Internet User Profile 2542
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รายงานผลการสำรวจกลุ่มผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี พ.ศ. 2542

รายงานผลการสำรวจกลุ่มผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี พ.ศ. 2542

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Internet User Profile 2542 Presentation Transcript

  • 1. √“¬ß“πº≈°“√ ”√«® °≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘ °√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡ 73/1 Õ“§“√  «∑™. ∂ππæ√–√“¡∑’Ë 6 ‡¢µ√“™‡∑«’ °√ÿ߇∑æœ 10400 ‚∑√»—æ∑å 644-8150..99 ‚∑√ “√ 644-8137..8 ISBN974-7579-40-5  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ √“§“ 100 ∫“∑
  • 2. √“¬ß“πº≈°“√ ”√«® °≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ (Internet User Profile of Thailand)
  • 3. √“¬ß“πº≈°“√ ”√«® °≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand √“§“ 100 ∫“∑ æ‘¡æå§√—Èß∑’Ë 1 ®”π«πæ‘¡æå 3000 ‡≈à¡ ‡¥◊Õπ∏—𫓧¡ æ.» 2542 ISBN 974-7579-40-5  ß«π≈‘¢ ‘∑∏‘ϵ“¡ æ.√.∫.≈‘¢ ‘∑∏‘Ï æ.». 2521/2527 ‚¥¬ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ‰¡àÕπÿ≠“µ„À⧗¥≈Õ° à«πÀπ÷Ëß à«π„¥¢Õ߇≈à¡π’È πÕ°®“°®–‰¥â√—∫Õπÿ≠“µ ‡ªìπ≈“¬≈—°…≥åÕ—°…√®“°‡®â“¢Õß≈‘¢ ‘∑∏‘χ∑à“π—Èπ Copyright © 1999 by‹ : National Electronics and Computer Technology Center National Science and Technology Development Agency Ministry of Science, Technology and Environment, 73/1 NSTDA Building Rama VI Road., Rajthevi Bangkok 10400, Thailand Tel: (662) 644-8150...99 Fax: (662) 644-8137...8 ®—¥æ‘¡æå‚¥¬ :  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘ °√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡ 73/1 ™—Èπ 6 Õ“§“√ ”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘ ∂.æ√–√“¡ 6 √“™‡∑«’ °√ÿ߇∑æœ 10400 ‚∑√»—æ∑å 644-8150..99 µàÕ 600 ‚∑√ “√ (02)644-6653 E-mail: nitc-sec@nwg.nectec.or.th Web site: http://www.nitc.go.th
  • 4. §”π” „π‡æ’¬ß‰¡à°’˪ï∑’˺à“π¡“ °“√„™âÕ‘π‡∑Õ√å‡πÁµ„πÀ¡Ÿà§π‰∑¬¡’§«“¡·æ√àÀ≈“¬¡“°¢÷Èπ Õ¬à“߇ÀÁπ‰¥â™—¥ ®”π«πºŸâ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (Internet Service Provider : ISP) ‰¥â ‡æ‘Ë¡¢÷Èπ®“° 2 √“¬„πªï æ.». 2538 ‡ªìπ 15 √“¬„πªïπ’È §«“¡‡√Á«√«¡¢Õß«ß®√ ◊ËÕ “√ √–À«à“ߪ√–‡∑» (International Bandwidth) ¢Õ߉∑¬°Á¡’°“√¢¬“¬µ—«¢÷ÈπÕ¬à“ß√«¥‡√Á« ·≈–µàÕ‡π◊ËÕß ¬°µ—«Õ¬à“߇™à𠧫“¡‡√Á«√«¡¢Õß«ß®√ ◊ËÕ “√¥—ß°≈à“« ‰¥â‡æ‘Ë¡¢÷Èπ®“° 49.5 ‡¡°°–∫‘µ åµàÕ«‘π“∑’‡¡◊ËÕ‡¥◊Õπ¡°√“§¡¢Õߪïπ’ȇªìπ 112.75 ‡¡°°–∫‘µ åµàÕ«‘π“∑’‡¡◊ËÕ‡¥◊Õπ 惻®‘°“¬π ∑’˺à“π¡“ Õ¬à“߉√°Áµ“¡ ·¡â®–‡ÀÁπ‰¥â™—¥«à“°“√„™âÕ‘π‡∑Õ√å‡πÁµ‰¥â√—∫§«“¡π‘¬¡ ‡æ‘Ë¡¢÷ÈπÕ¬à“ß¡“°·µà¢âÕ¡Ÿ≈∑’ˇ°’ˬ«¢âÕß°—∫°≈ÿࡺŸâ „™âµ—«Õ¬à“߇™àπ ‡æ» Õ“¬ÿ √–¥—∫°“√»÷°…“  “¢“Õ“™’æ ∂‘Ëπ∑’ËÕ¬Ÿà µ≈Õ¥®π¢âÕ¡Ÿ≈‡°’ˬ«°—∫惵‘°√√¡°“√„™â ‡™àπ ‡Àµÿº≈∑’Ë„™â ‡«≈“∑’ˇ¢â“„™â ª√–‚¬™πå∑’Ë ‰¥â√—∫ ªí≠À“∑’˪√– ∫ ‡À≈à“π’ȇªìπµâπ ¬—ß‰¡àª√“°Ø«à“¡’ºŸâ „¥∑√“∫™—¥‡®π ¿“§√—∞‡Õ߉¥âµ√–Àπ—°∂÷ߧ«“¡ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ´÷Ëßπ—∫«—π®–¡’∫∑∫“∑‡æ‘Ë¡ ¡“°¢÷Èπ ‰¡à«à“®–‡ªìπ„π¥â“π°“√»÷°…“  —ߧ¡ ·≈–‡»√…∞°‘®¢Õß™“µ‘ Õ¬à“߉√°Á¥’ µ—«®—°√  ”§—≠Õ—πÀπ÷Ëß∑’Ë®–°àÕ„À⇰‘¥º≈µàÕ ‘Ë߇À≈à“π’È „π∑“ß∫«°°Á§◊Õ π‚¬∫“¬º≈—°¥—π·≈–°√Õ∫ ·π«∑“ß∑’ˇÀ¡“– ¡®“°¿“§√—∞ ¥â«¬‡Àµÿº≈¥—ß°≈à“« ª√–∏“π§≥–°√√¡°“√‡∑§‚π‚≈¬’  “√ π‡∑»·Ààß™“µ‘ ‚¥¬§«“¡‡ÀÁπ™Õ∫¢Õߧ≥–°√√¡°“√ ®÷߉¥â·µàßµ—Èߧ≥–Õπÿ°√√¡°“√ ¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬¢÷Èπ ‡¡◊ËÕ«—π∑’Ë 21 µÿ≈“§¡ æ.». 2542 ‚¥¬„Àâ¡’ Àπâ“∑’ËÀ≈—°„π°“√°”Àπ¥π‚¬∫“¬·≈–°√Õ∫·π«∑“߇æ◊ËÕ°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ„πª√–‡∑» Õ¬“ß®√ß®ß µ≈Õ¥®π°“√°”Àπ¥∑“∑¢Õߪ√–‡∑»‰∑¬„π°“√‡®√®“√–À«“ߪ√–‡∑»„πª√–‡¥π à ‘ — à ’ à Á ∑’ˇ°’ˬ«¢âÕß°—∫Õ‘π‡∑Õ√å‡πÁµ °“√ ”√«®°≈ÿ¡ºŸâ „™âÕπ‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‡ªìπº≈ß“π¢Õß ”π—°ß“π‡≈¢“πÿ°“√ à ‘ §≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å ‘ ·Ààß™“µ‘ (‡π§‡∑§) ‚¥¬¡’®ÿ¥ª√– ß§åÀ≈—°∑’Ë®–»÷°…“¢âÕ¡Ÿ≈´÷Ëß®–‡ªìπæ◊Èπ∞“π∑’Ë ”§—≠·≈– ®”‡ªìπ¬‘ËßµàÕ°“√®—¥µ—Èßπ‚¬∫“¬·≈–°√Õ∫·π«∑“ß∑’Ë¡’ª√– ‘∑∏‘¿“æ ‡æ◊ËÕº≈—°¥—π°“√„™â Õ‘π‡∑Õ√å‡πÁµ„Àâ°√–®“¬ Ÿª√–™“™π®”π«π¡“°¢÷π·≈–‡ªìπ‰ª„π∑‘»∑“ß ∑’‡À¡“– ¡Õ—π®–‡Õ◊Õ à È Ë È ‰ª Ÿà°“√æ—≤π“∑“ߥâ“π°“√»÷°…“  —ߧ¡ ·≈–‡»√…∞°‘®¢Õß™“µ‘ ◊∫‰ª
  • 5. „ 4 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand πÕ°®“°®ÿ¥ª√– ß§åÀ≈—°¥—ß°≈à“«¢â“ßµâπ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈– §Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ¬—ß¡’§«“¡¡ÿàßÀ¡“¬∑’Ë®–‡º¬·æ√àº≈∑’Ë ‰¥â®“°°“√ ”√«®„Àⷰຟâ π„® ´÷ËßÕ“®π”¢âÕ¡Ÿ≈π’È ‰ª„™âª√–‚¬™πå ‰¥â ‚¥¬»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å ·Ààß™“µ‘®–¥”‡π‘π°“√ ”√«®„π≈—°…≥–‡™àππ’ȇªìπ√–¬–Ê Õ¬à“ßµàÕ‡π◊ËÕß ‡æ◊ËÕµ‘¥µ“¡°“√ ‡ª≈’ˬπ·ª≈ß·≈–§ß¢âÕ¡Ÿ≈„Àâ∑—π ¡—¬Õ¬Ÿà‡ ¡Õ´÷Ëߺ≈¢Õß°“√ ”√«®„π√Õ∫µàÕÊ ‰ª°Á®–¡’°“√ ®—¥æ‘¡æå‡æ◊ËÕ‡º¬·æ√à „π≈—°…≥–π’È ‡™àπ°—π  ”π—°ß“π‡≈¢“πÿ°“√œ „§√à¢Õ¢Õ∫§ÿ≥ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ∑ÿ°∑à“π∑’Ë „À⧫“¡√à«¡¡◊Õ µÕ∫·∫∫ Õ∫∂“¡ ·≈–¢Õ¢Õ∫§ÿ≥‡®â“Àπâ“∑’Ë¢ÕßÀπ૬ªÆ‘∫—µ‘°“√«‘®—¬·≈–æ—≤π“‡∑§‚π‚≈¬’ ‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ∑’Ë ‰¥â „Àâ §«“¡Õπÿ‡§√“–Àå¢âÕ¡Ÿ≈‡°’ˬ«°—∫°“√‡µ‘∫‚µ¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ®“°»Ÿπ¬å¢âÕ¡Ÿ≈ ‡°’ˬ«°—∫Õ‘π‡∑Õ√å‡πÁµ (Internet Information Resource Center) ·≈–¢Õ∫§ÿ≥‰∑¬π‘° (thnic) ∑’Ë ‰¥â „À⧫“¡Õπÿ‡§√“–Àå¢âÕ¡Ÿ≈®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬∑’Ë ‰¥â√—∫°“√®¥∑–‡∫’¬π ¥—ß∑’Ë ‰¥â𔇠πÕ„π∫∑𔇰’ˬ«°—∫Õ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬´÷Ë߇ªìπ à«π∑’ˇæ‘Ë¡‡µ‘¡πÕ°‡Àπ◊Õ ®“°°“√√“¬ß“πº≈°“√ ”√«®·µà‡æ’¬ßÕ¬à“߇¥’¬« ‡æ◊ËÕ„Àâ¢âÕ¡Ÿ≈∑’Ë𔇠πÕ„πÀπ—ß ◊Õ‡≈à¡π’È¡’ §«“¡ ¡∫Ÿ√≥å¡“°¬‘Ëߢ÷Èπ πÕ°®“°π’Ȭ—ß„§√à¢Õ¢Õ∫§ÿ≥ºŸâ∑’Ë√—∫º‘¥™Õ∫‡«Á∫‰´¥åÀπ—ß ◊Õæ‘¡æå ‰∑¬√—∞·≈–‡«Á∫‰´¥å  π°∑Ë’ ‰¥â „À°“√Õπ‡§√“–Àµ¥ª“¬ª√–°“» (banner) ‡æÕ‡™≠™«π„Àº π„®‡¢“¡“µÕ∫·∫∫ ÿ â ÿ å‘ Ñ Ë◊ ‘ â âŸ â  Õ∫∂“¡ ∑”„Àâ¡’ºŸâ‡¢â“¡“µÕ∫·∫∫ Õ∫∂“¡‡ªìπ®”π«π¡“°Õ¬à“ß∑’ˇªìπÕ¬Ÿà  ”π—°ß“π‡≈¢“πÿ°“√À«—ßœ ‡ªìπÕ¬à“߬‘Ëß«à“¢âÕ¡Ÿ≈∑’˪√“°Ø„π‡Õ° “√©∫—∫π’È ®–‡ªìπ ª√–‚¬™πå·°àÀπ૬ߓπ∑’Ë¡’ à«π‡°’ˬ«¢âÕß„π°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ¢Õߪ√–‡∑»‰∑¬∑—Èߥâ“𠂧√ß √â“ßæ◊Èπ∞“π ∫ÿ§§≈“°√ ·≈–°“√„™âª√–‡¿∑µà“ßÊ √«¡∂÷ߺŸâ π„®‚¥¬∑—Ë«‰ª À“°∑à“π ¡’¢âÕ‡ πÕ·π–À√◊Õ¢âÕµ‘™¡ª√–°“√„¥‡√“®–¬‘π¥’‡ªìπÕ¬à“߬‘Ëß∑’Ë®–‰¥â√—∫∑√“∫¢âÕ¡Ÿ≈‡À≈à“π—Èπ ‡æ◊ËÕ°“√ª√—∫ª√ÿß„À⥒¬‘Ëߢ÷Èπ„π‚Õ°“ µàÕ‰ª  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ∏—𫓧¡ æ.». 2542 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 6. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 5 ∫∑π” Õ‘π‡∑Õ√å‡πÁµ°—∫ª√–‡∑»‰∑¬ ∑«’»—°¥‘Ï °ÕÕπ—πµ°Ÿ≈ ª√“°Ø°“√≥åÕ‘π‡∑Õ√å‡πÁµ°—∫°“√‡¢â“ Ÿàªï §.».2000 π—∫«à“‡ªì𧫓¡‡ª≈’ˬπ·ª≈ߧ√—È߬‘Ëß „À≠à¢Õß¡πÿ…¬å ª√“™≠åÀ≈“¬∑à“π𔉪‡ª√’¬∫‡∑’¬∫°—∫°“√ªØ‘«—µ‘Õÿµ “À°√√¡∑’Ë √â“ß ‡§√◊ËÕßÕ”π«¬§«“¡ –¥«°·≈–‡æ‘Ë¡§ÿ≥¿“æ™’«‘µ¢Õß¡πÿ…¬å¢÷Èπ¡“Õ¬à“ß¡“° µàÕ¡“‡¡◊ËÕ‡√‘Ë¡¡’ °“√ √â“ß ‚∑√‡≈¢ «‘∑¬ÿ ‚∑√»—æ∑å ‡§√◊ËÕß∫‘π‰Õæàπ¢π“¥„À≠à ·≈–§Õ¡æ‘«‡µÕ√å¢÷Èπ¡“„π™à«ß 100 ªï∑’˺à“π¡“ ‡√“‡√‘Ë¡®–√Ÿâ ÷°«à“‚≈°¢Õ߇√“¡’¢π“¥∑’ˇ≈Á°≈ßÊ µ“¡≈”¥—∫ ·≈–„π™à«ßÀ≈—ß ®“°ªï 1980 ‡ªìπµâπ¡“ √–∫∫ ◊ËÕ “√‚∑√§¡π“§¡¢â“¡∑«’ª °“√‚∑√»—æ∑å∑“߉°≈Õ—µ‚π¡—µ‘ √–À«à“ߪ√–‡∑»°Á‡√‘Ë¡·æ√àÀ≈“¬¢÷Èπ ®π°√–∑—Ëß∑ÿ°§π “¡“√∂𔇧√◊ËÕߧա摫‡µÕ√å√“§“∂Ÿ° ¡“‡™◊ËÕ¡µàÕ°—∫ “¬‚∑√»—æ∑å µ‘¥µàÕ°—∫§π∑—Ë«‰ª‰¥â∑—Ë«‚≈°„π√Ÿª·∫∫¢ÕߢâÕ§«“¡ ‡ ’¬ß ¿“æ ·≈–¿“懧≈◊ËÕπ‰À« ∑’Ë¡’ªØ‘ —¡æ—π∏å (§◊Õ‚µâµÕ∫°—∫‡√“) ‰¥â ∑—Èßπ’È ‚¥¬¡’§à“„™â®à“¬∑’˵˔°«à“ °“√‚∑√»—æ∑å∑“߉°≈®“°°√ÿ߇∑æœ ‰ª ß¢≈“ ¬‘Ë߉ª°«à“π—Èπ √–∫∫ ◊ËÕ “√·≈–·À≈àߢâÕ¡Ÿ≈ µà“ßÊ ¬—߇ªî¥„™âß“π‰¥âµ≈Õ¥ 24 ™—Ë«‚¡ß∑ÿ°«—π‚¥¬‰¡à¡’«—πÀ¬ÿ¥ °√–· ‚≈°“¿‘«—µπå ∑”„À⇧√◊Õ¢à“¬Õ‘π‡∑Õ√å‡πÁµ ´÷Ë߇¥‘¡„™â°—π‡©æ“–π—°»÷°…“ π—°«‘®—¬ ∑’Ë√Ÿâ‡√◊ËÕߧա摫‡µÕ√奒 °≈“¬‡ªìπ ◊ËÕ‡æ◊ËÕ°“√§â“¢“¬ ∫√‘°“√¢à“« “√ ·≈– ◊ËÕ∫—π‡∑‘ß√«¡°—π „π√–∫∫‡¥’¬« ∑ÿ°Ê ª√–‡∑» √«¡∑—Èߪ√–‡∑»‰∑¬µà“ß°Á‡√àßæ—≤π“„Àâª√–™“™π¢Õßµπ‡Õ߉¥â „™â ◊ËÕ™π‘¥„À¡àπ’ÈÕ¬à“ß°«â“ߢ«“ß·≈–„π√“§“∂Ÿ°  ”À√—∫ª√–‡∑»‰∑¬ ‡√“‡√‘Ë¡„™âÕ‘π‡∑Õ√å‡πÁµ ‡æ◊ËÕ√—∫/ àß®¥À¡“¬Õ‘‡≈Á°∑√Õπ‘° å¡“µ—Èß·µàªï æ.». 2530 ·≈–µàÕ¡“„πªï æ.». 2534 ‡ªìπµâπ ¡“®÷߇√‘Ë¡¡’°“√·≈°‡ª≈’ˬπ®¥À¡“¬Õ‘‡≈Á°∑√Õπ‘° å°—π‡Õß„πª√–‡∑»‰∑¬‡ªìπ°“√∂“«√1 ‚¥¬ ¡’‡§√◊ËÕߧա摫‡µÕ√凙◊ËÕ¡µàÕ°—π‡æ’¬ß ’ˇ§√◊ËÕß„π‡¥◊Õπ惻®‘°“¬π æ.». 2542 ª√–‡∑»‰∑¬ ¡‡§√Õߧա櫇µÕ√∑‡™Õ¡°∫Õπ‡∑Õ√‡πµ¿“¬„µ™Õª√–‡∑»‰∑¬(TH) √«¡ª√–¡“≥ 65,000 ’ Ë◊ ‘ å Ë’ Ë◊ — ‘ å Á â Ë◊ ‡§√◊ËÕß ·≈–§“¥«à“¡’°“√®¥∑–‡∫’¬π¿“¬„µâ™◊ËÕÕ◊ËπÕ’°À≈“¬æ—π‡§√◊ËÕß °“√√‘‡√‘Ë¡Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å §«“¡æ¬“¬“¡∑’Ë®–‡√‘Ë¡„Àâ¡’°“√„™âß“πÕ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å„πª√–‡∑»‰∑¬‡°‘¥¢÷Èπ §àÕπ¢â“ߙⓠ§◊Õ„πª√–¡“≥ æ.». 2537 ´÷Ë߇ªìπ™à«ß∑’ˇ√‘Ë¡¡’°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√»÷°…“ 1 çMilestones of the Internet in Thailandé, Thaweesak Koanantakool, http://www.nectec.or.th/users/htk/milestones.html ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 7. „ 6 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand «‘®—¬°—πÕ¬à“ß·æ√àÀ≈“¬ ·µà¬—߉¡à “¡“√∂¡’ºŸâ „¥„Àâ°“√∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å·°à  “∏“√≥™π‰¥â ‡ æ√“–µâ Õ ßÕ“»— ¬ «ß®√ ◊Ë Õ  “√µà “ ߪ√–‡∑»´÷Ë ß ‡ªì π  ‘Ë ß ∑’Ë ° “√ ◊Ë Õ  “√·Àà ß ª√–‡∑»‰∑¬ (° ∑.) ‡ªπº∑¡ ∑∏∑”‰¥µ“¡°ÆÀ¡“¬·µ‡æ¬ßº‡¥¬« ¥ßππ ‡æÕ„À‡°¥∫√°“√ ì ⟠˒ ’ ‘ ‘ â à ’ ⟠’ — È— Ë◊ â ‘ ‘ Õ‘π‡∑Õ√å‡πÁµ¢÷Èπ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘®÷߉¥â®—¥µ—Èߧ≥– ∑”ß“πæ—≤π“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å¢÷Èπ√à«¡°—∫ ° ∑. ·≈– ∑»∑. (Õߧ尓√‚∑√»—æ∑å ·Ààߪ√–‡∑»‰∑¬) ¢÷Èπ ®π‡ªìπº≈ ”‡√Á® ∫√‘°“√‡™‘ßæ“≥‘™¬å·Ààß·√°¢Õߪ√–‡∑»‰∑¬®÷ß∂◊Õ °”‡π‘¥¢÷Èπ„π«—π∑’Ë 1 ¡’π“§¡ æ.». 2538 ´÷Ë߇ªìπ°“√©≈Õߪï·Àà߇∑§‚π‚≈¬’ “√ π‡∑»‰∑¬ (Thailand IT Year) ©≈Õß°“√§√Õß√“™¬å§√∫ 50 ªï¢Õßæ√–∫“∑ ¡‡¥Á®æ√–‡®â“Õ¬ŸàÀ—« ‚¥¬„™â™◊ËÕ∫√‘°“√«à“ 统π¬å∫√‘°“√Õ‘π‡∑Õ√å‡πÁµª√–‡∑»‰∑¬é ª√–¡“≥ “¡‡¥◊ÕπÀ≈—ß®“°π—Èπ ° ∑.®÷߇√‘Ë¡Õπÿ≠“µ„Àâ¿“§‡Õ°™π‡√‘Ë¡ª√–°Õ∫°“√∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡ªìπ°“√∑—Ë«‰ª ª√–«—µ‘¢Õß°“√„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡ªìπ‡√◊ËÕß∑’ˬ“«·≈–πà“ π„® ∑à“π “¡“√∂Õà“π √“¬ß“π©∫—∫‡µÁ¡‰¥â®“°Àπ—ß ◊Õ ç§«“¡‡ªìπ¡“¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬é2 ·≈– çª√–«—µ‘ ¢ÕßÕ‘π‡∑Õ√å‡πÁµ‰∑¬é3  ∂“π¿“æÕ‘π‡∑Õ√å‡πÁµ‰∑¬„π«—ππ’È „πªí®®ÿ∫π ª√–‡∑»‰∑¬¡’ºâŸ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (ISP À√◊Õ Internet Service Provider) — ∑’Ë¥”‡π‘πß“πÕ¬Ÿà®”π«π 15 √“¬ ·≈–Õ“®®–‡ªî¥‡æ‘Ë¡‡µ‘¡Õ’° 2-3 √“¬ ∑ÿ°√“¬µâÕ߇ªìπ∫√‘…—∑ √à«¡∑ÿπ°—∫ ° ∑. ·≈–µâÕ߇™à“«ß®√ ◊ËÕ “√√–À«à“ߪ√–‡∑»°—∫ ° ∑.  à«π«ß®√ ◊ËÕ “√¿“¬„π ª√–‡∑»®–‡™à“®“°ºŸâ „Àâ∫√‘°“√À≈“¬Ê √“¬ªπ°—π °“√‡™◊ËÕ¡µàÕ«ß®√√–À«à“ß ISP ·≈– ° ∑. ¡§«“¡‡ª≈¬π·ª≈ßÕ¬µ≈Õ¥‡«≈“Õπ‡πÕß¡“®“°°“√¢¬“¬µ«¢Õß°“√„™ß“π »π¬‡∑§‚π‚≈¬’ ’ Ë’ àŸ — Ë◊ — â Ÿ å Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘®÷߉¥â®—¥∑”·ºπ∑’Ë· ¥ß°“√‡™◊ËÕ¡µàÕÕ‘π‡∑Õ√å‡πÁµ ¿“¬„πª√–‡∑»¢÷Èπ¡“‡æ◊ËÕ„À⺟â∑’Ë π„®µ‘¥µ“¡‰¥â „™âÕâ“ßÕ‘ß4 (‚ª√¥¥Ÿ®“°√Ÿª∑’Ë 1) ∑—Èßπ’È ®–¡’°“√ ª√—∫ª√ÿß·ºπ∑’Ë „Àâµ√ß°—∫§«“¡‡ªìπ®√‘ß∑ÿ°Ê ‡¥◊Õπ ·≈–∑”°“√ √ÿª ∂“π¿“æ∑’Ë ”§—≠¢Õß °“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‡™à𠧫“¡‡√Á«√«¡¢Õß«ß®√ ◊ËÕ “√√–À«à“ߪ√–‡∑»5 ´÷Ëß¡’ Õ—µ√“°“√‡®√‘≠‡µ‘∫‚µ Ÿß¡“° §◊Õ „π‡¥◊Õπ惻®‘°“¬π æ.». 2542 ¡’§«“¡‡√Á«√«¡‡ªìπ 112 ≈â“π∫‘µµàÕ«‘π“∑’ π—∫‡ªìπ 310% ¢Õ߇¥◊Õπ‡¥’¬«°—π„πªï æ.». 2541 (‚ª√¥¥Ÿ®“°µ“√“ß∑’Ë 1) 2 §«“¡‡ªìπ¡“¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬, ∑«’»—°¥‘Ï °ÕÕπ—πµ°Ÿ≈ 3 ª√–«—µ‘¢ÕßÕ‘π‡∑Õ√å‡πÁµ‰∑¬,  ‘√‘π∑√å ª“≈»√’, Steven Huter, ·≈– Zita Wenzel 4 http://ntl.nectec.or.th/internet/map/current.html 5 http://ntl.nectec.or.th/internet/int-bandwidth.html ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 8. Academic/ Internet Connectivities in Thailand (December 1999) Research http://www.nectec.or.th/internet/map/ Commercial Domestic Exchange AS7613 AS7636 AS7715 AS7470 International AS7616 AS9315 AS7487 AS7588 Gateway Data Far East School Asia JI-NET CWN Idea Net PubNet LineThai Internet Net InfoNet International Provider 128k 64k 512k 2M 512k 256k 192k 10M 128k 100M 256k 512k 128k 1.5M 128k 256k 100M 2*2M 512k 10M National Internet Public Internet 512k International Exchange (NIX) 2M Exchange (PIE) 100M AS3836 100M Internet AS7596 ThaiSarn AS4652 Gateway (IIG) [CAT] [NECTEC] AS4651 8.5M 10M 512k 8M 512k 2M 128k 512k 2M 4M [CAT] 2M 2M 512k 256k 2*2M 512k 4M 2M 8M 512k 2M 512k 512k 2M AS4765 AS4803 AS4618 AS4621 AS4750 AS7654 AS4741 AS7568 AS4274 AS4776 World Asia Internet MUA Loxinfo SGA Samart CS Com KSC A-NET Net Access Thailand (UniNet) 2M 2M  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542 8M 512k 512k 512k 2M 128k 128k 2M 13M 2M 1M 2*2M 2M 2M 8M 2M 2M 2M 2M 2*2M 34M 8M 8M 2M 2M AS4000 AS5727 AS9505 AS4766 AS2516 AS7473 AS4722 AS4694 AS4774 AS3561 AS4637 AS8961 AS6453 AS2907 Global AT&T CHT-I KORNET KDD SingTel ITJ IDC Abone C&W InfoNet EMIX TeleGlobe NACSIS One (USA) (Taiwan) (Korea) (Japan) (Sg) (Japan) (Japan) (Japan) (USA) (USA, Hk) (UAE) (Canada) (Japan) (USA) DISCLAIMER This chart is designed, maintained and copyrighted by Vasinee Manasrangsi, Angkana Angkalukkana and Thaweesak Koanantakool NTL, NECTEC. All rights reserved. The information contained in this chart is based on actual measurements and estimation. We welcome update Chart Date: 1999-12-03 information, but reserve the rights to verify the accuracy of the given information. Please contact us at netadmin@ntl.nectec.or.th . For authoritative information please contact Communications Authority of Thailand. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand √Ÿª∑’Ë 1 ·ºπ¿“æÕ‘π‡∑Õ√å‡πÁµ‰∑¬ ∏—𫓧¡ 2542 ®“° http://ntl.nectec.or.th/internet/map/current.html 7 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ „
  • 9. „ 8 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand µ“√“ß∑’Ë 1 °“√‡®√‘≠‡µ‘∫‚µ¢Õß«ß®√Õ‘π‡∑Õ√å‡πÁµ√–À«à“ß ª√–‡∑» (Internation Bandwidth) Year Total International Month Bandwidth (Mbps) To Thailand From Thailand 1999/11 112.75 60.75 1999/10 109.875 61.875 1999/09 81.5 61.5 1999/08 73.5 53.5 1999/07 65.5 53.5 1999/06 62.875 50.875 1999/05 62.875 50.875 1999/04 58.875 54.875 1999/03 50.25 46.25 1999/02 49.5 47.5 1999/01 49.5 47.5 1998/12 37 37 1998/11 36.375 36.375 1998/10 36.375 36.375 1998/09 35.625 35.625 1998/08 35.75 35.75 1998/07 32.375 32.375 1998/06 29.875 29.875 1998/05 30.25 30.25 1998/04 34.25 34.25 1998/03 34.25 34.25 1998/02 30.75 30.75 1998/01 32.75 32.75 1997/12 32.5 32.5 1997/11 34.5 34.5 1997/10 22.6875 22.6875 1997/09 22.9375 22.9375 1997/08 20.9375 20.9375 1996/12 10.25 10.25 1996/02 5 5 1995/09 4.77 4.77 1995/08 2.5625 2.5625 1993/06 0.13 0.13 ·À≈à ß ¢â Õ ¡Ÿ ≈ : http://ntl.nectec.or.th/internet/int- bandwidth.html ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 10. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 9 °“√·≈°‡ª≈’ˬπ¢âÕ¡Ÿ≈„πª√–‡∑» ®“°√Ÿª∑’Ë 1 ®–‡ÀÁπ«ß°≈¡¢π“¥‡≈Á°®”π«π¡“° · ¥ß∂÷ß®ÿ¥‡™◊ËÕ¡¢ÕߺŸâ „Àâ∫√‘°“√ Õ‘π‡∑Õ√å‡πÁµ ∑—È߇™‘ßæ“≥‘™¬å 15 √“¬ ·≈–»Ÿπ¬å∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ·∫∫‰¡à§â“¢“¬Õ’° 4 √“¬ ‰¥â·°à ‰∑¬ “√, SchoolNet, PubNet, UniNet  à«π∑’ˇªìπ«ß„À≠àµ√ß°≈“ß “¡«ß ‰¥â·°à »π¬°≈“ß°“√·≈°‡ª≈¬π¢Õ¡≈¿“¬„πª√–‡∑» Õß·Àß (NIX-National Internet Exchange Ÿ å Ë’ â Ÿ à ¢Õß ° ∑. ·≈– PIE-Public Internet Exchange ∑’ˇπ§‡∑§®—¥∑”¢÷Èπ‡æ◊ËÕ°“√»÷°…“«‘®—¬) ·≈–»Ÿπ¬å∫√‘°“√Õ‘π‡∑Õ√å‡πÁµÕÕ°µà“ߪ√–‡∑» (Internet International Gateway) ¢Õß ° ∑. ‚§√ß°“√ PIE ∑’Ë®—¥∑”¢÷Èπ‚¥¬Àπ૬ªØ‘∫—µ‘°“√«‘®—¬·≈–æ—≤π“‡∑§‚π‚≈¬’‡§√◊Õ¢à“¬ §Õ¡æ‘«‡µÕ√å¢Õ߇π§‡∑§‰¥â√«∫√«¡¢âÕ¡Ÿ≈¥â“π°“√®—¥∑”‡ âπ∑“ß°“√‡™◊ËÕ¡‚¬ß¢âÕ¡Ÿ≈·≈– π—∫ ∂‘µ‘°“√‰À≈‡«’¬π ¢ÕߢâÕ¡Ÿ≈‡ πÕ‡ªìπ√“¬ß“π “∏“√≥–  ∂‘µ‘∑’Ëπà“ π„®„πªí®®ÿ∫—π §◊Õ °“√‰À≈‡«’¬π¢ÕߢâÕ¡Ÿ≈∑’Ë PIE „πªí®®ÿ∫—π¡’ª√‘¡“≥ Ÿß∂÷ß«—π≈– 150 æ—π≈â“π‰∫µå ‚¥¬¡’ à«π ¢âÕ¡Ÿ≈∑’ˇ°‘¥®“°‡§√◊Õ¢à“¬¢Õ߇π§‡∑§ Ÿß∂÷ß 32% ¢Õß∑—ÈßÀ¡¥√«¡°—π °“√®—¥·≈°‡ª≈’ˬπ ¢âÕ¡Ÿ≈¿“¬„πª√–‡∑» ™à«¬„Àâª√–‡∑»‰∑¬ª√–À¬—¥§à“«ß®√ ◊ËÕ “√µà“ߪ√–‡∑»‰¥â∂÷ß°«à“ ªï≈– 140 ≈â“π∫“∑ ·≈–∑”„À⺟⠄™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬∑ÿ°§π‡√’¬°¢âÕ¡Ÿ≈‰¥â‡√Á«¢÷Èπ°«à“ °“√‡√’¬°ÕâÕ¡∑’˵à“ߪ√–‡∑» ®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ §”«“™Õ‚¥‡¡π ≠™“µ‰∑¬πÀ¡“¬∂ߙՂ¥‡¡π√–¥∫∑Ë’ 3 (Third-Level Domain Name) à Ë◊ — ‘ È’ ÷ Ë◊ — ∑ÿ°ª√–‡¿∑∑’Ë≈ß∑⓬¥â«¬ .th ´÷Ë߇ªìπ√À— ª√–®”ª√–‡∑»‰∑¬ µ—«Õ¬à“߇™àπ nectec.or.th ºŸâ„Àâ ∫√‘°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬§◊ÕÀπ૬ߓπ∑’Ë „™â™◊ËÕ«à“ Thailand Network Information Center À√◊Õ∑’Ë√Ÿâ®—°°—πÕ¬à“ß·æ√àÀ≈“¬„ππ“¡¬àÕ§◊Õ ∑’‡Õ™π‘° (thnic) À√◊Õ ‰∑¬π‘° ‚¥¬¡’°“√·∫àßÀ¡«¥À¡Ÿà™◊ËÕ‚¥‡¡πÕÕ°‡ªìπ 7 ª√–‡¿∑ ¥—ßµàÕ‰ªπ’È u co.th  ”À√—∫Õߧå°√∏ÿ√°‘®∑’Ë®¥∑–‡∫’¬π„πª√–‡∑»‰∑¬ u ac.th  ”À√—∫ ∂“∫—π°“√»÷°…“¢Õ߉∑¬ u go.th  ”À√—∫Àπ૬ߓπ√“™°“√‰∑¬ u net.th  ”À√—∫Àπ૬ߓπ‰∑¬∑’Ë „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµÀ√◊Õ‡§√◊Õ¢à“¬ u or.th  ”À√—∫Õߧå°√‰∑¬∑’Ë ‰¡à· «ß°”‰√ u mi.th  ”À√—∫Àπ૬ߓπ∑“ß∑À“√¢Õß°Õß∑—æ‰∑¬ u in.th  ”À√—∫Õߧå°√À√◊Õ∫ÿ§§≈‰∑¬∑—Ë«‰ª ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 11. „ 10 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ™◊ËÕ‚¥‡¡πª√–‡¿∑ ÿ¥∑⓬§◊Õ in.th π—È𠇪ìπª√–‡¿∑≈à“ ÿ¥∑’Ë ‰∑¬π‘°‡ªî¥„Àâ∫√‘°“√®¥ ∑–‡∫’¬π‡æ‘Ë¡‡µ‘¡®“° 6 À¡«¥∑’Ë¡’¡“·µà‡¥‘¡ ‚¥¬‡√‘Ë¡√—∫®¥∑–‡∫’¬π„πÀ¡«¥„À¡àπ’ȇ¡◊Ë Õ ª√–¡“≥ª≈“¬‡¥◊Õπ¡’π“§¡ æ.». 2542 ‡ªìπµâπ¡“ ¢âÕ·µ°µà“ß∑’Ë ”§—≠„π°“√√—∫®¥∑–‡∫’¬π ™◊ËÕ‚¥‡¡π„πÀ¡«¥π’ȧ◊Õ ∫ÿ§§≈∑—Ë«‰ª°Á “¡“√∂¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡ππ’È ‰¥â ·≈–Õߧå°√∑’Ë µâÕß°“√®¥∑–‡∫’¬π¿“¬„µâÀ¡«¥π’È ‰¡à®”‡ªìπ®–µâÕßµ—Èß™◊ËÕ‚¥‡¡π„Àâ‡À¡◊ÕπÀ√◊Õ„°≈⇧’¬ß∑’Ë ÿ¥ °—∫™◊ËÕ¢ÕßÕߧå°√ ´÷Ë߇ªìπ¢âÕ°”Àπ¥ ”À√—∫°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π„πÀ¡«¥Õ◊ËπÊ πÕ°®“° π—ÈπÕߧå°√Àπ÷ËßÊ ´÷Ëß¡’ ‘∑∏‘Ï¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π‰¥â‡æ’¬ß™◊ËÕ‡¥’¬«®“°∑—Èß 6 À¡«¥À¡Ÿà‡¥‘¡ ¬—ß “¡“√∂¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π„πÀ¡«¥π’È ‰¥â¡“°°«à“Àπ÷Ëß™◊ËÕÕ’°¥â«¬ ®”π«π™◊Õ‚¥‡¡π —≠™“µ‘‰∑¬π—∫‡ªìπ¥—™π’Õ°µ—«Àπ÷ß∑ “¡“√∂™’È„À‡Àπ∂ߧ«“¡·æ√À≈“¬ Ë ’ Ë ’Ë â Á ÷ à ¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬‰¥â ·¡â«à“®”π«πÕߧå°√∑’Ë®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π°—∫‰∑¬π‘°®– ¡‘‰¥â¡’®”π«π‡∑à“°—∫Õߧå°√‰∑¬∑—ÈßÀ¡¥∑’Ë¡’™◊ËÕ‚¥‡¡π∫πÕ‘π‡∑Õ√å‡πÁµ ‡æ√“–„πªí®®ÿ∫—π¬—ß¡’ Õߧå°√‰∑¬Õ’°‡ªìπ®”π«π¡“°∑’Ë∑”°“√®¥∑–‡∫’¬π°—∫Àπ૬ߓπºŸâ√—∫®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π „π√–¥—∫ “°≈ ´÷Ëß™◊ËÕ‚¥‡¡π∑’Ë ‰¥â√—∫°“√®¥∑–‡∫’¬π„π√–¥—∫ “°≈®–‰¡à¡’√À— ª√–‡∑» ª√“°ØÕ¬Ÿà µ—«‡≈¢¢Õß Organization for Economic Co-operation and Development À√◊Õ OECD6 ™’È „Àâ‡ÀÁπ«à“ ®π∂÷ߧ√÷ËßÀ≈—ߢÕߪï æ.». 2540 ¡’Õߧå°√‰∑¬®”π«π∂÷ß 1621 Õߧå°√ ‰¥â∑”°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π„π√–¥—∫ “°≈ „π¢≥–∑’Ë¡’‡æ’¬ß 859 Õߧå°√∑’Ë®¥ ∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ º≈°√–∑∫¥â“π≈∫∑’ËÕ“®‡°‘¥¢÷Èπ‰¥â ”À√—∫°“√®¥∑–‡∫’¬π„π √–¥—∫ “°≈ ·∑π°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡πµ“¡ —≠™“µ‘°Á§◊Õ ®”π«π™◊ËÕ‚¥‡¡πÕ“®‡ªìπ¥—™π’ Àπ÷Ëß´÷Ëßπ—°≈ß∑ÿπµà“ß™“µ‘„™âæ‘®“√≥“∂÷ߧ«“¡¡—Ëπ§ß·≈–§«“¡‡®√‘≠°â“«Àπâ“∑“߇»√…∞°‘® ¢Õߪ√–‡∑»π—ÈπÊ ¥—ßπ—Èπ°“√„™â™◊ËÕ‚¥‡¡π„π√–¥—∫ “°≈´÷Ë߉¡à “¡“√∂∫àß∂÷ß —≠™“µ‘¢Õß Õߧ°√∑‡ªπ‡®“¢ÕߙՂ¥‡¡π®÷߇ªìπ°“√ Ÿ≠‡ ’¬‚Õ°“ „π°“√ √â“ߧ«“¡‡™◊Õ∂◊Õ„πÀ¡Ÿπ°≈ß∑ÿπ å ’Ë ì â ◊Ë Ë à — µà“ß™“µ‘ µ“√“ß∑’Ë 2 · ¥ß„Àâ‡ÀÁπ∂÷ß®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬·¬°µ“¡À¡«¥À¡Ÿà ®–‡ÀÁ𠉥â«à“ ®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬‰¥â‡æ‘Ë¡®”π«π®“° 558 ‚¥‡¡π„π‡¥◊Õπ¡‘∂ÿπ“¬π æ.». 2540 ‡ªìπ 3,676 ‚¥‡¡π„π‡¥◊Õπ惻®‘°“¬π æ.». 2542  à«πµ“√“ß∑’Ë 3 π—Èπ· ¥ß√“¬™◊ËÕ  ∂“∫π°“√»°…“¢Õ߉∑¬´ß®¥∑–‡∫¬π™Õ‚¥‡¡π ≠™“µ‰∑¬·≈–¡®”π«π‡§√Õߧա櫇µÕ√å — ÷ ÷Ë ’ ◊Ë — ‘ ’ ◊Ë ‘ ∑’Ë≈ß∑–‡∫’¬π°—∫Õ‘π‡∑Õ√å‡πÁµ (host) ¡“°°«à“ 200 ‡§√◊ËÕß 6 OECD Working Papers Vol. VI, Internet Traffic Exchange: Developments and Policy, Paris 1998. ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 12. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 11 µ“√“ß∑’Ë 2 ®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬∑’ˉ¥â√—∫°“√®¥∑–‡∫’¬π ‡¥◊Õπ/ªï À¡«¥ 6/40 9/40 1/41 3/41 6/41 9/41 12/41 3/42 6/42 9/42 11/42 co.th 372 522 767 897 1170 1426 1730 1912 2165 2538 2826 ac.th 72 100 156 166 190 219 230 243 265 290 307 or.th 56 71 89 100 118 142 160 164 182 196 211 go.th 43 54 70 75 79 84 88 92 101 106 107 net.th 15 17 17 17 17 18 18 18 20 20 21 mi.th 0 2 2 2 2 4 4 4 4 6 6 in.th - - - - - - - - 52 126 198 √«¡ 558 766 1101 1257 1576 1893 2230 2433 2789 3282 3676 ·À≈àߢâÕ¡Ÿ≈: ‰∑¬π‘° µ“√“ß∑’Ë 3 √“¬™◊ËÕ ∂“∫—π°“√»÷°…“¢Õ߉∑¬∑ÿ°ª√–‡¿∑∑’Ë¡’‡§√◊ËÕߧա摫‡µÕ√å∑’Ë≈ß ∑–‡∫’¬π°—∫Õ‘π‡∑Õ√å‡πÁµ ¡“°°«à“ 200 ‡§√◊ËÕß ™◊ËÕ ∂“∫—π ™◊ËÕ‚¥‡¡π Hosts Sub-Domains www ®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ chula.ac.th 5702 36 43 ¡À“«‘∑¬“≈—¬‡°…µ√»“ µ√å ku.ac.th 3500 29 22  ∂“∫—π‡∑§‚π‚≈¬’æ√–®Õ¡‡°≈Ⓡ®â“§ÿ≥∑À“√ ≈“¥°√–∫—ß kmitl.ac.th 2882 16 4 ¡À“«‘∑¬“≈—¬¢Õπ·°àπ kku.ac.th 2377 4 3 ¡À“«‘∑¬“≈—¬»‘≈ª“°√ su.ac.th 1765 30 60 ¡À“«‘∑¬“≈—¬Õ—  —¡™—≠ au.ac.th 1482 13 16 ¡À“«‘∑¬“≈—¬ ß¢≈“π§√‘π∑√å psu.ac.th 1352 23 7 ¡À“«‘∑¬“≈—¬∫Ÿ√æ“ buu.ac.th 988 16 12 ¡À“«‘∑¬“≈—¬‡∑§‚π‚≈¬’¡À“π§√ mut.ac.th 775 20 2 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 13. „ 12 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ™◊ËÕ ∂“∫—π ™◊ËÕ‚¥‡¡π Hosts Sub-Domains www ¡À“«‘∑¬“≈—¬¡À‘¥≈ Mahidol.ac.th 585 15 3  ∂“∫—π‡∑§‚π‚≈¬’√“™¡ß§≈ ri.ac.th 441 35 9  ∂“∫—π‡∑§‚π‚≈¬’·Àà߇Շ´’¬ ait.ac.th 418 15 32 ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å tu.ac.th 358 5 4  ∂“∫—π‡∑§‚π‚≈¬’æ√–®Õ¡‡°≈â“æ√–π§√‡Àπ◊Õ Kmitnb.ac.th 304 0 4 «‘∑¬“≈—¬‡∑§π‘§™—¬π“∑ Chainat.ac.th 256 1 0  ∂“∫—π‡∑§‚π‚≈¬’æ√–®Õ¡‡°≈â“∏π∫ÿ√’ Kmutt.ac.th 250 34 6 «‘∑¬“≈—¬¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ nec.ac.th 233 0 0 ¡À“«‘∑¬“≈—¬‡™’¬ß„À¡à cmu.ac.th 209 37 13 √«¡ total.ac.th 26860 409 427 ·À≈àߢâÕ¡Ÿ≈: http://ntl.nectec.or.th/internet/domainname/WEB/ac.html ¥—™π’´÷Ëß™’È „Àâ‡ÀÁπ∂÷ß°“√‡®√‘≠‡µ‘∫‚µ¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Õ“∑‘ §«“¡‡√Á« «ß®√ Õ “√√–À«“ߪ√–‡∑»¢Õ߉∑¬ ®”π«π™Õ‚¥‡¡π ≠™“µ‰∑¬ ∑¡°“√„™ß“π®√ß ®”π«π ◊Ë à ◊Ë — ‘ ’Ë ’ â ‘ ‡§√◊ËÕߧա摫‡µÕ√å∑’Ë≈ß∑–‡∫’¬π°—∫Õ‘π‡∑Õ√å‡πÁµ °“√‰À≈‡«’¬π¢ÕߢâÕ¡Ÿ≈ºà“π PIE ·≈–¥—™π’ Õ◊ËπÊ Õ’°¡“° ¡’°“√ ”√«®·≈–√«∫√«¡‰«â∑’Ë http://ntl.nectec.or.th/internet ´÷Ë߇ªìπ»Ÿπ¬å ¢âÕ¡Ÿ≈‡°’ˬ«°—∫Õ‘π‡∑Õ√å‡πÁµ (Internet Information Resource Center, IIRC) ´÷Ë߉¥â√—∫ °“√®—¥µ—ß·≈–¥”‡π‘π°“√Õ¬à“ßµàÕ‡π◊Õß‚¥¬°≈ÿ¡∫ÿ§≈“°√¢ÕßÀπ૬ªØ‘∫µ°“√«‘®¬·≈–æ—≤π“ È Ë à —‘ — ‡∑§‚π‚≈¬‡§√Õ¢“¬§Õ¡æ«‡µÕ√¢Õß»π¬‡∑§‚π‚≈¬‡§√Õ¢“¬Õ‡≈°∑√Õπ° ·≈–§Õ¡æ«‡µÕ√å ’ ◊ à ‘ å Ÿ å ’ ◊ à ‘ Á ‘ å ‘ ·Ààß™“µ‘ ¥â«¬‡Àµÿ∑’Ë¢âÕ¡Ÿ≈‡À≈à“π—Èπ‡ªìπæ◊Èπ∞“𠔧—≠ ”À√—∫‡π◊ÈÕ§«“¡„π∫∑π”π’È ºŸâ‡¢’¬π®÷ß „§√¢Õ¢Õ∫§≥∫§≈“°√∑°∑“π∑¡ «π„π°“√®¥µß·≈–¥”‡ππ°“√¢Õß»π¬¢Õ¡≈¥ß°≈“«‰«â à ÿ ÿ ÿ à Ë’ ’ à — È— ‘ Ÿ åâ Ÿ — à ≥ ∑’Ëπ’È πÕ°®“°π—ÈπºŸâ‡¢’¬π¬—ß„§√à¢Õ¢Õ∫§ÿ≥‰∑¬π‘°∑’ˇÕ◊ÈÕ‡øóôÕ¢âÕ¡Ÿ≈ ®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘ ‰∑¬∑’Ë ‰¥â√—∫°“√®¥∑–‡∫’¬π ¥â«¬‡™àπ°—π ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 14.  “√∫—≠ √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 13 §”π” .............................................................................................................................................................. 3 ∫∑π” .............................................................................................................................................................. 5 ∫∑ √ÿª ”À√—∫ºŸâ∫√‘À“√ ............................................................................................................................... 15 √“¬ß“πº≈°“√«‘®—¬ ‡æ» .................................................................................................................................................. 20 Õ“¬ÿ .................................................................................................................................................. 21 Õ“¬ÿ·¬°µ“¡‡æ» ......................................................................................................................... 22  ∂“π– ¡√ ................................................................................................................................. 23  ∂“π– ¡√ ·¬°µ“¡‡æ» ........................................................................................................ 24 ∑’ËÕ¬Ÿàªí®®ÿ∫—π ................................................................................................................................... 25 ≈—°…≥–¢Õ߇¢µ∑’ËÕ¬Ÿà „πªí®®ÿ∫—π (‡¢µ‡¡◊Õß À√◊Õ™π∫∑).................................................... 26 ®”π«π∫ÿµ√.................................................................................................................................... 27 ®”π«π ¡“™‘°„π§√—«‡√◊Õπ ....................................................................................................... 28 ®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ ........................................................................ 29 √“¬‰¥â¢Õߧ√—«‡√◊ÕπµàÕ‡¥◊Õπ .................................................................................................... 30  ∂“π–°“√»÷°…“ ......................................................................................................................... 31 √–¥—∫°“√»÷°…“ ( ”À√—∫ºŸâ∑’Ë°”≈—ß»÷°…“Õ¬Ÿà) ......................................................................... 32 √–¥—∫°“√»÷°…“ (¢ÕߺŸâ∑’Ë®∫°“√»÷°…“·≈â«) ......................................................................... 33 §«“¡√Ÿâ¿“…“Õ—ß°ƒ… .................................................................................................................... 34 µ“√“ß “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥ .............................................................................................. 35  “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥ .......................................................................................................... 37  “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ß ............................................................ 38  “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬 ............................................................. 39  “¢“¢Õß°“√»÷°…“·¬°µ“¡‡æ» (1) ..................................................................................... 40  “¢“¢Õß°“√»÷°…“·¬°µ“¡‡æ» (2) ..................................................................................... 41  “¢“¢Õß°“√»÷°…“·¬°µ“¡‡æ» (3) ..................................................................................... 42  “¢“¢Õß°“√»÷°…“·¬°µ“¡‡æ» (4) ..................................................................................... 43  ∂“π–°“√∑”ß“π ....................................................................................................................... 44 µ“√“ß “¢“Õ“™’æ ........................................................................................................................ 45  “¢“Õ“™’æ .................................................................................................................................... 47 ª√–‡¿∑¢ÕßÀπ૬ߓπ ............................................................................................................... 48 ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ ............................................................................................. 49  ∂“π∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ ............................................................................................................... 50 °“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π ............................................................................................................ 51 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 15. „ 14 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ºŸâ√—∫¿“√–§à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ .............................................................................................. 52  “‡Àµÿ®Ÿß„®„Àⵑ¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ ................................................................................... 53  “‡Àµÿ®Ÿß„®„Àⵑ¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ-·¬°µ“¡‡æ» ........................................................ 54 ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ß ............................................................................... 55 ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ß-·¬°µ“¡‡æ» ..................................................... 56 ®”π«π™—Ë«‚¡ß∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå ............................................................................ 57 ‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ ................................................................................................................. 58 ‡∫√“‡´Õ√å∑’Ë „™â ............................................................................................................................... 59 µ“√“ߧ«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥ .......................................................... 60 §«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥ ...................................................................... 61 µ“√“ߪí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ ...................................................................................... 62 ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ .................................................................................................. 63 ª√–‚¬™πå∑’Ë ‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ ........................................................................................... 64 ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ .................................................... 65 ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-·¬°µ“¡‡æ».......................... 66 µ“√“߇Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ ................................................... 67 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ ................................................................ 68 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ß .................. 69 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬 ................... 70 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1) ................................ 71 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2) ................................ 72 ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (3) ................................ 73 µ“√“ß ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ............................................................... 74  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ........................................................................... 75  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ß ............................. 76  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬 .............................. 77  ‘π§â“À√◊Õ∫√‘ß“π∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1)........................................... 78  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2) ........................................... 79  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (3) ........................................... 80 ¿“§ºπ«° ...................................................................................................................................... 81 ·∫∫ Õ∫∂“¡ ................................................................................................................................ 83 ·ºπº—ß‚§√ß √â“ߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ................................... 95 §” —Ëß·µàßµ—Èߧ≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬............. 97 √“¬™◊ËÕºŸâ√à«¡ß“π°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ .................................. 101 √“¬™◊ËÕ∫ÿ§≈“°√„π ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑» ·Ààß™“µ‘ ......................................................................................................................................... 103 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 16. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 15 «‘∏’°“√ ”√«® ∫ ∑ √ÿª ”À√—∫ºŸâ∫√‘À“√ °“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬π’ȇªìπ°“√¥”‡π‘π°“√ ”√«®‚¥¬«‘∏’ ÕÕ°·∫∫ Õ∫∂“¡ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ ªí®®—¬ ”§—≠∑’Ë ÿ¥ Õߪ√–°“√¢Õß°“√ ”√«®‚¥¬ ∑—Ë«‰ª§◊Õ ç®”π«πé ·≈– ç°“√°√–®“¬é ‚¥¬ ç®”π«πé „π∑’Ëπ’ÈÀ¡“¬∂÷ß ®”π«π¢ÕߺŸâµÕ∫ ·∫∫ Õ∫∂“¡´ß∂“¬ß¡“°°®–¬ß∑”„À¢Õ¡≈∑’ˉ¥¡§«“¡π“‡™Õ∂Õ¡“° „π¢≥–∑’Ë ç°“√°√–®“¬é ÷Ë â ‘Ë Á ‘Ë ââ Ÿ â ’ à ◊Ë ◊ π—ÈπÀ¡“¬∂÷ß °“√°√–®“¬·∫∫ Õ∫∂“¡ Ÿà°≈ÿࡇªÑ“À¡“¬Õ¬à“ß∑—Ë«∂÷ß ‡æ◊ËÕ„Àâº≈¢Õß°“√ ”√«® ∑’Ë ‰¥â “¡“√∂‡ªìπµ—«·∑π∑’Ë¥’¢Õß°≈ÿࡧπ‰∑¬ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ‚¥¬√«¡ ‡æ◊ËÕ„Àâ ‰¥âºŸâµÕ∫·∫∫  Õ∫∂“¡®”π«π¡“°·≈–‡¢â“∂÷ß°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµÕ¬à“ß∑—Ë«∂÷ß ºŸâ¥”‡π‘π°“√ ”√«®‰¥â µ‘ ¥ µà Õ ‰ª¬— ß ‡«Á ª ‰´¥å   πÿ ° (www.sanook.com) ·≈–‡«Á ª ‰´¥å À π— ß  ◊ Õ æ‘ ¡ æå ‰ ∑¬√— ∞ (www.thairath.co.th) ‡ºÕ¢Õ§«“¡Õπ‡§√“–Àµ¥ª“¬ª√–°“»‡™≠™«πº π„®‡¢“µÕ∫·∫∫ Ë◊ ÿ å‘ Ñ ‘ âŸ â  Õ∫∂“¡∑—Èßπ’ȇπ◊ËÕß®“°∑—Èß Õ߇«Á∫‰´¥å‡ªìπ‡«Áª‰´¥å¢Õ߉∑¬∑’Ë¡’ºŸâ‡¢â“‡¬’ˬ¡™¡‡ªìπ®”π«π¡“° ·≈–‡ªìπ‡«Áª‰´¥å ´÷߇ªìπ∑’ π„®·≈–‡ªî¥°«â“ß ”À√—∫°≈ÿ¡ºŸâ„™âÕπ‡∑Õ√å‡πÁµ‚¥¬∑—«‰ª¡“°°«à“∑’Ë Ë Ë à ‘ Ë ®–‡ªìπ°≈ÿà¡„¥°≈ÿà¡Àπ÷Ëß‚¥¬‡©æ“– ´÷Ë߇«Áª‰´¥å∑—Èß Õß·Ààß°Á ‰¥â°√ÿ≥“„À⧫“¡Õπÿ‡§√“–Àå‚¥¬ ºŸâ∑’Ë π„® “¡“√∂§≈‘È°∫πªÑ“¬ª√–°“» ´÷Ëß®–π”‡¢â“ Ÿà·∫∫ Õ∫∂“¡‚¥¬Õ—µ‚π¡—µ‘ ºŸâ¥”‡π‘π °“√ ”√«®„§√à¢Õ¢Õ∫§ÿ≥‡«Áª‰´¥å πÿ°·≈–‡«Áª‰´¥åÀπ—ß ◊Õæ‘¡æå ‰∑¬√—∞‰«â ≥ ∑’Ëπ’ȥ⫬ ™à«ß√–¬–‡«≈“∑’Ë„™â „π°“√ ”√«®¢âÕ¡Ÿ≈§◊Õ√–À«à“ߪ≈“¬‡¥◊Õπ ‘ßÀ“§¡ æ.». 2542 ∂÷ߪ≈“¬‡¥◊Õπµÿ≈“§¡ æ.». 2542 µ≈Õ¥√–¬–‡«≈“ª√–¡“≥ 2 ‡¥◊Õπ¥—ß°≈à“« ¡’ºŸâ„À⧫“¡ √à«¡¡◊ÕµÕ∫·∫∫ Õ∫∂“¡®”π«π¡“° ·¡â®–¡’·∫∫ Õ∫∂“¡∫“ß©∫—∫∑’Ë„™â ‰¡à ‰¥â ‡™àπ µÕ∫ §”∂“¡¢“¥À≈“¬§”∂“¡ À√Õ ¡§”µÕ∫∑¢¥·¬ß ®”π«π·∫∫ Õ∫∂“¡∑’Ë„™â ‰¥∑ßÀ¡¥°¡¡“°∂ß ◊ ’ ’Ë — â â —È Á ’ ÷ 2,404 ©∫—∫ ´÷Ëߺ≈¢Õß°“√«‘‡§√“–Àå¢âÕ¡Ÿ≈®“°·∫∫ Õ∫∂“¡®”π«π¥—ß°≈à“« ¡’ª√“°ØÕ¬Ÿà„π ‡Õ° “√©∫—∫π’È ºŸâ¥”‡π‘π°“√ ”√«®‰¥â¢Õ„À⺟âµÕ∫·∫∫ Õ∫∂“¡·®âß∑’ËÕ¬Ÿà∑“߉ª√…≥’¬åÕ‘‡≈Á°- ∑√Õπ‘° å (À√◊ÕÕ’‡¡≈å) ¢Õßµπ‡æ◊ËÕ°“√®—∫©≈“°™‘ß√“ß«—≈´÷Ëß®–¡’°“√µ‘¥µàÕ„Àâ∑√“∫∑“ßÕ’‡¡≈å ‡¡◊ËÕ°“√ ”√«® ‘Èπ ÿ¥≈ß°“√∑’˺ŸâµÕ∫·∫∫ Õ∫∂“¡µâÕß·®âß∑’ËÕ¬Ÿà∑“ßÕ’‡¡≈åπ’È  “¡“√∂≈¥ °“√µÕ∫·∫∫ Õ∫∂“¡¡“°°«à“ 1 §√—Èß ”À√—∫∫ÿ§§≈‡¥’¬« ‡æ√“–ºŸâµÕ∫∑’Ë¡’Õ’‡¡≈å´È”´âÕπ ®–∂Ÿ° §—¥ÕÕ°Õ“®‡ªìπ‰ª‰¥â«à“®–¡’ºŸâµÕ∫·∫∫ Õ∫∂“¡∫“ß√“¬∑’Ë¡’Õ’‡¡≈å¡“°°«à“ 1 ∑’ËÕ¬Ÿà ·≈–µÕ∫ ·∫∫ Õ∫∂“¡¡“°°«à“ 1 §√—Èß Õ¬à“߉√°Áµ“¡ºŸâ¥”‡π‘π°“√ ”√«®‡™◊ËÕ«à“°“√µÕ∫´È”´âÕπ ·∫∫π’Èπà“®–¡’‡ªìπ à«ππâÕ¬‡∑à“π—Èπ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 17. „ 16 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand º≈°“√ ”√«®∑’Ë Ì“§—≠ ‡Õ° “√©∫—∫π’È ‰¥â√«∫√«¡º≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ´÷Ëß ª√–°Õ∫¥â«¬¢âÕ¡Ÿ≈À≈“°À≈“¬ª√–‡¿∑‡°’ˬ«°—∫≈—°…≥–¢ÕߺŸâ „™â·≈–惵‘°√√¡°“√„™â Õπ‡∑Õ√‡πµ ¢Õ¡≈∑ßÀ¡¥‰¥¡°“√®¥· ¥ß‰«â„π√ª·∫∫¢Õßµ“√“ß·≈–·ºπ¿¡„π «π∂¥‰ª ‘ å Á â Ÿ È— â ’ — Ÿ Ÿ ‘ à — „π∑’Ëπ’È®–¢Õ √ÿª‡©æ“–º≈°“√ ”√«® à«π∑’Ë ”§—≠·≈–πà“ π„®‡ªìπ摇»…´÷Ëß¡’ ¥—ßµàÕ‰ªπ’È 1. º≈¢Õß°“√ ”√«®· ¥ß„Àâ‡ÀÁπ«à“ ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬∑’ˇªì𙓬 ¡’¡“°°«à“∑’ˇªìπÀ≠‘ß∂÷߇°◊Õ∫ Õ߇∑à“ 2. °≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ à«π„À≠à‡ªìπºŸâ∑’Ë¡’Õ“¬ÿπâÕ¬ §◊Õ¡—°Õ¬Ÿà„π«—¬π‘ ‘µπ—°»÷°…“ À√◊Õ«—¬∑”ß“πµÕπµâπ‡ªìπ à«π¡“° §◊ÕºŸâµÕ∫·∫∫ Õ∫∂“¡ 3. ª√–¡“≥√âÕ¬≈– 76 ¢ÕߺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ‡ªìπ§π‚ ¥ 4. ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ à«π¡“° §◊Õª√–¡“≥√âÕ¬≈– 68 ‡ªìπºŸâ∑’ËÕ“»—¬Õ¬Ÿà„π‡¢µ °√ÿ߇∑æ¡À“π§√·≈–ª√‘¡≥±≈ (ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ ·≈– ¡ÿ∑√ª√“°“√) °“√°√–®“¬µ—« ¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµÕÕ° Ÿà®—ßÀ«—¥Õ◊ËπÊ ¬—ß¡’Õ¬ŸàπâÕ¬ ‚¥¬‡©æ“–Õ¬à“߬‘Ëß„πæ◊Èπ∑’ËπÕ°‡¢µ Õ”‡¿Õ‡¡◊Õß 5. °≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ‡ªìπºŸâ∑’Ë¡’°“√»÷°…“ Ÿß °≈à“«§◊Õ ª√–¡“≥√âÕ¬≈– 89 ®∫ °“√»÷°…“À√◊Õ°”≈—ß»÷°…“Õ¬Ÿà„π√–¥—∫ª√‘≠≠“µ√’¢÷Èπ‰ª 6.  ”À√∫°≈¡ºâŸ „™∑‡ªπ™“¬ æπ∞“π°“√»°…“∑æ∫¡“°‡ªπ懻…‡√¬ßµ“¡≈”¥∫ — àÿ â Ë’ ì È◊ ÷ Ë’ ì ‘ ’ — §◊Õ «‘∑¬“»“ µ√åÀ√◊Õ«‘»«°√√¡»“ µ√å∑“ߧա摫‡µÕ√å ‰øøÑ“ À√◊Õ‚∑√§¡π“§¡ (√âÕ¬≈– 39)  “¢“«‘™“¥â“π æ“≥‘™¬»“ µ√å·≈–°“√∫√‘À“√ (√âÕ¬≈–10) ·≈–«‘»«°√√¡»“ µ√å “¢“ Õ◊Ëπ (√âÕ¬≈– 9)  ”À√—∫°≈ÿࡺŸâ „™â∑’ˇªìπÀ≠‘ß æ◊Èπ∞“π°“√»÷°…“∑’Ëæ∫¡“°‡ªìπ摇»…‡√’¬ßµ“¡ ≈”¥—∫§◊Õ  “¢“«‘™“¥â“πæ“≥‘™¬»“ µ√å·≈–°“√∫√‘À“√ (√âÕ¬≈– 27) ·≈–«‘∑¬“»“ µ√åÀ√◊Õ «‘»«°√√¡»“ µ√å∑“ߧա摫‡µÕ√å ‰øøÑ“ À√◊Õ‚∑√§¡π“§¡ (√âÕ¬≈– 20) 7. ºŸâ„™Õπ‡∑Õ√‡πµ‡°Õ∫∑ßÀ¡¥¡§«“¡√¿“…“Õß°ƒ… ·¡®–¡√–¥∫§«“¡‡™¬«™“≠ â‘ å Á ◊ —È ’ Ÿâ — â ’ — ’Ë „π¿“…“·µ°µà“ß°—πÕ¬Ÿà∫â“ß ¡’ºŸâ„™â®”π«ππâÕ¬¡“° §◊Õ‰¡à∂÷ß√âÕ¬≈– 1 ∑’Ë ‰¡à¡’§«“¡√Ÿâ¿“…“ Õ—ß°ƒ…‡≈¬ ·≈–Õ’°ª√–¡“≥√âÕ¬≈– 33 ¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…„π√–¥—∫®”°—¥ §◊ÕæÕÕà“π ‡¢â“„® ∫â“ß·µà ‰¡à§≈àÕß  à«π∑’ˇÀ≈◊Õ §◊Õª√–¡“≥√âÕ¬≈– 66 ‰¡à¡’ªí≠À“„π°“√Õà“π¿“…“ Õ—ß°ƒ… ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 18. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 17 8.  ”À√—∫ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë∑”ß“πÕ¬Ÿà  “¢“Õ“™’æ∑’Ëæ∫¡“°‡ªìπ摇»…§◊Õ  “¢“ °“√»÷°…“ (‡™àπ §√Ÿ Õ“®“√¬å) ·≈–°“√«‘®—¬ ·≈– “¢“Õ“™’æ∑’ˇ°’ˬ«¢âÕß°—∫°“√º≈‘µ ¢“¬ „Àâ∫√‘°“√ „À⧔ª√÷°…“ À√◊Õ¥Ÿ·≈§«∫§ÿ¡§Õ¡æ‘«‡µÕ√å ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å Õÿª°√≥å ª√–°Õ∫ À√◊Õ‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å 9.  ”À√—∫≈—°…≥–°“√„™â  à«π„À≠à§◊Õª√–¡“≥√âÕ¬≈– 68 √–∫ÿ«à“µπ‡Õß„™â Õ‘π‡∑Õ√å‡πÁµ‰ª„π∑“ß°“√À“¢âÕ¡Ÿ≈ §«“¡√Ÿâ ·≈–¢à“« “√¡“°∑’Ë ÿ¥ „π¢≥–∑’˪√–¡“≥√âÕ¬≈– 13 √–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ ”À√—∫°“√µ‘¥µàÕ à«πµ—« (‡™à𠵑¥µàÕ°—∫‡æ◊ËÕπ) ¡“°∑’Ë ÿ¥ ·≈–Õ’° ª√–¡“≥√âÕ¬≈– 11 √–∫ÿ«à“„™â ”À√—∫°“√µ‘¥µàÕ‰¡à à«πµ—« (‡™à𠵑¥µàÕ∑“ß∏ÿ√°‘®) ¡“°∑’Ë ÿ¥ °“√„™â „π≈—°…≥–Õ◊ËπÊ ‡™àπ ‡æ◊ËÕ§«“¡∫—π‡∑‘ß (‡™àπ ´◊ÈÕ¢Õß ‡≈àπ‡°¡ å) À√◊Õ ‡æ◊ËÕ°“√‚¶…≥“ ¢“¬ ‘π§â“À√◊Õ∫√‘°“√∂Ÿ°√–∫ÿ‡æ’¬ßπâÕ¬§√—Èß 10.  ”À√—∫º≈°“√ ”√«®∑’ˇ°’ˬ«°—∫ªí≠À“∑’˪√– ∫®“°°“√„™âÕ‘π‡∑Õ√å‡πÁµπ—Èπ ªí≠À“§«“¡≈à“™â“¢Õß°“√√—∫ àß —≠≠“≥π—∫‡ªìπªí≠À“∑’Ë∂Ÿ°√–∫ÿ∂÷ß¡“°∑’Ë ÿ¥ „π¢≥–∑’Ë ªí≠À“¿“√–§à“„™â®à“¬ ªí≠À“§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (‡™àπ °“√µ‘¥µàÕ‰¡à‡¢â“ À√◊Õ  —≠≠“≥À≈ÿ¥) ·≈–ªí≠À“°“√¡’·À≈à߬—Ë«¬ÿ∑“߇æ»∫πÕ‘π‡∑Õ√å‡πÁµ °Á‡ªìπªí≠À“∑’Ë∂Ÿ°√–∫ÿ∂÷ß ¡“°‡™àπ°—π 11. „π à«π¢Õߺ≈°“√ ”√«®∑’ˇ°’ˬ«¢âÕß°—∫惵‘°√√¡°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµπ—Èπ º≈¢Õß°“√ ”√«®· ¥ß„Àâ‡ÀÁπ«à“§«“¡π‘¬¡´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ„πÀ¡Ÿà§π ‰∑¬¬—ß¡’Õ¬ŸàπâÕ¬ °≈à“«§◊Շ撬߉¡à∂÷ß√âÕ¬≈– 20 ¢ÕߺŸâµÕ∫·∫∫ Õ∫∂“¡√–∫ÿ«à“‡§¬´◊ÈÕ ‘π§â“ À√◊Õ∫√‘°“√ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡Àµÿº≈ ”§—≠∑’Ë∑”„À⺟⠄™âÕ‘π‡∑Õ√å‡πÁµ‰¡à π„®À√◊Õ‰¡à µâÕß°“√ —ß´◊Õ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ§◊Õ ‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â‡À¡◊Õπ Ë È °“√´◊ÈÕ®“°√â“π ‰¡àµâÕß°“√„Àâ‡∫Õ√å∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‰¡à ‰«â „®ºŸâ¢“¬«à“®– àß ‘π§â“ π—Èπ„Àâ®√‘ß ·≈–‰¡à¡’∫—µ√‡§√¥‘µ  ‘π§â“∑’ˇªìπ∑’Ëπ‘¬¡´◊ÈÕ°—π¡“°∑’Ë ÿ¥„π°“√´◊ÈÕ ‘π§â“∑“ß Õ‘π‡∑Õ√å‡πÁµ§◊Õ Àπ—ß ◊ÕÀ√◊Õ¢âÕ¡Ÿ≈ ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ·≈–‡æ≈ß ‚¥¬°“√ àß ‘π§â“∑“ß ‰ª√…≥’¬å¬—߇ªìπ∑’Ëπ‘¬¡¡“°°«à“°“√ àß∑“ßÕ‘‡≈Á°∑√Õπ‘° å ‡ªìπ∑’Ëπà“ π„®«à“‡¡◊ËÕ·¬°°≈ÿà¡ ºŸâµÕ∫·∫∫ Õ∫∂“¡ÕÕ°‡ªìπÀ≠‘ß·≈–™“¬ ®–æ∫«à“ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªì𙓬¡’§«“¡π‘¬¡ „π°“√´Õ π§“À√Õ∫√°“√º“π∑“ßÕπ‡∑Õ√‡πµ¡“°°«“ºŸâ„™∑‡ªπÀ≠ß °≈“«§Õ‡æ¬ßª√–¡“≥ ◊È ‘ â ◊ ‘ à ‘ å Á à â ’Ë ì ‘ à ◊ ’ √âÕ¬≈– 10 ¢ÕߺŸâÀ≠‘߇∑’¬∫°—∫¡“°°«à“√âÕ¬≈– 20 ¢ÕߺŸâ™“¬ µÕ∫«à“‡§¬´◊ÈÕ ‘π§â“À√◊Õ ∫√‘°“√ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 19. „ 18 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  √ÿª‚¥¬√«¡·≈â« º≈¢Õß°“√ ”√«®· ¥ß„Àâ‡ÀÁπ«à“°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑» ‰∑¬ ¬—ß¡’°“√°√–®ÿ°µ—«Õ¬Ÿà „πÀ¡Ÿàª√–™“™π‡æ’¬ß‡©æ“–°≈ÿࡇ∑à“π—Èπ§◊Õ ºŸâ∑’ËÕ“»—¬Õ¬Ÿà „π °√ÿ߇∑æ·≈–æ◊Èπ∑’Ë„°≈⇧’¬ß ¡’°“√»÷°…“ ¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ… ·≈–¡—°‡ªìπºŸâ∑’Ë¡’§«“¡ π„® „π§Õ¡æ‘«‡µÕ√åÀ√◊Õ‡∑§‚π‚≈¬’∑“ß°“√ ◊ËÕ “√·≈– “√ π‡∑»‡ªìπ摇»… (‡ÀÁπ‰¥â®“° “¢“ °“√»÷°…“À√◊Õ “¢“Õ“™’æ) À√◊Õ‡ªìπºŸâ∑’Ë∑”ß“πÕ¬Ÿà„π·«¥«ß°“√»÷°…“ °“√«‘®—¬ Õ’°π—¬Àπ÷Ëß §◊Õ °“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬¬—߉¡à¡’°“√°√–®“¬µ—« Ÿàª√–™“™π„π«ß°«â“ß πÕ° ®“°π’Ȭ—ß®–‡ÀÁπ‰¥â«à“ °“√„™âÕ‘π‡∑Õ√å‡πÁµ„π‡™‘ßæ“≥‘™¬å∑—Èß„π∞“π–¢Õß°“√‡ªìπºŸâ¢“¬·≈– °“√‡ªìπºŸâ´◊ÈÕ¬—߉¡à‡ªìπ∑’Ëπ‘¬¡π—° „π·ßà¢Õߪí≠À“ ”§—≠¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ ®–‡ÀÁπ‰¥â«à“ªí≠À“À≈“¬ª√–°“√∑’Ë ¡’°“√√–∫ÿ∂÷ß ‡™à𠧫“¡≈à“™â“„π°“√√—∫- àß —≠≠“≥ °“√µ‘¥µàÕ‰¡à‡¢â“À√◊Õ —≠≠“≥¢“¥À“¬ ‡ªìπªí≠À“∑’Ë “¡“√∂·°â ‰¢‚¥¬°“√ª√—∫ª√ÿß‚§√ß √â“ßæ◊Èπ∞“π¥â“π‚∑√§¡π“§¡ πÕ°®“°π’È ªí≠À“‡√◊ËÕß§à“„™â®à“¬·≈–ªí≠À“°“√¡’·À≈à߬—Ë«¬ÿ∫πÕ‘π‡∑Õ√å‡πÁµ°Á‡ªìπªí≠À“ ”§—≠∑’˧«√‡√àß ·°â ‰¢‡™àπ°—π ¥—ß∑’Ë°≈à“«‰«â¢â“ßµâπ ‡π◊ÈÕ§«“¡„π à«ππ’ȇªìπ‡æ’¬ß°“√ √ÿª “√– ”§—≠‡æ’¬ß∫“ß ª√–°“√®“°º≈¢Õß°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ¬—ß¡’¢âÕ¡Ÿ≈„π√“¬ ≈–‡Õ’¬¥Õ◊ËπÊ Õ’°¡“° ¥—߉¥â· ¥ß‰«â „πµ“√“ß·≈–·ºπ¿Ÿ¡‘„π à«π∂—¥‰ª ´÷ËߺŸâ∑’Ë π„® “¡“√∂ πÌ“¢âÕ¡Ÿ≈¥—ß°≈à“«‰ª«‘‡§√“–Àå„π‡™‘ß≈÷°‡æ◊ËÕ„™âª√–‚¬™π嵓¡«—µ∂ÿª√– ß§å·≈–À√◊Õ¿“√°‘® ¢ÕßµπÀ√◊Õ¢ÕßÕߧ尓√‰¥âµ“¡§«“¡‡À¡“– ¡ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 20. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ °“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 19 («—¥®“° —¥ à«π¢Õß®”π«πºŸâ „™â „π·µà≈–æ◊Èπ∑’Ë) µà“ߪ√–‡∑» Abroad 1.5% ‡Àπ◊Õ North 10.44% µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ North-East 7.03% ª√‘¡≥±≈ (ππ∑∫ÿ√’ °√ÿ߇∑æ¡À“π§√ ª∑ÿ¡∏“π’  ¡ÿ∑√ª√“°“√) Bangkok Near-By Provinces 54.37% 13.31% „µâ South 4.99% Internet Diffusion of Thailand (measured by percentage of users in cach area) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 21. „ 20 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ‡æ» Gender À≠‘ß (Female) 34.94% ™“¬ (Male) À≠‘ß (Female) 65.06% ™“¬ (Male) ‡æ» À≠‘ß ™“¬ √«¡ Gender Female Male Total ®”π«π 840 1564 2404 Frequency √âÕ¬≈– 34.94 65.06 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 22. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 21 Õ“¬ÿ Age 57.53 60 50 40 √âÕ¬≈– (Percent) 30 22.55 20 10.32 10 7.4 0.08 0.92 1.04 0.17 0 0 πâÕ¬°«à“ 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª (Less than) (and up) 10 Õ“¬ÿ πâÕ¬°«à“ 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª √«¡ Age Less than ®”π«π 2 22 248 1383 542 178 25 4 0 2404 Frequency √âÕ¬≈– 0.08 0.92 10.32 57.53 22.55 7.40 1.04 0.17 0 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 23. „ 22 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand Õ“¬ÿ·¬°µ“¡‡æ» Age by Gender 59.88 60 56.72 50 À≠‘ß (Female) 40 ™“¬ (Male) √âÕ¬≈– (Percent) 30 25 21.23 20 11.06 8.93 8.5 10 5.36 0 0.13 0.24 1.28 0.6 1.28 0 0.26 0 0 0 πâÕ¬°«à“ 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª (Less than) (Lan up) 10 Õ“¬ÿ·¬°µ“¡‡æ» πâÕ¬°«à“ 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª √«¡ Age by Gender Less than ®”π«π À≠‘ß Frequency 0 2 75 503 210 45 5 0 0 840 Female √âÕ¬≈– 0 0.24 8.93 59.88 25.0 5.36 0.60 0 0 100 Percent ®”π«π 2 20 173 880 332 133 20 4 0 1564 ™“¬ Frequency Male √âÕ¬≈– 0.13 1.28 11.06 56.27 21.23 8.50 1.28 0.26 0 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 24. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 23  ∂“π– ¡√  Marital Status  ¡√  (Married) 24.38% ‚ ¥ (Single) ‚ ¥ (Single)  ¡√  (Married) 75.62%  ∂“π– ¡√  ‚ ¥  ¡√  √«¡ Marital Status Single Married Total ®”π«π 1818 586 2404 Frequency √âÕ¬≈– 75.62 24.38 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 25. „ 24 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  ∂“π– ¡√ ‡‡¬°µ“¡‡æ» Marital Status by Gender 79.52 73.53 80 70 À≠‘ß (Female) 60 ™“¬ (Male) √âÕ¬≈– (Percent) 50 40 26.47 20.48 30 20 10 0 ‚ ¥ (Single)  ¡√  (Married)  ∂“π– ¡√  ·¬°µ“¡‡æ» ‚ ¥  ¡√  √«¡ Marital Status Single Married Total by Gender ®”π«π 668 172 840 À≠‘ß Frequency Female √âÕ¬≈– Percent 79.52 20.48 100 ®”π«π Frequency 1150 414 1564 ™“¬ Male √âÕ¬≈– Percent 73.53 26.47 100 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 26. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 25 ∑’ËÕ¬Ÿàªí®®ÿ∫—π Location 60 54.37 50 40 √âÕ¬≈– (Percent) 30 20 13.31 10.44 8.36 7.03 10 4.99 1.5 0 °√ÿ߇∑æœ ª√‘¡≥±≈ ¿“§°≈“ß ¿“§‡Àπ◊Õ ¿“§µ–«—πÕÕ° ¿“§„µâ µà“ߪ√–‡∑» (Bangkok) (Near-by) (Central) (North) ‡©’¬ß‡Àπ◊Õ (South) (Abroad) (North-East) ∑’ËÕ¬Ÿà °√ÿ߇∑æœ ª√‘¡≥±≈ ¿“§°≈“ß ¿“§‡Àπ◊Õ ¿“§µ–«—π ¿“§„µâ µà“ß- √«¡ Location Bangkok Near-by Central North ÕÕ°‡©’¬ß South ª√–‡∑» Total ‡Àπ◊Õ Abroad North-East ®”π«π 1307 320 201 251 169 120 36 2404 Frequency √âÕ¬≈– 54.37 13.31 8.36 10.44 7.03 4.99 1.50 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 27. „ 26 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ≈—°…≥–¢Õ߇¢µ∑’ËÕ¬Ÿà„πªí®®ÿ∫—π (‡¢µ‡¡◊ÕßÀ√◊Õ™π∫∑) Kind of Area (urban versus rural) 67.68 70 60 √âÕ¬≈– (Percent) 50 40 30 20.88 20 9.94 10 1.5 0 °√ÿ߇∑æœ ·≈–ª√‘¡≥±≈ Õ”‡¿Õ‡¡◊Õß πÕ°Õ”‡¿Õ‡¡◊Õß µà“ߪ√–‡∑» (Bangkok and Near-by) (Other Urban) (Rural) (Abroad) ≈—°…≥–¢Õ߇¢µ∑’ËÕ¬Ÿà °√ÿ߇∑æœ Õ”‡¿Õ‡¡◊Õß πÕ° µà“ߪ√–‡∑» √«¡ Kind of Area Bangkok Other Urban Õ”‡¿Õ‡¡◊Õß Abroad Total and Near-by Rural ®”π«π 1627 502 239 36 2404 Frequency √âÕ¬≈– 67.68 20.88 9.94 1.50 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 28. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 27 ®Ì“π«π∫ÿµ√ Number of Children 90 80.91 80 70 60 √âÕ¬≈– (Percent) 50 40 30 20 9.23 7.74 10 1.83 0.29 0 ‰¡à¡’ (None) 1 2 3 ¡“°°«à“ (More than) 3 ®”π«π∫ÿµ√ ‰¡à¡’ 1 2 3 ¡“°°«à“ 3 √«¡ No. of Children None More than Total ®”π«π 1945 222 186 44 7 2404 Frequency √âÕ¬≈– 80.91 9.23 7.74 1.83 0.29 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 29. „ 28 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ®Ì“π«π ¡“™‘°„π§√—«‡√◊Õπ Number of Household Members 24.38 25 19.59 20 16.18 √âÕ¬≈– (Percent) 15 12.69 10.4 9.53 10 7.24 5 0 1 2 3 4 5 6 ¡“°°«à“ (More than) 6 ®”π«π ¡“™‘°„π§√—«‡√◊Õπ 1 2 3 4 5 6 ¡“°°«à“ 6 √«¡ Number of House Morethan Total hold Members ®”π«π 174 305 389 586 471 250 229 2404 Frequency √âÕ¬≈– 7.24 12.69 16.18 24.38 19.59 10.40 9.53 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 30. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 29 ®Ì“π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ Number of Internet Users in the Household 44.13 45 40 34.78 35 30 √âÕ¬≈– (Percent) 25 20 15.1 15 10 4.37 5 1.12 0.37 0.12 0 1 2 3 4 5 6 ¡“°°«à“ 6 (More than) ®”π«π ¡“™‘°„π§√—«‡√◊Õπ ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ Internet Users in 1 2 3 4 5 6 ¡“°°«à“ 6 √«¡ Morethan Total the Household ®”π«π 1061 836 363 105 27 9 3 2404 Frequency √âÕ¬≈– 44.13 34.78 15.10 4.37 1.12 0.37 0.12 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 31. „ 30 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand √“¬‰¥â¢Õߧ√—«‡√◊ÕπµàÕ‡¥◊Õπ Household Income per Month 40 37.81 35 30 23.25 √âÕ¬≈– (Percent) 25 20 15 12.52 11.19 10 4.95 4.08 5 2.12 3.2 0.87 0 00 ,000 0 0 0 ¡“°°«à“ 0 0 πâÕ¬°«à“ 0,00 0,00 0,00 0,00 0,00 10,0 -130 (Less than) (More than) 01-5 01-9 01-7 00-3 -15 01-1 150,000 ,001 10,000 ,001 30,0 70,0 50,0 10,0 90,0 110 130 √“¬‰¥â¢Õߧ√—«‡√◊Õπ πâÕ¬°«à“ 10,000- 30,001- 50,001- 70,001- 90,001- 110,001- 130,001- ¡“°°«à“ Household Income Less than 30,000 50,000 70,000 90,000 110,000 130,000 150,000 Morethan √«¡ 10,000 150,000 Total ®”π«π 301 909 559 269 119 98 51 21 77 2404 Frequency √âÕ¬≈– 12.52 37.81 23.25 11.19 4.95 4.08 2.12 0.87 3.20 100 Percent À¡“¬‡Àµÿ : „πÀπ૬‡ß‘π∫“∑ (Baht) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 32. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 31  ∂“π–°“√»÷°…“ Student versus Non-Student °”≈—ß»÷°…“ ‰¡à‰¥â°”≈—ß»÷°…“ (Student) (Non-Student) 45.73% 54.27% ‰¡à‰¥â°”≈—ß»÷°…“ (Non-Student) °”≈—ß»÷°…“ (Student)  ∂“π–°“√»÷°…“ ‰¡à ‰¥â°”≈—ß»÷°…“ °”≈—ß»÷°…“ √«¡ Student vs Non-Student Student Total Non-Student ®”π«π 1304 1099 2403 Frequency √âÕ¬≈– 54.27 45.73 100 Percent À¡“¬‡Àµÿ : ºŸâ∑’Ë°”≈—ß»÷°…“‰¡à‰¥âÀ¡“¬∂÷߇©æ“– π—°‡√’¬π π—°»÷°…“ ∑’Ë°”≈—ß»÷°…“‡≈à“‡√’¬π·µà‡æ’¬ßÕ¬à“ß ‡¥’¬«·µàÀ¡“¬∂÷ߺŸâ∑’Ë∑”ß“π‰ª¥â«¬»÷°…“‰ª¥â«¬‡™àπ°—π çStudenté includes both full-time and part-time students. ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 33. „ 32 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand √–¥—∫°“√»÷°…“ ( ”À√—∫ºŸâ∑’Ë°”≈—ß»÷°…“Õ¬Ÿà) Currently Enrolled Education 70 62.97 54% 60 46% ‰¡à ‰¥â°”≈—ß»÷°…“ (Non-Student) °”≈—ß»÷°…“ (Student) 50 40 √âÕ¬≈– (Percent) 30 21.84 20 10 2.64 4.46 3.18 2.64 1.73 0.55 0 (Less than Highschool) µË”°«à“¡—∏¬¡ª≈“¬ ª√–°“»π’¬∫—µ√∫—≥±‘µ (Post Bachelor) (Lower Vocational) ª« ./Õπÿª√‘≠≠“ ª«™. (Upper Vocational) ‚∑ (Master) ‡Õ° (Doctorate) (Highschool) ¡—∏¬¡ª≈“¬ µ√’ (Bachelor) °“√»÷°…“ªí®®ÿ∫—π µË”°«à“ ¡—∏¬¡ª≈“¬ ª«™. ª« / ª√‘≠≠“µ√’ ª√–°“» ª√‘≠≠“‚∑ ª√‘≠≠“‡Õ° √«¡ Currently Enrolled ¡—∏¬¡ª≈“¬ Highschool Lower Õπÿª√‘≠≠“ Bachelor π’¬∫—µ√ Master Doctorate Total Less than Vocational Upper ∫—≥±‘µ Education Highschool Vocational Post Bachelor ®”π«π 29 49 19 35 692 6 240 29 1099 Frequency √âÕ¬≈– 2.64 4.46 1.73 3.18 62.97 0.55 21.84 2.64 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 34. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 33 √–¥—∫°“√»÷°…“ (¢ÕߺŸâ∑’Ë®∫°“√»÷°…“·≈â«) Level of Education (for Non-Student Group) 80 70.86 54% 70 46% ‰¡à ‰¥â°”≈—ß»÷°…“ (Non-Student) °”≈—ß»÷°…“ (Student) 60 50 √âÕ¬≈– (Percent) 40 30 17.25 20 10 6.60 0.46 1.84 1.53 0.69 0.77 0 (Lower Vocational) ª«™. (Less than Highschool) µË”°«à“¡—∏¬¡ª≈“¬ ¡—∏¬¡ª≈“¬ (Highschool) (Upper Vocational) ª« ./Õπÿª√‘≠≠“ µ√’ (Bachelor) ‚∑ (Master) ‡Õ° (Doctorate) (Post Bachelor) ª√–°“»π’¬∫—µ√∫—≥±‘µ √–¥—∫°“√»÷°…“ µË”°«à“ ¡—∏¬¡ª≈“¬ ª«™. ª« / ª√‘≠≠“µ√’ ª√–°“» ª√‘≠≠“‚∑ ª√‘≠≠“‡Õ° √«¡ ¡—∏¬¡ª≈“¬ Highschool Lower Õπÿª√‘≠≠“ Bachelor π’¬∫—µ√ Master Doctorate Level of Less than Vocational Upper ∫—≥±‘µ Total Education Highschool Vocational Post Bachelor ®”π«π 6 24 20 86 924 9 225 10 1304 Frequency √âÕ¬≈– 0.46 1.84 1.53 6.60 70.86 0.69 17.25 0.77 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 35. „ 34 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand §«“¡√Ÿâ¿“…“Õ—ß°ƒ… English Literacy ‰¡à¡’ (None) §≈àÕß (Fluent) πâÕ¬ (Limited) 0.42% §≈àÕß (Fluent) 33.4% 12.85% æÕ„™â (Workable) πâÕ¬ (Limited) ‰¡à¡’ (None) æÕ„™â (Workable) 53.33% §≈àÕß = §≈àÕß∑—ÈßÕà“π·≈–查 æÕ„™â = Õà“π‡¢â“„®¥’ ·¡â®–查‰¡à§≈àÕßπ—° πâÕ¬ = æÕÕà“π‡¢â“„®∫â“ß ‰¡à¡’ = ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬ §«“¡√Ÿâ¿“…“Õ—ß°ƒ… §≈àÕß æÕ„™â πâÕ¬ ‰¡à¡’ √«¡ English Literacy Fluent Workable Limited None Total ®”π«π 309 1282 803 10 2404 Frequency √âÕ¬≈– 12.85 53.33 33.40 0.42 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 36. À≠‘ß ™“¬ √«¡  “¢“°“√»÷°…“ Female Male Total Major of Education ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– Frequency Percent Frequency Percent Frequency Percent «‘∑¬“»“ µ√å/«‘»«°√√¡»“ µ√å ∑“ߧա摫‡µÕ√å ‰øøÑ“ 165 19.64 606 38.75 771 32.07 Major of Education À√◊Õ‚∑√§¡π“§¡ (IT-related Science or Engineering) «‘∑¬“»“ µ√å “¢“Õ◊Ëπ (Other Science) 49 5.83 104 6.65 153 6.36  “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥ «‘»«°√√¡»“ µ√å “¢“Õ◊Ëπ (Other Engineering) 15 1.79 147 9.40 162 6.74 §Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®À√◊Õ∫√‘À“√√–∫∫ “√ π‡∑» 57 6.79 80 5.12 137 5.70 (Computer for Business or MIS æ“≥‘™¬å»“ µ√åÀ√◊Õ∫√‘À“√ (Business or Managerment) 223 26.55 164 10.49 387 16.10  ∂‘µ‘»“ µ√å (Statistics) 24 2.86 13 0.83 37 1.54  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542 §≥‘µ»“ µ√å (Mathematiss) 11 1.31 26 1.66 37 1.54 »÷°…“»“ µ√å (Education) 49 5.83 65 4.16 114 4.74 Õ—°…√»“ µ√å, ‚∫√“≥§¥’, »“ π“, ª√—™≠“ 33 3.93 8 0.51 41 1.71 (Languaqe, History, Philosophy and Other Liberal Arts) «‘®‘µ√»‘≈ªáÀ√◊Õª√–¬ÿ°µå»‘≈ªá (Fine Arts, Music) 7 0.83 17 1.09 24 1.00 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand 35 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ „
  • 37. 36  “¢“°“√»÷°…“ À≠‘ß Female ™“¬ Male √«¡ Total „ Major of Education ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– Frequency Percent Frequency Percent Frequency Percent 𑵑»“ µ√å (Law) 6 0.71 27 1.73 33 1.37  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542 Internet User Profile of Thailand ‡»√…∞»“ µ√å, √—∞»“ µ√å,  —ߧ¡»“ µ√å (Social Sciences) 55 6.55 92 5.88 147 6.11  ◊ËÕ “√¡«≈™π (Mass Communication) 62 7.38 40 2.56 102 4.24 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‚¿™π“°“√ (Food and Beverage) 3 0.35 2 0.13 5 0.21 ‡°…µ√»“ µ√å (Agriculture) 13 1.55 28 1.79 41 1.71 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ∂“ªíµ¬°√√¡»“ µ√å Architecture) 3 0.36 14 0.90 17 0.71 ·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß (Medicine, Healthcare) 45 5.36 67 4.28 112 4.66 ‰¡à¡’ “¢“‡®“–®ß (No Major) 16 1.90 56 3.58 72 3.00 Õ◊ËπÊ (Others) 4 0.48 8 0.51 12 0.50 √«¡ (Total) 840 100 1564 100 2404 100
  • 38. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 37  “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥ Major of Education 10 15 20 25 30 35 0 5 «‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ (sci/eng comp. and related fields) 32.07 «‘∑¬å “¢“Õ◊Ëπ 6.36 (Other Sci.) «‘»«– “¢“Õ◊Ëπ (Other Eng.) 6.74 §Õ¡œ ‡æ◊ËÕ∏ÿ√°‘® (Comp.for Bus. or MIS) 5.70 æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√ (Bus. or Mgmt.) 16.10  ∂‘µ‘»“ µ√å (Statistics) 1.54 §≥‘µ»“ µ√å 1.54 (Mathematics) »÷°…“»“ µ√å (Education) 4.74 Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“ (Liberal Arts) 1.71 »‘≈ª– 1.00 (Fine Arts) 𑵑»“ µ√å 1.37 (Law) ‡»√…∞»“ µ√å, √—∞»“ µ√å,  —ߧ¡»“ µ√å 6.11 (Soc. Sci.)  ◊ËÕ “√¡«≈™π (Mass Com.) 4.24 ‚¿™π»“ µ√å (Food and Beverage) 0.21 ‡°…µ√»“ µ√å 1.71 (Agriculture)  ∂“ªíµ¬å (Architecture) 0.71 ·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß (Med. and Healthcare) 4.66 ‰¡à¡’ “¢“‡®“–®ß (No Major) 3.00 Õ◊ËπÊ 0.50 (Others) 0 5 10 15 20 25 30 35 √âÕ¬≈– (Percent) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 39. „38 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ß Major of Education-Female Respondents Only «‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ (sci/eng comp. and related fields) 19.64 «‘∑¬å “¢“Õ◊Ëπ (Other Sci.) 5.83 «‘»«– “¢“Õ◊Ëπ (Other Eng.) 1.79 §Õ¡œ ‡æ◊ËÕ∏ÿ√°‘® 6.79 (Comp.for Bus. or MIS) æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√ (Bus. or Mgmt.)  ∂‘µ‘»“ µ√å 2.86 26.55 (Statistics) §≥‘µ»“ µ√å 1.31 (Mathematics) »÷°…“»“ µ√å 5.83 (Education) Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“ 3.93 (Liberal Arts) »‘≈ª– (Fine Arts) 0.83 𑵑»“ µ√å 0.71 (Law) ‡»√…∞»“ µ√å, √—∞»“ µ√å,  —ߧ¡»“ µ√å 6.55 (Soc. Sci.)  ◊ËÕ “√¡«≈™π 7.38 (Mass Com.) ‚¿™π»“ µ√å 0.35 (Food and Beverage) ‡°…µ√»“ µ√å 1.55 (Agriculture)  ∂“ªíµ¬å 0.36 (Architecture) ·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß 5.36 (Med. and Healthcare) ‰¡à¡’ “¢“‡®“–®ß (No Major) 1.90 Õ◊ËπÊ 0.48 (Others) 0 5 10 15 20 25 30 √âÕ¬≈– (Percent) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 40. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 39  “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬 Major of Education-Male Respondents Only 10 15 20 25 30 35 40 0 5 «‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ (sci/eng comp. and related fields) «‘∑¬å “¢“Õ◊Ëπ 38.75 (Other Sci.) 6.65 «‘»«– “¢“Õ◊Ëπ (Other Eng.) 9.40 §Õ¡œ ‡æ◊ËÕ∏ÿ√°‘® 5.12 (Comp.for Bus. or MIS) æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√ 10.49 (Bus. or Mgmt.)  ∂‘µ‘»“ µ√å 0.83 (Statistics) §≥‘µ»“ µ√å 1.66 (Mathematics) »÷°…“»“ µ√å (Education) 4.16 Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“ (Liberal Arts) 0.51 »‘≈ª– (Fine Arts) 1.09 𑵑»“ µ√å 1.73 (Law) ‡»√…∞»“ µ√å, √—∞»“ µ√å,  —ߧ¡»“ µ√å 5.88 (Soc. Sci.)  ◊ËÕ “√¡«≈™π 2.56 (Mass Com.) ‚¿™π»“ µ√å 0.13 (Food and Beverage) ‡°…µ√»“ µ√å 1.79 (Agriculture)  ∂“ªíµ¬å (Architecture) 0.90 ·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß 4.28 (Med. and Healthcare) ‰¡à¡’ “¢“‡®“–®ß 3.58 (No Major) Õ◊ËπÊ 0.51 (Others) 0 5 10 15 20 25 30 35 40 √âÕ¬≈– (Percent) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 41. „ 40 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  “¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (1) Major of Education by Gender (1) 38.75 À≠‘ß (Female) 40 ™“¬ (Male) 35 30 26.55 25 √âÕ¬≈– (Percent) 19.64 20 15 10.49 9.4 10 6.79 5.83 6.65 5.12 5 1.79 0 Õ¡œ “Õ◊Ëπ ◊Ëπ ¢“Õ .) °‘® ‘À“√ « § √§¡œ . å “¢ r Sci.) – “ r Eng ◊ËÕ∏ÿ√MIS) √ ◊Õ∫√ gmt.) å/«‘» ‚∑ p «‘∑¬ the «‘»« the œ ‡æ r √å À r M «‘∑¬ øøÑ“ g com lds) (O (O §Õ¡Bus. o “ µ us. o ‰ /en fie r ‘™¬» (B i (sc elated p.fo æ“≥ om an dr (C ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 42. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 41  “¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (2) Major of Education by Gender (2) 5.83 À≠‘ß (Female) 6 ™“¬ (Male) 5 4.16 3.93 √âÕ¬≈– (Percent) 4 2.86 3 1.66 2 1.31 1.09 0.83 0.83 1 0.51 0 ) å tis tics  µ√ å  µ√ rts) π“, (Sta ‘µ»“ atics) “»“ ation) ine A »“  Arts) µ√å §≥ hem »÷°… duc – (F §¥’, al ‘»“  t (E »‘≈ª √“≥ (Liber  ∂‘µ (Ma ∫ œ, ‚ “ Õ —°…√ ª√—™≠ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 43. „ 42 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  “¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (3) Major of Education by Gender (3) 8 7.38 7 6.55 5.88 À≠‘ß (Female) √âÕ¬≈– (Percent) 6 ™“¬ (Male) 5 4 3 2.56 1.73 1.79 2 1.55 0.71 1 0.35 0.13 0 w) å, å a  µ√ ) ≈™π  µ√ µ√å √å (L —∞»“ . Sci. √¡« Com.) π»“erage) »“ ture) µ√ l “ µ √å, √ oc “  ◊ËÕ  ass ‚¿™ ev ‡°… gricu π ‘µ‘» “ µ µ√å (S M B …∞»   ( and (A ‡»√ —ߧ¡»“ od   (Fo ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 44. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 43  “¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (4) Major of Education by Gender (4) À≠‘ß (Female) 6 5.36 ™“¬ (Male) 5 4.28 3.58 4 √âÕ¬≈– (Percent) 3 1.9 2 0.9 0.36 0.48 051 1 0  ∂“ªíµ¬å ·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ‰¡à¡’ “¢“‡®“–®ß Õ◊ËπÊ (Others) (Architecture) ∑’ˇ°’ˬ«¢âÕß (No Major) (Med. and Healthcare) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 45. „ 44 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  ∂“π–°“√∑”ß“π Employment Status 63.43 70 60 50 √âÕ¬≈– (Percent) 40 27.65 30 20 8.76 10 0.17 0 ‡°…’¬≥ ‰¡à ‰¥â∑”ß“π‡æ√“– ‰¡à ‰¥â∑”ß“π ∑”ß“πÕ¬ÿà Retired »÷°…“Õ¬Ÿà Unemployed Employed Full-Time Student  ∂“π–°“√∑”ß“π ‡°…’¬≥ »÷°…“Õ¬Ÿà ‰¡à ‰¥â∑”ß“π ∑”ß“πÕ¬Ÿà √«¡ Employment Retired Full-Time Unem- Employed Total Student ployed ®”π«π 4 660 209 1514 2387 Frequency √âÕ¬≈– 0.17 27.65 8.76 63.43 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 46. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 45  “¢“Õ“™’æ Industry  “¢“Õ“™’æ ®”π«π √âÕ¬≈– Industry Frequency Percent ‡°…µ√°√√¡ (Agriculture) 27 1.87  “∏“√≥Ÿª‚¿§ (Electricity, Telephone, Waterworks) 96 6.66 ¢π àß, §¡π“§¡, À√◊Õ§≈—ß ‘πµâ“ (Transportation, Warehousing) 31 2.15 °àÕ √â“ßÀ√◊Õ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π (Construction, Real Estate) 51 3.54 º≈‘µ, ¢“¬, „Àâ∫√‘°“√, À√◊Õ¥Ÿ·≈§«∫§ÿ¡§Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, ‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å 250 17.34 À√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕß (IT) Õÿµ “À°√√¡Õ◊ËπÊ (Manufacturing) 118 8.18 ¢“¬ àß ‘π§â“Õ◊ËπÊ (Whole Sale) 30 2.08 ¢“¬ª≈’° ‘π§â“Õ◊ËπÊ (Retail) 33 2.29 π”‡¢â“À√◊Õ àßÕÕ° (Import-Export) 42 2.91 ¢à“« “√,  ◊ËÕ “√, ‚¶…≥“ (Mass Communication, Advertising) 63 4.37 ∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√ (Touristing, Hotel, Restaurant) 20 1.39 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 47. „ 46 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  “¢“Õ“™’æ ®”π«π √âÕ¬≈– Industry Frequency Percent  “∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ (Healthcare) 97 6.73 °ÆÀ¡“¬ (Law) 12 0.83 °“√∑À“√ (Military) 16 1.11 ∑’˪√÷°…“∑“ß∏ÿ√°‘® (Business Consulting) 14 0.97 °“√‡ß‘π°“√∏𓧓√ (Banking, Financing) 72 4.99 °“√»÷°…“, °“√«‘®—¬ (Education, Research) 295 20.46 ∫—π‡∑‘ß·≈–»‘≈ª– (Entertainment, Art) 7 0.49 °“√«“ßπ‚¬∫“¬¿“§√—∞ (Govenmental Policy Making) 24 1.66 Õ◊ËπÊ (Others) 144 9.99 √«¡ (Total) 1442 100 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 48. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 47  “¢“Õ“™’æ Industry 10 15 20 0 5 ‡°…µ√°√√¡ Aqriculture 1.87  “∏“√≥Ÿª‚¿§ Electricity, Telephone, Waterworks 6.66 ¢π àߧ¡π“§¡À√◊Õ§≈—ß ‘π§â“ Transportation, Warehousing 2.15 Õ“§“√,∑’Ë¥‘π,°àÕ √â“ßÀ√◊Õ®—¥‡™à“-´◊ÈÕ 3.54 Construction, Real Estate º≈‘µ,¢“¬,„Àâ∫√‘°“√,¥Ÿ·≈§Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, ‡§√◊Õ¢à“¬ 17.34 §Õ¡æ‘«‡µÕ√åÀ√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕß IT Õÿµ “À°√√¡Õ◊ËπÊ 8.18 Manufacturing ¢“¬ àß ‘π§â“Õ◊ËπÊ Wholesale 2.08 ¢“¬ª≈’° ‘π§â“Õ◊ËπÊ Retail 2.29 π”‡¢â“À√◊Õ àßÕÕ° 2.91 Import - Export ¢à“« “√,  ◊ËÕ “√,‚¶…≥“Mass Communication, Advertising 4.37 ∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√ Touristing, Hotel, Restaurant 1.39  “∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ 6.73 Healthcare °ÆÀ¡“¬ Law 0.83 °“√∑À“√ Military 1.11 ∑’˪√÷°…“∑“ß∏ÿ√°‘® Business Consulting 0.97 °“√‡ß‘π°“√∏𓧓√ 4.99 Banking, Financing °“√»÷°…“, °“√«‘®—¬ Education, Research 20.46 ∫—π‡∑‘ß·≈–»‘≈ª– Entertainment, Art 0.49 °“√«“ßπ‚¬∫“¬¿“§√—∞ 1.66 Governmental Policy Making √âÕ¬≈– (Percent) Õ◊ËπÊ 9.99 Others 0 5 10 15 20 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 49. „ 48 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ª√–‡¿∑¢ÕßÀπ૬ߓπ Sector 48.16 50 45 40 35 27.34 30 √âÕ¬≈– (Percent) 25 20 15.13 15 9.09 10 5 0.28 0 ß √–®” √‡¡◊Õ À°‘® °™π ”‰√ “√ª rvant ™°“√°“ litician π√—∞«‘ “ ation ∫√‘…—∑‡Õ ation º≈° ¡à¡ÿàß nization “™° l Se z z ¢â“√ Civi ¢â“√“ ted) Po æπ—°ß“ Organi æπ—°ß“π Organi å°√‰ Õߧ rga Elec ed ro fit ß“π rofit O ( t-Ow n or-P æπ—° on-P men of F fN Gov ern ploy ee ee o f Em Em ploy ee O Em ploy ª√–‡¿∑Àπ૬ߓπ ¢â“√“™°“√ ¢â“√“™°“√ æπ—°ß“π æπ—°ß“π æπ—°ß“π √«¡ Sector ª√–®” °“√‡¡◊Õß √—∞«‘ “À°‘® ∫√‘…—∑‡Õ°™π Õߧå°√ Total Civil Servant (Elected) Employee of Employee of ‰¡à¡ÿàߺ≈°”‰√ Politician Government- For-Profit Employee of Owned Orgnnization Non-Profit Organization Organization ®”π«π 394 4 218 694 131 1441 Frequency √âÕ¬≈– 27.34 0.28 15.13 48.16 9.09 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 50. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 49 ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ Years on Internet 25 23.5 21.59 20 √âÕ¬≈– (Percent) 14.14 14.14 15 12.81 10 7.45 6.36 5 0 πâÕ¬°«à“§√÷Ëߪï 0.5-1 1-2 2-3 3-4 4-5 ¡“°°«à“ 5 ªï Less than half More than 5 years a year ª√– ∫°“√≥å πâÕ¬°«à“ 0.5-1 1-2 2-3 3-4 4-5 ¡“°°«à“ √«¡ Õ‘π‡∑Õ√å‡πÁµ Lessthan 5 ªï Total Years on 0.5 Morethan Internet 5 Years ®”π«π 308 340 565 519 340 179 153 2404 Frequency √âÕ¬≈– 12.81 14.14 23.50 21.59 14.14 7.45 6.36 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 51. „ 50 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  ∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ Point of Access  ∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ Point of Access „π∫â“π Home 64.1% 35.9% 40.97 45 35.9 √âÕ¬≈– (Percent) 40 πÕ°∫â“π Other Places 35 30 25 20.05 20 15 10 2.66 5 0.42 0 ∫â“π ∑’Ë∑”ß“π  ∂“π»÷°…“  ∂“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ ÕπÊ Ë◊ Home Office School Public Internet Others  ∂“π∑’Ë„™â ∫â“π ∑’Ë∑”ß“π  ∂“π»÷°…“  ∂“π∫√‘°“√ Õ◊ËπÊ √«¡ Õ‘π‡∑Õ√å‡πÁµ Home Office School Õ‘π‡∑Õ√å‡πÁµ Others Total Point of Access Public Internet Service Center ®”π«π 863 985 482 64 10 2404 Frequency √âÕ¬≈– 35.90 40.97 20.05 2.66 0.42 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 52. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 51 °“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π Home Computer Ownership 76.96 80 70 60 √âÕ¬≈– (Percent) 50 40 18.68 30 20 4.37 10 0 ¡’·≈–‡ªìπ¢Õßµπ‡Õß ¡’·µà‡ªìπ¢Õß∫√‘…—∑ ‰¡à¡’ (No) (Yes and Self-Owned) (Yes but Company-Owned) °“√¡’§Õ¡æ‘«‡µÕ√å ¡’·≈–‡ªìπ¢Õß ¡’·µà‡ªìπ¢Õß ‰¡à¡’ √«¡ ∑’Ë∫â“π µπ‡Õß Õߧå°√𓬮â“ß No Total Home Computer Yes and Yes but Com- Ownership Self-Owned pany-Owned ®”π«π 1850 105 449 2404 Frequency √âÕ¬≈– 76.96 4.37 18.68 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 53. „ 52 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ºŸâ√—∫¿“√–§à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Internet Service Payer 34.82 35 30 23.5 25 22.38 √âÕ¬≈– (Percent) 20 15.56 15 10 3.74 5 0 ®à“¬‡Õß∑—ÈßÀ¡¥ ®à“¬‡Õß∫“ß à«π ∫√‘…—∑  ∂“π»÷°…“ ¡’∑—Èß∑’Ëø√’·≈–®à“¬‡Õß (Fully Self) (Partly Self) (Company) (School) (Have Multiple Accounts-Some Free Others Paid) ºŸâ®à“¬§à“∫√‘°“√ ®à“¬‡Õß ®à“¬‡Õß ∫√‘…—∑  ∂“π»÷°…“ ¡’∑—Èß∑’Ëø√’ √«¡ Internet Service ∑—ÈßÀ¡¥ ∫“ß à«π ®à“¬∑—ÈßÀ¡¥ ®à“¬∑—ÈßÀ¡¥ ·≈–®à“¬‡ß‘π Total Payer Fully Self Partly Self Company School Have Multiple Accounts (Some free, Others Paid) ®”π«π 837 90 565 538 374 2404 Frequency √âÕ¬≈– 34.82 3.74 23.50 22.38 15.56 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 54. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 53  “‡Àµÿ®Ÿß„®„Àâµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ Decision Motive (to Use Internet) 66.68 70 60 50 √âÕ¬≈– (Percent) 40 30 16.72 20 8.86 10 2.83 2.5 1.16 1.25 0 (Information Search) À“¢âÕ¡Ÿ≈ Communication) µ‘¥µàÕ à«πµ—« Õ◊ËπÊ (Others) (Personal Communication) µ‘¥µàÕ‰¡à à«πµ—« (Non-Personal √à«¡°‘®°√√¡°—∫ºŸâÕ◊Ëπ ∫—π‡∑‘ß (Entertainment) (Socialization) ‚¶…≥… ‘π§â“ (Advertising)  “‡Àµÿ®Ÿß„® À“¢âÕ¡Ÿ≈ µ‘¥µàÕ µ‘¥µàÕ ∫—π‡∑‘ß √à«¡ ‚¶…≥“ Õ◊ËπÊ √«¡ Decision Informa-  à«πµ—« ‰¡à à«πµ—« Enter- °‘®°√√¡ Adver Others Total Motive tion Personal Non tainment Sociali- tising Search Commu- Personal zation nication Commu- nication ®”π«π 1603 402 213 68 60 28 30 2404 Frequency √âÕ¬≈– 66.86 16.72 8.86 2.83 2.50 1.16 1.25 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 55. „ 54 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  “‡Àµÿ®Ÿß„®„Àâµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ-‡‡¬°µ“¡‡æ» Decision Motive (to Use Internet) by Gender 68.61 70 63.1 60 À≠‘ß (Female) ™“¬ (Male) √âÕ¬≈– (Percent) 50 40 30 19.17 20 15.41 10.48 7.99 10 1.79 3.39 2.74 2.37 1.19 1.15 1.55 1.09 0 (Information Search) À“¢âÕ¡Ÿ≈ Communication) µ‘¥µàÕ‰¡à à«πµ—« (Non-Personal √à«¡°‘®°√√¡°—∫ºŸâÕ◊Ëπ Õ◊ËπÊ (Others) (Socialization) ‚¶…≥… ‘π§â“ (Advertising) Communication) µ‘¥µàÕ à«πµ—« (Personal ∫—π‡∑‘ß (Entertainment)  “‡Àµÿ®Ÿß„® À“¢âÕ¡Ÿ≈ µ‘¥µàÕ µ‘¥µàÕ ∫—π‡∑‘ß √à«¡ ‚¶…≥“ ÕπÊ Ë◊ √«¡ ·∫àßµ“¡‡æ» Informa-  à«πµ—« ‰¡à à«πµ—« Enter- °‘®°√√¡ Adver Others Total Decision tion Personal Non tainment Sociali- tising Motive Search Communi- Personal zation by Gender cation Commu- nication À≠‘ß ®”π«π 530 161 88 15 23 10 13 840 Female Frequency √âÕ¬≈– Percent 63.10 19.17 10.48 1.79 2.74 1.19 1.55 100 ™“¬ ®”π«π 1073 241 125 53 37 18 17 1564 Male Frequency √âÕ¬≈– Percent 68.61 15.41 7.99 3.39 2.37 1.15 1.09 100 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 56. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 55 ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ß Primary Type of Use 67.51 70 60 √âÕ¬≈– (Percent) 50 40 30 20 13.39 11.73 10 2.58 2.54 1.33 0.92 0 Õ◊ËπÊ (Others) Communication) Communication) √à«¡°‘®°√√¡°—∫ºŸâÕ◊Ëπ (Entertainment) (Information (Advertising) ‚¶…≥… ‘π§â“ (Non-Personal µ‘¥µàÕ‰¡à à«πµ—« µ‘¥µàÕ à«πµ—« (Socialization) À“¢âÕ¡Ÿ≈ Search) (Personal ∫—π‡∑‘ß ≈—°…≥– À“¢âÕ¡Ÿ≈ µ‘¥µàÕ µ‘¥µàÕ ∫—π‡∑‘ß √à«¡ ‚¶…≥“ Õ◊ËπÊ √«¡ °“√„™âß“π®√‘ß Informa-  à«πµ—« ‰¡à à«πµ—« Enter- °‘®°√√¡ Adver Others Total Type of Use tion Personal Non tainment Sociali- tising Search Commu- Personal zation nication Commu- nication ®”π«π 1623 322 282 62 61 32 22 2404 Frequency √âÕ¬≈– 67.51 13.39 11.73 2.58 2.54 1.33 0.92 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 57. „ 56 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ß-‡‡¬°µ“¡‡æ» Primary Type of Use by Gender 80 70.14 70 62.62 À≠‘ß (Female) 60 ™“¬ (Male) 50 40 √âÕ¬≈– (Percent) 30 20 17.26 11.32 12.86 11.13 10 2.26 2.75 2.86 2.37 1.07 1.47 1.07 0.83 0 tisi §â“ uni rson —« uni nal —« tion ŸâÕ◊Ëπ Se ormat ¡Ÿ≈ ) arc ion mm Pe à«πµ ers mm rso πµ nt) ng) ver  ‘π cat al liza —∫º (Inf À“¢âÕ µ‘¥ n) tain ‘ß ) Co (Pe µàÕ à« me Oth ion ter ‡∑ ) (Ad ¶…≥“ Co (Non- ‰¡à  io h) cia √¡° cat (En ∫—π Ê( µàÕ µ‘¥ (So °‘®°√ Õ◊Ëπ ‚ √à«¡ ≈—°…≥– À“¢âÕ¡Ÿ≈ µ‘¥µàÕ µ‘¥µàÕ ∫—π‡∑‘ß √à«¡ ‚¶…≥“ Õ◊ËπÊ √«¡ °“√„™âß“π®√‘ß Informa-  à«πµ—« ‰¡à à«πµ—« Enter- °‘®°√√¡ Adver Others Total ·∫àßµ“¡‡æ» tion Personal Non tainment Sociali- tising Type of use Search Commu- Personal zation by Gender nication Commu- nication ®”π«π 526 145 108 19 24 9 9 840 Frequency À≠‘ß Female √âÕ¬≈– Percent 62.62 17.26 12.86 2.26 2.86 1.07 1.07 100 ®”π«π ™“¬ Frequency 1097 177 174 43 37 23 13 1564 Male √âÕ¬≈– 70.14 11.32 11.13 2.75 2.37 1.47 0.83 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 58. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 57 ®”π«π™—Ë«‚¡ß∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå Weekly Hours of Use 30 25.36 25 20 18.01 √âÕ¬≈– (Percent) 16.67 15.2 14.40 15 9.11 10 5 1.26 0 πâÕ¬°«à“ 1 ™¡. 1-3 3-5 5-10 10-15 15-20 ¡“°°«à“ 20 ™¡. Less than 1 hr More than 20 hrs °“√„™â πâÕ¬°«à“ 1-3 3-5 5-10 10-15 15-20 ¡“°°«à“ √«¡ µàÕ —ª¥“Àå Lessthan 20 ™¡. Total Weekly 1 More than Usage 20 hrs ®”π«π 30 343 429 604 362 217 397 2382 Frequency √âÕ¬≈– 1.26 14.40 18.01 25.36 15.20 9.11 16.67 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 59. „ 58 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ‡«≈“∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ Time of Use ‡«≈“∑’Ë„™â Time of Access ‡™â“∂÷ßÀ—«§ÌË“ 8:01-20:00 58.08% 41.92% À—«§ÌË“∂÷߇™â“ 20:01-8:00 35 31.91 30 25 21.26 √âÕ¬≈– (Percent) 19.93 20 16.89 15 10 7.11 2.91 5 0 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 00:01-4:00 4:01-8:00 ‡«≈“∑’Ë„™â 8.01-12.00 12.01-16.00 16.01-20.00 20.01-24.00 0.01-4.00 4.01-8.00 √«¡ Time of Use Total ®”π«π 511 479 406 767 171 70 2404 Frequency √âÕ¬≈– 21.26 19.93 16.89 31.91 7.11 2.91 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 60. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 59 ‡∫√“‡´Õ√å∑’Ë„™â Browser Õ◊ËπÊ (Others) 0.87% Lotus Notes Lynx 0.87% Hot Java 0.79% 0.29% Netscape 35.48% Explorer 61.69% ‡∫√“‡´Õ√å∑’Ë„™â Lotus Notes Hot Java Explorer Netscape Lynx Õ◊ËπÊ Others √«¡ Browser Total ®”π«π 21 7 1483 853 19 21 2404 Frequency √âÕ¬≈– 0.87 0.29 61.69 35.48 0.79 0.87 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 61. „ 60 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand §«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥ Speed §«“¡‡√Á« ®”π«π √âÕ¬≈– Speed Frequency Percent πâÕ¬°«à“ Less than 14.4 kbps 32 1.33 14.4 kbps 121 5.03 28.8 kbps 311 12.94 33.6 kbps 544 22.63 56 kbps 765 31.82 128 kbps 84 3.49 1 Mbps 52 2.16 4 Mbps 27 1.12 10 Mbps 65 2.70 45 Mbps 10 0.42 ¡“°°«à“ More than 45 Mbps 16 0.67 ‰¡à∑√“∫ Do Not Know 377 15.68 √«¡ Total 2404 100 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 62. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 61 §«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥ Speed °“√µàÕ‡¢â“ Type of Access ‰¡à∑√“∫ 35 15.68% Donût Know 31.82 10.57% 30 µàÕ«ß®√‡™à“ 73.75% Leased Line „™â‚¡‡¥Á¡ Dial-Up 25 22.63 √âÕ¬≈– (Percent) 20 15.68 15 12.94 10 5.03 5 3.49 2.16 2.7 1.33 1.12 0.42 0.67 0 ¡“°°«à“ 45 Mbps Morethan Do Not Know ‰¡à∑√“∫ (Modem) 28.8 Kbps 33.6 Kbps πâÕ¬°«à“ 14.4 Kbps 56 Kbps 128 Kbps 14.4 Kbps 45 Mbps (Modem) (Modem) 10 Mbps 4 Mbps (Modem) 1 Mbps (ISDN) Less than ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 63. „ 62 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ Perceived Problems ªí≠À“ ®”π«π √âÕ¬≈– Perceived Problems Frequency Percent §«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥ (Speed) 1700 70.72 ¿“√–§à“„™â®à“¬ (Expenses) 906 37.69 §«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (Network Reliability) 825 34.32 °“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» (Pornography) 819 34.07 °“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ (Lack of Law) 683 28.41 §«“¡¬“°„π°“√À“‡«Á∫‰´µå (Web Search) 674 28.04 §«“¡‡™◊ËÕ∂◊Õ‰¥â¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ (Data Integrity) 612 25.46 °“√¢‚¡¬¢âÕ¡Ÿ≈ (Unauthorized Information Access) 597 24.83 ªí≠À“∑“ß¿“…“ (Language) 573 23.84 °“√ ◊ËÕ¢âÕ§«“¡∑’Ë ‰¡à ¡§«√ (Impolite/Inappropriate Content) 528 21.96 °“√‰¥â√—∫¢âÕ¡Ÿ≈¢¬– (Junk Mails) 393 16.35 §«“¡‰¡à‡∑à“‡∑’¬¡∑“ß‚Õ°“ ∑’Ë®–‰¥â „™â (Access Inequility) 301 12.52 °“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ (Cultural Dominance) 174 7.24 °“√≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß (Reduction of Face to Face Socialization) 168 6.99 °“√‚¶…≥“ (Commercial Advertisements) 99 4.12 °“√¢Õ‚∑√»—æ∑å (Request for Telephone Line) 95 3.95 Õ◊ËπÊ (Others) 39 1.62 À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 2404 §π ‚¥¬µÕ∫‰¥â 1-3 §”µÕ∫ N=2404 and each may select 1-3 choices ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 64. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 63 ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ Perceived Problems 10 20 30 40 50 60 70 80 0 §«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥ Speed 70.72 ¿“√–§à“„™â®à“¬ Expenses 37.69 §«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ Network Reliability 34.32 °“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» 34.07 Pornography °“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ 28.41 Lack of Law §«“¡¬“°„π°“√À“À“‡«Á∫‰´µå 28.04 Web Search §«“¡‡™◊ËÕ∂◊Õ‰¥â¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ Data Integrity 25.46 °“√¢‚¡¬¢âÕ¡Ÿ≈ Unauthorized Information Access 24.83 ªí≠À“∑“ß¿“…“ Language 23.84 °“√ ◊ËÕ¢âÕ§«“¡∑’ˉ¡à ¡§«√ Impolite/Inappropriate Content 21.96 °“√‰¥â√—∫¢âÕ¡Ÿ≈¢¬– Junk Mails 16.35 §«“¡‰¡à‡∑à“‡∑’¬¡∑“ß‚Õ°“ ∑’Ë®–‰¥â„™â Access Inequility 12.52 °“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ Cultural Dominance 7.24 °“√≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß Reduction of Face to Face Socialization 6.99 °“√‚¶…≥“ Commercial Advertisements 4.12 °“√¢Õ‚∑√»—æ∑å Request for Telephone Line 3.95 Õ◊ËπÊ Others 1.62 0 10 20 30 40 50 60 70 80 √âÕ¬≈– (Percent) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 65. „ 64 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ª√–‚¬™πå∑’ˉ¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ Perceived Benefits 100 93.3 86.86 90 79.03 77.54 80 70 56.95 √âÕ¬≈– (Percent) 60 50 38.23 40 30 20 10 3.37 0 √Ÿâ e  “√ √ ion s ers «“¡ ledg ¢à“« Of ◊ËÕ “ ined izat ines Oth æ‘Ë¡§ Know √—∫√Ÿâ / peed tion ‡ e µàÕ  ations µ‘¥ nic nt erta So cial e Bus Õ◊ËπÊ eas √ S i π°“ se quis √ π°“ u Be E eas e anc Incr ¡©—∫‰«„ Increaion Ac «¥‡√Á«„ Comm ∫—π‡∑‘ß Incr Enh t f ¢÷Èπ ÿ√ °‘® §«“ rma √ ¥«° d o ‰¥â§«“ ¡ ¡“° √‘¡∏ ‡æ‘Ë¡ Info «“¡ – e Spee —°§π  à߇  § ‡æ‘Ë¡ Increa s ‰¥â√Ÿâ® ª√–‚¬™πå∑’Ë ‰¥â√—∫ ‡æ‘Ë¡§«“¡√Ÿâ ‡æ‘Ë¡§«“¡©—∫‰«„π ‡æ‘Ë¡§«“¡ –¥«° ‰¥â§«“¡ ‰¥â√Ÿâ®—°§π  à߇ √‘¡∏ÿ√°‘® Õ◊ËπÊ ®“°Õ‘π‡∑Õ√å‡πÁµ Increase °“√√—∫§«“¡√Ÿâ/ √«¥‡√Á«„π°“√ ∫—π‡∑‘ß ¡“°¢÷Èπ Enhance Others ¢à“« “√ µ‘¥µàÕ ◊ËÕ “√ Be Increase Business Perceived Knowledge Increase Speed Increase Speed Entertained Socialization Benefits of Information of Commu- Acquisition nications ®”π«π Frequency 2243 2088 1900 1864 1369 919 81 √âÕ¬≈– Percent 93.30 86.86 79.03 77.54 56.95 38.23 3.37 À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 2404 §π ‚¥¬µÕ∫‰¥â¡“°°«à“ 1 §”µÕ∫ N=2404 and each may select more than 1 choice ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 66. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 65 ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ Internet Purchase ‡§¬ (Have) 18.41% ‰¡à‡§¬ (Have Not) ‡§¬ Have 81.59% ‰¡à‡§¬ Have Not °“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬ ‰¡à‡§¬ √«¡ Internet Purchase Have Have Not Total ®”π«π 436 1932 2368 Frequency √âÕ¬≈– 18.41 81.59 100 Percent ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 67. „ 66 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡‡¬°µ“¡‡æ» Internet Purchase by Gender À≠‘ß (Female) 89.82 ™“¬ (Male) 77.19 90 80 70 √âÕ¬≈– (Percent) 60 50 40 22.81 30 10.18 20 10 0 ‡§¬ Have ‰¡à‡§¬ Have Not °“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬ ‰¡à‡§¬ √«¡ Internet Purchase Have Have Not Total À≠ß ‘ ®”π«π 84 741 825 Female Frequency √âÕ¬≈– 10.18 89.82 100 Percent ®”π«π 352 1191 1543 ™“¬ Frequency Male √âÕ¬≈– Percent 22.81 77.19 100 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 68. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 67 ‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ Reasons Against Internet Purchase √«¡ À≠‘ß ™“¬ ‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ Total Female Male Reasons Against Internet Purchase ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– Frequency Percent Frequency Percent Frequency Percent ‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“ 873 45.19 409 55.20 464 38.96 (Cannot Touch/Feel Goods) ‰¡àÕ¬“°„Àâ‡∫Õ√å∫—µ√‡§√¥‘µ 733 37.94 265 35.76 468 39.29 (Reluctant to Render Credit Card Number) ‰¡à ‰«â „®ºŸâ¢“¬ 713 36.90 269 36.30 444 37.28 (Do Not Trust Merchandisers) ‰¡à¡’∫—µ√‡§√¥‘µ 661 34.21 172 23.21 489 41.06 (Do Not Have Credit Card) ‰¡à π„® 546 28.26 234 31.58 312 26.20 (Not Interested) ¬ÿà߬“° 452 23.40 157 21.19 295 24.77 (Too Complicated) °≈—« ‘π§â“ Ÿ≠À“¬√–À«à“ß àß 327 16.93 126 17.00 201 16.88 (Concerned for Loss/Damage) ‰¡àµâÕß°“√√Õ ‘π§â“ 267 13.82 92 12.42 175 14.69 (Do Not Want to Wait For Delivery) ‰¡àÕ¬“°´◊ÈÕ ‘π§â“πÕ° 254 13.15 101 13.63 153 12.85 (Do Not Want to Buy Import Goods) ‰¡à√Ÿâ®—°‡«Á∫‰´µå 220 11.39 92 12.42 128 10.75 (Do Not Know Websites) ·æß 165 8.54 69 9.31 96 8.06 (Expensive) ‰¡à¡’ ‘π§â“πà“ π„® 109 5.64 40 5.40 69 5.79 (No Interesting Goods/Services) Õ◊ËπÊ 53 2.74 19 2.56 34 2.85 (Others) À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 1932 §π ‚¥¬µÕ∫‰¥â 1-3 §”µÕ∫ N=1932 and each may select 1-3 choices ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 69. ‰¡à “¡“√∂‡À 10 15 20 25 30 35 40 45 50 0 5 68 ÁπÀ√◊Õ®—∫µâÕ ß ‘π§â“ Ca n ‰¡àÕ¬“°„À⇠∫Õ√å∫—µ√‡§ √¥‘µ Reluctan not Touch /Feel Goo ds „ 45.19 t to Rende r Credit C ard Numb er ‰¡à‰«â„®ºŸâ¢“ 37.94 ¬ Do Not Trus t Mechard iser 36.9 ‰¡à¡’∫—µ√‡§√ ¥‘µ Do No  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542 t Have Cre dit Card Internet User Profile of Thailand 34.21 ‰¡à π„® No t Intereste d 28.26 ¬ÿà߬“° Too Complicate °≈—« ‘π§â“  Ÿ≠À“¬√–À« d 23.4 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ à“ß àß Conc Reasons Against Internet Purchase erned for Loss/Dam ‰¡àµâÕß°“√√ Õ ‘π§â“ Do age 16.93 Not Want to Wait Fo r Delivery ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ‰¡àÕ¬“°´◊ÈÕ  ‘π§â“πÕ° Do Not W ‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ ant to Buy Import Go ods ‰¡à√Ÿâ®—°‡«Á∫‰´ 13.82 13.15 µå Do Not Kn ow Websit es 11.39 ·æß Expe nsive 8.54 ‰¡à¡’ ‘π§â“π à“ π„® No Interesting Goods Õ◊ËπÊ Othe 5.64 rs 2.74 √âÕ¬≈– (Percent)
  • 70. √âÕ¬≈– (Percent) ‰¡à “¡“√∂‡À 10 20 30 40 50 60 0 ÁπÀ√◊Õ®—∫µâÕ ß ‘π§â“ Can not Touch /Feel Goo ‰¡‰«„®º¢“ à â ⟠¬ ds 55.2 Do Not Tru ‰¡àÕ¬“°„À⇠st Merchan ∫Õ√å∫—µ√‡§ √¥‘µ Reluc disers 36.2 tant to Re nder Cred it Card Nu mber 35.76 ‰¡à π„® No t Intereste ‰¡à¡’∫—µ√‡§√ d 31.58 ¥‘µ Do No t Have Cre dit Card 23.21 ¬ÿà߬“° Too Complicate °≈—« ‘π§â“  Ÿ≠À“¬√–À« d 21.19 à“ß àß Conc erned for ‰¡àÕ¬“°´◊ÈÕ Loss/Dam  ‘π§â“πÕ° age 17 Do Not W ant to Buy Import Go ods ‰¡à√Ÿâ®—°‡«Á∫‰´ µå Do Not ‰¡àµâÕß°“√√ Kn ow Websit Õ ‘π§â“ Do es  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542 Not Want to Wait Fo r Delivery 13.63 12.42 12.42 ·æß Expe ‰¡à¡’ ‘π§â“π nsive 9.31 à“ π„® No In teresting G Reasons Against Internet Purchase-Female Respondents Only oods/Serv ices 5.4 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ß Õ◊ËπÊ Othe rs 2.56 69 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ „
  • 71. ‰¡àÕ¬“ ‰¡à¡’∫ °„Àâ‡∫ —µ√‡§√¥ √âÕ¬≈– (Percent) ‘µ 70 Õ√å∫—µ 10 15 20 25 30 35 40 45 0 5 √‡§√¥ Do N ‘µ ‰¡à “¡ “√∂‡À Reluc tant t o Ren der C ot Ha ve Cr edit C ard „ 41.06 ÁπÀ√◊Õ ® —∫µâÕß redit Card  ‘π§â“ Numb Cann ot To er ‰¡‰«„ à â ®º uch/F ⟠¢“¬ D eel G oods o Not 39.29 38.96 Trust  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542 Merc handis ‰¡à π ers Internet User Profile of Thailand „® No 37.28 °≈—«  t Inte reste ‘π§â“  Ÿ≠À“¬ ¬ÿà߬“° d 26.2 √–À« Too C à“ß àß ompl ‰¡àµâÕß Conc icated √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ °“√√Õ erned 24.77  ‘π§â“ for Lo ‰¡àÕ¬“ Do N ss/Da °´◊ÈÕ  ot Wa mage ‘π§â“π nt to 16.88 Õ° D Wait o Not For D ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ Want eliver to Bu y 14.69 y Imp ‰¡à√Ÿâ®—° ort G ‡«Á∫‰´ oods µå Do Not K 12.85 now W ebsite s ‰¡à¡’  10.75 ·æß E ‘π§â“π xpens à“ π„® ive No In Reasons Against Internet Purchase-Male Respondents Only 8.06 teres ting G oods 5.79 Õ◊ËπÊ Other ‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬 s 2.85
  • 72. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 71 ‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1) Reasons Against Internet Purchase by Gender (1) 35 31.58 30 26.20 24.77 À≠‘ß Female ™“¬ Male 25 21.19 √âÕ¬≈– (Percent) 20 14.69 15 12.42 12.42 10.75 10 5 0 Do Not Know Websites Do Not Want to Wait Too Complicated Not Interested ‰¡àµâÕß°“√√Õ ‘π§â“ ‰¡à π„® ‰¡à√Ÿâ®—°‡«ä∫‰´¥å for Delivery ¬àÿ߬“° ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 73. „ 72 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand ‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2) Reasons Against Internet Purchase by Gender (2) 60 55.2 À≠‘ß Female 50 ™“¬ Male 39.29 38.96 37.28 40 35.76 36.3 √âÕ¬≈– (Percent) 30 20 10 5.4 5.79 0 Do Not Trust Merchandisers Reluctant to Render Credit Card ‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“ No Interesting Goods Cannot Touch/Feel Goods ‰¡à¡’ ‘π§â“πà“ π„® ‰¡àÕ¬“°„Àâ‡∫Õ√å∫—µ√‡§√¥‘µ ‰¡à ‰«â „®ºŸâ¢“¬ Number ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 74. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 73 ‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (3) Reasons Against Internet Purchase by Gender (3) 45 41.06 40 35 À≠‘ß Female ™“¬ Male 30 √âÕ¬≈– (Percent) 23.21 25 20 17 16.88 13.63 12.85 15 9.31 10 8.06 5 2.56 2.85 0 Do Not Want to Buy Import Goods Concerned for loss/Damage Do Not Have Caedit Card Expensive Others ÕπÊ °≈—« ‘π§â“À“¬√–À«à“ß àß ·æß Ë◊ ‰¡à¡’∫—µ√‡§√¥‘µ ‰¡àÕ¬“°´◊ÈÕ ‘π§â“πÕ° ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 75. „ 74 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ Goods and Services Purchased  ‘π§â“∑’ˇ§¬´◊ÈÕ √«¡ À≠‘ß ™“¬ Total Female Male Goods/Services Purchased ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– Frequency percent Frequency percent Frequency percent Àπ—ß ◊Õ 333 76.38 63 75.0 270 76.70 book ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å 207 47.48 30 35.71 177 50.28 Computer Software ‡æ≈ß 202 46.33 36 42.86 166 47.16 Music ¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 186 42.66 33 39.29 153 43.47 Digital Information ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 139 31.88 24 28.57 115 32.67 Computer Software Delivered via Internet ‡æ≈ß ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 85 19.50 11 13.10 74 21.02 Music Delivered via Internet Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 40 9.17 8 9.52 32 9.09 Computer Hardware ¿“æ¬πµ√å 30 6.88 3 3.57 27 7.67 Film ‡§√◊ËÕß„™â ‰øøÑ“ 18 4.13 2 2.38 16 4.55 Electrical Appliances Õ“À“√ 11 2.52 5 5.95 6 1.70 Food ‡§√◊ËÕß·µàß°“¬ 8 1.83 4 4.76 4 1.14 Clothing ¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß 7 1.61 4 4.76 3 0.85 Medication/Food Suppliment ‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â „π∫â“π 4 0.92 2 2.38 2 0.57 Household Items/Home Decorations ‡§√◊ËÕß ”Õ“ß 3 0.69 1 1.19 2 0.57 Cosmetics ¿“æ¬πµ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 1 0.23 0 0 1 0.28 Film Delivered via Internet Õ◊ËπÊ 13 2.98 2 2.38 11 3.13 Others À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 436 §π N= 436 ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 76. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 75  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ Goods and Services Purchased 10 20 30 40 50 60 70 80 0 Àπ—ß ◊Õ 76.38 Book ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å 47.48 Computer Software ‡æ≈ß Music 46.33 ¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Digital Information 42.66 ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) 31.88 Computer Software (Delivered via Internet) ‡æ≈ß ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Music (Delivered via Internet) 19.5 Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 9.17 Computer Hardware ¿“æ¬πµ√å 6.88 Film ‡§√◊ËÕß„™â‰øøÑ“ 4.13 Electrical Appliances Õ“À“√ 2.52 Food ‡§√◊ËÕß·µàß°“¬ 1.83 Clothing ¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß 1.61 Medication / Food Suppliment ‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π 0.92 Household Item/Home Decorations ‡§√◊ËÕß ”Õ“ß 0.69 Cosmetics ¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Film (Delivered via Internet) 0.23 Õ◊Ëπ Ê 2.98 Others 0 10 20 30 40 50 60 70 80 √âÕ¬≈– (Percent) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 77. „76 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ß Goods and Services Purchased - Female Respondents Only 10 20 30 40 50 60 70 80 0 Àπ—ß ◊Õ Book 75 ‡æ≈ß Music 42.86 ¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Digital Information 39.29 ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å Computer Software 35.71 ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Computer Software (Delivered via Internet) 28.75 ‡æ≈ß ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Music (Delivered via Internet) 13.1 Õÿª°√≥å§Õ¡æ‘«‡µÕ√å Computer Hardware 9.52 Õ“À“√ Food 5.95 ‡§√◊ËÕß·µàß°“¬ Clothing 4.76 ¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß Medication/Food Suppliment 4.76 ¿“æ¬πµ√å Film 3.57 ‡§√◊ËÕß„™â‰øøÑ“ 2.38 Electrical Appliances ‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π Household Item/Home Decorations 2.38 ‡§√◊ËÕß ”Õ“ß Cosmetics 1.19 ¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Film (Delivered via Internet) 0 Õ◊Ëπ Ê Others 2.38 0 10 20 30 40 50 60 70 80 √âÕ¬≈– (Percent) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 78. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 77  ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬 Products and Services Purchased -Male Respondents Onay 10 20 30 40 50 60 70 80 0 Àπ—ß ◊Õ Book 76.7 ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å Computer Software 50.28 ‡æ≈ß Music 47.16 ¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Digital Information 43.47 ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Computer Software (Delivered via Internet) 32.67 ‡æ≈ß ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Music (Delivered via Internet) 21.02 Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 9.09 Computer Hardware ¿“æ¬πµ√å 7.67 Film ‡§√◊ËÕß„™â‰øøÑ“ 4.55 Electrical Appliances Õ“À“√ 1.7 Food ‡§√◊ËÕß·µàß°“¬ Clothing 1.14 ¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß 0.85 Medication/Food Suppliment ‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π 0.57 Household Item/Home Decorations ‡§√◊ËÕß ”Õ“ß 0.57 Cosmetics ¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) 0.28 Film (Delivered via Internet) Õ◊Ëπ Ê 3.13 Others 0 10 20 30 40 50 60 70 80 √âÕ¬≈– (Percent) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 79. „ 78 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  ‘π§â“∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1) Goods and Services Purchased by Gender (1) À≠‘ß (Female) 76.7 80 75 ™“¬ (Male) 70 60 50.28 √âÕ¬≈– (Percent) 47.16 50 43.47 42.86 39.29 40 35.71 32.67 28.75 30 21.02 20 13.1 10 0 ¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Àπ—ß ◊Õ Music (Delivered via Internet) ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Music ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å Book Computer Software ‡æ≈ß Digital Information ‡æ≈ß ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) (Delivered via Internet) Computer Software ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 80. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 79  ‘π§â“∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2) Goods and Services Purchased by Gender (2) 9.52 10 9.09 9 À≠‘ß (Female) 7.67 ™“¬ (Male) 8 7 √âÕ¬≈– (Percent) 6 4.55 5 4 3.57 3 2.38 2.38 2 0.57 1 0.28 0 0 Electrical Appliances Household Items/Household Decorations Computer Hardware Film (Delivered via Internet) ¿“æ¬πµå ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) ¿“æ¬πµå Õÿª°√≥å§Õ¡æ‘«‡µÕ√å Film ‡§√◊ËÕß„™â‰øøÑ“ ‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 81. „ 80 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand  ‘π§â“∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (3) Goods and Services Purchased by Gender (3) 5.95 À≠‘ß (Female) 6 ™“¬ (Male) 4.76 4.76 5 √âÕ¬≈– (Percent) 4 3.13 3 2.38 1.7 2 1.14 1.19 0.85 1 0.57 0 ‡§√◊ËÕß·µàß°“¬ ‡§√◊ËÕß ”Õ“ß Cosmetics Medication/Food ¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß Suppliment Õ“À“√ Clothing Others Food Õ◊ËπÊ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 82. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 81 ¿“§ºπ«° ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 83. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 83 ·∫∫ Õ∫∂“¡ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ (‡π§‡∑§) ´÷Ë߇ªìπÀπ૬ߓπ „π —ß°—¥°√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’ ·≈– ‘Ëß·«¥≈âÕ¡ „§√à¢Õ§«“¡√à«¡¡◊Õ®“°∑à“π „π°“√À“¢âÕ¡Ÿ≈‡°’ˬ«°—∫°“√„™â ·≈–ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‚¥¬¢Õ§«“¡°√ÿ≥“µÕ∫ ·∫∫ Õ∫∂“¡¢â“ß≈à“ßπ’È ¢âÕ¡Ÿ≈‡À≈à“π’È®–‡Õ◊ÈÕª√–‚¬™πåÕ¬à“߬‘ËßµàÕ°“√«“ß·ºπ¢Õß¿“§√—∞ „π°“√ à߇ √‘¡·≈–º≈—°¥—π°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬„Àâ‡æ‘Ë¡¡“°¢÷Èπ·≈–‡ªìπ‰ª„π ∑‘»∑“ß∑’ˇÀ¡“– ¡ ´÷Ëß®– àߺ≈µàÕ§«“¡‡®√‘≠°â“«Àπâ“∑“߇»√…∞°‘®·≈– —ߧ¡¢Õß™“µ‘ °√≥“µÕ∫·∫∫ Õ∫∂“¡„À§√∫ ¡∫√≥å ‚¥¬°“√‡µ¡¢Õ§«“¡„π™Õß«“ßÀ√Õ‡≈Õ°§” ÿ â Ÿ ‘ â à à ◊ ◊ µÕ∫ À“°‰¡à¡’°“√√–∫ÿ‰«â‡ªìπ°√≥’摇»… „π·µà≈–¢âÕ∑à“π “¡“√∂‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬« 1. Õ’-‡¡≈å ¢Õß∑à“π∑’Ë –¥«°µàÕ°“√µ‘¥µàÕ§◊Õ 2. ‡æ» [1] À≠‘ß [2] ™“¬ 3. Õ“¬ÿ¢Õß∑à“π [1] πâÕ¬°«à“ 10 ªï [2] 10-14 ªï [3] 15-19 ªï [4] 20-29 ªï [5] 30-39 ªï [6] 40-49 ªï [7] 50-59 ªï [8] 60-69 ªï [9] 70 ªï¢÷Èπ‰ª 4. ∑’ËÕ¬Ÿàªí®®ÿ∫—π¢Õß∑à“π (∑’Ëæ”π—°Õ¬Ÿà®√‘ß´÷ËßÕ“®‰¡àµ√ß°—∫∑’ËÕ¬Ÿàµ“¡ ”¡–‚π§√—«°Á ‰¥â) Õ¬Ÿà„π ®—ßÀ«—¥„¥ [1] °√ÿ߇∑æ¡À“π§√ [2] ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ  ¡ÿ∑√ª√“°“√ [3] ®—ßÀ«—¥„π¿“§°≈“ß πÕ°‡Àπ◊Õ®“°°√ÿ߇∑æœ ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ  ¡ÿ∑√ª√“°“√ [4] ®—ßÀ«—¥„π¿“§‡Àπ◊Õ [5] ®—ßÀ«—¥„π¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ [6] ®—ßÀ«—¥„π¿“§„µâ [7] Õ¬Ÿàµà“ߪ√–‡∑»‡ªìπ°“√™—Ë«§√“« [8] Õ¬Ÿàµà“ߪ√–‡∑»‡ªìπ°“√∂“«√ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 84. „ 84 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand 5. ·≈–∑’ËÕ¬Ÿàªí®®ÿ∫—π¢Õß∑à“ππ’ÈÕ¬Ÿà„π‡¢µ„¥ [1] ‡¢µÀπ÷Ë߇¢µ„¥„π°√ÿ߇∑æœ ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ  ¡ÿ∑√ª√“°“√ [2] ‡¢µÕ”‡¿Õ‡¡◊ÕߢÕß®—ßÀ«—¥Õ◊ËπÊ [3] πÕ°‡¢µÕ”‡¿Õ‡¡◊ÕߢÕß®—ßÀ«—¥Õ◊ËπÊ [4] µà“ߪ√–‡∑» 6.  ∂“π– ¡√ ¢Õß∑à“π [1] ‚ ¥ [2]  ¡√  7. ∑à“π¡’∫ÿµ√À√◊Õ‰¡à [0] ‰¡à¡’ [1] ¡’ 1 §π [2] ¡’ 2 §π [3] ¡’ 3 §π [99] ¡’¡“°°«à“ 3 §π ‚ª√¥√–∫ÿ®”π«π 8. ®”π«π ¡“™°„π§√Õ∫§√«∑Õ¬∫“π‡¥¬«°∫∑“π (√«¡µ«∑“π‡Õß ·µà ‰¡√«¡≈°®“ß ∑” ‘ — Ë’ àŸ â ’ — à — à à Ÿ â ß“π∫â“π) [1] §π‡¥’¬« [2] 2 §π [3] 3 §π [4] 4 §π [5] 5 §π [6] 6 §π [99] ¡“°°«à“ 6 §π ‚ª√¥√–∫ÿ 9. ®”π«π ¡“™‘°„π§√Õ∫§√—«∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ [1] §π‡¥’¬« [2] 2 §π [3] 3 §π [4] 4 §π [5] 5 §π [6] 6 §π [99] ¡“°°«à“ 6 §π ‚ª√¥√–∫ÿ 10. √“¬‰¥â‡©≈’ˬµàÕ‡¥◊Õπ¢Õß∑—Èߧ√Õ∫§√—«Õ¬Ÿà „π™à«ß [1] µË”°«à“ 10,000 [2] 10,000-30,000 [3] 30,001-50,000 [4] 50,001-70,000 [5] 70,001-90,000 [6] 90,001-110,000 [7] 110,001-130,000 [8] 130,001-150,000 [9] ¡“°°«à“ 150,000 11. ∑à“π°”≈—ß»÷°…“Õ¬ŸàÀ√◊Õ‰¡à [1] ‰¡à ‰¥â°”≈—ß»÷°…“Õ¬Ÿà (À“°∑à“πµÕ∫ ‰¡à ‰¥â°”≈—ß»÷°…“Õ¬Ÿà °√ÿ≥“¢â“¡‰ª¢âÕ 12) [2] °”≈—ß»÷°…“Õ¬Ÿà ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 85. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 85 ·≈–∑à“π°”≈—ß»÷°…“Õ¬Ÿà „π√–¥—∫ [1] µË”°«à“¡—∏¬¡ª≈“¬ [2] ¡—∏¬¡ª≈“¬ [3] ª«™ [4] ª«  ª«∑ ª∑  À√◊Õ Õπÿª√‘≠≠“ [5] ª√‘≠≠“µ√’ [6] ª√–°“»π’¬∫—µ√∫—≥±‘µ [7] ª√‘≠≠“‚∑ [8] ª√‘≠≠“‡Õ° 12. „π°√≥∑∑“π‰¡à ‰¥°”≈ß»°…“Õ¬°“√»°…“ ß ¥¢Õß∑“π§Õ ( ”À√∫∑“π∑°”≈ß»°…“ ’ Ë’ à â — ÷ àŸ ÷ Ÿ ÿ à ◊ — à Ë’ — ÷ Õ¬Ÿà°√ÿ≥“¢â“¡‰ª¢âÕ 13) [1] µË”°«à“¡—∏¬¡ª≈“¬ [2] ¡—∏¬¡ª≈“¬ [3] ª«™ [4] ª«  ª«∑ ª∑  À√◊Õ Õπÿª√‘≠≠“ [5] ª√‘≠≠“µ√’ [6] ª√–°“»π’¬∫—µ√∫—≥±‘µ [7] ª√‘≠≠“‚∑ [8] ª√‘≠≠“‡Õ° 13. ∑à“𧑥«à“§«“¡ “¡“√∂„π°“√„™â¿“…“Õ—ß°ƒ…¢Õß∑à“π‡ªìπÕ¬à“߉√ [1] ‰¡à¡’ªí≠À“‡≈¬∑—ÈßÕà“π·≈–查 [2]  “¡“√∂Õà“π‡¢â“„®‰¥â¥’ ·¡â®–查‰¥â ‰¡à§≈àÕß [3]  “¡“√∂Õà“πæÕ‡¢â“„®∫â“ß ·µà查‰¡à ‰¥â [4] ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬ 14.  “¢“«‘™“„π°“√»÷°…“¢—Èπ Ÿß ÿ¥∑’Ë∑à“π°”≈—ß»÷°…“Õ¬ŸàÀ√◊Õ®∫¡“·≈â« Õ¬Ÿà„π¢à“¬«‘™“ À√◊Õ „°≈⇧’¬ß∑’Ë ÿ¥°—∫¢à“¬«‘™“„¥µàÕ‰ªπ’È (√“¬π“¡ “¢“«‘™“π’È ‰¡à ‰¥âÀ¡“¬‡©æ“–°“√»÷°…“ √–¥—∫ ª√‘≠≠“‡∑à“π—È𠇙àπ °√≥’∑’Ë∑à“π®∫™à“߉øøÑ“  “¢“«‘™“¢Õß∑à“π§◊Õ «‘»«°√√¡‰øøÑ“) [1] «‘∑¬“»“ µ√å§Õ¡æ‘«‡µÕ√å «‘∑¬“°“√§Õ¡æ‘«‡µÕ√å «‘»«°√√¡‰øøÑ“ «‘»«°√√¡Õ‘‡≈Á°∑√Õ π‘° å «‘»«°√√¡§Õ¡æ‘«‡µÕ√å «‘»«°√√¡‚∑√§¡π“§¡ ‡∑§‚π‚≈¬’ ‚∑√§¡π“§¡ ‡∑§‚π‚≈¬’  “√ π‡∑» [2] «‘∑¬“»“ µ√å “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°§Õ¡æ‘«‡µÕ√å [3] «‘»«°√√¡»“ µ√å “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°‰øøÑ“ §Õ¡æ‘«‡µÕ√å Õ‘‡≈Á°∑√Õπ‘° å À√◊Õ ‚∑√ §¡π“§¡ [4] §Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘® °“√∫√‘À“√À√◊Õ°“√®—¥°“√√–∫∫ “√ π‡∑» [5] «‘™“„πÀ¡«¥∫√‘À“√∏ÿ√°‘® (¬°‡«âπ°“√∫√‘À“√À√◊Õ°“√®—¥°“√√–∫∫ “√ π‡∑») °“√‡ß‘π °“√µ≈“¥ °“√∫—≠™’ °“√ª√–°—π¿—¬ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 86. „ 86 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand [6]  ∂‘µ‘  ∂‘µ‘ª√–¬ÿ°µå [7] §≥‘µ»“ µ√å [8] »÷°…“»“ µ√å·≈–°“√Ωñ°À—¥§√Ÿ [9] «‘™“„πÀ¡«¥ª√–«—µ‘»“ µ√å ¿“…“ ‚∫√“≥§¥’ «√√≥§¥’ »“ π“ ª√—™≠“ [10] «‘™“„πÀ¡«¥«‘®‘µ√»‘≈ªá·≈–ª√–¬ÿ°µå»‘≈ªá ‡™àπ ®‘µ√°√√¡ ª√–µ‘¡“°√√¡ ¡—≥±π»‘≈ªá °“√≈–§√ ¥πµ√’ ÕÕ°·∫∫·ø™—Ëπ [11] 𑵑»“ µ√å §◊Õ«‘™“«à“¥â«¬‡√◊ËÕß°ÆÀ¡“¬ [12] «™“«“¥«¬ ß§¡·≈–惵°√√¡ ‡™π ‡»√…∞»“ µ√å √∞»“ µ√å ®µ«∑¬“ ¿¡»“ µ√å  ß§¡ ‘ à â — ‘ à — ‘ ‘ Ÿ‘ — «‘∑¬“ ¡“πÿ…¬«‘∑¬“ [13] «‘™“«à“¥â«¬°“√ ◊ËÕ “√¡«≈™π·≈–°“√‡Õ° “√ ‡™àπ  ◊ËÕ “√¡«≈™π π‘‡∑»»“ µ√å ª√–™“ —¡æ—π∏å «“√ “√»“ µ√å ∫√√≥“√—°…廓 µ√å [14] §À°√√¡»“ µ√å À√◊Õ ‚¿™π»“ µ√å [15] ‡°…µ√»“ µ√å «π»“ µ√å ·≈– °“√ª√–¡ß ‡™àπ °’Ø«‘∑¬“ ‡°…µ√°≈«‘∏“π æ◊™»“ µ√å «π»“ µ√å  —µ«·æ∑¬å  —µ«∫“≈ [16]  ∂“ªíµ¬°√√¡»“ µ√å·≈–°“√º—߇¡◊Õß [17] ·æ∑¬»“ µ√å·≈–«‘™“∑’‡°’¬«¢âÕß°—∫ ÿ¢¿“æ ‡™àπ ·æ∑¬»“ µ√å ∑—πµ·æ∑¬»“ µ√å ‡¿ —™ Ë Ë »“ µ√å 欓∫“≈»“ µ√å ‡∑§π‘°°“√·æ∑¬å °“¬¿“æ∫”∫—¥ [18] ‰¡à¡’ “¢“‡®“–®ß (‡™àπ °√≥’®∫™—Èπ¡—∏¬¡À√◊յ˔°«à“) [99]  “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°π’È ‚ª√¥√–∫ÿ 15. „πªí®®ÿ∫—π ∂“π–°“√∑”ß“π¢Õß∑à“π§◊Õ [1] °.‡°…’¬≥·≈â« [2] ¢.‰¡à∑”ß“π‡æ√“–¬—ß»÷°…“Õ¬Ÿà [3] §.‰¡à ‰¥â∑”ß“π [4] ß.∑”ß“πÕ¬Ÿà (À“°§”µÕ∫¢Õß∑à“π§◊Õ¢âÕ ° ¢ À√◊Õ § °√ÿ≥“¢â“¡‰ª¢âÕ 17) À“°§”µÕ∫¢Õß∑“π§Õ¢Õ ß ª√–‡¿∑¢Õß∏√°®À√Õª√–‡¿∑¢Õßß“πÀ≈°¢Õß∑“π Õ¬àŸ„π¢“¬ à ◊ â ÿ ‘ ◊ — à à „¥µàÕ‰ªπ’È ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 87. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 87 °√ÿ≥“Õà“π√“¬™◊ËÕª√–‡¿∑ß“π®π®∫°àÕπµ—¥ ‘π„®‡≈◊Õ° [1] ° ‘°√√¡ ‡°…µ√°√√¡ ª√–¡ß ªÉ“‰¡â ‡À¡◊Õß·√à ≈à“ —µ«å ª»ÿ —µ«å [2]  “∏“√≥Ÿª‚¿§ (ª√–ª“ ‰øøÑ“ ‚∑√»—æ∑å) [3] °“√¢π ß (‡™π “¬°“√∫π √∂ª√–®”∑“ß √∂ ß π§“ °“√ ß‰ª√…≥¬·≈–æ ¥) §≈ß à à ‘ à ‘ â à ’å — ÿ —  ‘π§â“ ·≈–°“√§¡π“§¡ [4] ∏ÿ√°‘®°àÕ √â“ß (ÕÕ°·∫∫  √â“ß √◊ÈÕ ∂Õπ ∑”≈“¬) ·≈–∏ÿ√°‘®°“√®—¥‡™à“ ®—¥´◊ÈÕ Õ“§“√ À√◊Õ∑’Ë¥‘π [5] °“√º≈‘µ ¢“¬ „Àâ∫√‘°“√ „À⧔ª√÷°…“ ¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥凧√◊Õ¢à“¬ [6] Õµ “À°√√¡·≈–°“√º≈µÕπÊ ¬°‡«π §Õ¡æ«‡µÕ√å Õª°√≥ª√–°Õ∫ ‚ª√·°√¡ Õª°√≥å ÿ ‘ ◊Ë â ‘ ÿ å ÿ ‡§√◊Õ¢à“¬ [7] °“√¢“¬ àß ‘π§â“Õ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥凧√◊Õ ¢à“¬ [8] °“√¢“¬ª≈’° ‘π§â“Õ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥凧√◊Õ ¢à“¬ [9] °“√π”‡¢â“À√◊Õ àßÕÕ° [10] °“√„Àâ¢âÕ¡Ÿ≈¢à“« “√ °“√ ◊ËÕ “√ °“√‚¶…≥“ ·≈– °“√æ‘¡æå [11] ∏ÿ√°‘®°“√∑àÕ߇∑’ˬ« ∏ÿ√°‘®°“√‚√ß·√¡ ∏ÿ√°‘®√â“πÕ“À“√ [12] °“√ “∏“√≥ ÿ¢  ÿ¢¿“æÕπ“¡—¬ °“√√—°…“∫”∫—¥‚√§ [13] °ÆÀ¡“¬ ´÷Ëß√«¡∂÷ß °“√√—°…“°ÆÀ¡“¬ °“√„À⧔ª√÷°…“ °“√√à“ß À√◊Õ°“√¥”‡π‘π °√–∫«π°“√∑“ß°ÆÀ¡“¬ [14] °“√∑À“√ [15] °“√„À⧔ª√÷°…“∑“ß°“√∫√‘À“√ °“√®—¥ √â“ßÕߧå°√ °“√¥”‡π‘π∏ÿ√°‘® [16] °“√∏𓧓√ ∏ÿ√°‘®∑“ß°“√‡ß‘π°“√≈ß∑ÿπ °“√´◊ÈÕ-¢“¬Àÿâπ ·≈–°“√ª√–°—π¿—¬ [17] °“√»÷°…“ (‡™àπ Õ“™’æ§√Ÿ) ·≈–°“√«‘®—¬ [18] ∫—π‡∑‘ß ·≈–»‘≈ª– ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 88. „ 88 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand [19] °“√®—¥µ—Èßπ‚¬∫“¬„π¿“§√—∞ [99] Õ◊ËπÊ ‚ª√¥√–∫ÿ 16. ∑à“π‡ªìπ [1] ¢â“√“™°“√ª√–®” [2] ¢â“√“™°“√°“√‡¡◊Õß [3] æπ—°ß“π√—∞«‘ “À°‘® À√◊Õ æπ—°ß“π¢ÕßÀπ૬ߓπ¢Õß√—∞ª√–‡¿∑∑’Ë 3 [4] æπ—°ß“π¢ÕßÀπ૬ߓπ∏ÿ√°‘®‡Õ°™π‡æ◊ËÕº≈°”‰√ [5] æπ—°ß“π¢ÕßÀπ૬ߓπ(πÕ°‡Àπ◊Õ®“°√“™°“√)∑’Ë ‰¡à¡ÿàߺ≈°”‰√ 17. ∑à“π‡√‘Ë¡„™âÕ‘π‡∑Õ√å‡πÁµ¡“π“π‡∑à“„¥ [1] πâÕ¬°«à“ 6 ‡¥◊Õπ [2] 6 ‡¥◊Õπ - 1 ªï [3] ¡“°°«à“ 1 ªï - 2 ªï [4] ¡“°°«à“ 2 ªï - 3 ªï [5] ¡“°°«à“ 3 ªï - 4 ªï [6] ¡“°°«à“ 4 ªï - 5 ªï [7] ¡“°°«à“ 5 ªï 18. ‚¥¬ à«π„À≠à∑à“π‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ®“°∑’Ë„¥ [1] ∫â“π [2] ∑’Ë∑”ß“π [3]  ∂“π»÷°…“ [4]  ∂“π„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (‡™àπ cyber cafe, √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ) [99] Õ◊ËπÊ ‚ª√¥√–∫ÿ 19. ∑à“π¡’§Õ¡æ‘«‡µÕ√å à«πµ—«∑’Ë∫â“πÀ√◊Õ‰¡à (‰¡à«à“®–‡ªìπ·∫∫µ—Èß‚µä–À√◊Õ°√–‡ªÜ“À‘È«) [1] ¡’·≈–‡ªìπ¢Õß à«πµ—« (À√◊Õ¢Õß ¡“™‘°„π§√Õ∫§√—«) [2] ¡’·µà‡ªìπ§Õ¡æ‘«‡µÕ√å¢Õß∑’Ë∑”ß“π„Àâ „™â [3] ‰¡à¡’ 20. „§√‡ªìπºŸâ®à“¬§à“¢Õ√—∫∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ ”À√—∫∑à“π (‰¡à√«¡∂÷ß§à“‚∑√»—æ∑å) [1] ∑à“π(À√◊ÕºŸâª°§√ÕߢÕß∑à“π)®à“¬‡Õß∑—ÈßÀ¡¥ [2] ∑“π(À√Õºª°§√ÕߢÕß∑“π)®“¬·µ∫“ß «π‚¥¬Õߧ°√∑‡ªπ𓬮“ߢÕß∑“πÀ√Õ ∂“∫π à ◊ Ÿâ à à à à å ’Ë ì â à ◊ — °“√»÷°…“®à“¬„Àâ∫“ß à«π [3] Õߧå°√∑’ˇªìπ𓬮â“ß ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 89. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 89 [4]  ∂“∫—π°“√»÷°…“ [5] ¡’∑—Èß ‘∑∏‘Ï„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ëø√’·≈–∑’ˇ ’¬§à“∫√‘°“√‡Õß 21. Õ–‰√§Õ “‡Àµ®ß„®∑ ”§≠∑ ¥∑∑”„À∑“πµ¥ π„®„™Õπ‡∑Õ√‡πµ (·√߮߄®πÈ’ Õ“®®– ◊ ÿ Ÿ Ë’ — Ë’ ÿ Ë’ â à — ‘ â‘ å Á Ÿ ‰¡àµ√ß°—∫≈—°…≥–°“√„™â∑’ˇªìπÕ¬Ÿà®√‘ß°Á ‰¥â) [1] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ à«πµ—«°—∫ºŸâÕ◊Ëπ∑’Ë√Ÿâ®—° ‡™àπ„™â Õ’-‡¡≈å ‡æ◊ËÕ àß¢à“« ∂÷߇æ◊ËÕπ [2] µÕß°“√„™Õπ‡∑Õ√‡πµ‡æÕ°“√µ¥µÕ∑’ˉ¡à„™ «πµ« ‡™π µ¥µÕ‡√Õßß“π°∫º√«¡ß“π À√Õ â â‘ å Á ◊Ë ‘ à à à — à ‘ à ◊Ë — Ÿâ à ◊ µ‘¥µàÕ°—∫Õ“®“√¬å„π‡√◊ËÕ߇√’¬π À√◊Õ µ‘¥µàÕ∑“ß∏ÿ√°‘® [3] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“·≈–¢“¬ ‘π§â“·≈–∫√‘°“√ [4] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√À“¢âÕ¡Ÿ≈ ¢à“« “√ ·≈– §«“¡√Ÿâ [5] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ§«“¡∫—π‡∑‘ß ‡™àπ ‡≈àπ‡°¡ å ¥ŸÀπ—ß ´◊ÈÕ¢Õß [6] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ‡¢â“√à«¡°‘®°√√¡°—∫°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ§πÕ◊ËπÊ ‡™àπ ‡¢â“ ÀâÕß π∑π“ (chat room) [99] Õ◊ËπÊ ‚ª√¥√–∫ÿ 22. „πªí®®ÿ∫—π °“√„™âÕ‘π‡∑Õ√å‡πÁµ¢Õß∑à“π‡ªìπ‰ª„π¥â“π„¥¡“°∑’Ë ÿ¥ [1] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ à«πµ—« °—∫ºŸâÕ◊Ëπ∑’Ë√Ÿâ®—° [2] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ∑’Ë ‰¡à„™à à«πµ—« ‡™àπ „π‡√◊ËÕßß“π °“√‡√’¬π À√◊Õ ∏ÿ√°‘® [3] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“·≈–¢“¬ ‘π§â“·≈–∫√‘°“√ [4] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√À“¢âÕ¡Ÿ≈ ¢à“« “√ ·≈– §«“¡√Ÿâ [5] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ§«“¡∫—π‡∑‘ß ‡™àπ ‡≈àπ‡°¡ å ¥ŸÀπ—ß ´◊ÈÕ¢Õß [6] „™Õπ‡∑Õ√‡πµ‡æÕ‡¢“√«¡°®°√√¡°∫°≈¡ºâŸ„™Õπ‡∑Õ√‡πµ§πÕπÊ ‡™π ‡¢“ÀÕß π∑π“ â‘ å Á Ë◊ â à ‘ — àÿ â ‘ å Á Ë◊ à â â (chat room) [99] Õ◊ËπÊ ‚ª√¥√–∫ÿ 23. „π 1  —ª¥“Àå ‚¥¬‡©≈’ˬ∑à“π„™âÕ‘π‡∑Õ√å‡πÁµ ¡“°πâÕ¬‡æ’¬ß„¥ [1] πâÕ¬°«à“ 1 ™.¡. [2] 1 ™.¡.- πâÕ¬°«à“3 ™.¡. [3] 3 ™.¡.-πâÕ¬°«à“ 5 ™.¡. ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 90. „ 90 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand [4] 5 ™.¡.-πâÕ¬°«à“ 10 ™.¡. [5] 10 ™.¡.-πâÕ¬°«à“ 15 ™.¡. [6] 15 ™.¡.-πâÕ¬°«à“ 20 ™.¡. [7] ¡“°°«à“ 20 ™.¡. 24.  à«π„À≠à‡«≈“∑’Ë∑à“π„™âÕ‘π‡∑Õ√å‡πÁµ§◊Õ [1] 8.01-12.00 (‡™â“∂÷߇∑’ˬß) [2] 12.01-16.00 (∫à“¬) [3] 16.01-20.00 (‡¬Áπ∂÷ßÀ—«§Ë”) [4] 20.01-24.00 (À—«§Ë”∂÷ߥ÷°) [5] 00.01-4.00 (¥÷°) [6] 4.01 - 8.00 (‡™â“µ√Ÿà) 25. ∑à“π„™â∫√“«‡´Õ√å (browser) „¥µàÕ‰ªπ’È¡“°∑’Ë ÿ¥ [1] Lotus Notes (Lotus/IBM) [2] Hot Java (Sun) [3] Internet Explorer (Microsoft) [4] Netscape Navigator [5] Lynx [99] Õ◊ËπÊ ‚ª√¥√–∫ÿ 26. §«“¡‡√Á«¢Õß°“√µ‘¥µàÕ®“°§Õ¡æ‘«‡µÕ√å∑’Ë∑à“π„™â∫àÕ¬∑’Ë ÿ¥„π°“√‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ ‡ªìπ ‡∑à“‰√ (À¡“¬∂÷ߧ«“¡‡√Á«¢Õß°“√µ‘¥µàÕ ÕÕ°®“° À√◊Õ ‡¢â“ Ÿà µ—«‡§√◊ËÕߧա摫‡µÕ√å¢Õß∑à“𠇙àπ „π°√≥’∑∑“𵑥µàÕ‡¢â“ Ÿ»π¬å∫√‘°“√‡§√◊Õ¢à“¬®“°§Õ¡æ‘«‡µÕ√å∑∫“𠧫“¡‡√Á«π’È À¡“¬∂÷ß ’Ë à à Ÿ ’Ë â §«“¡‡√Á«¢Õß‚¡‡¥Á¡¢Õߧա摫‡µÕ√å¢Õß∑à“π ‰¡à„™à°”≈—ß àߢÕß»Ÿπ¬å∫√‘°“√‡§√◊Õ¢à“¬) [1] πâÕ¬°«à“ 14.4 Kb/sec [2] 14.4 Kb/sec (modem) [3] 28.8 Kb/sec (modem) [4] 33.6 Kb/sec (modem) [5] 56 Kb/sec (modem) [6] 128 Kb/sec (ISDN) [7] 1 Mb/sec (T1) [8] 4 Mb/sec (Cable modem) [9] 10 Mb/sec ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 91. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 91 [10] 45 Mb/sec (T3) [11] ‡√Á«°«à“ 45 Mb/sec (FDDI) [12] ‰¡à∑√“∫ 27. „𧫓¡§¥‡Àπ¢Õß∑“πª√–‚¬™π∑∑“π‰¥√∫®“°Õπ‡∑Õ√‡πµ§ÕÕ–‰√ (‡≈Õ°‰¥¡“°°«“ ‘ Á à å Ë’ à â — ‘ å Á ◊ ◊ â à 1 µ—«‡≈◊Õ°) [1] ‡æ‘Ë¡æŸπ§«“¡√Ÿâ [2] ‡æ‘Ë¡æŸπ§«“¡©—∫‰«„π°“√√—∫§«“¡√Ÿâ À√◊Õ¢à“« “√ [3] ‰¥â§«“¡∫—π‡∑‘ß [4] ‰¥â√Ÿâ®—° À√◊Õ √â“ߧ«“¡ —¡æ—π∏å °—∫§π®”π«π¡“°¢÷Èπ [5] ∑”„Àâ°“√µ‘¥µàÕ ◊ËÕ “√°—∫∫ÿ§§≈  –¥«° √«¥‡√Á« ¢÷Èπ [6]  à߇ √‘¡°“√¥”‡π‘π∏ÿ√°‘® [99] Õ◊ËπÊ ‚ª√¥√–∫ÿ 28. „𧫓¡§‘¥‡ÀÁπ¢Õß∑à“π Õ–‰√§◊Õªí≠À“∑’Ë ”§—≠¡“°¢ÕßÕ‘π‡∑Õ√å‡πÁµ (‡≈◊Õ°‰¥â¡“°°«à“ 1 ·µà ‰¡à‡°‘π 3 µ—«‡≈◊Õ°) [1] §«“¡¬“°„π°“√À“‡«∫‰´¥å ∑’ËÕ¬Ÿà∑“ßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ·À≈àߢâÕ¡Ÿ≈∑’˵âÕß°“√ [2] §«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥ [3] °“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å [4] ªí≠À“§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (‡™àπªí≠À“°“√µ‘¥µàÕÀ≈ÿ¥ °“√µ‘¥µàÕ‰¡à‡¢â“) [5] §«“¡‡™◊ËÕ∂◊Õ‰¥â¢ÕߢâÕ¡Ÿ≈∑’˪√“°Ø∫πÕ‘π‡∑Õ√å‡πÁµ [7] °“√¢“¥°ÆÀ¡“¬∑’˧√Õ∫§≈ÿ¡™—¥‡®π ”À√—∫°“√°√–∑”𑵑°√√¡ (‡™àπ°“√´◊ÈÕ¢“¬) ºà“π ∑“ßÕ‘π‡∑Õ√å‡πÁµ [8] °“√¡’·À≈à߬—Ë«¬ÿ∑“߇滂¥¬„™âÕ‘π‡∑Õ√å‡πÁµ‡ªìπ ◊ËÕ [9] °“√„™â∂âÕ¬§”À¬“∫§“¬ À√◊Õ°“√ ◊ËÕ¢âÕ§«“¡∑’Ë ‰¡à ¡§«√ [10] °“√¢‚¡¬¢âÕ¡Ÿ≈ À√◊Õ °“√‡¢â“∂÷ߢâÕ¡Ÿ≈‚¥¬‰¡à ‰¥â√—∫Õπÿ≠“µ‘ [11] ¿“√–§à“„™â®à“¬‡æ◊ËÕ¢Õ√—∫∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ §à“‚∑√»—æ∑å ·≈–§à“Õÿª°√≥å§Õ¡æ‘«‡µÕ√å ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 92. „ 92 √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand [12] °“√„™âÕ‘π‡∑Õ√å‡πÁµ‰ª„π∑“ß°“√‚¶…≥“‡æ◊ËÕ°“√¢“¬ ‘π§â“ [13] °“√„™âÕπ‡∑Õ√å‡πÁµ¬—ßÕ¬Ÿà„π«ß·§∫ ¥—ßπ—π°“√„™âÕπ‡∑Õ√å‡πÁµ®÷ß àߺ≈„Àâ™Õß«à“ß„π —ߧ¡ ‘ È ‘ à °«â“ߢ÷Èπ [14] °“√‰¥â√—∫Õ’‡¡≈å∑’Ë ‰¡àµâÕß°“√ (junk email) [15] °“√„™âÕ‘π‡∑Õ√å‡πÁµ àߺ≈„À⺟⠄™â¡’°“√µ‘¥µàÕ —¡æ—π∏å°—∫∫ÿ§§≈Õ◊ËπÊ„π™’«‘µ®√‘ßπâÕ¬≈ß [16] °“√„™âÕ‘π‡∑Õ√å‡πÁµ°àÕ„À⇰‘¥°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ [17] ªí≠À“∑“ß¿“…“ ‡æ√“–‡π◊ÈÕÀ“¢âÕ¡Ÿ≈∑’˪√“°Ø„πÕ‘π‡∑Õ√å‡πÁµ‡ªìπ¿“…“Õ—ß°ƒ… [99] Õ◊ËπÊ ‚ª√¥√–∫ÿ 29. ∑à“π‡§¬ —ß´◊Õ¢Õß∑“ßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ‰¡à (À¡“¬∂÷ß°“√ —ß„π∑“ß à«πµ—« ‰¡à„™à°“√µ‘¥µàÕ Ë È Ë ∑“ß°“√§â“„ππ“¡¢ÕßÕߧå°√) [1] ‡§¬ (À“°§”µÕ∫¢Õß∑à“π§◊Õ ‡§¬ °√ÿ≥“¢â“¡‰ª∑’Ë¢âÕ 30) [2] ‰¡à‡§¬ ‡Àµÿº≈∑’ ”§—≠¡“°∑’Ë∑”„Àâ∑à“π‰¡à‡§¬ —Ëß ‘π§â“∑“ßÕ‘π‡∑Õ√å‡πÁµ§◊Õ (‡≈◊Õ°‰¥â¡“°°«à“ 1 ·µà Ë ‰¡à‡°‘π 3 µ—«‡≈◊Õ°) [1] ‰¡à π„®∑’Ë®–´◊ÈÕ ‘π§â“ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ [2] §«“¡¬ÿà߬“°¢Õߢ—ÈπµÕπ°“√ —Ëß´◊ÈÕ [3] ‰¡à§àÕ¬√Ÿâ®—°‡«∫‰´¥å∑’Ë¡’°“√¢“¬ ‘π§â“ [4] ‰¡àµâÕß°“√√Õ ‡æ√“–°«à“®–‰¥â√—∫ ‘π§â“µâÕ߇ ’¬‡«≈“√Õ [5] ‰¡àÕ¬“° àߢâÕ¡Ÿ≈‡§√¥‘µ°“√奺à“π∑“ßÕ‘π‡∑Õ√å‡πÁµ [6] ‰¡à¡’ ‘π§â“∑’Ëπà“ π„® [7] ‰¡à “¡“√∂‡ÀÁπ À√◊Õ ®—∫µâÕß ‘π§â“‰¥â‡À¡◊Õπ°“√´◊ÈÕµàÕÀπâ“ [8] ‰¡à ‰«â „®ºŸâ¢“¬«à“®–¡’ ‘π§â“π—Èπ®√‘ß À√◊Õ àß ‘π§â“„Àâ®√‘ß [9] °≈—« ‘π§â“‡ ’¬À“¬ À√◊Õ  Ÿ≠À“¬√–À«à“ß∑“ß [10] ·æß°«à“°“√´◊ÈÕµàÕÀπâ“ [11] ‰¡à¡’∫—µ√‡§√¥‘µ [12]  à«π„À≠à‡ªìπ ‘π§â“µà“ߪ√–‡∑» ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 93. √“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand „ 93 [99] Õ◊ËπÊ ‚ª√¥√–∫ÿ 30.  ‘π§â“∑’Ë∑à“π‡§¬ —Ëß´◊ÈÕºà“πÕ‘π‡∑Õ√å‡πÁµ§◊Õ (‡≈◊Õ°‰¥â¡“°°«à“ 1 µ—«‡≈◊Õ°) À“°∑à“π‰¡à‡§¬ °√ÿ≥“¢â“¡‰ª¢âÕ 31 [1] Àπ—ß ◊Õ ( àß ‘π§â“∑“ßæ— ¥ÿ¡“‡ªìπ√Ÿª‡≈à¡À√◊Õ„π√Ÿª·∫∫°“√∫—π∑÷°Õ◊ËπÊ ‡™àπ ´’¥’ √Õ¡) [2] ‡Õ° “√¢âÕ¡Ÿ≈ ∑’Ë “¡“√∂ àߺà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ‰¥â‡≈¬ [3] ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å( àß ‘π§â“∑“ßæ— ¥ÿ) [4] ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å( àߺà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ) [5] ‡æ≈ß ( àß ‘π§â“∑“ßæ— ¥ÿ„π√Ÿª·∫∫°“√∫—π∑÷°µà“ßÊ ‡™àπ ´’¥’ ·ºàπ‡ ’¬ß ‡∑ª) [6] ‡æ≈ß ( àߺà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ) [7] ¿“æ¬πµ√å ( àß ‘π§â“∑“ßæ— ¥ÿ„π√Ÿª·∫∫°“√∫—π∑÷°µà“ßÊ ‡™àπ ´’¥’ «‘¥’ ‚Õ) [8] ¿“æ¬πµ√å ( àߺà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ) [9] Õÿª°√≥å§Õ¡æ‘«‡µÕ√å ·≈–Õÿª°√≥å∑’ˇ°’ˬ«¢âÕß ‡™àπ ‚¡‡¥Á¡ ‡§√◊ËÕßæ‘¡æå§Õ¡æ‘«‡µÕ√å [10] ‡§√◊ËÕß„™â ‰øøÑ“Õ◊ËπÊ πÕ°‡Àπ◊Õ®“°Õÿª°√≥å§Õ¡æ‘«‡µÕ√å [11] ‡§√◊ËÕß·µàß∫â“π À√◊Õ ¢Õß„™â „π∫â“π [12] ‡ ◊Èպⓠ·≈– ‡§√◊ËÕß·µàß°“¬ ‡™àπ °√–‡ªÜ“ √Õ߇∑â“ ‡¢Á¡¢—¥ [13] ‡§√◊ËÕß ”Õ“ßÀ√◊ÕπÈ”ÀÕ¡ [14] Õ“À“√ [15] ¬“√—°…“‚√§ ¬“∫”√ÿß À√◊Õ«‘µ“¡‘π‡ √‘¡ ÿ¢¿“æ [99] Õ◊ËπÊ ‚ª√¥√–∫ÿ 31. °√ÿ≥“√–∫ÿ‡«ª‰´¥å (website) ∑’Ë∑à“π‡¢â“∫àÕ¬∑’Ë ÿ¥ 3 Õ—π¥—∫·√° Õ—π¥—∫∑’Ë 1 Õ—π¥—∫∑’Ë 2 Õ—π¥—∫∑’Ë 3 ¢Õ¢Õ∫æ√–§ÿ≥Õ¬à“ß Ÿß„𧫓¡√à«¡¡◊Õ¢Õß∑à“π »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ (‡π§‡∑§) ‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”√«®‡¡◊ËÕ  ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542
  • 94. ·ºπºß‚§√ß √“ß — â §≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ §≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ (œæ≥œ 𓬰√—∞¡πµ√’ ‡ªìπª√–∏“π)  ”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘ °√–∑√«ß«‘∑¬“»“ µ√å‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å-  ¿“·≈°‡ª≈’ˬπ¢âÕ¡Ÿ≈Õ‘‡≈Á°∑√Õπ‘° å ·Ààß™“µ‘ ‡ªìπ ”π—°ß“π‡≈¢“πÿ°“√ ·Ààߪ√–‡∑»‰∑¬ (Thailand EDI Council : TEDIC) §≥–Õπÿ°√√¡°“√‡©æ“–°‘®¬°√à“ß°ÆÀ¡“¬ ≈“¬¡◊Õ™◊ËÕ∑“ßÕ‘‡≈Á°∑√Õπ‘° å §≥–Õπÿ°√√¡°“√«“ß·ºπæ—≤π“‡∑§‚π‚≈¬’  “√ π‡∑» §≥–Õπÿ°√√¡°“√‡©æ“–°‘®¬°√à“ß°ÆÀ¡“¬ °“√‚Õπ‡ß‘π∑“ßÕ‘‡≈Á°∑√Õπ‘° å §≥–Õπÿ°√√¡°“√«“ß·ºπæ—≤π“∫ÿ§≈“°√ ¥â“π‡∑§‚π‚≈¬’ “√ π‡∑» §≥–Õπÿ°√√¡°“√‡©æ“–°‘®¬°√à“ß°ÆÀ¡“¬ ·≈°‡ª≈’ˬπ¢âÕ¡Ÿ≈∑“ßÕ‘‡≈Á°∑√Õπ‘° å §≥–Õπÿ°√√¡°“√ à߇ √‘¡°“√„™â‡∑§‚π‚≈¬’  “√ π‡∑»„πÀπ૬ߓπ¢Õß√—∞ §≥–Õπÿ°√√¡°“√‡©æ“–°‘®¬°√à“ß°ÆÀ¡“¬ ≈”¥—∫√ÕߢÕß√—∞∏√√¡πŸ≠ ¡“µ√“ ˜¯ §≥–Õπÿ°√√¡°“√‡æ◊ËÕæ—≤π“°ÆÀ¡“¬‡∑§‚π‚≈¬’  “√ π‡∑» §≥–Õπÿ°√√¡°“√‡©æ“–°‘®¬°√à“ß°ÆÀ¡“¬ §ÿ⡧√ÕߢâÕ¡Ÿ≈ à«π∫ÿ§§≈ §≥–Õπÿ°√√¡°“√°“√ª√–™“ —¡æ—π∏å‡∑§‚π‚≈¬’  “√ π‡∑» §≥–Õπÿ°√√¡°“√‡©æ“–°‘®¬°√à“ß°ÆÀ¡“¬ Õ“™≠“°√√¡∑“ߧա摫‡µÕ√å §≥–Õπÿ°√√¡°“√°“√ à߇ √‘¡°“√§âπ§«â“«‘®—¬ ¥â“π‡∑§‚π‚≈¬’ “√ π‡∑» §≥–Õπÿ°√√¡°“√∑√—æ¬å ‘π∑“ߪí≠≠“ ¥â“π‡∑§‚π‚≈¬’ “√ π‡∑» §≥–Õπÿ°√√¡°“√‚§√ß √â“ßæ◊Èπ∞“π “√ π‡∑» §≥–Õπÿ°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑» §≥–Õπÿ°√√¡°“√ à߇ √‘¡Õÿµ “À°√√¡´Õøµå·«√å ‡æ◊ËÕ§πæ‘°“√·≈–§π¥âÕ¬‚Õ°“  ·≈– “√ π‡∑» §≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ  ”À√—∫ª√–‡∑»‰∑¬
  • 95. §” —Ëߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ∑’Ë Òı/ÚıÙÚ ‡√◊ËÕß °“√·µàßµ—Èߧ≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬ ------------------------- ‡æ◊ËÕ„Àâ°“√¥”‡π‘πß“π¢Õߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘‡ªìπ‰ª Õ¬à“ß¡’ª√– ‘∑∏‘¿“æ Õ“»—¬Õ”π“®µ“¡§«“¡„π¢âÕ Ò (Ù) ·Ààß√–‡∫’¬∫ ”π—°π“¬°√—∞¡πµ√’ «à“¥â«¬°“√ à߇ √‘¡°“√æ—≤π“‡∑§‚π‚≈¬’ “√ π‡∑» æ.». ÚıÛı ª√–∏“π§≥–°√√¡°“√ ‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ‚¥¬§«“¡‡ÀÁπ™Õ∫¢Õߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑» ·Àà ß ™“µ‘ ®÷ ß ·µà ß µ—È ß §≥–Õπÿ ° √√¡°“√¥â “ ππ‚¬∫“¬Õ‘ π ‡∑Õ√å ‡ πÁ µ  ”À√— ∫ ª√–‡∑»‰∑¬ (Thailandûs Internet Policy Task Force) ‚¥¬¡’Õߧåª√–°Õ∫·≈–Õ”π“®Àπâ“∑’Ë¥—ßµàÕ‰ªπ’È Ò. Õߧåª√–°Õ∫ Ò.Ò ºŸâÕ”π«¬°“√»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å ·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ª√–∏“πÕπÿ°√√¡°“√ Ò.Ú ºŸ·∑πÕߧ尓√‚∑√»—æ∑å·Ààߪ√–‡∑»‰∑¬ â √Õߪ√–∏“πÕπÿ°√√¡°“√ Ò.Û ºŸâ·∑π ”π—°ß∫ª√–¡“≥ Õπÿ°√√¡°“√ Ò.Ù ºŸâ·∑π°√¡ª√–™“ —¡æ—π∏å Õπÿ°√√¡°“√ Ò.ı ºŸâ·∑π ”π—°ß“π ¿“§«“¡¡—Ëπ§ß·Ààß™“µ‘ Õπÿ°√√¡°“√ Ò.ˆ ºŸâ·∑π ”π—°ß“π§≥–°√√¡°“√ à߇ √‘¡ ·≈–ª√– “πß“π‡¬“«™π·Ààß™“µ‘ Õπÿ°√√¡°“√ Ò.˜ ºŸâ·∑π ”π—°ß“πµ”√«®·Ààß™“µ‘ Õπÿ°√√¡°“√ Ò.¯ ºŸâ·∑π°√–∑√«ß§¡π“§¡ Õπÿ°√√¡°“√ Ò.˘ ºŸâ·∑π°“√ ◊ËÕ “√·Ààߪ√–‡∑»‰∑¬ Õπÿ°√√¡°“√ Ò.Ò ºŸâ·∑π°√–∑√«ß»÷°…“∏‘°“√ Õπÿ°√√¡°“√
  • 96. Ò.ÒÒ ºŸâ·∑π ”π—°ß“π§≥–°√√¡°“√ «—≤π∏√√¡·Ààß™“µ‘ Õπÿ°√√¡°“√ Ò.ÒÚ ºŸâ·∑π∑∫«ß¡À“«‘∑¬“≈—¬ Õπÿ°√√¡°“√ Ò.ÒÛ ºŸâ·∑π ”π—°ß“π§≥–°√√¡°“√ §ÿ⡧√ÕߺŸâ∫√‘‚¿§ Õπÿ°√√¡°“√ Ò.ÒÙ ºŸâ·∑π™¡√¡ºŸâ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‰∑¬ Õπÿ°√√¡°“√ Ò.Òı ºŸâ·∑π ¡“§¡Õ‘π‡∑Õ√å‡πÁµ Õπÿ°√√¡°“√ Ò.Òˆ √Õß»“ µ√“®“√¬å °“≠®π“ °“≠®π ÿµ Õπÿ°√√¡°“√ Ò.Ò˜ √Õß»“ µ√“®“√¬å ¬◊π ¿Ÿà«√«√√≥ Õπÿ°√√¡°“√ Ò.Ò¯ 𓬠¡‡°’¬√µ‘ ÕàÕπ«‘¡≈ Õπÿ°√√¡°“√ Ò.Ò˘ 𓬂§∑¡ Õ“√’¬“ Õπÿ°√√¡°“√ Ò.Ú π“¬æ‘‡™∞ ¥ÿ√ߧ‡«‚√®πå Õπÿ°√√¡°“√ Ò.ÚÒ ºŸâ·∑π»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å ·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ Õπÿ°√√¡°“√·≈– ‡≈¢“πÿ°“√ Ú. Õ”π“®Àπâ“∑’Ë Ú.Ò √«∫√«¡·≈–/À√◊Õ®—¥‡µ√’¬¡¢âÕ¡Ÿ≈æ◊π∞“π´÷߇ªìπµ—«™’«¥Õ—µ√“·≈–∑‘»∑“ß°“√ È Ë È— ‡®√‘≠‡µ‘∫‚µ¢ÕßÕ‘π‡∑Õ√å‡πÁµ ‡™àπ ®”π«πºŸâ „™â ª√–‡¿∑¢ÕߺŸâ „™âª√–‡¿∑¢Õß °“√„™â®”π«π‚¥‡¡π (domain) ®”π«π§Õ¡æ‘«‡µÕ√å∑’ˇ™◊ËÕ¡‚¬ßÕ¬Ÿà∫π Õ‘π‡∑Õ√å‡πÁµ (Internet host) ·≈–Õ—µ√“°“√ àß —≠≠“≥ (Internet traffic) ‡ªìπµâπ Ú.Ú µ‘¥µ“¡°“√‡§≈◊Õπ‰À«¢Õß°‘®°√√¡µà“ßÊ ∑’‡°’¬«¢âÕß°—∫Õ‘π‡∑Õ√å‡πÁµ∑—ß¿“¬„π Ë Ë Ë È ·≈–¿“¬πÕ°ª√–‡∑» µ≈Õ¥®π√«∫√«¡·≈–«‘‡§√“–Àå¢Õ¡Ÿ≈‡æ◊Õ‡ πÕ·π–®ÿ¥ â Ë ¬◊π·≈–·π«∑“ߪؑ∫—µ‘„Àâ·°à¿“§√—∞ Ú.Û ¥”‡ππ°“√«®¬‡æÕ»°…“ª≠À“ À√Õ·π«‚π¡¢Õߪ≠À“ª√–‡¿∑µ“ßÊ ∑‡ªπ ‘ ‘ — Ë◊ ÷ í ◊ â í à Ë’ ì Õÿª √√§µàÕ°“√·æ√à°√–®“¬¢ÕßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ∑’Ë àߺ≈„À⇰‘¥°“√„™â∑’Ë ‰¡à ‡À¡“– ¡ ¥â«¬§«“¡¡ÿàßÀ¡“¬∑’Ë®–‡ πÕ·π«∑“߇æ◊ËÕ·°â ‰¢À√◊ÕªÑÕß°—πªí≠À“ µà“ßÊ ‡À≈à“π’È ‰¥â‡ªìπÕ¬à“ß∑—π∑à«ß∑’
  • 97. Ú.Ù »÷°…“À“«‘∏’·≈–·π«∑“ß∑’Ë “¡“√∂ à߇ √‘¡„À⇰‘¥°“√¢¬“¬µ—«¢Õß°“√„™â Õ‘π‡∑Õ√å‡πÁµÕ¬à“߉¥âº≈ Ú.ı »÷°…“∂÷ߺ≈°√–∑∫ª√–‡¿∑µà“ßÊ ∑’Ë¡“®“°°“√„™âÕ‘π‡∑Õ√å‡πÁµ ‡æ◊ËÕ™’Èπ”„Àâ¡’ °“√·°â ‰¢·≈–ªÑÕß°—πº≈°√–∑∫¥â“π≈∫À“°¡’ Ú.ˆ ª√– “πß“π°—∫Àπ૬ߓπ∑’ˇ°’ˬ«¢âÕ߇æ◊ËÕ¢Õ§«“¡√à«¡¡◊Õ„π°“√¥”‡π‘π°“√ µ“¡Àπâ“∑’Ë∑’Ë ‰¥â√—∫¡Õ∫À¡“¬ Ú.˜ ·µàßµ—Èߧ≥–∑”ß“π‡æ◊ËÕ¥”‡π‘π°“√„¥Ê µ“¡Àπâ“∑’Ë∑’Ë ‰¥â√—∫¡Õ∫À¡“¬ Ú.¯ ¥”‡ππ°“√Õπ„¥µ“¡∑§≥–°√√¡°“√‡∑§‚π‚≈¬ “√ π‡∑»·Àß™“µ¡Õ∫À¡“¬ ‘ ◊Ë ’Ë ’ à ‘ ∑—Èßπ’È µ—Èß·µà∫—¥π’ȇªìπµâπ‰ª  —Ëß ≥ «—π∑’Ë ÚÒ µÿ≈“§¡ æ.». ÚıÙÚ (𓬉µ√√ß§å  ÿ«√√≥§’√’) √Õß𓬰√—∞¡πµ√’ ª√–∏“π§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘
  • 98. √“¬™◊ËÕºŸâ√à«¡ß“π °“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ∑’˪√÷°…“ ¥√. ∑«’»—°¥‘Ï °ÕÕπ—πµ°Ÿ≈ ¥√.™Æ“¡“» ∏ÿ«–‡»√…∞°ÿ≈ π—°«‘®—¬·≈–À—«Àπâ“‚§√ß°“√ ¥√. æ‘∏ÿ¡“ æ—π∏åÿ∑«’ ºŸâ™à«¬ß“π¥â“π¥â“π‡∑§π‘§ ¿—∑√»—°¥‘Ï ™’«–‡°µÿ ∫ÿ≠™—¬ ‡®√‘≠¥â«¬»’≈
  • 99. √“¬™◊ËÕ∫ÿ§≈“°√¢Õß ”π—°ß“π‡≈¢“πÿ°“√ §≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ¥√. 摇™∞ ¥ÿ√ߧ‡«‚√®πå (∑’˪√÷°…“) ¥√.™Æ“¡“» ∏ÿ«–‡»√…∞°ÿ≈ (ºŸâÕ”π«¬°“√) π—°«‘‡§√“–Àåπ‚¬∫“¬·≈–·ºπ ‚ ¿“«√√≥ · ß‰™¬  ¡»√’ Õ‘ √‘¬–‡πµ√ ¡≈ÿ≈’ æ√‚™§™—¬ ¿—∑√»—°¥‘Ï ™’«–‡°µÿ ∫ÿ…Æ’  Õ“¥ ÿ¥ π—°«‘®—¬ Õ—®©√‘¬“ Õ—°…√Õ‘π∑√å ¥√. æ‘∏ÿ¡“ æ—π∏åÿ∑«’ Õ√¥“ ‡∑欓¬π  ÿ√“ߧ≥“ ·°â«®”πß§å ºŸâ™à«¬π—°«‘®—¬ æ√æ—°µ√å  ∂‘µ‡«‚√®πå  ÿ√–™—¬ °Õ∑Õß «‘π—¬ ·∑àπª√–‡ √‘∞°ÿ≈ ‡∑’ˬß∏√√¡ ·°â«√—°…å ß“πª√–™“ —¡æ—π∏å √—™√“æ√ π’√π“∑√—ß √√§å ‡®â“Àπâ“∑’˪√– “πß“π‚§√ß°“√ Õ—≠™≈’  “√“¿√≥å ©‘∑°“ ‚°¡“√°ÿ≈ ≥ π§√ π‘√¡≈ ª√–∑’ª–®‘µµ‘ ∫ÿ≠™—¬ ‡®√‘≠¥â«¬»’≈ ß“π∏ÿ√°“√·≈–∫√‘À“√∑—Ë«‰ª  ¡»√’ ¢“« Õ“¥ ª√‘≠≠“ ™Ø‘≈“≈—¬ æÿ™æ—π∏å ‡À≈à“®—π∑√å ‡π◊ÈÕ∑‘æ¬å ‡ª√¡ƒ∑∏‘Ï
  • 100. ª°·≈–√Ÿª‡≈à¡ ß“πª√–™“ —¡æ—π∏å·≈–¡—≈µ‘¡’‡¥’¬ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘  ”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘