TiasNimbas - Workshop Social Media Recruitment and LinkedIn - MSC Utrecht january 2014

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Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation January 2014 at TiasNimbas in Utrecht.

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TiasNimbas - Workshop Social Media Recruitment and LinkedIn - MSC Utrecht january 2014

  1. 1. - Workshop Social Media Recruitment and LinkedIn - TiasNimbas – 10/01/2014 - Workshop Social Media Recruitment and LinkedIn - TiasNimbas 1
  2. 2. Introduction – Ayman van Bregt -  Digital Strategist with a focus on turning digital (and social) media into digital value, digital experiences and social  business -  Co-founder NSMA (Dutch Social Media Academy) http://about.me/aymanvanbregt Twitter: @aymanvanbregt Workshop Social Media Recruitment and LinkedIn - TiasNimbas 2
  3. 3. Overview 1.  Social media and recruitment 2.  LinkedIn Basics 3.  Making LinkedIn work for you 4.  Tips to optimize your profile and getting the most out of LinkedIn Slides are available via http://www.slideshare.net/nsma Workshop Social Media Recruitment and LinkedIn - TiasNimbas 3
  4. 4. Social media and recruitment h#p://youtu.be/KU51MSNZrLc   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 4
  5. 5. Social media and recruitment Workshop Social Media Recruitment and LinkedIn - TiasNimbas 5
  6. 6. Speed of social media Workshop Social Media Recruitment and LinkedIn - TiasNimbas 6
  7. 7. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blos, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) Workshop Social Media Recruitment and LinkedIn - TiasNimbas 7
  8. 8. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blos, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Mitch Joel - (2010) - Ayman van Bregt - (2012) Workshop Social Media Recruitment and LinkedIn - TiasNimbas 8
  9. 9. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each Func;on   other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blos, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business Value   becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ ‘Media that enables you to express and stimulate social behavior and gives you the Behavior   opportunity to show interest in key persons’ - Mitch Joel - (2010) - Ayman van Bregt - (2012) Workshop Social Media Recruitment and LinkedIn - TiasNimbas 9
  10. 10. Quiz Based upon this definition of Social Media... ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other.’ Do you consider yourself an active social media user based upon the 2006 definition? Workshop Social Media Recruitment and LinkedIn - TiasNimbas 10
  11. 11. Quiz Based upon this definition of Social Media... ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ Do you consider yourself an active social media user based upon the 2012 definition? Workshop Social Media Recruitment and LinkedIn - TiasNimbas 11
  12. 12. The social media landscape ‘Choose wisely and go step by step’ h#p://www.theconversa;onprism.com/   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 12
  13. 13. Social technographics (user activity) Inac%ves   Spectators   Joiners   Do  not  use   View  and   social   read   media   web-­‐   content   Have  a   profile  on   a  social   network   site   Collectors   Cri%cs   Conversa% Creators   onalists   Collect   web-­‐ content   Post  social   Produce   media   web-­‐ content   content   Respond   to  web-­‐ content     ‘Not everybody uses social media the same way’ Source:  Forrester  Research   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 13
  14. 14. Social media used around the world http://vincos.it/world-map-of-social-networks/ Workshop Social Media Recruitment and LinkedIn - TiasNimbas 14
  15. 15. Social media used around the world Workshop Social Media Recruitment and LinkedIn - TiasNimbas 15
  16. 16. Social media used around the world Workshop Social Media Recruitment and LinkedIn - TiasNimbas 16
  17. 17. Social media used in business ‘The state of B2B Social Media 2013’ h#p://www.b2bmarke;ng.net/knowledgebank/social-­‐media-­‐marke;ng/features/infographic-­‐state-­‐b2b-­‐social-­‐media-­‐2013   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 17
  18. 18. Social recruitment Social networking sites are important sources for recruitment Source:  LinkedIn  Global  Recrui;ng  Trends  Survey   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 18
  19. 19. Social recruitment Overthink your online identity Source:  Careerenlightment   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 19
  20. 20. Social recruitment LinkedIn is the preferred social network for recruiters to start. Source:  LinkedIn  Global  Recrui;ng  Trends  Survey   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 20
  21. 21. The impact of LinkedIn Source:  Jobvite   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 21
  22. 22. The impact of LinkedIn Source:  Jobvite   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 22
  23. 23. The impact of LinkedIn Source:  Jobvite   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 23
  24. 24. The impact of LinkedIn ‘LinkedIn provides work for an increasing amount of jobseekers’ Source:  Jobvite   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 24
  25. 25. Overview 1.  Social media and recruitment 2.  LinkedIn Basics 3.  Making LinkedIn work for you 4.  Tips to optimize your profile and getting the most out of LinkedIn Workshop Social Media Recruitment and LinkedIn - TiasNimbas 25
  26. 26. What is LinkedIn? h#p://youtu.be/ZVlUwwgOfKw   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 26
  27. 27. What is LinkedIn? Workshop Social Media Recruitment and LinkedIn - TiasNimbas 27
  28. 28. What is LinkedIn? ‘LinkedIn is the world’s largest professional network with over 259 million members and growing every day. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals’ Source:  LinkedIn  Help  Center   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 28
  29. 29. LinkedIn Numbers and facts -  74 Mio North-America -  39 Mio Europe -  4,5 Mio Dutch members -  62% male, 38% female -  24% entrepreneurs -  Business services and technology are the best represented industries -  5.7 billion searches (2012) Source:  LinkedIn  About  &  NSMA   Photo:  Lazy  Person   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 29
  30. 30. LinkedIn Basics h#p://blog.linkedin.com/2013/06/27/3-­‐million-­‐linkedin-­‐ company-­‐pages-­‐infographic/   h#p://blog.linkedin.com/2013/06/27/3-­‐million-­‐linkedin-­‐ company-­‐pages-­‐infographic/   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 30
  31. 31. The effect of social networking - Strongly connected small networks - Link to other networks - Connected subnetworks Workshop Social Media Recruitment and LinkedIn - TiasNimbas 31
  32. 32. The effect of social networking Source:  Anatomy  of  Facebook   Research by Facebook and the University of Milan Workshop Social Media Recruitment and LinkedIn - TiasNimbas 32
  33. 33. Networking - 1st, 2nd and 3rd degree connections The networking economy – We are globally connected... Workshop Social Media Recruitment and LinkedIn - TiasNimbas 33
  34. 34. The ecosystem of LinkedIn h#p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐linkedin/   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 34
  35. 35. The ecosystem of LinkedIn LinkedIn Jobs linkedin.com/jobs   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 35
  36. 36. The ecosystem of LinkedIn LinkedIn Jobs Example of an open job linkedin.com/jobs   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 36
  37. 37. The ecosystem of LinkedIn LinkedIn Jobs The Netherlands: 4000 – 5000 job positions United Kingdom: 18,000 – 20,000 job positions United States: 160,000 – 170,000 job positions Workshop Social Media Recruitment and LinkedIn - TiasNimbas 37
  38. 38. The ecosystem of LinkedIn LinkedIn Companies linkedin.com/companies   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 38
  39. 39. The ecosystem of LinkedIn LinkedIn Companies Careers Finding employees Products / Services Recommendations linkedin.com/companies   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 39
  40. 40. The ecosystem of LinkedIn h#p://www.youtube.com/watch?v=tu1ugJKXrVM   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 40
  41. 41. Social recruitment on LinkedIn Workshop Social Media Recruitment and LinkedIn - TiasNimbas 41
  42. 42. Take aways video LinkedIn - Unilever 1.  LinkedIn takes the centre of Unilever as an employment brand 2.  Build engagement with communities (dynamic content) 3.  Using power of Unilever employees 4.  From proces driven approach to a talent acquisition strategy Workshop Social Media Recruitment and LinkedIn - TiasNimbas 42
  43. 43. The ecosystem of LinkedIn LinkedIn Companies The Netherlands: > 120,000 company pages United Kingdom: > 200,000 company pages United States: > 800,000 company pages Workshop Social Media Recruitment and LinkedIn - TiasNimbas 43
  44. 44. The ecosystem of LinkedIn LinkedIn Groups linkedin.com/directory/ groups   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 44
  45. 45. The ecosystem of LinkedIn LinkedIn Groups Networking Knowledge sharing Thought leadership Career opportunities linkedin.com/directory/ groups   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 45
  46. 46. The ecosystem of LinkedIn LinkedIn Groups Total: > 1,800,000 groups Finance: > 14,000 groups Dutch: > 75,000 groups Marketing: > 45,000 groups English: > 1,500,000 groups Change management: > 1,200 groups Workshop Social Media Recruitment and LinkedIn - TiasNimbas 46
  47. 47. Overview 1.  Social media and recruitment 2.  LinkedIn Basics 3.  Making LinkedIn work for you 4.  Tips to optimize your profile and getting the most out of LinkedIn Workshop Social Media Recruitment and LinkedIn - TiasNimbas 47
  48. 48. Characteristics LinkedIn is more than an online resume Workshop Social Media Recruitment and LinkedIn - TiasNimbas 48
  49. 49. LinkedIn Profile Strength Why a strong profile? Present yourself as a professional Higher ranking in search results Workshop Social Media Recruitment and LinkedIn - TiasNimbas 49
  50. 50. LinkedIn Profile Strength Three levels: Intermediate (*) Expert (**) All-Star (***) Workshop Social Media Recruitment and LinkedIn - TiasNimbas 50
  51. 51. Making LinkedIn work for you Assignment - Phase 1 Set your ambitions Source:  h#p://flic.kr/p/fSGFX4   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 51
  52. 52. LinkedIn Profile Why add skills? Personal branding Search function (for recruiters) Endorsements Workshop Social Media Recruitment and LinkedIn - TiasNimbas 52
  53. 53. LinkedIn Profile Endorsements Recognize skills & expertise in your network Build your personal brand Workshop Social Media Recruitment and LinkedIn - TiasNimbas 53
  54. 54. Making LinkedIn work for you Assignment – Phase 2 Making the right connections Source:  h#p://flic.kr/p/ag7QB6   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 54
  55. 55. Assignment Phase 2 Communicate with your professional headline - Don’t only tell what your role is - Tell what you do and what you can solve Show your value! Workshop Social Media Recruitment and LinkedIn - TiasNimbas 55
  56. 56. Assignment Phase 2 h#p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐linkedin/   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 56
  57. 57. Making LinkedIn work for you Assignment – Phase 3 Op;mise   Become  visible   Consume   Be  informed   Present   Three steps to making LinkedIn work for you Show  your  knowledge   Workshop Social Media Recruitment and LinkedIn - TiasNimbas 57
  58. 58. Networking - People you may know LinkedIn shows suggestions based upon information on your profile and your e-mail addresses Workshop Social Media Recruitment and LinkedIn - TiasNimbas 58
  59. 59. Networking - Who’s viewed your profile See who has visited your profile recently Workshop Social Media Recruitment and LinkedIn - TiasNimbas 59
  60. 60. Networking - Interact ‘Expand your network’ Always include a personal message 1: Connect when you know the person 2: Get introduced through a connection Workshop Social Media Recruitment and LinkedIn - TiasNimbas 60
  61. 61. Networking – Status updates Show your expertise by sharing messages Increase your visibility Call to (inter)action Workshop Social Media Recruitment and LinkedIn - TiasNimbas 61
  62. 62. Overview 1.  Social media and recruitment 2.  LinkedIn Basics 3.  Making LinkedIn work for you 4.  Tips to optimize your profile and getting the most out of LinkedIn Workshop Social Media Recruitment and LinkedIn - TiasNimbas 62
  63. 63. Set your language(s) National and / or International? Workshop Social Media Recruitment and LinkedIn - TiasNimbas 63
  64. 64. Add sections to your profile -  Certifications -  Courses -  Honors and Awards -  Languages -  Organizations -  Projects -  Patents -  Skills -  Test Scores -  Volunteer Experience & Causes Workshop Social Media Recruitment and LinkedIn - TiasNimbas 64
  65. 65. Change the order of your profile Let the most important sections stand out Drag to rearrange profile sections Workshop Social Media Recruitment and LinkedIn - TiasNimbas 65
  66. 66. Check your profile for spelling over and over! Would you want to be an expert in pubic relations? Workshop Social Media Recruitment and LinkedIn - TiasNimbas 66
  67. 67. Check your profile for spelling over and over! Would you want to be an expert in pubic relations? Workshop Social Media Recruitment and LinkedIn - TiasNimbas 67
  68. 68. E-mail alerts Receive e-mail updates with suggested jobs Workshop Social Media Recruitment and LinkedIn - TiasNimbas 68
  69. 69. Making LinkedIn work for you 1.  Define yourself as a personal brand in three words 2.  Search for these words on LinkedIn 3.  Analyze the top 5 profiles and learn how to improve your profile 4.  Monitor improvement with information and statistics of how often you show up in searches Workshop Social Media Recruitment and LinkedIn - TiasNimbas 69
  70. 70. Summary !  A complete profile with relevant keywords makes you stand out more and contributes to be found better bij recruiters on LinkedIn !  Keep in touch with connections and expand your network !  Participate in groups and get noticed by recruiters and professionals !  Find relevant jobs and apply !  Follow companies to stay up to date !  Strengthen your personal brand with LinkedIn Endorsements Workshop Social Media Recruitment and LinkedIn - TiasNimbas 70
  71. 71. Quick wins The potential of social media http://youtu.be/F7pYHN9iC9I Workshop Social Media Recruitment and LinkedIn - TiasNimbas 71
  72. 72. Quick wins Workshop Social Media Recruitment and LinkedIn - TiasNimbas 72
  73. 73. Questions? Source: http://flic.kr/p/RTz5h Workshop Social Media Recruitment and LinkedIn - TiasNimbas 73
  74. 74. Use the tips in the toolkit to your advantage Workshop Social Media Recruitment and LinkedIn - TiasNimbas 74
  75. 75. Contact Connect with us... Drop your social media questions in our LinkedIn-group http://bit.ly/socialmedia-groep ayman@nsma.nl Twitter: @aymanvanbregt & @nsma_ LinkedIn: http://linkd.in/nsma Presentation available via: http://www.slideshare.net/nsma Workshop Social Media Recruitment and LinkedIn - TiasNimbas Follow our tips & tricks (Dutch)... http://www.socialmediaacademie.nl 75

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