Õ¢à“¬, À√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕß IT °“√»÷°…“, °“√«‘®—¬ 169 10.9 Education, Research Õÿµ “À°√√¡Õ◊ËπÊ 147 9.5 Manufacturing °“√‡ß‘π, °“√∏𓧓√ 101 6.5 Banking, Finance ¢“¬ª≈’° ‘π§â“Õ◊ËπÊ 75 4.8 Retail  “∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ 69 4.5 Healthcare ¢à“« “√,  ◊ËÕ “√, ‚¶…≥“ 68 4.4 Mass Communication, Advertising ∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√ 51 3.3 Tourism, Hotel, Restaurant  “∏“√≥Ÿª ‚¿§ 49 3.2 Electricity, Telephone, Waterworks °àÕ √â“ß, ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π 48 3.1 Construction, Real Estate π”‡¢â“-À√◊Õ àßÕÕ° 47 3 Import-Export ¢π àß, §¡π“§¡, §≈—ß ‘π§â“ 42 2.7 Transportation, Warehousing ¢“¬ àß ‘π§â“Õ◊ËπÊ 37 2.4 Wholesale °ÆÀ¡“¬ 29 1.9 Law 52 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  “¢“Õ“™’æ ®”π«π √âÕ¬≈– Sector Employed Frequency Percent ‡°…µ√°√√¡ 25 1.6 Agriculture ∫—π‡∑‘ß·≈–»‘≈ª– 23 1.5 Entertainment, Art °“√«“ßπ‚¬∫“¬¿“§√—∞ 23 1.5 Governmental Policy Making °“√∑À“√ 19 1.2 Military ∑’˪√÷°…“∑“ß∏ÿ√°‘® 12 0.8 Business Consulting Õ◊ËπÊ 168 10.9 Others √«¡ 1,548 100 Total ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 53  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ª√–‡¿∑¢ÕßÀπ૬ߓπ Type of Employment √âÕ¬≈– Percent 70 64.2 60 50 40 30 20 18.6 11.6 10 5.5 0.1 0 ¢â“√“™°“√ª√–®” ¢â“√“™°“√°“√‡¡◊Õß Political Institution Not-For-Profit Government Enterprise ∏ÿ√°‘®‡Õ°™π For-Profit ‡Õ°™π‰¡à¡ÿàߺ≈°”‰√ √—∞«‘ “À°‘® Government Àπ૬ߓπ ¢â“√“™°“√ª√–®” ¢â“√“™°“√°“√‡¡◊Õß √—∞«‘ “À°‘® ∏ÿ√°‘®‡Õ°™π ‡Õ°™π‰¡à¡ÿàߺ≈°”‰√ √«¡ Type of Government Political Government For-Profit Not-For-Profit Total Employment Institution Enterprise ®”π«π 283 1 176 973 83 1,516 Frequency √âÕ¬≈– 18.6 0.1 11.6 64.2 5.5 100 Percent 54 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ Years on Internet √âÕ¬≈– Percent 25 23.6 20 19.6 18.8 15 11.4 11.2 10 8 7.4 5 0 < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 >5 ª√– ∫°“√≥å < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 >5 √«¡ Years on Internet Total ®”π«π 279 478 576 458 273 181 194 2,439 Frequency √âÕ¬≈– 11.4 19.6 23.6 18.8 11.2 7.4 8 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 55  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  ∂“π∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ Point of Access √âÕ¬≈– Percent 60 50 49.9 40 33.9 30 20 10 8 7.3 0.9 0 ∫â“π ∑’Ë∑”ß“π  ∂“π»÷°…“ √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Õ◊ËπÊ Home Office School Internet Cafe Others  ∂“π∑’Ë ∫â“π ∑’Ë∑”ß“π  ∂“π»÷°…“ √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Õ◊ËπÊ √«¡ Point of Access Home Office School Internet Cafe Others Total ®”π«π 1218 826 195 178 22 2,439 Frequency √âÕ¬≈– 49.9 33.9 8 7.3 0.9 100 Percent 56 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π Home Computer ‰¡à¡’ Donût 0% ¡’ Have 100% °“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π ¡’ ‰¡à¡’ √«¡ Home Computer Have Donût have Total ®”π«π 2,427 0 2,427 Frequency √Õ¬≈– â 100 0 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 57  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ Internet Access √âÕ¬≈– Percent 100 90 80 70 62 60 54 50 40 30 20 20.5 10 0 ‡ªìπ ¡“™‘° ISP „™â∑’Ë∑”ß“π/ ∂“π»÷°…“ „™â∑’Ë√â“π∫√‘°“√ ISP Subscriber Work/School Internet Cafe °“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ ‡ªìπ ¡“™‘° ISP „™â∑’Ë∑”ß“π/ ∂“π»÷°…“ „™â∑’Ë√â“π∫√‘°“√ Internet Access ISP Subscriber Work/School Internet Cafe ®”π«π 1,355 1555 513 Frequency √âÕ¬≈– 54 62 20.5 Percent À¡“¬‡Àµÿ: ºŸâµÕ∫·µà≈–§π “¡“√∂‡≈◊Õ°§”µÕ∫‰¥â¡“°°«à“ 1 §”µÕ∫ ‡™àπ ∫ÿ§§≈∑’ˇªìπ ¡“™‘° ISP ‡æ◊ËÕ„™âÕ‘π‡∑Õ√å‡πÁµ®“°∫â“π ·≈–¡’Õ‘π‡∑Õ√å‡πÁµ¢Õß∑’Ë∑”ß“π„Àâ „™â ‰¥â¥â«¬ ®–‡≈◊Õ°∑—ÈߢâÕ 1 ·≈– 2 58 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ Internet Account Sharing √âÕ¬≈– Percent 60 50 49.6 40 30 28.9 20 13.1 10 4.2 4.2 0 1 2 3 4 >4 ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ 1 2 3 4 >4 √«¡ Number of Users no sharing per Account Total ®”π«π 649 378 172 55 55 1,309 Frequency √âÕ¬≈– 49.6 28.9 13.1 4.2 4.2 100 Percent À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’ˇªìπ ¡“™‘° ISP ‡∑à“π—Èπ ∑’Ë®–µÕ∫§”∂“¡π’È ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 59  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ Internet Activities √âÕ¬≈– Percent 100 91.5 90 85.2 80 70 66.3 61.1 60 54.3 53.8 50.1 50 45.1 40 34.9 32.1 30 20 10 0 ‡«Á∫∫Õ√å¥ Download-Software µ‘¥µ“¡¢à“« ™¡ ‘π§â“ Shopping ‡≈àπ‡°¡ å Download-Music ¥“«πå ‚À≈¥‡æ≈ß ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å ¥“«πå ‚À≈¥‡°¡ å Download-Games Games e-mail Chat/ICQ News, Timely Report ¥“«πå ‚À≈¥´Õøµå·«√å Web Board  π∑π“ §âπÀ“¢âÕ¡Ÿ≈ Information Search 60 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °‘®°√√¡ ®”π«π √âÕ¬≈– Activity Frequency Percent ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 2,293 91.5 e-mail  π∑π“ 1,255 50.1 Chat/ICQ ‡«Á∫∫Õ√å¥ 1,533 61.1 Web Board µ‘¥µ“¡¢à“« 1,663 66.3 News, Timely Report §âπÀ“¢âÕ¡Ÿ≈ 2,136 85.2 Information Search ™¡ ‘π§â“ 1,362 54.3 Shopping ‡≈àπ‡°¡ å 1,131 45.1 Games ¥“«πå ‚À≈¥‡°¡ å 806 32.1 Download-Games ¥“«πå ‚À≈¥´Õøµå·«√å 1,349 53.8 Download-Software ¥“«πå ‚À≈¥‡æ≈ß 874 34.9 Download-Music À¡“¬‡Àµÿ: À¡“¬∂÷ß°‘®°√√¡∑ÿ°ª√–‡¿∑∑’ˇ§¬∑” ¥—ßπ—Èπ®÷ß “¡“√∂‡≈◊Õ°‰¥â¡“°°«à“ 1 §”µÕ∫ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 61  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥ Internet Top Activity √âÕ¬≈– Percent 50 45 40 37.3 35 30.4 30 25 20 15 10 9.5 7.4 5 4.2 4.6 3.8 1.7 0.5 0.7 0 ‡«Á∫∫Õ√å¥ Download-Software µ‘¥µ“¡¢à“« ™¡ ‘π§â“ Shopping ‡≈àπ‡°¡ å Download-Music ¥“«πå ‚À≈¥‡æ≈ß ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å ¥“«πå ‚À≈¥‡°¡ å Download-Games Games e-mail Chat/ICQ News, Timely Report ¥“«πå ‚À≈¥´Õøµå·«√å Web Board  π∑π“ §âπÀ“¢âÕ¡Ÿ≈ Information Search 62 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °‘®°√√¡ ®”π«π √âÕ¬≈– Activity Frequency Percent ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 904 37.3 e-mail  π∑π“ 179 7.4 Chat/ICQ ‡«Á∫∫Õ√å¥ 101 4.2 Web Board µ‘¥µ“¡¢à“« 231 9.5 News, Timely Report §âπÀ“¢âÕ¡Ÿ≈ 736 30.4 Information Search ™¡ ‘π§â“ 40 1.7 Shopping ‡≈àπ‡°¡ å 112 4.6 Games ¥“«πå ‚À≈¥‡°¡ å 12 0.5 Download-Games ¥“«πå ‚À≈¥´Õøµå·«√å 91 3.8 Download-Software ¥“«πå ‚À≈¥‡æ≈ß 17 0.7 Download-Music √«¡ 2,423 100 Total À¡“¬‡Àµÿ:  ”À√—∫¢âÕπ’È ºŸâµÕ∫®–µâÕß√–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ‰ª°—∫°‘®°√√¡„¥¡“°∑’Ë ÿ¥ ‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬« ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 63  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå Weekly Hours of Use √âÕ¬≈– Percent 30 25 24.5 20 19.6 16.2 15.7 15 12 10.7 10 5 1.5 0 <1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ °“√„™âµàÕ —ª¥“Àå <1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡ Weekly Usage Total ®”π«π 36 260 394 596 381 291 476 2,434 Frequency √âÕ¬≈– 1.5 10.7 16.2 24.5 15.7 12 19.6 100 Percent 64 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ Time of Use √âÕ¬≈– Percent 40 35.4 35 30 25 21.2 20 18.5 15.3 15 10 7 5 2.6 0 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 ‡«≈“∑’Ë „™â 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 √«¡ Time of Use Total ®”π«π 373 449 516 861 170 64 2,433 Frequency √âÕ¬≈– 15.3 18.5 21.2 35.4 7 2.6 100 Percent À¡“¬‡Àµÿ: À¡“¬∂÷߇«≈“ à«π„À≠à∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ ‡≈◊Õ°‡æ’¬ß§”µÕ∫‡¥’¬« ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 65  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ∫√“«‡´Õ√å∑’Ë „™â Browser √âÕ¬≈– Percent 100 90.3 80 60 40 20 8.3 0 0.2 0.5 0.6 Explorer Netscape Text Mode Opera Õ◊ËπÊ Others ∫√“«‡´Õ√å Explorer Netscape Text Mode Opera Õ◊ËπÊ √«¡ Browser Others Total ®”π«π 2,185 201 6 13 14 2,419 Frequency √âÕ¬≈– 90.3 8.3 0.2 0.5 0.6 100 Percent À¡“¬‡Àµÿ: À¡“¬∂÷߇∫√“‡´Õ√å∑’Ë „™â¡“°∑’Ë ÿ¥ 66 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 §«“¡‡√Á« Speed <14.4 kbps 0.7 14.4 kbps 2.8 28.8 kbps 6.8 33.6 kbps 13.1 56 kbps 38.6 128 kbps 1.5 ADSL 0.1 Cable Modem 1.4 ¥“«‡∑’¬¡ Satellite 0.5 GSM (9600 bps) 0.1 ºà“𠓬‡™à“∑√“∫§«“¡‡√Á« Office/Schoolûs leased line-know 4.9 the speed ºà“𠓬‡™à“·µà ‰¡à∑√“∫§«“¡‡√Á« Office/Schoolûs leased 15.2 line-donût know the speed ‰¡à∑√“∫ 14.2 Donût know 0 5 10 15 20 25 30 35 40 45 √âÕ¬≈– Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 67  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 §«“¡‡√Á« ®”π«π √âÕ¬≈– Speed Frequency Percent < 14.4 kbps 18 0.7 14.4 kbps 67 2.8 28.8 kbps 165 6.8 33.6 kbps 317 13.1 56 kbps 936 38.6 128 kbps 36 1.5 ADSL 3 0.1 Cable Modem 33 1.4 ¥“«‡∑’¬¡ 12 0.5 Satellite GSM (9600 bps) 3 0.1 ºà“𠓬‡™à“∑√“∫§«“¡‡√Á« 119 4.9 Office/Schoolûs leased line-know the speed ºà“𠓬‡™à“·µà ‰¡à∑√“∫§«“¡‡√Á« 368 15.2 Office/Schoolûs leased line-donût know the speed ‰¡à∑√“∫ 345 14.2 Donût know √«¡ 2,422 100 Total À¡“¬‡Àµÿ: À¡“¬∂÷ߧ«“¡‡√Á«¢Õß°“√µ‘¥µàÕ‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ ®“°‡§√◊ËÕß∑’Ë „™â∫àÕ¬∑’Ë ÿ¥ 68 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ª√–‚¬™πå ”§—≠∑’Ë ÿ¥∑’Ë ‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ Perceived Top Benefit √âÕ¬≈– Percent 35 32.9 32 30 25 20 15.9 15 10 8 5 3.8 4.7 2.7 0 ‡æ‘Ë¡§«“¡©—∫‰«„π°“√√—∫§«“¡√Ÿâ/¢à“« Increase Speed of Communication ‡æ‘Ë¡§«“¡ –¥«°√«¥‡√Á«„π°“√ ◊ËÕ “√ Expedite Acquisition of Info. ‡æ‘Ë¡§«“¡√Ÿâ Others Increase Socialization Enhance Business Õ◊ËπÊ Acquire Knowleage ‰¥â§«“¡∫—π‡∑‘ß Entertaining  à߇ √‘¡∏ÿ√°‘® ‰¥â√Ÿâ®—°§π ª√–‚¬™πå ‡æ‘Ë¡§«“¡√Ÿâ ‡æ‘Ë¡§«“¡©—∫‰«„π ‡æ‘Ë¡§«“¡ –¥«° ‰¥â§«“¡∫—π‡∑‘ß ‰¥â√Ÿâ®—°§π  à߇ √‘¡∏ÿ√°‘® Õ◊ËπÊ √«¡ °“√√—∫§«“¡√Ÿâ/¢à“« √«¥‡√Á«„π°“√ ◊ËÕ “√ Benefit Acquire Expedite Acquisition Increase Speed Entertaining Increase Enhance Others Total Knowledge of Info. of Communication Socialization Business ®”π«π 799 777 385 195 92 115 65 2428 Frequency √âÕ¬≈– 32.9 32 15.9 8 3.8 4.7 2.7 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 69  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • 70 0 5 10 15 20 25 30 35 40 45 √âÕ¬≈– §«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ Percent Speed 40.1 ¿“√–§à“„™â®à“¬ Expenses 32.3 §«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ Network Reliability °“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» Pornography  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543 §«“¡¬“°„π°“√À“‡«Á∫‰´µå Web Search 26.225.8 25.7 ªí≠À“∑“ß¿“…“ Internet User Profile of Thailand 2000 Language °“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ Lack of law for web-based business transaction §«“¡πà“‡™◊ËÕ∂◊Õ¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ Data Integrity 22.7 22.7 22.3 °“√„™â∂âÕ¬§”À¬“∫§“¬,  ◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡ Impolite/Inappropriate Content √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 16.9 °“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ Hacking Õ’‡¡≈墬– Junk Mails 16 15.8 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  √â“ß™àÕß«à“ß„π —ߧ¡ Digital Divide 8 ≈¥°“√µ‘¥µàÕ —¡æ—π∏å „π™’«‘µ®√‘ß ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ Social Isolation °“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ Cultural Dominance Perceived Problems Concerning the Internet °“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“¢“¬ ‘π§â“ Commercial Use of Internet 3.5 3.4 3.1 °“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å Request for telephone line installation 2.4 Õ◊ËπÊ Others 1.8
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ªí≠À“ ®”π«π √âÕ¬≈– Perceived Problem Frequency Percent §«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ 1,006 40.1 Speed ¿“√–§à“„™â®à“¬ 811 32.3 Expenses §«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ 658 26.2 Network Reliability °“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» 648 25.8 Pornography §«“¡¬“°„π°“√À“‡«Á∫‰´µå 645 25.7 Web Search ªí≠À“∑“ß¿“…“ 570 22.7 Language °“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ 569 22.7 Lack of law for web-based business transaction §«“¡πà“‡™◊ËÕ∂◊Õ¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ 559 22.3 Data Integrity °“√„™â∂âÕ¬§”À¬“∫§“¬,  ◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡ 423 16.9 Impolite/Inappropriate Content °“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ 400 16 Hacking Õ’‡¡≈墬– 396 15.8 Junk Mails  √â“ß™àÕß«à“ß„π —ߧ¡ 200 8 Digital Divide ≈¥°“√µ‘¥µàÕ —¡æ—π∏å „π™’«‘µ®√‘ß 87 3.5 Social Isolation °“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ 84 3.4 Cultural Dominance ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 71  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ªí≠À“ ®”π«π √âÕ¬≈– Perceived Problem Frequency Percent °“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“¢“¬ ‘π§â“ 77 3.1 Commercial Use of Internet °“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å 61 2.4 Request for telephone line installation Õ◊ËπÊ 46 1.8 Others À¡“¬‡Àµÿ: ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫ 72 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ Internet Purchase ‡§¬´◊ÈÕ ªï 2542 (Year 1999) Have 18.4 ‰¡à‡§¬´◊ÈÕ Havenût 81.6 ªï 2543 (Year 2000) ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ Have Havenût 19.1 80.9 °“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ √«¡ Internet Purchase Have Havenût Total ®”π«π 458 1,935 2,393 Frequency √âÕ¬≈– 19.1 80.9 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 73  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ Reasons against Internet Purchase ‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â Canût see/feel products 44.1 ‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ Donût want to reveal credit card number 33.8 ‰¡à ‰«â „®ºŸâ¢“¬ Donût trust merchandisers 32.8 ‰¡à π„® Not interested 26.1 ‰¡à¡’∫—µ√‡§√¥‘µ Donût have a credit card 25.3 ¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿà߬“° Too complicated 23 °≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß Concerned for loss/damage 14.6 ‰¡àµâÕß°“√√Õ ‘π§â“ Donût want to wait for delivery 14.1 ‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ Donût know websites for shopping 8.1 ·æß°«à“°“√´◊ÈÕµàÕÀπâ“ Expensive 8.1  à«π„À≠à‡ªìπ ‘π§â“µà“ߪ√–‡∑» ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ Donût want to buy import products 5.7 ‰¡à¡’ ‘π§â“πà“ π„® No interesting products 4.6 Õ◊ËπÊ Others 2.6 0 5 10 15 20 25 30 35 40 45 50 √âÕ¬≈– Percent 74 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ®”π«π √âÕ¬≈– Reasons Against Internet Purchase Frequency Percent ‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â 853 44.1 Canût see/feel products ‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ 654 33.8 Donût want to reveal credit card number ‰¡à ‰«â „®ºŸâ¢“¬ 635 32.8 Donût trust merchandisers ‰¡à π„® 505 26.1 Not interested ‰¡à¡’∫—µ√‡§√¥‘µ 490 25.3 Donût have a credit card ¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿà߬“° 446 23 Too complicated °≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß 282 14.6 Concerned for loss/damage ‰¡àµâÕß°“√√Õ ‘π§â“ 272 14.1 Donût want to wait for delivery ‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ 157 8.1 Donût know websites for shopping ·æß°«à“°“√´◊ÈÕµàÕÀπâ“ 156 8.1 Expensive  à«π„À≠à‡ªìπ ‘π§â“µà“ߪ√–‡∑» ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ 110 5.7 Donût want to buy import products ‰¡à¡’ ‘π§â“πà“ π„® 89 4.6 No interesting products Õ◊ËπÊ 50 2.6 Others À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“/∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È ‚¥¬ºŸâµÕ∫ “¡“√∂ ‡≈◊Õ°‰¥â 1-3 §”µÕ∫ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 75  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ Goods and Services Purchased Àπ—ß ◊Õ Book 55.7 ´Õøµå·«√å ( àßæ— ¥ÿ) 25.8 Software (sent via postal) Õÿª°√≥å§Õ¡æ‘«‡µÕ√å Computer device 19.7 ‡æ≈ß ( àßæ— ¥ÿ) Music (sent via postal) 18.3 ¿“æ¬πµ√å ( àßæ— ¥ÿ) 11.8 Film (sent via postal) Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ e-Book, Information 9.8 ´Õøµå·«√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ). 9.2 Software (sent online) ‡§√◊ËÕß„™â ‰øøÑ“ 9.2 Electrical appliance ¢Õ߇≈àπ Toy 7 ‡§√◊ËÕß·µàß°“¬ 5.2 Clothe, accessories ‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“π 3.5 Household item Õ“À“√ 2.6 Food ‡§√◊ËÕß ”Õ“ß 2 Cosmetic ‡æ≈ß ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) Music (sent online) 1.1 ¿“æ¬πµ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) Film (sent online) 1.1 ¬“√—°…“‚√§, ¬“∫”√ÿß 0.2 Medication, Supplement Õ◊ËπÊ 7.4 Others 0 5 10 15 20 25 30 35 40 45 50 55 60 √âÕ¬≈– percent 76 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  ‘π§â“/∫√‘°“√ ®”π«π √âÕ¬≈– Good/Service Frequency Percent Àπ—ß ◊Õ 255 55.7 Book ´Õøµå·«√å ( àßæ— ¥ÿ) 118 25.8 Software (sent via postal) Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 90 19.7 Computer device ‡æ≈ß ( àßæ— ¥ÿ) 84 18.3 Music (sent via postal) ¿“æ¬πµ√å ( àßæ— ¥ÿ) 54 11.8 Film (sent via postal) Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ 45 9.8 e-Book, Information ´Õøµå·«√å ( àßÕÕπ‰≈πå) 42 9.2 Software (sent online) ‡§√◊ËÕß„™â ‰øøÑ“ 42 9.2 Electrical appliance ¢Õ߇≈àπ 32 7 Toy ‡ ◊Èպ⓷≈–‡§√◊ËÕß·µàß°“¬ 24 5.2 Clothe, accessories ‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“π 16 3.5 Household item Õ“À“√ 12 2.6 Food ‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡ 9 2 Cosmetic ‡æ≈ß ( àßÕÕπ‰≈πå) 5 1.1 Music (sent online) ¿“æ¬πµ√å ( àßÕÕπ‰≈πå) 5 1.1 Film (sent online) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 77  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  ‘π§â“/∫√‘°“√ ®”π«π √âÕ¬≈– Good/Service Frequency Percent ¬“√—°…“‚√§, ¬“∫”√ÿß, «‘µ“¡‘π 1 0.2 Medication, Supplement Õ◊ËπÊ 34 7.4 Others À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’ˇ§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È ·≈–µâÕ߇≈◊Õ° ‘π§â“ À√◊Õ∫√‘°“√∑ÿ°ª√–‡¿∑∑’ˇ§¬´◊ÈÕ 78 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ Years on Internet by Gender √âÕ¬≈– Percent 30 À≠‘ß (Female) 25 24.3 ™“¬ (Male) 22.3 23 20.6 20 16.9 16.9 15 12.7 11.2 11 10.3 9.7 10 8.5 6.4 6.2 5 0 < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 >5 ª√– ∫°“√≥å < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 >5 √«¡ Years on Internet Total À≠‘ß ®”π«π (Frequency) 151 266 290 202 134 76 74 1,193 Female √âÕ¬≈– (Percent) 12.7 22.3 24.3 16.9 11.2 6.4 6.2 100 ™“¬ ®”π«π (Frequency) 128 210 285 256 137 105 120 1,241 Male √âÕ¬≈– (Percent) 10.3 16.9 23 20.6 11 8.5 9.7 100 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 79  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ Internet Activities by Gender √âÕ¬≈– Percent À≠‘ß (Female) 100 93.4 92.7 ™“¬ (Male) 90 86.2 87.2 80 70 68 67.1 65 61 63.4 60 57.4 51 50.7 53.1 53.5 50 44..2 40 38.4 34.8 35.8 35 30.4 30 20 10 0 ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å Download-games §âπÀ“¢âÕ¡Ÿ≈ Information Search  π∑π“ Chat/ICQ ¥“«πå ‚À≈¥´Õøµå·«√å e-mail µ‘¥µ“¡¢à“« News, Timely Report Shopping ¥“«πå ‚À≈¥‡æ≈ß ¥“«πå ‚À≈¥‡°¡ å Web board Games Download-software ‡«Á∫∫Õ√å¥ ™¡ ‘π§â“ ‡≈àπ‡°¡ å Download-music 80 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °‘®°√√¡ À≠‘ß Female ™“¬ Male Activity ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent) ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 1,129 93.4 1,159 92.7 e-mail  π∑π“ 617 51 634 50.7 Chat/ICQ ‡«Á∫∫Õ√å¥ 737 61 792 63.4 Web board µ‘¥µ“¡¢à“« 822 68 839 67.1 News, Timely Report §âπÀ“¢âÕ¡Ÿ≈ 1,042 86.2 1,090 87.2 Information Search ™¡ ‘π§â“ 642 53.1 717 57.4 Shopping ‡≈àπ‡°¡ å 647 53.5 480 38.4 Games ¥“«πå ‚À≈¥‡°¡ å 368 30.4 435 34.8 Download-games ¥“«πå ‚À≈¥´Õøµå·«√å 534 44.2 812 65 Download-software ¥“«πå ‚À≈¥‡æ≈ß 433 35.8 437 35 Download-music À¡“¬‡Àµÿ: À¡“¬∂÷ß°‘®°√√¡∑ÿ°ª√–‡¿∑∑’ˇ§¬∑” ¥—ßπ—Èπ®÷ß “¡“√∂‡≈◊Õ°‰¥â¡“°°«à“ 1 §”µÕ∫ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 81  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ Internet Top Activity by Gender √âÕ¬≈– Percent 50 40 39.8 À≠‘ß (Female) 35 ™“¬ (Male) 31.7 30 29 20 10 9.6 9.5 7.8 7 6.3 6 3.7 4.5 3.1 1.6 1.7 0.3 0.7 1.4 0.6 0.8 0 Download-music Download-Software µ‘¥µ“¡¢à“« ‡≈àπ‡°¡ å ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å ¥“«πå ‚À≈¥‡°¡ å Download-games ¥“«πå ‚À≈¥‡æ≈ß §âπÀ“¢âÕ¡Ÿ≈ Information Search Games e-mail Chat/ICQ News, Timely Report ¥“«πå ‚À≈¥´Õøµå·«√åå  π∑π“ ‡«Á∫∫Õ√å¥ Web board ™¡ ‘π§â“ Shopping 82 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °‘®°√√¡ À≠‘ß Female ™“¬ Male Activity ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent) ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 471 39.8 432 35 e-mail  π∑π“ 92 7.8 86 7 Chat/ICQ ‡«Á∫∫Õ√å¥ 44 3.7 56 4.5 Web board µ‘¥µ“¡¢à“« 114 9.6 117 9.5 News, Timely Report §âπÀ“¢âÕ¡Ÿ≈ 343 29 392 31.7 Information Search ™¡ ‘π§â“ 19 1.6 21 1.7 Shopping ‡≈àπ‡°¡ å 74 6.3 38 3.1 Games ¥“«πå ‚À≈¥‡°¡ å 3 0.3 9 0.7 Download-games ¥“«πå ‚À≈¥´Õøµå·«√å 16 1.4 74 6 Download-software ¥“«πå ‚À≈¥‡æ≈ß 7 0.6 10 0.8 Download-music √«¡ 1,183 100 1,235 100 Total À¡“¬‡Àµÿ:  ”À√—∫¢âÕπ’È ºŸâµÕ∫®–µâÕß√–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ‰ª°—∫°‘®°√√¡„¥¡“°∑’Ë ÿ¥ ‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬« ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 83  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“À凪√’¬∫‡∑’¬∫À≠‘ß-™“¬ Weekly Hours of Use by Gender √âÕ¬≈– Percent À≠‘ß (Female) 50 ™“¬ (Male) 45 40 35 30 25.223.8 25 20.9 20 16.8 18.1 16 16.4 14.5 14.2 15 12.5 10 8.9 9.6 5 1.8 1.2 0 <1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ °“√„™âµàÕ —ª¥“Àå < 1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡ Weekly Usage Total À≠‘ß ®”π«π (Frequency) 21 149 191 300 200 115 216 1192 Female √âÕ¬≈– (Percent) 1.8 12.5 16 25.2 16.8 9.6 18.1 100 ™“¬ ®”π«π (Frequency) 15 110 203 295 179 176 259 1237 Male √âÕ¬≈– (Percent) 1.2 8.9 16.4 23.8 14.5 14.2 20.9 100 84 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • 0 5 10 15 20 25 30 35 40 45 50 √âÕ¬≈– §«“¡¬“°„π°“√À“‡«Á∫‰´µå 24.6 Percent Web search 27.6 §«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ 34.2 Speed 47.1 °“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å Request for Telephone Line Installation 2.4 2.6 24.6 §«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ Network Reliability 28.8 §«“¡πà“‡™◊ËÕ∂◊Õ¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ 22.2 Data Integrity 23.2 °“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ 19.9 Lack of law for web-based business transaction 26.3 °“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» 32.3 Pornography °“√„™â∂âÕ¬§”À¬“∫§“¬,  ◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡ 20.4 20.7 Impolite/Inappropriate content 13.7 °“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ Hacking 16.3 16.2 ¿“√–§à“„™â®à“¬ 28.2 Expenses 37.5 2.2 °“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“¢“¬ ‘π§â“ Commercial Use of Internet 4.1 6.8  √â“ß™àÕß«à“ß„π —ߧ¡ Perceived Problems by Gender 9.4 Digital Divide Õ’‡¡≈墬– 17.2 Junk Mails 14.9 ≈¥°“√µ‘¥µàÕ —¡æ—π∏å „π™’«‘µ®√‘ß Social Isolation °“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ Cultural Dominance 3.3 3.8 3.4 3.4 ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ ªí≠À“∑“ß¿“…“ Language ™“¬ (Male) 23.2 23.2 Õ◊ËπÊ À≠‘ß (Female) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ Internet User Profile of Thailand 2000  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 1.7 2 Others 85
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ªí≠À“ À≠‘ß Female ™“¬ Male Perceived Problem ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent) §«“¡¬“°„π°“√À“‡«Á∫‰´µå 297 24.6 345 27.6 Web search §«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ 413 34.2 589 47.1 Speed °“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å 29 2.4 32 2.6 Request for Telephone Line Installation §«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ 298 24.6 360 28.8 Network Reliability §«“¡πà“‡™◊ËÕ∂◊Õ¢ÕߢâÕ¡Ÿ≈ 268 22.2 290 23.2 ∫πÕ‘π‡∑Õ√å‡πÁµ Data Integrity °“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ 240 19.9 329 26.3 Lack of law for web-based business transaction °“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» 391 32.3 255 20.4 Pornography °“√„™â∂âÕ¬§”À¬“∫§“¬, 250 20.7 171 13.7  ◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡ Impolite/Inappropriate content °“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ 197 16.3 203 16.2 Hacking ¿“√–§à“„™â®à“¬ 341 28.2 469 37.5 Expenses °“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“ 26 2.2 51 4.1 ¢“¬ ‘π§â“ Commercial use of Internet  √â“ß™àÕß«à“ß„π —ߧ¡ 82 6.8 118 9.4 Digital Divide Õ’‡¡≈墬– 208 17.2 186 14.9 Junk Mails 86 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ªí≠À“ À≠‘ß Female ™“¬ Male Perceived Problem ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent) ≈¥°“√µ‘¥µàÕ —¡æ—π∏å „π™’«‘µ®√‘ß 40 3.3 47 3.8 Social Isolation °“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ 41 3.4 43 3.4 Cultural Dominance ªí≠À“∑“ß¿“…“ 280 23.2 290 23.2 Language Õ◊ËπÊ 21 1.7 25 2 Others À¡“¬‡Àµÿ: ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 87  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ Internet Purchase by Gender √âÕ¬≈– Percent À≠‘ß (Female) 100 ™“¬ (Male) 90 86.2 80 75.8 70 60 50 40 30 24.2 20 13.8 10 0 ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ Have Havenût °“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ √«¡ Internet Purchase Have Havenût Total À≠‘ß ®”π«π (Frequency) 162 1,010 1,172 Female √âÕ¬≈– (Percent) 13.8 86.2 100 ™“¬ ®”π«π (Frequency) 294 922 1,216 Male √âÕ¬≈– (Percent) 24.2 75.8 100 88 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • 0 10 20 30 40 50 60 √âÕ¬≈– Percent ‰¡ π„® à 27.6 Not Interested 24.4 ¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿà߬“° Too Complicated 23 23 ‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ 8.9 Donût know websites for shopping 7.3 ‰¡àµâÕß°“√√Õ ‘π§â“ Donût want to wait for delivery 14.2 14 ‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ 32.6 Donût want to reveal credit card number 35.1 4 ‰¡à¡’ ‘π§â“πà“ π„® No interesting products 5.2 ‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â 48.3 Canût see/feel products 39.6 ‰¡à ‰«â „®ºŸâ¢“¬ À≠‘ß-™“¬ Donût trust merchandisers 32.7 33 °≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß 15 Concerned for loss/damage 14.1 ·æß°«à“°“√´◊ÈÕµàÕÀπâ“ Expensive 8.4 7.6 Reasons against Internet Purchase by Gender ‰¡à¡’∫—µ√‡§√¥‘µ Donût have a credit card 22.5 28.3  à«π„À≠à‡ªìπ ‘π§â“µà“ߪ√–‡∑» ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ Donût want to buy import products 5.8 5.5 ™“¬ (Male) ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ Õ◊ËπÊ À≠‘ß (Female) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ Internet User Profile of Thailand 2000  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Others 2.9 2.3 89
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ À≠‘ß Female ™“¬ Male Reasons against Internet ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– Purchase (Frequency) (Percent) (Frequency) (Percent) ‰¡à π„® 279 27.6 225 24.4 Not Interested ¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿà߬“° 232 23 212 23 Too Complicated ‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ 90 8.9 67 7.3 Donût know websites for shopping ‰¡àµâÕß°“√√Õ ‘π§â“ 143 14.2 129 14 Donût want to wait for delivery ‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ 329 32.6 324 35.1 ∑“ßÕ‘π‡∑Õ√å‡πÁµ Donût want to reveal credit card number ‰¡à¡’ ‘π§â“πà“ π„® 40 4 48 5.2 No interesting products ‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â 488 48.3 365 39.6 Canût see/feel products ‰¡à ‰«â „®ºŸâ¢“¬ 330 32.7 304 33 Donût trust merchandisers °≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß 152 15 130 14.1 Concerned for loss/damage ·æß°«à“°“√´◊ÈÕµàÕÀπâ“ 85 8.4 70 7.6 Expensive ‰¡à¡’∫—µ√‡§√¥‘µ 227 22.5 261 28.3 Donût have a credit card  à«π„À≠à‡ªìπ ‘π§â“µà“ߪ√–‡∑» 59 5.8 51 5.5 ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ Donût want to buy import products Õ◊ËπÊ 29 2.9 21 2.3 Others À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“/∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È ‚¥¬ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫ 90 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • 0 5 10 15 20 25 30 35 40 45 50 55 60 √âÕ¬≈– Àπ—ß ◊Õ Percent 56.8 Book 54.8 Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ 12.3 e-Book, Information 8.5 19.1 ´Õøµå·«√å ( àßæ— ¥ÿ) Software (sent via postal) 29.6 ´Õøµå·«√å ( àßÕÕπ‰≈πå) Software (sent online) 9.3 9.2 ‡æ≈ß ( àßæ— ¥ÿ) 21.6 Music (sent via postal) 16.7 ‡æ≈ß ( àßÕÕπ‰≈πå) Music (sent online) 0.6 1.4 9.9 ¿“æ¬πµ√å ( àßæ— ¥ÿ) Film (sent via postal) 12.6 ¿“æ¬πµ√å ( àßÕÕπ‰≈πå) Film (sent online) 1.2 1 Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 17.3 Computer device 21.1 ¢Õ߇≈àπ 9.9 Toy À≠‘ß-™“¬ 5.4 3.7 ‡§√◊ËÕß„™â ‰øøÑ“ Electrical appliance 12.2 ‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“π 5.6 Household item 2.4 ‡ ◊Èպ⓷≈–‡§√◊ËÕß·µàß°“¬ 6.8 Goods and Services Purchased by Gender Clothe, accessories ‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡ 4.4 4.9 Cosmetic 0.3 Õ“À“√ 4..9 Food 1.4 ¬“√—°…“‚√§, ¬“∫”√ÿß  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ Medication, Supplement 0.6 0 6.8 Õ◊ËπÊ ™“¬ (Male) Others 7.8 À≠‘ß (Female) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ Internet User Profile of Thailand 2000  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 91
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  ‘π§â“/∫√‘°“√ À≠‘ß Female ™“¬ Male Goods/Services ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– (Frequency) (Percent) (Frequency) (Percent) Àπ—ß ◊Õ 92 56.8 161 54.8 Book Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ 20 12.3 25 8.5 e-Book, Information ´Õøµå·«√å ( àßæ— ¥ÿ) 31 19.1 87 29.6 Software (sent via postal) ´Õøµå·«√å ( àßÕÕπ‰≈πå) 15 9.3 27 9.2 Software (sent online) ‡æ≈ß ( àßæ— ¥ÿ) 35 21.6 49 16.7 Music (sent via postal) ‡æ≈ß ( àßÕÕπ‰≈πå) 1 0.6 4 1.4 Music (sent online) ¿“æ¬πµ√å ( àßæ— ¥ÿ) 16 9.9 37 12.6 Film (sent via postal) ¿“æ¬πµ√å ( àßÕÕπ‰≈πå) 2 1.2 3 1 Film (sent online) Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 28 17.3 62 21.1 Computer device ¢Õ߇≈àπ 16 9.9 16 5.4 Toy ‡§√◊ËÕß„™â ‰øøÑ“ 6 3.7 36 12.2 Electrical appliance ‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“π 9 5.6 7 2.4 Household item ‡ ◊Èպ⓷≈–‡§√◊ËÕß·µàß°“¬ 11 6.8 13 4.4 Clothe, accessories ‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡ 8 4.9 1 0.3 Cosmetic 92 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000  ‘π§â“/∫√‘°“√ À≠‘ß Female ™“¬ Male Goods/Services ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– (Frequency) (Percent) (Frequency) (Percent) Õ“À“√ 8 4.9 4 1.4 Food ¬“√—°…“‚√§, ¬“∫”√ÿß, «‘µ“¡‘π 1 0.6 0 0 Medication, supplement Õ◊ËπÊ 11 6.8 23 7.8 Others À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’ˇ§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È ·≈–µâÕ߇≈◊Õ° ‘π§â“À√◊Õ∫√‘°“√∑ÿ°ª√–‡¿∑∑’ˇ§¬´◊ÈÕ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 93  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ≈—°…≥–°“√„™â∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ Internet Top Activity by Age √âÕ¬≈– Percent 50 45 < 20 40 39 39.3 20-29 35 33.7 33 31.7 30 30+ 25 20 19.2 16 15 14.1 10.5 10 7.8 6.8 5 3.5 4.4 4 4.3 4.6 2.8 4.6 3.8 4.2 3.1 1.5 1.3 2.2 1.5 0.1 0.6 1.3 0.7 0.4 0 News, Timely report e-mail µ‘¥µ“¡¢à“« Web board Games ¥“«πå ‚À≈¥‡°¡ å Download-software ‡«Á∫∫Õ√å¥ ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å ™¡ ‘π§â“ ‡≈àπ‡°¡ å Download-games §âπÀ“¢âÕ¡Ÿ≈ Information search  π∑π“ Chat/ICQ ¥“«πå ‚À≈¥´Õøµå·«√å Shopping Download-music ¥“«πå ‚À≈¥‡æ≈ß 94 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 °‘®°√√¡ < 20 20-29 30+ Activity ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– (Frequency) (Percent) (Frequency) (Percent) (Frequency) (Percent) ‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 152 39 479 39.3 273 33.7 e-mail  π∑π“ 55 14.1 95 7.8 28 3.5 Chat/ICQ ‡«Á∫∫Õ√å¥ 17 4.4 49 4 35 4.3 Web board µ‘¥µ“¡¢à“« 18 4.6 83 6.8 130 16 News, Timely report §âπÀ“¢âÕ¡Ÿ≈ 75 19.2 403 33 257 31.7 Information search ™¡ ‘π§â“ 6 1.5 16 1.3 18 2.2 Shopping ‡≈àπ‡°¡ å 41 10.5 34 2.8 37 4.6 Games ¥“«πå ‚À≈¥‡°¡ å 6 1.5 1 0.1 5 0.6 Download-games ¥“«πå ‚À≈¥´Õøµå·«√å 15 3.8 51 4.2 25 3.1 Download-software ¥“«πå ‚À≈¥‡æ≈ß 5 1.3 9 0.7 3 0.4 Download-music √«¡ 390 100 1,220 100 811 100 Total ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 95  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“À凪√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ Weekly Hours of Use by Age < 20 20-29 √âÕ¬≈– 30+ Percent 30 26.3 25.2 25 23.5 23.7 20 18.9 18.3 17.1 17.9 17.1 15.8 15 14.8 13.8 13 12.2 10.3 9.6 10 8.2 9.2 5 2.6 1 1.7 0 <1 1- <3 3- <5 5- <10 10- <15 15- <20 >20 °“√„™âµàÕ —ª¥“Àå <1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡ Weekly Usage Total <20 ®”π«π (Frequency) 10 74 67 103 48 54 36 392 √âÕ¬≈– (Percent) 2.6 18.9 17.1 26.3 12.2 13.8 9.2 100 20-29 ®”π«π (Frequency) 12 101 181 288 194 159 290 1,225 √âÕ¬≈– (Percent) 1 8.2 14.8 23.5 15.8 13 23.7 100 30+ ®”π«π (Frequency) 14 84 146 205 139 78 149 815 √âÕ¬≈– (Percent) 1.7 10.3 17.9 25.2 17.1 9.6 18.3 100 96 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ Time of Use by Age √âÕ¬≈– Percent < 20 50 41.8 20-29 40 36.6 37.3 30+ 30 27.8 20 18.6 19.2 19.2 18 16.2 15.9 14.5 10 6.9 7.4 8.5 4.4 4.3 1.5 1.9 0 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 ‡«≈“∑’Ë „™â 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 √«¡ Time of Use Total < 20 ®”π«π 27 57 164 109 29 6 392 (Frequency) √âÕ¬≈– 6.9 14.5 41.8 27.8 7.4 1.5 100 (Percent) 20-29 ®”π«π 195 235 220 448 104 23 1,225 (Frequency) √âÕ¬≈– 15.9 19.2 18 36.6 8.5 1.9 100 (Percent) 30+ ®”π«π. 151 156 132 304 36 35 814 (Frequency) √âÕ¬≈– 18.6 19.2 16.2 37.3 4.4 4.3 100 (Percent) À¡“¬‡Àµÿ: À¡“¬∂÷߇«≈“ à«π„À≠à∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ‡≈◊Õ°‡æ’¬ß§”µÕ∫‡¥’¬« ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 97  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 98 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ¿“§ºπ«° Appendix ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 99  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ·∫∫ Õ∫∂“¡ÕÕπ‰≈πå 100 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 101  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 102 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 103  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 104 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
    • √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543 Internet User Profile of Thailand 2000 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 105  ”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
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