Blackberry

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Blackberry

  1. 1. Delivering the productivity and time saving benefits of mobility Sarah Probert Director, EMEA Marketing Research In MotionAll Information Strictly Confidential for RIM Use and Employees Only
  2. 2. Agenda • BlackBerry overview • The way we live and work today • Mobility: the benefits for your business • Mobility and the enterprise • Mobility and SMBs • Deployment: secrets to successAll Information Strictly Confidential for RIM Use and Employees Only
  3. 3. BLACKBERRY OVERVIEWAll Information Strictly Confidential for RIM Use and Employees Only
  4. 4. BLACKBERRY MILESTONES 16 MILLION THUMBS AND COUNTING… 1987 RESEARCH IN MOTION (RIM) FOUNDED BlackBerry Subscribers IN WATERLOO, CANADA 9,000,000 1997 RIM IPO TORONTO 8,000,000 STOCK MARKET 7,000,000 6,000,000 1999 RIM LAUNCHES 5,000,000 FIRST BLACKBERRY 4,000,000 3,000,000 1999 RIM IPO NASDAQ 2,000,000 1,000,000 2001 BLACKBERRY 0 INTRODUCED IN EUROPE Feb Feb Feb Feb Feb Feb Feb YTD 00 01 02 03 04 05 06 07All Information Strictly Confidential for RIM Use and Employees Only
  5. 5. BLACKBERRY OVERVIEW MOBILITY BEYOND EMAILAll Information Strictly Confidential for RIM Use and Employees Only
  6. 6. THE WAY WE LIVE AND WORKAll Information Strictly Confidential for RIM Use and Employees Only
  7. 7. THE BENEFITS OF MOBILITYAll Information Strictly Confidential for RIM Use and Employees Only
  8. 8. MOBILITY FOR THE ENTERPRISEAll Information Strictly Confidential for RIM Use and Employees Only
  9. 9. MOBILITY FOR SMBSAll Information Strictly Confidential for RIM Use and Employees Only
  10. 10. DEPLOYMENT: EVOLUTION NOT REVOLUTIONNumber ofEmployees, Assets Mobile Email Will Facilitate This Transition Holistic Mobility Strategic Mobility Opportunistic Mobility Today + 3 years 3 to 10 years 10+ years Time / Company EvolutionAll Information Strictly Confidential for RIM Use and Employees Only Source: Yankee Group 2006
  11. 11. DEPLOYMENT - SECRETS TO SUCCESS • Easy to use • Meet real needs • Think about tomorrow • Security, security, security • Calculate ROIAll Information Strictly Confidential for RIM Use and Employees Only
  12. 12. PERSONALISATION CUSTOMISATION IS KING BLURRING BOUNDARIES: PERSONAL VS PROFESSIONAL INDIVIDUAL VS IT MANAGERAll Information Strictly Confidential for RIM Use and Employees Only

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