- Social Media Training - TiasNimbas – 01/02/2013 -Social Media Training - TiasNimbas                                     ...
Introduction – Ayman van Bregt                                               -  Digital Strategist with a focus           ...
Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  ...
Social media and recruitmenth"p://www.youtube.com/watch?v=w6rGe-­‐XBi9w	    Social Media Training - TiasNimbas            ...
Social media and recruitmentSocial Media Training - TiasNimbas   5
Defining social media‘Social media describesonline tools and platformsthat people use to shareopinions, insights,experienc...
QuizBased upon this definition of Social Media...Do you consider yourself an active social media user?             Social ...
Defining social mediaDifferent approach ondefining social media:‘Media that enable you toexpress and stimulate socialbehav...
QuizBased upon this definition of Social Media...Do you consider yourself an active social media user?             Social ...
The social media landscape                                                 ‘Choose wisely                                 ...
Social technographics (user activity) Inac%ves	          Spectators	         Joiners	          Collectors	        Cri%cs	 ...
Social media used around the world   Social Media Training - TiasNimbas   12
Social media used around the worldh"p://www.slideshare.net/InSitesConsulCng/social-­‐media-­‐around-­‐the-­‐world-­‐2012-­...
Social media used around the world   Social Media Training - TiasNimbas   14
Social media used around the world   Social Media Training - TiasNimbas   15
Social media used in business       ‘Conversations online outrank all traditional marketing channels’ (B2B)Source:	  Globa...
Social media used in business                                ‘Companies are opening up’ (B2B)Source:	  Eloqua	            ...
Social recruitmentSocialnetworkingsites areimportantsources forrecruitmentSource:	  LinkedIn	  Global	  RecruiCng	  Trends...
Social recruitment                                   Overthink your online identitySource:	  Careerenlightment	           ...
Social recruitment                                                                                          LinkedIn is th...
Social recruitment on LinkedIn     h"p://www.youtube.com/watch?v=tu1ugJKXrVM	  Social Media Training - TiasNimbas         ...
Social recruitment on LinkedInSocial Media Training - TiasNimbas   22
Take aways video LinkedIn - Unilever1.  LinkedIn takes the centre of Unilever as an employment brand2.  Build engagement w...
Social recruitment on LinkedIn                    Posting jobs...                                      How                ...
Social recruitment on LinkedIn         Using ‘Talent Finder’...                                     How                   ...
Social recruitment on LinkedInViewing information on profiles...                                      How                 ...
Social recruitment on LinkedInSearching for specific details...                                     How                   ...
Social recruitment on LinkedIn          Using Search Alerts...                                     How                    ...
Social recruitment on LinkedInh<p://www.flickr.com/photos/website-­‐monitoring/8226762514	          Social Media Training -...
Social recruitment on LinkedInSocial Media Training - TiasNimbas   30
Social recruitment on LinkedInSocial Media Training - TiasNimbas   31
Social recruitment on LinkedInSocial Media Training - TiasNimbas   32
Social recruitment on LinkedInSocial Media Training - TiasNimbas   33
The effect of social networking                                     - Strongly connected small networks                   ...
The effect of social networking                                                     Source:	  Anatomy	  of	  Facebook	  Re...
Social recruitment is about managing your identity1.  Google yourself (also check 123people.com)2.  Identify the platforms...
Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  ...
What is LinkedIn?             h"p://youtu.be/ZVlUwwgOfKw	  Social Media Training - TiasNimbas            38
What is LinkedIn?Social Media Training - TiasNimbas   39
What is LinkedIn?‘LinkedIn is the world’s largest professional network with over200 million members and growing every day....
Numbers and facts-  74 Mio North-America-  39 Mio Europe-  3 Mio Dutch members-  62% male, 38% female-  24% entrepreneurs-...
The impact of LinkedInSource:	  Jobvite	                           Social Media Training - TiasNimbas   42
The impact of LinkedInSource:	  Jobvite	                           Social Media Training - TiasNimbas   43
The impact of LinkedInSource:	  Jobvite	                           Social Media Training - TiasNimbas   44
The impact of LinkedIn‘LinkedIn provides work for an increasing amount of jobseekers’  Source:	  Jobvite	                 ...
CharacteristicsLinkedIn is morethan anonline resume            Social Media Training - TiasNimbas   46
Members’ activity35% checks profile daily81% is a LinkedIn group memberC-level executives expand their networkMiddle manag...
Members’ activity                                                                   Most activity                         ...
LinkedIn Profile Strength                                     Why a strong                                     profile?   ...
LinkedIn Profile Strength                                     Three levels:                                     Intermedia...
QuizWho has got a profile on LinkedIn that has the profilestrength ‘All-Star’ ?             Social Media Training - TiasNi...
LinkedIn Profile                                     Why add skills?                                     Personal branding...
LinkedIn Profile                                     Endorsements                                     Recognize skills &  ...
Set your language(s)National and / or International?Social Media Training - TiasNimbas   54
Avoid overused keywords                                                                                  Creative         ...
Don’t exaggerate with keywordsSource:	  Richard	  van	  der	  Blom	  Blog	                                                ...
Add websites                                     Generate trafficSocial Media Training - TiasNimbas              57
Add sections to your profile                                     -  Certifications                                     -  ...
Change the order of your profile  Let the most     importantsections stand           out          Drag to rearrange profil...
Check your profile for spelling over and over!Would you want to be an expert in pubic relations?          Social Media Tra...
Check your profile for spelling over and over!Would you want to be an expert in pubic relations?          Social Media Tra...
Applications – Adding applications to your profile      Applications add value to your profile          Social Media Train...
ApplicationsFive recommended (if applicable) LinkedIn apps        Social Media Training - TiasNimbas   63
ApplicationsShowing and sharing knowledge Social Media Training - TiasNimbas   64
ApplicationsShare documents like your resume or publications          Social Media Training - TiasNimbas   65
Networking - 1st, 2nd and 3rd degree connectionsThe networkingeconomy – Weare globallyconnected...            Social Media...
Networking - People you may know                                       LinkedIn shows                                     ...
Networking - Find connections through e-mail   Select ‘Add    Contacts’   Enter youre-mail addressAdd the people     you k...
Networking - Who’s viewed your profile                                         See who has                                ...
Networking - Search People ‘Find new and    relevant  connections’Set the searchmode to ‘People’Create a relevantqueryFilt...
Networking - Interact                                                     ‘Expand your                                    ...
Networking – Status updatesShow your expertise by sharing messagesIncrease your visibilityCall to (inter)action           ...
Networking - Privacy settings     Do you want to browse anonymously   or show that you have visited a profile?Social Media...
Find new connections through status updates                                                      Find                     ...
Groups - ValueStimulate discussionsShare knowledgeExpand your business networkStay informed           Social Media Trainin...
Groups - Different types of groupsOpen groups:                                           Closed groups:Accessable for ever...
Groups – Finding interesting groupsSet the search mode to‘Groups’Create a relevant queryOptional:Select the group category...
Groups - View group statisticsIs the groupactive andrelevant?               Social Media Training - TiasNimbas   78
Groups - Interact with professionalsComment on discussions‘Like’, ‘Follow’ or ‘Share’ a discussionStart your own Discussio...
Groups - Become an influential                                     Influence members                                     o...
Groups and recruiters1.  Identify recruiters that are important for you2.  Find out via their profile if they are members ...
Jobs – LinkedIn jobsFind relevant jobs by using the jobs section on   LinkedIn: http://www.linkedin.com/jobs        Social...
Jobs – Job suggestions                                                 (The importance of relevant information            ...
Jobs - Search jobsCreate a relevant queryFilter search resultsFind matching jobs                   Social Media Training -...
Jobs – Applying for a job                                     Apply directly or                                     on the...
E-mail alerts                                       Receive e-mail                                       updates with     ...
Save jobs  Save jobs and retrieve laterSocial Media Training - TiasNimbas    87
Company pages - Finding relevant company pages                                              Set the search mode to        ...
Company pages - Follow company pagesStay up-to-dateView profiles of theemployeesBe the first to discovernew job openingsSh...
Company pages - Get introduced                                       How many connections                                 ...
LinkedIn Today    Stay up to date and become an influencerhttp://www.linkedin.com/today/post/whoToFollow         Social Me...
LinkedIn TodaySocial Media Training - TiasNimbas   92
Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  ...
Making LinkedIn work for you - Goals                FOUT:What are my                              Present yourself as an g...
Making LinkedIn work for you – Key players                   FOUT: Who do i need tofollow and target?                     ...
Making LinkedIn work for you - Activities and timeWhat will you use and not use on LinkedIn?Profile strenght?Monitoring pr...
Making LinkedIn work for you – Do’s and dont’s   Present yourself a unique way   Act and be social without putting the f...
Making LinkedIn work for you1.  Define yourself as a personal brand in three words2.  Search for these words on LinkedIn3....
Making LinkedIn work for you – Overview  A complete profile with relevant keywords makes you stand out more and contribut...
Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  ...
Quick winsReasons for people to use social media             Social Media Training - TiasNimbas    101
Quick winsThe potential of social media                          http://youtu.be/F7pYHN9iC9I             Social Media Trai...
Quick winsSocial Media Training - TiasNimbas    103
Quick winsCommunicate with your professional headline   - Don’t tell what your role is   - Tell what you do and what you c...
Quick winsAdjust your LinkedIn url             Social Media Training - TiasNimbas    105
Quick winsAdjust your LinkedIn url             Social Media Training - TiasNimbas    106
Quick winsAdjust your LinkedIn url http://www.socialmediaacademie.nl/de-link-van-een-linkedin-profiel-aanpassen-in-4-stapp...
Quick winsComplete your network            Social Media Training - TiasNimbas    108
Quick winsMonitor your profile visitors              Social Media Training - TiasNimbas    109
Quick winsAdvanced settings for job searches             http://www.linkedin.com/jobs?search=&trk=jh_adv_btn             S...
Quick winsFollow companies                        http://www.linkedin.com/companies           Social Media Training - Tias...
Quick winsStand out....                Social Media Training - TiasNimbas    112
Quick winsStand out....                Social Media Training - TiasNimbas    113
Questions?                                      Source: http://flic.kr/p/RTz5hSocial Media Training - TiasNimbas          ...
ContactConnect with us...Drop your social media questions in our LinkedIn-grouphttp://bit.ly/socialmedia-groepayman@nsma.n...
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TiasNimbas - Social media training (linkedin and recruitment) MBA Tilburg february 2013

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Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MBA students graduation Fall 2013 at TiasNimbas in Tilburg.

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TiasNimbas - Social media training (linkedin and recruitment) MBA Tilburg february 2013

  1. 1. - Social Media Training - TiasNimbas – 01/02/2013 -Social Media Training - TiasNimbas 1
  2. 2. Introduction – Ayman van Bregt -  Digital Strategist with a focus on turning digital (and social) media into business -  Co-founder NSMA (Dutch Social Media Academy) http://about.me/aymanvanbregt Twitter: @aymanvanbregt Social Media Training - TiasNimbas 2
  3. 3. Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  Quick winsSlides are available via http://www.slideshare.net/nsma Social Media Training - TiasNimbas 3
  4. 4. Social media and recruitmenth"p://www.youtube.com/watch?v=w6rGe-­‐XBi9w   Social Media Training - TiasNimbas 4
  5. 5. Social media and recruitmentSocial Media Training - TiasNimbas 5
  6. 6. Defining social media‘Social media describesonline tools and platformsthat people use to shareopinions, insights,experiences andperspectives with eachother.Social media can take manyforms, including text,images, audio and video.Populair social mediumsinclude blos, messageboards, podcasts, wikis andvlogs’- Dion Hinchcliffe - (2006) Social Media Training - TiasNimbas 6
  7. 7. QuizBased upon this definition of Social Media...Do you consider yourself an active social media user? Social Media Training - TiasNimbas 7
  8. 8. Defining social mediaDifferent approach ondefining social media:‘Media that enable you toexpress and stimulate socialbehavior and gives you theopportunity to show interestin key persons’- Ayman van Bregt - 2012 Source:  Flickr  /  Bre"  Sayer   Social Media Training - TiasNimbas 8
  9. 9. QuizBased upon this definition of Social Media...Do you consider yourself an active social media user? Social Media Training - TiasNimbas 9
  10. 10. The social media landscape ‘Choose wisely and go step by step’h"p://www.theconversaConprism.com/   Social Media Training - TiasNimbas 10
  11. 11. Social technographics (user activity) Inac%ves   Spectators   Joiners   Collectors   Cri%cs   Creators   Do  not  use   View  and   Have  a   Collect   Respond  to   Produce   social  media   read   profile  on  a   webcontent   webcontent     webcontent   webcontent   social   network  site   ‘Not everybody uses social media in the same way’ Source:  Forrester  Research   Social Media Training - TiasNimbas 11
  12. 12. Social media used around the world Social Media Training - TiasNimbas 12
  13. 13. Social media used around the worldh"p://www.slideshare.net/InSitesConsulCng/social-­‐media-­‐around-­‐the-­‐world-­‐2012-­‐by-­‐insites-­‐consulCng   Social Media Training - TiasNimbas 13
  14. 14. Social media used around the world Social Media Training - TiasNimbas 14
  15. 15. Social media used around the world Social Media Training - TiasNimbas 15
  16. 16. Social media used in business ‘Conversations online outrank all traditional marketing channels’ (B2B)Source:  GlobalWebIndex   Social Media Training - TiasNimbas 16
  17. 17. Social media used in business ‘Companies are opening up’ (B2B)Source:  Eloqua   Social Media Training - TiasNimbas 17
  18. 18. Social recruitmentSocialnetworkingsites areimportantsources forrecruitmentSource:  LinkedIn  Global  RecruiCng  Trends  Survey   Social Media Training - TiasNimbas 18
  19. 19. Social recruitment Overthink your online identitySource:  Careerenlightment   Social Media Training - TiasNimbas 19
  20. 20. Social recruitment LinkedIn is the preferred social network for recruiters to start.Source:  LinkedIn  Global  RecruiCng  Trends  Survey   Social Media Training - TiasNimbas 20
  21. 21. Social recruitment on LinkedIn h"p://www.youtube.com/watch?v=tu1ugJKXrVM  Social Media Training - TiasNimbas 21
  22. 22. Social recruitment on LinkedInSocial Media Training - TiasNimbas 22
  23. 23. Take aways video LinkedIn - Unilever1.  LinkedIn takes the centre of Unilever as an employment brand2.  Build engagement with communities (dynamic content)3.  Using power of Unilever employees4.  From proces driven approach to a talent acquisition strategy Social Media Training - TiasNimbas 23
  24. 24. Social recruitment on LinkedIn Posting jobs... How companies use LinkedIn with open positions linkedin.com/jobs  Social Media Training - TiasNimbas 24
  25. 25. Social recruitment on LinkedIn Using ‘Talent Finder’... How companies use LinkedIn with open positions linkedin.com/ talen:inder  Social Media Training - TiasNimbas 25
  26. 26. Social recruitment on LinkedInViewing information on profiles... How companies use LinkedIn with open positions Social Media Training - TiasNimbas 26
  27. 27. Social recruitment on LinkedInSearching for specific details... How companies use LinkedIn with open positionsSocial Media Training - TiasNimbas 27
  28. 28. Social recruitment on LinkedIn Using Search Alerts... How companies use LinkedIn with open positionsSocial Media Training - TiasNimbas 28
  29. 29. Social recruitment on LinkedInh<p://www.flickr.com/photos/website-­‐monitoring/8226762514   Social Media Training - TiasNimbas 29
  30. 30. Social recruitment on LinkedInSocial Media Training - TiasNimbas 30
  31. 31. Social recruitment on LinkedInSocial Media Training - TiasNimbas 31
  32. 32. Social recruitment on LinkedInSocial Media Training - TiasNimbas 32
  33. 33. Social recruitment on LinkedInSocial Media Training - TiasNimbas 33
  34. 34. The effect of social networking - Strongly connected small networks - Link to other networks - Connected subnetworksSocial Media Training - TiasNimbas 34
  35. 35. The effect of social networking Source:  Anatomy  of  Facebook  Research by Facebook and the University of Milan Social Media Training - TiasNimbas 35
  36. 36. Social recruitment is about managing your identity1.  Google yourself (also check 123people.com)2.  Identify the platforms used by your key players (local differences)3.  Position yourself and streamline your profiles on different social networks4.  Inform your network regularly that you’re available for a new position5.  Share your knowledge proactively instead of showing how great you think you are6.  Use the power of 4 degrees of separation (warm introductions)7.  Start with giving and you’ll be receiving Social Media Training - TiasNimbas 36
  37. 37. Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  Quick wins Social Media Training - TiasNimbas 37
  38. 38. What is LinkedIn? h"p://youtu.be/ZVlUwwgOfKw  Social Media Training - TiasNimbas 38
  39. 39. What is LinkedIn?Social Media Training - TiasNimbas 39
  40. 40. What is LinkedIn?‘LinkedIn is the world’s largest professional network with over200 million members and growing every day.LinkedIn connects you to your trusted contacts and helps youexchange knowledge, ideas, and opportunities with a broadernetwork of professionals’Source:  LinkedIn  Help  Center   Social Media Training - TiasNimbas 40
  41. 41. Numbers and facts-  74 Mio North-America-  39 Mio Europe-  3 Mio Dutch members-  62% male, 38% female-  24% entrepreneurs-  Business services andtechnology are the bestrepresented industries-  5.3 billion searches (2012) Source:  LinkedIn  About  &  NSMA   Photo:  Lazy  Person   Social Media Training - TiasNimbas 41
  42. 42. The impact of LinkedInSource:  Jobvite   Social Media Training - TiasNimbas 42
  43. 43. The impact of LinkedInSource:  Jobvite   Social Media Training - TiasNimbas 43
  44. 44. The impact of LinkedInSource:  Jobvite   Social Media Training - TiasNimbas 44
  45. 45. The impact of LinkedIn‘LinkedIn provides work for an increasing amount of jobseekers’ Source:  Jobvite   Social Media Training - TiasNimbas 45
  46. 46. CharacteristicsLinkedIn is morethan anonline resume Social Media Training - TiasNimbas 46
  47. 47. Members’ activity35% checks profile daily81% is a LinkedIn group memberC-level executives expand their networkMiddle management maintain contactsEntry level professionals seek jobs42% update their profile regularly90% is positive about LinkedIn Source:  Lab  42  &  NSMA   Social Media Training - TiasNimbas 47
  48. 48. Members’ activity Most activity between 9-5 Increased activity on mobile devices in the evening Most profiles viewed during office hoursSource:  Hubspot   Social Media Training - TiasNimbas 48
  49. 49. LinkedIn Profile Strength Why a strong profile? Present yourself as a professional Higher ranking in search resultsSocial Media Training - TiasNimbas 49
  50. 50. LinkedIn Profile Strength Three levels: Intermediate (*) Expert (**) All-Star (***)Social Media Training - TiasNimbas 50
  51. 51. QuizWho has got a profile on LinkedIn that has the profilestrength ‘All-Star’ ? Social Media Training - TiasNimbas 51
  52. 52. LinkedIn Profile Why add skills? Personal branding Search function (http://www.linkedin.com/skills/) EndorsementsSocial Media Training - TiasNimbas 52
  53. 53. LinkedIn Profile Endorsements Recognize skills & expertise in your network Build your personal brandSocial Media Training - TiasNimbas 53
  54. 54. Set your language(s)National and / or International?Social Media Training - TiasNimbas 54
  55. 55. Avoid overused keywords Creative Multinational Dynamic Effective Problem solving Motivated Managerial Track recordSource:  LinkedIn  Press  Center   Social Media Training - TiasNimbas 55
  56. 56. Don’t exaggerate with keywordsSource:  Richard  van  der  Blom  Blog   Social Media Training - TiasNimbas 56
  57. 57. Add websites Generate trafficSocial Media Training - TiasNimbas 57
  58. 58. Add sections to your profile -  Certifications -  Courses -  Honors and Awards -  Languages -  Organizations -  Projects -  Patents -  Skills -  Test Scores -  Volunteer Experience & CausesSocial Media Training - TiasNimbas 58
  59. 59. Change the order of your profile Let the most importantsections stand out Drag to rearrange profile sections Social Media Training - TiasNimbas 59
  60. 60. Check your profile for spelling over and over!Would you want to be an expert in pubic relations? Social Media Training - TiasNimbas 60
  61. 61. Check your profile for spelling over and over!Would you want to be an expert in pubic relations? Social Media Training - TiasNimbas 61
  62. 62. Applications – Adding applications to your profile Applications add value to your profile Social Media Training - TiasNimbas 62
  63. 63. ApplicationsFive recommended (if applicable) LinkedIn apps Social Media Training - TiasNimbas 63
  64. 64. ApplicationsShowing and sharing knowledge Social Media Training - TiasNimbas 64
  65. 65. ApplicationsShare documents like your resume or publications Social Media Training - TiasNimbas 65
  66. 66. Networking - 1st, 2nd and 3rd degree connectionsThe networkingeconomy – Weare globallyconnected... Social Media Training - TiasNimbas 66
  67. 67. Networking - People you may know LinkedIn shows suggestions based upon information on your profile and your e-mail addresses Social Media Training - TiasNimbas 67
  68. 68. Networking - Find connections through e-mail Select ‘Add Contacts’ Enter youre-mail addressAdd the people you know Social Media Training - TiasNimbas 68
  69. 69. Networking - Who’s viewed your profile See who has visited your profile recently Social Media Training - TiasNimbas 69
  70. 70. Networking - Search People ‘Find new and relevant connections’Set the searchmode to ‘People’Create a relevantqueryFilter the searchresults Social Media Training - TiasNimbas 70
  71. 71. Networking - Interact ‘Expand your network’ Always include a personal message 1: Connect when you know the person 2: Get introduced through a connectionSocial Media Training - TiasNimbas 71
  72. 72. Networking – Status updatesShow your expertise by sharing messagesIncrease your visibilityCall to (inter)action Social Media Training - TiasNimbas 72
  73. 73. Networking - Privacy settings Do you want to browse anonymously or show that you have visited a profile?Social Media Training - TiasNimbas 73
  74. 74. Find new connections through status updates Find professionals and start a dialogue Social Media Training - TiasNimbas 74
  75. 75. Groups - ValueStimulate discussionsShare knowledgeExpand your business networkStay informed Social Media Training - TiasNimbas 75
  76. 76. Groups - Different types of groupsOpen groups: Closed groups:Accessable for every user. To join ‘closed groups’ you haveYou can join the group directly. to request a membership. Social Media Training - TiasNimbas 76
  77. 77. Groups – Finding interesting groupsSet the search mode to‘Groups’Create a relevant queryOptional:Select the group categorySelect a languageClick on searchBrowse the results Social Media Training - TiasNimbas 77
  78. 78. Groups - View group statisticsIs the groupactive andrelevant? Social Media Training - TiasNimbas 78
  79. 79. Groups - Interact with professionalsComment on discussions‘Like’, ‘Follow’ or ‘Share’ a discussionStart your own Discussion or Poll Social Media Training - TiasNimbas 79
  80. 80. Groups - Become an influential Influence members of a group by participating activelySocial Media Training - TiasNimbas 80
  81. 81. Groups and recruiters1.  Identify recruiters that are important for you2.  Find out via their profile if they are members of groups on LinkedIn3.  Join mutual groups4.  Share your knowledge and participate in active discussions or start your own discussion Social Media Training - TiasNimbas 81
  82. 82. Jobs – LinkedIn jobsFind relevant jobs by using the jobs section on LinkedIn: http://www.linkedin.com/jobs Social Media Training - TiasNimbas 82
  83. 83. Jobs – Job suggestions (The importance of relevant information on your profile)LinkedIn showssuggestions basedon information onyour profile Social Media Training - TiasNimbas 83
  84. 84. Jobs - Search jobsCreate a relevant queryFilter search resultsFind matching jobs Social Media Training - TiasNimbas 84
  85. 85. Jobs – Applying for a job Apply directly or on the company websiteSocial Media Training - TiasNimbas 85
  86. 86. E-mail alerts Receive e-mail updates with suggested jobsSocial Media Training - TiasNimbas 86
  87. 87. Save jobs Save jobs and retrieve laterSocial Media Training - TiasNimbas 87
  88. 88. Company pages - Finding relevant company pages Set the search mode to ‘Company’ Filter search results View company details Follow company Social Media Training - TiasNimbas 88
  89. 89. Company pages - Follow company pagesStay up-to-dateView profiles of theemployeesBe the first to discovernew job openingsShow your interest in thecompany Social Media Training - TiasNimbas 89
  90. 90. Company pages - Get introduced How many connections link you to the company? Send a message and ask for an introduction Social Media Training - TiasNimbas 90
  91. 91. LinkedIn Today Stay up to date and become an influencerhttp://www.linkedin.com/today/post/whoToFollow Social Media Training - TiasNimbas 91
  92. 92. LinkedIn TodaySocial Media Training - TiasNimbas 92
  93. 93. Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  Quick wins Social Media Training - TiasNimbas 93
  94. 94. Making LinkedIn work for you - Goals FOUT:What are my Present yourself as an goals? expert? Generate business? Follow competitors? Find a job? Social Media Training - TiasNimbas 94
  95. 95. Making LinkedIn work for you – Key players FOUT: Who do i need tofollow and target? Industry professionals? Decision makers? Recruiters? Colleagues? Social Media Training - TiasNimbas 95
  96. 96. Making LinkedIn work for you - Activities and timeWhat will you use and not use on LinkedIn?Profile strenght?Monitoring profile activity?Join groups?LinkedIn Endorsements?Monitor updates?Use LinkedIn Today?How much time are you willing to spend?15 minutes a day?Half an hour weekly?A couple of hours monthly?Annually optimize your profile? Social Media Training - TiasNimbas 96
  97. 97. Making LinkedIn work for you – Do’s and dont’s   Present yourself a unique way   Act and be social without putting the focus on selling yourself   Keep your profile updated   Interact with your connections (give attention) Do   Send invitations without a personal note   Share meaningless status updates   Add too long descriptions and summaries on your profileDon’t   Spam people Social Media Training - TiasNimbas 97
  98. 98. Making LinkedIn work for you1.  Define yourself as a personal brand in three words2.  Search for these words on LinkedIn3.  Analyze the top 5 profiles and learn how to improve your profile4.  Monitor improvement with information and statistics of how often you show up in searches Social Media Training - TiasNimbas 98
  99. 99. Making LinkedIn work for you – Overview  A complete profile with relevant keywords makes you stand out more and contributes to be found better bij recruiters on LinkedIn  Keep in touch with connections and expand your network  Participate in groups and get noticed by recruiters and professionals  Find relevant jobs and apply  Follow companies to stay up to date  Strengthen your personal brand with LinkedIn Endorsements Social Media Training - TiasNimbas 99
  100. 100. Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  Quick wins Social Media Training - TiasNimbas 100
  101. 101. Quick winsReasons for people to use social media Social Media Training - TiasNimbas 101
  102. 102. Quick winsThe potential of social media http://youtu.be/F7pYHN9iC9I Social Media Training - TiasNimbas 102
  103. 103. Quick winsSocial Media Training - TiasNimbas 103
  104. 104. Quick winsCommunicate with your professional headline - Don’t tell what your role is - Tell what you do and what you can solve Social Media Training - TiasNimbas 104
  105. 105. Quick winsAdjust your LinkedIn url Social Media Training - TiasNimbas 105
  106. 106. Quick winsAdjust your LinkedIn url Social Media Training - TiasNimbas 106
  107. 107. Quick winsAdjust your LinkedIn url http://www.socialmediaacademie.nl/de-link-van-een-linkedin-profiel-aanpassen-in-4-stappen/ Social Media Training - TiasNimbas 107
  108. 108. Quick winsComplete your network Social Media Training - TiasNimbas 108
  109. 109. Quick winsMonitor your profile visitors Social Media Training - TiasNimbas 109
  110. 110. Quick winsAdvanced settings for job searches http://www.linkedin.com/jobs?search=&trk=jh_adv_btn Social Media Training - TiasNimbas 110
  111. 111. Quick winsFollow companies http://www.linkedin.com/companies Social Media Training - TiasNimbas 111
  112. 112. Quick winsStand out.... Social Media Training - TiasNimbas 112
  113. 113. Quick winsStand out.... Social Media Training - TiasNimbas 113
  114. 114. Questions? Source: http://flic.kr/p/RTz5hSocial Media Training - TiasNimbas 114
  115. 115. ContactConnect with us...Drop your social media questions in our LinkedIn-grouphttp://bit.ly/socialmedia-groepayman@nsma.nlTwitter: @aymanvanbregt & @nsma_LinkedIn: http://linkd.in/nsmaPresentation available via:http://www.slideshare.net/nsma Follow our tips & tricks (Dutch)... http://www.socialmediaacademie.nl Social Media Training - TiasNimbas 115

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