2012 mediakit digital (13) (1)


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2012 mediakit digital (13) (1)

  1. 1. nightclub.com2012 Digital Media Kit The only industry media group offering a growing and engaged digital audience of on-premise professionals!
  2. 2. Top Reasons to Partner with Nightclub & Bar is the go-to resource for the on-premiseprofessional and 1 The largest on-premise reach -- online and in person!offers marketers diverse and 2 More original, exclusive content than any other digital on-premise resource! effective 3 The largest portfolio of digital media products, offering solutions to engage your target audienceopportunities to and achieve your goal. increase sales!Stand out in the 4 Official online resource of the industry’s biggest and most important bar, nightclub and beverage event: Nightclub & Bar Convention and Trade Show! industry likeNightclub & Bar! 5 Unmatched digital presence across Nightclub.com, five targeted NCB e-newsletters and our popular NCB social-media communities!
  3. 3. Our decision-making The audience includes: owners, presidents, Influence partners, general managers, Total Reach: 134,506 bar managers,food/beverage buyers, 10,312* NCB Nightclub Confidential E-newsletter banquet managers, 11,425* NCB Promo Power E-newsletter restaurant managers,bartenders/mixologists 43,382** Nightclub.com 4,027*** Facebook 3,502*** Twitter 1,000**** NCB Rescue Tour 11,685* VIBE E-newsletter 10,854* NCB Mix E-newsletter 7,319* NCB Bar IQ E-newsletter 31,000**** Sources: *Verified Audit Circulation Report, Sep 2011; **Google Analytics (monthly average from Jan-Nov 2011); *** Publishers Own Data as of Dec 16, 2011 ****NCB Attendee Database
  4. 4. Nightclub & Bar offers unique opportunities SponsorshipOpps to engage our on-premise audience through sponsorship of our dynamic programs and events all year long. Each program is highly visible, thanks to RESCUE extensive marketing and coverage across all NCB media properties and TOURbeyond! with Jon Taffer NCB University Rescue Tour: Featuring Jon Taffer, NCB Media Group president and star of Spike TV’s hit show “Bar Rescue,” these workshops help on-premiseowners, operators, managers, bartenders, chefs and other pros take their businesses RESCUE to a higher level. TOUR with Jon Taffer Nightclub & Bar Top 100: The industry’s only revenue-based ranking of the nation’s leading nightclub and bar venues, the NCB Top 100 is developed inpartnership with Technomic. Released in February and celebrated at the NCB Show in Las Vegas, it remains a top content item year round. Nightclub & Bar Awards: The premier program recognizing excellence in bar and club operations, the NCB Awards generate hundreds of entries and significant industry attention. Finalists and winners are profiled on nightclub.com and celebrated at the NCB Show. Nightclub & Bar Bartender of the Month: Every month, an innovative working bartender is profiled on Nightclub.com. Up-and-comers and established bartenders alike vie for this honor and stay tuned to see who’s in the spotlight. The NCB Business Builders area is a highly promoted resource area on nightclub.com that provides operators unique programs and services that help boost their bottom line. This is a great opportunity to provide whitepapers, videos, case studies, research or any other information that you feel wouldbenefit our independent operators looking to increase profits in their businesses.
  5. 5. NightclubConfidential NCB Nightclub Leaderboard (728x90) Confidential e-newsletter delivers insider updates on the movers and shakers Skyscraper Ad (160x600) in club management Banner Ad (468x60) and ownership, as well as the latest on trends in operations, marketing, and the club scene to nightclub (125x executives. 125) (125x 125) Frequency: Emails every other Thursday Subscribers: More than 10,312* highly targeted nightclub executives *Verified Audit Circulation Report, Sep 2011
  6. 6. Leaderboard (728x90) NCB Mix e-newsletter showcases the latest in mixology and bartending Mix news, trends, techniques, Skyscraper Ad (160x600) BANNER AD (468x60) training and bar openings/ updates, along with the personalities and products that drive the vibrant cocktail (125x 125) business to serious bar (125x professionals nationwide. 125) Frequency:Emails every other Tuesday Subscribers: Recipients include more than 10,854* bartenders, mixologists, consultants andbar/lounge owners, operators and managers who are the decision-makers in their establishments and trend- setters in the industry. *Verified Audit Circulation Report, Sep 2011
  7. 7. BarIQ Bar management is a leading Leaderboard (728x90) topic of interest for our audience and NCB Bar IQ e-newsletter delivers! Edited by Skyscraper Ad (160x600) bar management expert Robert Plotkin, NCB Bar IQ covers the nuts and bolts of running a bar Banner Ad (468x60) profitably, from inventory and pour cost management to (125x 125) staffing and other crucial business issues. Frequency: Emails every other Tuesday Subscribers: Recipients include 7,319* bar owners, operators, managers and bartenders. *Verified Audit Circulation Report, Sep 2011
  8. 8. NCB Promo Power Leaderboard (728x90) e-newsletter delivers a bi-monthly dose of ideas, PromoPower programs and advice to keep Skyscraper Ad (160x600) feet coming through doors and patrons clamoring for more at Banner Ad (468x60) bars all year long. While many of the tried-and-true strategies still (125x work, new ideas, approaches 125) and media now make (125x 125) promotions more appealing — and therefore effective. Frequency: Emails every other Wednesday Subscribers:Recipients include more than 11,425* bar and nightclubowners, operators, managers/ directors and bartenders. *Verified Audit Circulation Report, Sep 2011
  9. 9. VIBE The VIBE e-newsletter provides Leaderboard (728x90) news, insights, research and ideas for multi-unit restaurant beverage executives to support Skyscraper Ad (160x600) their business growth strategies. From the challenges facing chain restaurants to innovative Banner Ad (468x60) products and services, VIBE keeps chain beverage (125x 125) professionals in-the-know and up-to-date. Frequency: Emails every other Monday Subscribers: Recipients include 11,685* beverage executives, some of whom attend the VIBE Conference in Las Vegas! *Verified Audit Circulation Report, Sep 2011
  10. 10. More and more on-premise industry Nightclub.com Banner Ad (468x60) professionals rely on Nightclub.com as their online destination. Our robust Skyscraper Ad (160x600) website features content on spirits, wine and beer, promotions, bar/nightclub Banner Ad (468x60) management, entertainment, the latest news and so much more. (125x A highly interactive destination, our 125) Nightclub.com community averages more than 53,033* visits each month. (125x 125) Gain leads and traffic to your website by advertising on Nightclub.com. Start making an impact today! Banner Ad (468x60) Banner Ad (468x60) *Google Analytics, Monthly Average # of Visits (Jan-Nov 2011)»Impressive Unique Visitor visitors coming to Nightclub.com increasedIn 2011, the number of unique Growth!tremendously. The average number of unique visitors per month:2010» 2011»29,778 43,382»45% Growth year over year!Source: Google Analytics, Average number of Unique Visitors Per Month (Jan-Dec 2010; Jan-Nov 2011)
  11. 11. Rich Media Rich Media = Rich Results Achieve the highest levels of interaction with rich media ad units that deliver significantly increased CTR — as much as 10X higher than traditional display units! Prestitial and Peel Down Interstitial WallPaper Floating Ad to Skyscraper
  12. 12. Custom Advertising Opportunities AdvertisingOpps Skyscrapers, banners and buttons are just the beginning at Nightclub.com. In addition to highly effective traditional digital advertising, Nightclub & Bar’swebsite also offers unique and customizableoptions. If you can think it, we can create it!Sponsored Video — Webinars — Engage and EducateEngage the Audience From instructive how-to seminarsShowcase your brand and products in or demonstrations of your product’saction with sponsored video placement applications and capabilities, webinarsand achieve higher interaction and CTRs. attract attention and generate leads forAlso available: highly engaging pre- and genuinely interested buyers.post-roll placements on editorially focusedvideo. White Papers — Take a Partnership PositionCustom E-Blasts — Targeted Messaging Demonstrate your depth of knowledgeReach your target market with actionable and establish your company and brandsmessages custom e-blasted to select as true industry partners while generatingsegments of the 34,151+ members of the valuable leads. Hosted on Nightclub.comNCB audience. Get results! and promoted via various digital products, white papers work!Custom Surveys — Actionable InsightsGain the insights you need to grow yoursales. Targeted custom email surveysdeliver!
  13. 13. 2012Rates&ProductInformation Nightclub.com Gross Advertising Rates: 468x60 Banner.................................................... $55/CPM . 160x600 Skyscraper........................................... $55/CPM 125x125 Button................................................... $25/CPM Notes: *Monthly and other time-based rates are available; contact a sales rep- resentative for details. Ad units and pricing are based on current average traffic data; all units are subject to availability. Frequency discounts available. E-newsletter Gross Advertising Rates: 728x90 Leaderboard...............................$850 per issue 160x600 Skyscraper.................................$850 per issue 468x60 Banner..........................................$800 per issue . 125x125 Button.........................................$350 per issue Frequency discounts available. Rates for custom advertising — rich media, video, e-blasts, surveys, webinars and white papers — are available upon request. Please contact your representative. Material Specs: JPG, GIF, PNG Files Accepted. Flash and Rich Media are not ac- cepted for newsletter ad placements. 728x90 Leaderboard: 40Kb Max File Size 160x600 Skyscraper: 40Kb Max File Size 468x60 Banner: 20Kb Max File Size 125x125 Button: 10Kb Max File Size Contact our team to learn more about our digital media opportunities Greg Goulski Leo Squatrito Director of Sales, Digital Media VP, Business Development 617-219-8370 617-219-8378 ggoulski@questex.com lsquatrito@questex.com