Digital Advertising

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Digital Advertising

  1. 1. Digital Advertising <br />What is it all about?<br />How is it done?<br />What to look for when hiring an agency?<br />SKISLAK DIGITAL ADVERTISING<br />
  2. 2. SKISLAK DIGITAL ADVERTISING<br />
  3. 3. SKISLAK DIGITAL ADVERTISING<br />The Internet is a massive, rapidly growing medium<br />85 million U.S. people age 2+ online in a month, spending an average of 29 hours online per person*<br />80% of 824 million global Internet users now outside of U.S.<br />99% of online population search in a month, conducting 22 searches per searcher**<br />75% of online population stream a video, viewing an average of 70 videos per viewer per month***<br />66% of online population visit a social networking site, spending 4 hours per month per visitor*<br />40% of online population visit a blog site in a month*<br />
  4. 4. SKISLAK DIGITAL ADVERTISING<br />
  5. 5. SKISLAK DIGITAL ADVERTISING<br />Internet’s Reach Exceeds TV’s From 7:00am to 8:00pm<br />
  6. 6. SKISLAK DIGITAL ADVERTISING<br />Web Delivers More Than TV<br />
  7. 7. SKISLAK DIGITAL ADVERTISING<br />The Internet is the 3rd most used medium and about to become 2nd only to TV<br />
  8. 8. SKISLAK DIGITAL ADVERTISING<br />U.S. Online Advertising<br />1/3 Branding. 2/3 Direct Response<br />
  9. 9. SKISLAK DIGITAL ADVERTISING<br />Internet Ad Revenues Continue To Surge<br />
  10. 10. SKISLAK DIGITAL ADVERTISING<br />Ad Dollars Are Flowing Online<br />
  11. 11. SKISLAK DIGITAL ADVERTISING<br />Yet, Online is only 7% of Total Online Spend<br />
  12. 12. In The News……<br />SKISLAK DIGITAL ADVERTISING<br />
  13. 13. Online Tools<br />SKISLAK DIGITAL ADVERTISING<br />
  14. 14. SKISLAK DIGITAL ADVERTISING<br />Searchers are more affluent, younger and more likely to be female<br />
  15. 15. Digital Overview <br />Search Engine Optimization<br />Social Media<br />Blogging 101<br />Press Releases<br />Search Engine Marketing<br />Analytics<br />Maps<br />Online Videos<br />Display Advertising<br />Web-Site Development<br />SKISLAK DIGITAL ADVERTISING<br />
  16. 16. Search Engine Optimization<br />The process of increasing your website’s page rank on the “natural” or “organic” side of a designated search engine.<br />Google’s Main Goal: Most Relevant sites at top.<br />Google has over 200 factors that are considered when ranking a website.<br />Most Important:<br />Rich Content<br />Inbound Links<br />Website Submission<br />Title Tags, Meta Tag Keywords & Descriptions<br />Social Media<br />SKISLAK DIGITAL ADVERTISING<br />
  17. 17. Rich Content <br />Relevance is Key<br />Each page contains specific information<br />Content is key<br />Limit flash use<br />Fine line between looking good to customers and looking good to search engines<br />SKISLAK DIGITAL ADVERTISING<br />
  18. 18. Inbound Links<br />2 types of links:<br />Inbound Links<br />Outbound Links<br />Link Building Companies:<br />Be Careful!<br />E comp Enterprises<br />The More Expensive The better<br />Need Authoritative links.<br />SKISLAK DIGITAL ADVERTISING<br />
  19. 19. Website Submission<br />Submit your site to Google and Yahoo!<br />Google, “Submit site to search engine”<br />Web Master Tool<br />Track how often the Google Spider visits your webpage.<br />SKISLAK DIGITAL ADVERTISING<br />
  20. 20. Title Tags & Descriptions<br />Page Titles<br />Add relevant, highly searched keywords to your Titles<br />Include word like: cheap, affordable, shop, services<br />Meta Tags<br />Back end keywords<br />Use same keywords that are in Title<br />Headlines<br />Be creative and relevant<br />Page Elements<br />Be efficient and to the point <br />Make the site easy on the eyes, rich with content<br />SKISLAK DIGITAL ADVERTISING<br />
  21. 21. Social Media<br />SKISLAK DIGITAL ADVERTISING<br />del.ic.ious<br />PRLog.org<br />
  22. 22. SKISLAK DIGITAL ADVERTISING<br />User Generated Content Site<br />
  23. 23. Blogging 101 <br />Stay committed<br />After posting, submit to your social networks<br />Stay relevant<br />“Who Cares?”<br />SKISLAK DIGITAL ADVERTISING<br />
  24. 24. Press Releases<br />Free and Paid services<br />Free- prlog.org<br />Great Organic Ranking<br />SKISLAK DIGITAL ADVERTISING<br />
  25. 25. Search Engine Marketing<br />SEM is a targeted marketing tool that is a function of bidding on keywords/phrases on a search engine and writing ad phrases to appear on pages where keywords have been bought.<br />Relevance<br />Quality Score<br />Bidding<br />Ad copy<br />Keywords<br />Analytics<br />SKISLAK DIGITAL ADVERTISING<br />
  26. 26. SKISLAK DIGITAL ADVERTISING<br />Case Study<br />
  27. 27. SKISLAK DIGITAL ADVERTISING<br />
  28. 28. Analytics<br />SKISLAK DIGITAL ADVERTISING<br />
  29. 29. Google Maps/Local Business<br />SKISLAK DIGITAL ADVERTISING<br />
  30. 30. Online Videos<br />SKISLAK DIGITAL ADVERTISING<br />
  31. 31. Display Advertising<br />Offer, Offer, Offer<br />Great Creative!<br />Cost per click <br />CPM<br />Guaranteed Impressions<br />Targeting<br />SKISLAK DIGITAL ADVERTISING<br />
  32. 32. SKISLAK DIGITAL ADVERTISING<br />5 Tips for writing Landing Pages That Sell<br /><ul><li>Avoid the “see you later” factor</li></ul>Make sure your webpages are attractive and engaging<br />Most visitors that enter a landing page leave within a few seconds<br />They don’t read, they don’t scroll<br /><ul><li>Make your headlines match your ad copy</li></ul>Make sure that you are giving your visitors exactly what are expecting to get from your advertisements.<br />Don’t take everyone to your landing page<br /><ul><li>Keep the ‘Gold’ on the left side</li></ul>Photos and graphics should be displayed on the left side<br /><ul><li>Call to action </li></ul>Make sure there is a link on every page that allows your visitors to turn their visit into an action.<br /><ul><li>Ask questions</li></ul>Make sure you know what your customers want<br />Be specific and make if fast. YOU ONLY HAVE 7 SECONDS!<br />

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