Digital Advertising

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  • 1. Digital Advertising
    What is it all about?
    How is it done?
    What to look for when hiring an agency?
    SKISLAK DIGITAL ADVERTISING
  • 2. SKISLAK DIGITAL ADVERTISING
  • 3. SKISLAK DIGITAL ADVERTISING
    The Internet is a massive, rapidly growing medium
    85 million U.S. people age 2+ online in a month, spending an average of 29 hours online per person*
    80% of 824 million global Internet users now outside of U.S.
    99% of online population search in a month, conducting 22 searches per searcher**
    75% of online population stream a video, viewing an average of 70 videos per viewer per month***
    66% of online population visit a social networking site, spending 4 hours per month per visitor*
    40% of online population visit a blog site in a month*
  • 4. SKISLAK DIGITAL ADVERTISING
  • 5. SKISLAK DIGITAL ADVERTISING
    Internet’s Reach Exceeds TV’s From 7:00am to 8:00pm
  • 6. SKISLAK DIGITAL ADVERTISING
    Web Delivers More Than TV
  • 7. SKISLAK DIGITAL ADVERTISING
    The Internet is the 3rd most used medium and about to become 2nd only to TV
  • 8. SKISLAK DIGITAL ADVERTISING
    U.S. Online Advertising
    1/3 Branding. 2/3 Direct Response
  • 9. SKISLAK DIGITAL ADVERTISING
    Internet Ad Revenues Continue To Surge
  • 10. SKISLAK DIGITAL ADVERTISING
    Ad Dollars Are Flowing Online
  • 11. SKISLAK DIGITAL ADVERTISING
    Yet, Online is only 7% of Total Online Spend
  • 12. In The News……
    SKISLAK DIGITAL ADVERTISING
  • 13. Online Tools
    SKISLAK DIGITAL ADVERTISING
  • 14. SKISLAK DIGITAL ADVERTISING
    Searchers are more affluent, younger and more likely to be female
  • 15. Digital Overview
    Search Engine Optimization
    Social Media
    Blogging 101
    Press Releases
    Search Engine Marketing
    Analytics
    Maps
    Online Videos
    Display Advertising
    Web-Site Development
    SKISLAK DIGITAL ADVERTISING
  • 16. Search Engine Optimization
    The process of increasing your website’s page rank on the “natural” or “organic” side of a designated search engine.
    Google’s Main Goal: Most Relevant sites at top.
    Google has over 200 factors that are considered when ranking a website.
    Most Important:
    Rich Content
    Inbound Links
    Website Submission
    Title Tags, Meta Tag Keywords & Descriptions
    Social Media
    SKISLAK DIGITAL ADVERTISING
  • 17. Rich Content
    Relevance is Key
    Each page contains specific information
    Content is key
    Limit flash use
    Fine line between looking good to customers and looking good to search engines
    SKISLAK DIGITAL ADVERTISING
  • 18. Inbound Links
    2 types of links:
    Inbound Links
    Outbound Links
    Link Building Companies:
    Be Careful!
    E comp Enterprises
    The More Expensive The better
    Need Authoritative links.
    SKISLAK DIGITAL ADVERTISING
  • 19. Website Submission
    Submit your site to Google and Yahoo!
    Google, “Submit site to search engine”
    Web Master Tool
    Track how often the Google Spider visits your webpage.
    SKISLAK DIGITAL ADVERTISING
  • 20. Title Tags & Descriptions
    Page Titles
    Add relevant, highly searched keywords to your Titles
    Include word like: cheap, affordable, shop, services
    Meta Tags
    Back end keywords
    Use same keywords that are in Title
    Headlines
    Be creative and relevant
    Page Elements
    Be efficient and to the point
    Make the site easy on the eyes, rich with content
    SKISLAK DIGITAL ADVERTISING
  • 21. Social Media
    SKISLAK DIGITAL ADVERTISING
    del.ic.ious
    PRLog.org
  • 22. SKISLAK DIGITAL ADVERTISING
    User Generated Content Site
  • 23. Blogging 101
    Stay committed
    After posting, submit to your social networks
    Stay relevant
    “Who Cares?”
    SKISLAK DIGITAL ADVERTISING
  • 24. Press Releases
    Free and Paid services
    Free- prlog.org
    Great Organic Ranking
    SKISLAK DIGITAL ADVERTISING
  • 25. Search Engine Marketing
    SEM is a targeted marketing tool that is a function of bidding on keywords/phrases on a search engine and writing ad phrases to appear on pages where keywords have been bought.
    Relevance
    Quality Score
    Bidding
    Ad copy
    Keywords
    Analytics
    SKISLAK DIGITAL ADVERTISING
  • 26. SKISLAK DIGITAL ADVERTISING
    Case Study
  • 27. SKISLAK DIGITAL ADVERTISING
  • 28. Analytics
    SKISLAK DIGITAL ADVERTISING
  • 29. Google Maps/Local Business
    SKISLAK DIGITAL ADVERTISING
  • 30. Online Videos
    SKISLAK DIGITAL ADVERTISING
  • 31. Display Advertising
    Offer, Offer, Offer
    Great Creative!
    Cost per click
    CPM
    Guaranteed Impressions
    Targeting
    SKISLAK DIGITAL ADVERTISING
  • 32. SKISLAK DIGITAL ADVERTISING
    5 Tips for writing Landing Pages That Sell
    • Avoid the “see you later” factor
    Make sure your webpages are attractive and engaging
    Most visitors that enter a landing page leave within a few seconds
    They don’t read, they don’t scroll
    • Make your headlines match your ad copy
    Make sure that you are giving your visitors exactly what are expecting to get from your advertisements.
    Don’t take everyone to your landing page
    • Keep the ‘Gold’ on the left side
    Photos and graphics should be displayed on the left side
    • Call to action
    Make sure there is a link on every page that allows your visitors to turn their visit into an action.
    • Ask questions
    Make sure you know what your customers want
    Be specific and make if fast. YOU ONLY HAVE 7 SECONDS!