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TiasNimbas - Social media training (LinkedIn and recruitment) - 4 january 2012
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TiasNimbas - Social media training (LinkedIn and recruitment) - 4 january 2012

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Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group MBA students graduation Fall 2012 at TiasNimbas in Tilburg.

Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group MBA students graduation Fall 2012 at TiasNimbas in Tilburg.

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TiasNimbas - Social media training (LinkedIn and recruitment) - 4 january 2012 TiasNimbas - Social media training (LinkedIn and recruitment) - 4 january 2012 Presentation Transcript

  • - Social Media Training - TiasNimbas – 04/01/2012 -Social Media Training - TiasNimbas 1 04/01/12
  • Introduction – Ayman van Bregt -  Co-founder NSMA (Dutch Social Media Academy) -  Digital Strategist with a focus on turning digital (and social) media into business http://about.me/aymanvanbregt Twitter: @aymanvanbregt Social Media Training - TiasNimbas 2 04/01/12
  • Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for youSlides are available via http://www.slideshare.net/nsma Social Media Training - TiasNimbas 3 04/01/12
  • 1. Social media and recruitment   Defining social media   The social media landscape: The Conversation Prism by Brian Solis   The effect of social networking   Social Technographics by Forrester   Social media used around the world   Social media used in business   Social recruitment   Social recruitment on LinkedIn   Tips in using social media  Photo:  Cistar   Social Media Training - TiasNimbas 4 04/01/12
  • Defining social media‘Social media describesonline tools and platformsthat people use to shareopinions, insights,experiences andperspectives with eachother.Social media can take manyforms, including text,images, audio and video.Populair social mediumsinclude blos, messageboards, podcasts, wikis andvlogs (2006)’- Dion Hinchcliffe - Social Media Training - TiasNimbas 5 04/01/12
  • QuizBased upon the definition of Social Media...Do you consider yourself an active social media user? Social Media Training - TiasNimbas 6 04/01/12
  • The social media landscape ‘Choose wisely and go step by step’h,p://www.theconversa5onprism.com/   Social Media Training - TiasNimbas 7 04/01/12
  • The effect of social networking - Strongly connected small networks - Link to other networks - Connected subnetworksSocial Media Training - TiasNimbas 8 04/01/12
  • The effect of social networking Source:  Anatomy  of  Facebook  Research by Facebook and the University of Milan Social Media Training - TiasNimbas 9 04/01/12
  • Social technographics (user activity) Inac&ves   Spectators   Joiners   Collectors   Cri&cs   Creators   Do  not  use   View  and   Have  a   Collect   Respond  to   Produce   social  media   read   profile  on  a   webcontent   webcontent     webcontent   webcontent   social   network  site   ‘Not everybody uses social media in the same way’ Source:  Forrester  Research   Social Media Training - TiasNimbas 10 04/01/12
  • Social media used around the world Social Media Training - TiasNimbas 11 04/01/12
  • Social media used around the worldh,p://www.slideshare.net/stevenvanbelleghem/social-­‐media-­‐around-­‐the-­‐world-­‐2011   Social Media Training - TiasNimbas 12 04/01/12
  • Social media used in business ‘Conversations online outrank all traditional marketing channels’ (B2B)Source:  GlobalWebIndex   Social Media Training - TiasNimbas 13 04/01/12
  • Social recruitmentSocialnetworkingsites areimportantsources forrecruitmentSource:  LinkedIn  Global  Recrui5ng  Trends  Survey   Social Media Training - TiasNimbas 14 04/01/12
  • Social recruitment Overthink your online identitySource:  Careerenlightment   Social Media Training - TiasNimbas 15 04/01/12
  • Social recruitment LinkedIn is the preferred social network for recruiters to start.Source:  LinkedIn  Global  Recrui5ng  Trends  Survey   Social Media Training - TiasNimbas 16 04/01/12
  • Social recruitment on LinkedIn Many recruiters use LinkedIn as a toolSource:  LinkedIn  Global  Recrui5ng  Trends  Survey   Social Media Training - TiasNimbas 17 04/01/12
  • Social recruitment on LinkedIn Posting jobs... How companies use LinkedIn with open positionsSocial Media Training - TiasNimbas 18 04/01/12
  • Social recruitment on LinkedIn Using ‘Talent Finder’... How companies use LinkedIn with open positionsSocial Media Training - TiasNimbas 19 04/01/12
  • Social recruitment on LinkedInViewing information on profiles... How companies use LinkedIn with open positions Social Media Training - TiasNimbas 20 04/01/12
  • Social recruitment on LinkedInSearching on specific details... How companies use LinkedIn with open positionsSocial Media Training - TiasNimbas 21 04/01/12
  • Social recruitment on LinkedIn Using Search Alerts... How companies use LinkedIn with open positionsSocial Media Training - TiasNimbas 22 04/01/12
  • Tips in using social media1.  Google yourself (including 123people.com)2.  Align with the platforms used by your key players (local differences)3.  Position yourself and streamline your profiles on different social networks4.  Inform your network regularly that you’re available for a new position5.  Share your knowledge proactively instead of showing how great you think you are6.  Use the power of 4 degrees of separation (warm introductions)7.  Start with giving and you’ll be receiving Social Media Training - TiasNimbas 23 04/01/12
  • Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you Social Media Training - TiasNimbas 24 04/01/12
  • 2. Everything you need to know about LinkedIn   What is LinkedIn?   Numbers and facts   Characteristics   The impact of LinkedIn   Members’ activity   100% profile completeness   Applications   Networking   Groups   Jobs   Company pages   Answers Social Media Training - TiasNimbas 25 04/01/12
  • What is LinkedIn? h,p://youtu.be/ZVlUwwgOfKw  Social Media Training - TiasNimbas 26 04/01/12
  • What is LinkedIn?‘LinkedIn is the world’s largest professional network with over135 million members and growing rapidly.LinkedIn connects you to your trusted contacts and helps youexhange knowledge, ideas, and opportunities with a broadernetwork of professionals’Source:  LinkedIn  Help  Center   Social Media Training - TiasNimbas 27 04/01/12
  • Numbers and facts-  44% North-America-  22% Europe-  3 million Dutch members-  62% male, 38% female-  24% entrepreneurs-  Business services andtechnology are the mostrepresented industries-  4 billion searches (2011) Source:  LinkedIn  About  &  NSMA   Photo:  Lazy  Person   Social Media Training - TiasNimbas 28 04/01/12
  • CharacteristicsLinkedIn is morethan anonline resume Social Media Training - TiasNimbas 29 04/01/12
  • The impact of LinkedIn‘LinkedIn provides work for an increasing amount of jobseekers’ Source:  Jobvite   Social Media Training - TiasNimbas 30 04/01/12
  • The impact of LinkedIn ‘LinkedIn generates twice the amount of leads as Twitter’Source:  Pardot  (infographic)   Social Media Training - TiasNimbas 31 04/01/12
  • The impact of LinkedInSource:  LinkedIn  Press  Center   Social Media Training - TiasNimbas 32 04/01/12
  • The impact of LinkedInSource:  LinkedIn  Press  Center   Social Media Training - TiasNimbas 33 04/01/12
  • Members’ activity35% checks profile daily81% is a LinkedIn group memberC-level executives expand their networkMiddle management maintain contactsEntry level professionals seek jobs42% update their profile regularly90% is positive about LinkedIn Source:  Lab  42  &  NSMA   Social Media Training - TiasNimbas 34 04/01/12
  • Members’ activity Most activity between 9-5 Increased activity on mobile devices in the evening Most profiles viewed during office hoursSource:  Hubspot   Social Media Training - TiasNimbas 35 04/01/12
  • 100% profile completeness Why a complete profile? Present yourself as a professional Higher ranking in search resultsSocial Media Training - TiasNimbas 36 04/01/12
  • 100% profile completeness  Your current position  Two past positions  Your education  Your profile summary and specialties  A profile photo  At least three recommendations  Tips Social Media Training - TiasNimbas 37 04/01/12
  • 100% profile completeness – Current positionLink (if applicable) to company pageProvide extensive and relevant informationUse relevant keywords to describe yourself Social Media Training - TiasNimbas 38 04/01/12
  • 100% profile completeness – Two past positionsAdd your working history Social Media Training - TiasNimbas 39 04/01/12
  • 100% profile completeness – Education Link to your school Add activities and societies Provide additional notes to show more of your personality Social Media Training - TiasNimbas 40 04/01/12
  • 100% profile completeness - Summary and specialtiesKeep it short andsimpleFocus on the keymessageAdd specialties Social Media Training - TiasNimbas 41 04/01/12
  • 100% profile completeness - a profile photo This is how people look at a LinkedIn profile - Quality photo - Professional appearanceSource:  Eyetrack  Shop   - Friendly Social Media Training - TiasNimbas 42 04/01/12
  • 100% profile completeness - three recommendations Ask for recommendations and show them on your profile and the profile of the person giving you the recommendation Social Media Training - TiasNimbas 43 04/01/12
  • QuizWho has got a profile on LinkedIn that is 100% complete? Social Media Training - TiasNimbas 44 04/01/12
  • Set your language(s)National and / or International?Social Media Training - TiasNimbas 45 04/01/12
  • Avoid overused keywords Creative Multinational Dynamic Effective Problem solving Motivated Managerial Track recordSource:  LinkedIn  Press  Center   Social Media Training - TiasNimbas 46 04/01/12
  • Don’t exaggerate with keywordsSource:  Richard  van  der  Blom  Blog   Social Media Training - TiasNimbas 47 04/01/12
  • Add websites Generate trafficSocial Media Training - TiasNimbas 48 04/01/12
  • Add sections to your profile -  Certifications -  Courses -  Honors and Awards -  Languages -  Organizations -  Projects -  Patents -  Skills -  Test Scores -  Volunteer Experience & CausesSocial Media Training - TiasNimbas 49 04/01/12
  • Change the order of your profile Let the most importantsections stand out Drag to rearrange profile sections Social Media Training - TiasNimbas 50 04/01/12
  • Applications  Adding applications to your profile  Twitter  Slideshare  Events  Find more   Social Media Training - TiasNimbas 51 04/01/12
  • Applications – Adding applications to your profile Applications add value to your profile Social Media Training - TiasNimbas 52 04/01/12
  • ApplicationsThree recommended (if applicable) LinkedIn apps Social Media Training - TiasNimbas 53 04/01/12
  • Applications - Tweets - Add a Twitter ‘follow button’ to your profile - Redirect tweets automaticly (or just tweets with the hashtag #in) - Use your LinkedIn profile to get Twitter followersSocial Media Training - TiasNimbas 54 04/01/12
  • Applications - Slideshare -  Share your Slideshare presentations via LinkedIn -  Show presentations through thumbnails or a complete playerSocial Media Training - TiasNimbas 55 04/01/12
  • Applications - Events - Find relevant events - Show which events you attent -  See who is also attending - Add your own events to the databaseSocial Media Training - TiasNimbas 56 04/01/12
  • Applications Use ‘Browse MoreApplications’ to find more Social Media Training - TiasNimbas 57 04/01/12
  • Networking  1st, 2nd and 3rd degree connections  People you may know  Find connections through e-mail  Who’s viewed your profile  Search people  Interact  Status updates (what’s on your mind)  Tips   Social Media Training - TiasNimbas 58 04/01/12
  • Networking - 1st, 2nd and 3rd degree connectionsThe networkingeconomy – Weare globallyconnected... Social Media Training - TiasNimbas 59 04/01/12
  • Networking - People you may know LinkedIn shows suggestions based upon information on your profile and your e-mail addresses Social Media Training - TiasNimbas 60 04/01/12
  • Networking - Find connections through e-mail Select ‘Add Contacts’ Enter youre-mail addressAdd the people you know Social Media Training - TiasNimbas 61 04/01/12
  • Networking - Who’s viewed your profile See who has visited your profile recently Social Media Training - TiasNimbas 62 04/01/12
  • Networking - Search People ‘Find new and relevant connections’Set the searchmode to ‘People’Create a relevantqueryFilter the searchresults Social Media Training - TiasNimbas 63 04/01/12
  • Networking - Interact ‘Expand your network’ Always include a personal message 1: Connect when you know the person 2: Get introduced through a connectionSocial Media Training - TiasNimbas 64 04/01/12
  • Networking – Status updatesShow your expertise by sharing messagesIncrease your visibilityCall to (inter)action Social Media Training - TiasNimbas 65 04/01/12
  • Networking - Privacy settings Do you want to browse anonymously or show that you have visited a profile?Social Media Training - TiasNimbas 66 04/01/12
  • Find new connections through status updates Find professionals and start a dialogue Social Media Training - TiasNimbas 67 04/01/12
  • Groups  Value  Different types of groups  Finding interesting groups  View group statistics  Interact with professionals  Become an influential  Groups and recruiters   Social Media Training - TiasNimbas 68 04/01/12
  • Groups - ValueStimulate discussionsShare knowledgeExpand your business networkStay informed Social Media Training - TiasNimbas 69 04/01/12
  • Groups - Different types of groups -  Alumni groups -  Corporate groups -  Conference groups -  Networking groups -  Non profit groups -  Professional groups Social Media Training - TiasNimbas 70 04/01/12
  • Groups - Different types of groupsOpen groups: Closed groups:Accessable for every user. To join ‘closed groups’ you haveYou can join the group directly. to request a membership. Social Media Training - TiasNimbas 71 04/01/12
  • Groups – Finding interesting groupsSet the search mode to‘Groups’Create a relevant queryOptional:Select the group categorySelect a languageClick on searchBrowse the results Social Media Training - TiasNimbas 72 04/01/12
  • Groups - View group statisticsIs the groupactive andrelevant? Social Media Training - TiasNimbas 73 04/01/12
  • Groups - Interact with professionalsComment on discussions‘Like’, ‘Follow’ or ‘Share’ a discussionStart your own Discussion or Poll Social Media Training - TiasNimbas 74 04/01/12
  • Groups - Become an influential Influence members of a group by participating activelySocial Media Training - TiasNimbas 75 04/01/12
  • Groups and recruiters1.  Identify recruiters that are important for you2.  Find out via their profile if they are members of groups on LinkedIn3.  Join mutual groups4.  Share your knowledge and participate in active discussions or start your own discussion Social Media Training - TiasNimbas 76 04/01/12
  • Jobs  LinkedIn jobs  Job suggestions  Search jobs  Applying for a job  Tips   Social Media Training - TiasNimbas 77 04/01/12
  • Jobs – LinkedIn jobsFind relevant jobs by using the jobs section on LinkedIn Social Media Training - TiasNimbas 78 04/01/12
  • Jobs – Job suggestions (The importance of relevant information on your profile)LinkedIn showssuggestions basedon information onyour profile Social Media Training - TiasNimbas 79 04/01/12
  • Jobs - Search jobsCreate a relevant queryFilter search resultsFind matching jobs Social Media Training - TiasNimbas 80 04/01/12
  • Jobs – Applying for a job Apply directly or on the company websiteSocial Media Training - TiasNimbas 81 04/01/12
  • E-mail alerts Receive e-mail updates with suggested jobsSocial Media Training - TiasNimbas 82 04/01/12
  • Save jobs Save jobs and retrieve laterSocial Media Training - TiasNimbas 83 04/01/12
  • Company pages  Finding relevant company pages  Follow company pages  Get introduced Social Media Training - TiasNimbas 84 04/01/12
  • Company pages - Finding relevant company pages Set the search mode to ‘Company’ Filter search results View company details Follow company Social Media Training - TiasNimbas 85 04/01/12
  • Company pages - Follow company pagesStay up-to-dateView profiles of theemployeesBe the first to discovernew job openingsShow your interest in thecompany Social Media Training - TiasNimbas 86 04/01/12
  • Company pages - Get introduced How many connections link you to the company? Send a message and ask for an introduction Social Media Training - TiasNimbas 87 04/01/12
  • Answers  Value  Using Answers Social Media Training - TiasNimbas 88 04/01/12
  • Answers - ValueShow your knowledgeRated answers stage your expertiseGiving attention to your network Social Media Training - TiasNimbas 89 04/01/12
  • Answers – Using AnswersGo to Answers (under More)Browse questions from yournetworkBrowse questions incategoriesAsk questions Social Media Training - TiasNimbas 90 04/01/12
  • Overview1.  Social media and recruitment2.  Everything you need to know about LinkedIn3.  Making LinkedIn work for you Social Media Training - TiasNimbas 91 04/01/12
  • 3. Making LinkedIn work for you   Goals   Key players   Activities and time   Do’s and dont’s   Tip   Overview   Social Media Training - TiasNimbas 92 04/01/12
  • Making LinkedIn work for you - Goals FOUT:What are my Present yourself as an goals? expert? Generate business? Follow competitors? Find a job? Social Media Training - TiasNimbas 93 04/01/12
  • Making LinkedIn work for you – Key players FOUT: Who do i need tofollow and target? Industry professionals? Decision makers? Recruiters? Colleagues? Social Media Training - TiasNimbas 94 04/01/12
  • Making LinkedIn work for you - Activities and timeWhat will you use and not use on LinkedIn?100% Profile completeness?Monitoring profile activity?Join groups?Monitor updates?Use Answers?How much time are you willing to spend?15 minutes a day?Half an hour weekly?A couple of hours monthly?Annually optimize your profile? Social Media Training - TiasNimbas 95 04/01/12
  • Making LinkedIn work for you – Do’s and dont’s   Present yourself a unique way   Act and be social without putting the focus on selling yourself   Keep your profile updated   Interact with your connections (give attention) Do   Send invitations without a personal note   Share meaningless status updates   Add too long descriptions and summaries on your profileDon’t   Spam people Social Media Training - TiasNimbas 96 04/01/12
  • Making LinkedIn work for you - Tip1.  Define yourself as a personal brand in three words2.  Search for these words on LinkedIn3.  Analyze the top 5 profiles and learn how to improve your profile4.  Monitor improvement with information and statistics of how often you show up in searches Social Media Training - TiasNimbas 97 04/01/12
  • Making LinkedIn work for you – Overview  A complete profile with relevant keywords makes you stand out more and contributes to be found better bij recruiters on LinkedIn  Keep in touch with connections and expand your network  Participate in groups and get noticed by recruiters and professionals  Find relevant jobs and apply  Follow companies to stay up to date Social Media Training - TiasNimbas 98 04/01/12
  • Extra material from the discussion  The offline network: http://www.youtube.com/watch?v=VeP7AFwqHcQ  What Facebook really knows: http://www.youtube.com/watch?v=kJvAUqs3Ofg  Using LinkedIn-functionalities within Facebook: http://branchout.com/ andhttp://www.beknown.com/landing  LinkedIn Demographics (in response to Stanley’s question on Engineering):http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011 Social Media Training - TiasNimbas 99 04/01/12
  • ContactConnect with us...ayman@nsma.nlTwitter: @aymanvanbregt & @nsma_LinkedIn: http://linkd.in/nsmaPresentation available via:http://www.slideshare.net/nsma Follow our tips & tricks (Dutch)... http://www.socialmediaacademie.nl Social Media Training - TiasNimbas 100 04/01/12