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TiasNimbas - Social media training (linkedin and recruitment) MBA Tilburg february 2013

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Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MBA students graduation Fall 2013 at TiasNimbas in Tilburg.

Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MBA students graduation Fall 2013 at TiasNimbas in Tilburg.

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  • 1. - Social Media Training - TiasNimbas – 01/02/2013 -Social Media Training - TiasNimbas 1
  • 2. Introduction – Ayman van Bregt -  Digital Strategist with a focus on turning digital (and social) media into business -  Co-founder NSMA (Dutch Social Media Academy) http://about.me/aymanvanbregt Twitter: @aymanvanbregt Social Media Training - TiasNimbas 2
  • 3. Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  Quick winsSlides are available via http://www.slideshare.net/nsma Social Media Training - TiasNimbas 3
  • 4. Social media and recruitmenth"p://www.youtube.com/watch?v=w6rGe-­‐XBi9w   Social Media Training - TiasNimbas 4
  • 5. Social media and recruitmentSocial Media Training - TiasNimbas 5
  • 6. Defining social media‘Social media describesonline tools and platformsthat people use to shareopinions, insights,experiences andperspectives with eachother.Social media can take manyforms, including text,images, audio and video.Populair social mediumsinclude blos, messageboards, podcasts, wikis andvlogs’- Dion Hinchcliffe - (2006) Social Media Training - TiasNimbas 6
  • 7. QuizBased upon this definition of Social Media...Do you consider yourself an active social media user? Social Media Training - TiasNimbas 7
  • 8. Defining social mediaDifferent approach ondefining social media:‘Media that enable you toexpress and stimulate socialbehavior and gives you theopportunity to show interestin key persons’- Ayman van Bregt - 2012 Source:  Flickr  /  Bre"  Sayer   Social Media Training - TiasNimbas 8
  • 9. QuizBased upon this definition of Social Media...Do you consider yourself an active social media user? Social Media Training - TiasNimbas 9
  • 10. The social media landscape ‘Choose wisely and go step by step’h"p://www.theconversaConprism.com/   Social Media Training - TiasNimbas 10
  • 11. Social technographics (user activity) Inac%ves   Spectators   Joiners   Collectors   Cri%cs   Creators   Do  not  use   View  and   Have  a   Collect   Respond  to   Produce   social  media   read   profile  on  a   webcontent   webcontent     webcontent   webcontent   social   network  site   ‘Not everybody uses social media in the same way’ Source:  Forrester  Research   Social Media Training - TiasNimbas 11
  • 12. Social media used around the world Social Media Training - TiasNimbas 12
  • 13. Social media used around the worldh"p://www.slideshare.net/InSitesConsulCng/social-­‐media-­‐around-­‐the-­‐world-­‐2012-­‐by-­‐insites-­‐consulCng   Social Media Training - TiasNimbas 13
  • 14. Social media used around the world Social Media Training - TiasNimbas 14
  • 15. Social media used around the world Social Media Training - TiasNimbas 15
  • 16. Social media used in business ‘Conversations online outrank all traditional marketing channels’ (B2B)Source:  GlobalWebIndex   Social Media Training - TiasNimbas 16
  • 17. Social media used in business ‘Companies are opening up’ (B2B)Source:  Eloqua   Social Media Training - TiasNimbas 17
  • 18. Social recruitmentSocialnetworkingsites areimportantsources forrecruitmentSource:  LinkedIn  Global  RecruiCng  Trends  Survey   Social Media Training - TiasNimbas 18
  • 19. Social recruitment Overthink your online identitySource:  Careerenlightment   Social Media Training - TiasNimbas 19
  • 20. Social recruitment LinkedIn is the preferred social network for recruiters to start.Source:  LinkedIn  Global  RecruiCng  Trends  Survey   Social Media Training - TiasNimbas 20
  • 21. Social recruitment on LinkedIn h"p://www.youtube.com/watch?v=tu1ugJKXrVM  Social Media Training - TiasNimbas 21
  • 22. Social recruitment on LinkedInSocial Media Training - TiasNimbas 22
  • 23. Take aways video LinkedIn - Unilever1.  LinkedIn takes the centre of Unilever as an employment brand2.  Build engagement with communities (dynamic content)3.  Using power of Unilever employees4.  From proces driven approach to a talent acquisition strategy Social Media Training - TiasNimbas 23
  • 24. Social recruitment on LinkedIn Posting jobs... How companies use LinkedIn with open positions linkedin.com/jobs  Social Media Training - TiasNimbas 24
  • 25. Social recruitment on LinkedIn Using ‘Talent Finder’... How companies use LinkedIn with open positions linkedin.com/ talen:inder  Social Media Training - TiasNimbas 25
  • 26. Social recruitment on LinkedInViewing information on profiles... How companies use LinkedIn with open positions Social Media Training - TiasNimbas 26
  • 27. Social recruitment on LinkedInSearching for specific details... How companies use LinkedIn with open positionsSocial Media Training - TiasNimbas 27
  • 28. Social recruitment on LinkedIn Using Search Alerts... How companies use LinkedIn with open positionsSocial Media Training - TiasNimbas 28
  • 29. Social recruitment on LinkedInh<p://www.flickr.com/photos/website-­‐monitoring/8226762514   Social Media Training - TiasNimbas 29
  • 30. Social recruitment on LinkedInSocial Media Training - TiasNimbas 30
  • 31. Social recruitment on LinkedInSocial Media Training - TiasNimbas 31
  • 32. Social recruitment on LinkedInSocial Media Training - TiasNimbas 32
  • 33. Social recruitment on LinkedInSocial Media Training - TiasNimbas 33
  • 34. The effect of social networking - Strongly connected small networks - Link to other networks - Connected subnetworksSocial Media Training - TiasNimbas 34
  • 35. The effect of social networking Source:  Anatomy  of  Facebook  Research by Facebook and the University of Milan Social Media Training - TiasNimbas 35
  • 36. Social recruitment is about managing your identity1.  Google yourself (also check 123people.com)2.  Identify the platforms used by your key players (local differences)3.  Position yourself and streamline your profiles on different social networks4.  Inform your network regularly that you’re available for a new position5.  Share your knowledge proactively instead of showing how great you think you are6.  Use the power of 4 degrees of separation (warm introductions)7.  Start with giving and you’ll be receiving Social Media Training - TiasNimbas 36
  • 37. Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  Quick wins Social Media Training - TiasNimbas 37
  • 38. What is LinkedIn? h"p://youtu.be/ZVlUwwgOfKw  Social Media Training - TiasNimbas 38
  • 39. What is LinkedIn?Social Media Training - TiasNimbas 39
  • 40. What is LinkedIn?‘LinkedIn is the world’s largest professional network with over200 million members and growing every day.LinkedIn connects you to your trusted contacts and helps youexchange knowledge, ideas, and opportunities with a broadernetwork of professionals’Source:  LinkedIn  Help  Center   Social Media Training - TiasNimbas 40
  • 41. Numbers and facts-  74 Mio North-America-  39 Mio Europe-  3 Mio Dutch members-  62% male, 38% female-  24% entrepreneurs-  Business services andtechnology are the bestrepresented industries-  5.3 billion searches (2012) Source:  LinkedIn  About  &  NSMA   Photo:  Lazy  Person   Social Media Training - TiasNimbas 41
  • 42. The impact of LinkedInSource:  Jobvite   Social Media Training - TiasNimbas 42
  • 43. The impact of LinkedInSource:  Jobvite   Social Media Training - TiasNimbas 43
  • 44. The impact of LinkedInSource:  Jobvite   Social Media Training - TiasNimbas 44
  • 45. The impact of LinkedIn‘LinkedIn provides work for an increasing amount of jobseekers’ Source:  Jobvite   Social Media Training - TiasNimbas 45
  • 46. CharacteristicsLinkedIn is morethan anonline resume Social Media Training - TiasNimbas 46
  • 47. Members’ activity35% checks profile daily81% is a LinkedIn group memberC-level executives expand their networkMiddle management maintain contactsEntry level professionals seek jobs42% update their profile regularly90% is positive about LinkedIn Source:  Lab  42  &  NSMA   Social Media Training - TiasNimbas 47
  • 48. Members’ activity Most activity between 9-5 Increased activity on mobile devices in the evening Most profiles viewed during office hoursSource:  Hubspot   Social Media Training - TiasNimbas 48
  • 49. LinkedIn Profile Strength Why a strong profile? Present yourself as a professional Higher ranking in search resultsSocial Media Training - TiasNimbas 49
  • 50. LinkedIn Profile Strength Three levels: Intermediate (*) Expert (**) All-Star (***)Social Media Training - TiasNimbas 50
  • 51. QuizWho has got a profile on LinkedIn that has the profilestrength ‘All-Star’ ? Social Media Training - TiasNimbas 51
  • 52. LinkedIn Profile Why add skills? Personal branding Search function (http://www.linkedin.com/skills/) EndorsementsSocial Media Training - TiasNimbas 52
  • 53. LinkedIn Profile Endorsements Recognize skills & expertise in your network Build your personal brandSocial Media Training - TiasNimbas 53
  • 54. Set your language(s)National and / or International?Social Media Training - TiasNimbas 54
  • 55. Avoid overused keywords Creative Multinational Dynamic Effective Problem solving Motivated Managerial Track recordSource:  LinkedIn  Press  Center   Social Media Training - TiasNimbas 55
  • 56. Don’t exaggerate with keywordsSource:  Richard  van  der  Blom  Blog   Social Media Training - TiasNimbas 56
  • 57. Add websites Generate trafficSocial Media Training - TiasNimbas 57
  • 58. Add sections to your profile -  Certifications -  Courses -  Honors and Awards -  Languages -  Organizations -  Projects -  Patents -  Skills -  Test Scores -  Volunteer Experience & CausesSocial Media Training - TiasNimbas 58
  • 59. Change the order of your profile Let the most importantsections stand out Drag to rearrange profile sections Social Media Training - TiasNimbas 59
  • 60. Check your profile for spelling over and over!Would you want to be an expert in pubic relations? Social Media Training - TiasNimbas 60
  • 61. Check your profile for spelling over and over!Would you want to be an expert in pubic relations? Social Media Training - TiasNimbas 61
  • 62. Applications – Adding applications to your profile Applications add value to your profile Social Media Training - TiasNimbas 62
  • 63. ApplicationsFive recommended (if applicable) LinkedIn apps Social Media Training - TiasNimbas 63
  • 64. ApplicationsShowing and sharing knowledge Social Media Training - TiasNimbas 64
  • 65. ApplicationsShare documents like your resume or publications Social Media Training - TiasNimbas 65
  • 66. Networking - 1st, 2nd and 3rd degree connectionsThe networkingeconomy – Weare globallyconnected... Social Media Training - TiasNimbas 66
  • 67. Networking - People you may know LinkedIn shows suggestions based upon information on your profile and your e-mail addresses Social Media Training - TiasNimbas 67
  • 68. Networking - Find connections through e-mail Select ‘Add Contacts’ Enter youre-mail addressAdd the people you know Social Media Training - TiasNimbas 68
  • 69. Networking - Who’s viewed your profile See who has visited your profile recently Social Media Training - TiasNimbas 69
  • 70. Networking - Search People ‘Find new and relevant connections’Set the searchmode to ‘People’Create a relevantqueryFilter the searchresults Social Media Training - TiasNimbas 70
  • 71. Networking - Interact ‘Expand your network’ Always include a personal message 1: Connect when you know the person 2: Get introduced through a connectionSocial Media Training - TiasNimbas 71
  • 72. Networking – Status updatesShow your expertise by sharing messagesIncrease your visibilityCall to (inter)action Social Media Training - TiasNimbas 72
  • 73. Networking - Privacy settings Do you want to browse anonymously or show that you have visited a profile?Social Media Training - TiasNimbas 73
  • 74. Find new connections through status updates Find professionals and start a dialogue Social Media Training - TiasNimbas 74
  • 75. Groups - ValueStimulate discussionsShare knowledgeExpand your business networkStay informed Social Media Training - TiasNimbas 75
  • 76. Groups - Different types of groupsOpen groups: Closed groups:Accessable for every user. To join ‘closed groups’ you haveYou can join the group directly. to request a membership. Social Media Training - TiasNimbas 76
  • 77. Groups – Finding interesting groupsSet the search mode to‘Groups’Create a relevant queryOptional:Select the group categorySelect a languageClick on searchBrowse the results Social Media Training - TiasNimbas 77
  • 78. Groups - View group statisticsIs the groupactive andrelevant? Social Media Training - TiasNimbas 78
  • 79. Groups - Interact with professionalsComment on discussions‘Like’, ‘Follow’ or ‘Share’ a discussionStart your own Discussion or Poll Social Media Training - TiasNimbas 79
  • 80. Groups - Become an influential Influence members of a group by participating activelySocial Media Training - TiasNimbas 80
  • 81. Groups and recruiters1.  Identify recruiters that are important for you2.  Find out via their profile if they are members of groups on LinkedIn3.  Join mutual groups4.  Share your knowledge and participate in active discussions or start your own discussion Social Media Training - TiasNimbas 81
  • 82. Jobs – LinkedIn jobsFind relevant jobs by using the jobs section on LinkedIn: http://www.linkedin.com/jobs Social Media Training - TiasNimbas 82
  • 83. Jobs – Job suggestions (The importance of relevant information on your profile)LinkedIn showssuggestions basedon information onyour profile Social Media Training - TiasNimbas 83
  • 84. Jobs - Search jobsCreate a relevant queryFilter search resultsFind matching jobs Social Media Training - TiasNimbas 84
  • 85. Jobs – Applying for a job Apply directly or on the company websiteSocial Media Training - TiasNimbas 85
  • 86. E-mail alerts Receive e-mail updates with suggested jobsSocial Media Training - TiasNimbas 86
  • 87. Save jobs Save jobs and retrieve laterSocial Media Training - TiasNimbas 87
  • 88. Company pages - Finding relevant company pages Set the search mode to ‘Company’ Filter search results View company details Follow company Social Media Training - TiasNimbas 88
  • 89. Company pages - Follow company pagesStay up-to-dateView profiles of theemployeesBe the first to discovernew job openingsShow your interest in thecompany Social Media Training - TiasNimbas 89
  • 90. Company pages - Get introduced How many connections link you to the company? Send a message and ask for an introduction Social Media Training - TiasNimbas 90
  • 91. LinkedIn Today Stay up to date and become an influencerhttp://www.linkedin.com/today/post/whoToFollow Social Media Training - TiasNimbas 91
  • 92. LinkedIn TodaySocial Media Training - TiasNimbas 92
  • 93. Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  Quick wins Social Media Training - TiasNimbas 93
  • 94. Making LinkedIn work for you - Goals FOUT:What are my Present yourself as an goals? expert? Generate business? Follow competitors? Find a job? Social Media Training - TiasNimbas 94
  • 95. Making LinkedIn work for you – Key players FOUT: Who do i need tofollow and target? Industry professionals? Decision makers? Recruiters? Colleagues? Social Media Training - TiasNimbas 95
  • 96. Making LinkedIn work for you - Activities and timeWhat will you use and not use on LinkedIn?Profile strenght?Monitoring profile activity?Join groups?LinkedIn Endorsements?Monitor updates?Use LinkedIn Today?How much time are you willing to spend?15 minutes a day?Half an hour weekly?A couple of hours monthly?Annually optimize your profile? Social Media Training - TiasNimbas 96
  • 97. Making LinkedIn work for you – Do’s and dont’s   Present yourself a unique way   Act and be social without putting the focus on selling yourself   Keep your profile updated   Interact with your connections (give attention) Do   Send invitations without a personal note   Share meaningless status updates   Add too long descriptions and summaries on your profileDon’t   Spam people Social Media Training - TiasNimbas 97
  • 98. Making LinkedIn work for you1.  Define yourself as a personal brand in three words2.  Search for these words on LinkedIn3.  Analyze the top 5 profiles and learn how to improve your profile4.  Monitor improvement with information and statistics of how often you show up in searches Social Media Training - TiasNimbas 98
  • 99. Making LinkedIn work for you – Overview  A complete profile with relevant keywords makes you stand out more and contributes to be found better bij recruiters on LinkedIn  Keep in touch with connections and expand your network  Participate in groups and get noticed by recruiters and professionals  Find relevant jobs and apply  Follow companies to stay up to date  Strengthen your personal brand with LinkedIn Endorsements Social Media Training - TiasNimbas 99
  • 100. Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you4.  Quick wins Social Media Training - TiasNimbas 100
  • 101. Quick winsReasons for people to use social media Social Media Training - TiasNimbas 101
  • 102. Quick winsThe potential of social media http://youtu.be/F7pYHN9iC9I Social Media Training - TiasNimbas 102
  • 103. Quick winsSocial Media Training - TiasNimbas 103
  • 104. Quick winsCommunicate with your professional headline - Don’t tell what your role is - Tell what you do and what you can solve Social Media Training - TiasNimbas 104
  • 105. Quick winsAdjust your LinkedIn url Social Media Training - TiasNimbas 105
  • 106. Quick winsAdjust your LinkedIn url Social Media Training - TiasNimbas 106
  • 107. Quick winsAdjust your LinkedIn url http://www.socialmediaacademie.nl/de-link-van-een-linkedin-profiel-aanpassen-in-4-stappen/ Social Media Training - TiasNimbas 107
  • 108. Quick winsComplete your network Social Media Training - TiasNimbas 108
  • 109. Quick winsMonitor your profile visitors Social Media Training - TiasNimbas 109
  • 110. Quick winsAdvanced settings for job searches http://www.linkedin.com/jobs?search=&trk=jh_adv_btn Social Media Training - TiasNimbas 110
  • 111. Quick winsFollow companies http://www.linkedin.com/companies Social Media Training - TiasNimbas 111
  • 112. Quick winsStand out.... Social Media Training - TiasNimbas 112
  • 113. Quick winsStand out.... Social Media Training - TiasNimbas 113
  • 114. Questions? Source: http://flic.kr/p/RTz5hSocial Media Training - TiasNimbas 114
  • 115. ContactConnect with us...Drop your social media questions in our LinkedIn-grouphttp://bit.ly/socialmedia-groepayman@nsma.nlTwitter: @aymanvanbregt & @nsma_LinkedIn: http://linkd.in/nsmaPresentation available via:http://www.slideshare.net/nsma Follow our tips & tricks (Dutch)... http://www.socialmediaacademie.nl Social Media Training - TiasNimbas 115