Digital Advertising
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Digital Advertising

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    Digital Advertising Digital Advertising Presentation Transcript

    • Digital Advertising
      What is it all about?
      How is it done?
      What to look for when hiring an agency?
      SKISLAK DIGITAL ADVERTISING
    • SKISLAK DIGITAL ADVERTISING
    • SKISLAK DIGITAL ADVERTISING
      The Internet is a massive, rapidly growing medium
      85 million U.S. people age 2+ online in a month, spending an average of 29 hours online per person*
      80% of 824 million global Internet users now outside of U.S.
      99% of online population search in a month, conducting 22 searches per searcher**
      75% of online population stream a video, viewing an average of 70 videos per viewer per month***
      66% of online population visit a social networking site, spending 4 hours per month per visitor*
      40% of online population visit a blog site in a month*
    • SKISLAK DIGITAL ADVERTISING
    • SKISLAK DIGITAL ADVERTISING
      Internet’s Reach Exceeds TV’s From 7:00am to 8:00pm
    • SKISLAK DIGITAL ADVERTISING
      Web Delivers More Than TV
    • SKISLAK DIGITAL ADVERTISING
      The Internet is the 3rd most used medium and about to become 2nd only to TV
    • SKISLAK DIGITAL ADVERTISING
      U.S. Online Advertising
      1/3 Branding. 2/3 Direct Response
    • SKISLAK DIGITAL ADVERTISING
      Internet Ad Revenues Continue To Surge
    • SKISLAK DIGITAL ADVERTISING
      Ad Dollars Are Flowing Online
    • SKISLAK DIGITAL ADVERTISING
      Yet, Online is only 7% of Total Online Spend
    • In The News……
      SKISLAK DIGITAL ADVERTISING
    • Online Tools
      SKISLAK DIGITAL ADVERTISING
    • SKISLAK DIGITAL ADVERTISING
      Searchers are more affluent, younger and more likely to be female
    • Digital Overview
      Search Engine Optimization
      Social Media
      Blogging 101
      Press Releases
      Search Engine Marketing
      Analytics
      Maps
      Online Videos
      Display Advertising
      Web-Site Development
      SKISLAK DIGITAL ADVERTISING
    • Search Engine Optimization
      The process of increasing your website’s page rank on the “natural” or “organic” side of a designated search engine.
      Google’s Main Goal: Most Relevant sites at top.
      Google has over 200 factors that are considered when ranking a website.
      Most Important:
      Rich Content
      Inbound Links
      Website Submission
      Title Tags, Meta Tag Keywords & Descriptions
      Social Media
      SKISLAK DIGITAL ADVERTISING
    • Rich Content
      Relevance is Key
      Each page contains specific information
      Content is key
      Limit flash use
      Fine line between looking good to customers and looking good to search engines
      SKISLAK DIGITAL ADVERTISING
    • Inbound Links
      2 types of links:
      Inbound Links
      Outbound Links
      Link Building Companies:
      Be Careful!
      E comp Enterprises
      The More Expensive The better
      Need Authoritative links.
      SKISLAK DIGITAL ADVERTISING
    • Website Submission
      Submit your site to Google and Yahoo!
      Google, “Submit site to search engine”
      Web Master Tool
      Track how often the Google Spider visits your webpage.
      SKISLAK DIGITAL ADVERTISING
    • Title Tags & Descriptions
      Page Titles
      Add relevant, highly searched keywords to your Titles
      Include word like: cheap, affordable, shop, services
      Meta Tags
      Back end keywords
      Use same keywords that are in Title
      Headlines
      Be creative and relevant
      Page Elements
      Be efficient and to the point
      Make the site easy on the eyes, rich with content
      SKISLAK DIGITAL ADVERTISING
    • Social Media
      SKISLAK DIGITAL ADVERTISING
      del.ic.ious
      PRLog.org
    • SKISLAK DIGITAL ADVERTISING
      User Generated Content Site
    • Blogging 101
      Stay committed
      After posting, submit to your social networks
      Stay relevant
      “Who Cares?”
      SKISLAK DIGITAL ADVERTISING
    • Press Releases
      Free and Paid services
      Free- prlog.org
      Great Organic Ranking
      SKISLAK DIGITAL ADVERTISING
    • Search Engine Marketing
      SEM is a targeted marketing tool that is a function of bidding on keywords/phrases on a search engine and writing ad phrases to appear on pages where keywords have been bought.
      Relevance
      Quality Score
      Bidding
      Ad copy
      Keywords
      Analytics
      SKISLAK DIGITAL ADVERTISING
    • SKISLAK DIGITAL ADVERTISING
      Case Study
    • SKISLAK DIGITAL ADVERTISING
    • Analytics
      SKISLAK DIGITAL ADVERTISING
    • Google Maps/Local Business
      SKISLAK DIGITAL ADVERTISING
    • Online Videos
      SKISLAK DIGITAL ADVERTISING
    • Display Advertising
      Offer, Offer, Offer
      Great Creative!
      Cost per click
      CPM
      Guaranteed Impressions
      Targeting
      SKISLAK DIGITAL ADVERTISING
    • SKISLAK DIGITAL ADVERTISING
      5 Tips for writing Landing Pages That Sell
      • Avoid the “see you later” factor
      Make sure your webpages are attractive and engaging
      Most visitors that enter a landing page leave within a few seconds
      They don’t read, they don’t scroll
      • Make your headlines match your ad copy
      Make sure that you are giving your visitors exactly what are expecting to get from your advertisements.
      Don’t take everyone to your landing page
      • Keep the ‘Gold’ on the left side
      Photos and graphics should be displayed on the left side
      • Call to action
      Make sure there is a link on every page that allows your visitors to turn their visit into an action.
      • Ask questions
      Make sure you know what your customers want
      Be specific and make if fast. YOU ONLY HAVE 7 SECONDS!