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Social Messaging Solution Matrix

Social Messaging Solution Matrix



A brief insight to our research on social messaging solutions.

A brief insight to our research on social messaging solutions.



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    Social Messaging Solution Matrix Social Messaging Solution Matrix Presentation Transcript

    • Social Messaging Applications Functional Model & Solution Matrix Version 1.0 / 04.06.2010 Björn Negelmann
    • … the basic idea of social messaging …
    • Different Wordings lead to different notions
      • Enterprise Twitter
        • As corporate use of Twitter
      • Enterprise Microblogging
        • Microblogging: „regular entries of short sentence fragments containing commentary, descriptions of events, or other material such as graphics or video“ (Wikipedia „Micro-Bloging“ and „Blogging“)
        • Enterprise Microblogging: as limitation of micro-blogging behind the firewall
      • Social Messaging
        • Relating to the term of „social software“ as a way of allowing users to interact and share data (Wikipedia)
        • As a contradiction towards Instant Messaging (limited to the messaging concept of 1 to few): 1 to Many without any guaranteed response
      • Micro-Sharing
        • social networking tools and systems that enable listening, awareness, communication and collaboration between people, through short bursts of text, links, and multimedia content.
        • surprisingly powerful way to connect people to one another for corporate benefit. (Laura Fitton, Pistachio)
      Emphasis on the conversation Emphasis on the social part
    • Subject matter of this research: Micro-Sharing … but named Social Messaging
      • Publishing of micro-information/content (not only freeform text!)
      • Conversation & Sharing as Purpose
      • Individual-centered service model with ways to interact with others throughout social relations
      • Supporting time- and location- independent coordination
      Key Notion Extended Notion
    • … for every information technology there is a underlying input-output-process …
    • Functional Model of Social Messaging
      • Views
      • Personalization
      • RSS feeds
      • Distribution to External Targets
      • Integration to Third Party Clients
      • User Statistics
      Update Output
      • Action Types - User Actions - System Action
      • Information Model - Structure - Relationship Model - Extensions
      • Language Support
      • Search
      Update Processing
      • Input Options
      • Input Assistance
      • Update Types
      • Commenting/ Threading
      • Classification
      • Integration of External Sources
      Update Capturing User Management Analytics & Controlling Application Management Content Management
    • Functional Model: Update Capturing
      • Input Options: Web, Mobile, Desktop …
      • Input Assistance: WYSIWYG-Editor …
      • Content Types: Basic, Extended
      • Commenting/Threading
      • Classification: Tagging, Rating
      • Integration of External Sources: RSS, Ext. Services, API, Legacy Integration
    • Functional Model: Update Processing
      • Action Model
        • User Actions: (Actions the user can use to interact)
        • System Actions: (Actions to process the update)
      • Information Model
        • Structure: Hierarchy vs. Following vs. Search/Filter
        • Relationship Model: Following vs. Groups
      • Language Support
    • Functional Model: Update Output
      • Views: All, Follower, Groups ….
      • RSS Output
      • Distribution to External Targets:
      • Personalization
      • Statitics for the user
    • Functional Model: System Administration
      • User Management: Account-Management, Rules & Roles, Access-Rights, Integration of ext. sources
      • Content Management: Tag management, Ressource Management, Integration of external sources
      • Application Management: Theme-/Template-/Layout management, Backup management, Security, Export
      • Analytics & Controlling: Activity analysis, Topic Analysis, Network analysis
    • … the functional focus defines the core ideas of the application …
    • Vendor Solution Matrix: Horizontal Dimension - Functional Focus
      • Solution focus on basic social messaging (only freeform content)
      • Twitter-alike features: @/DM, Following
      • Information structure by tagging
      • Solution focus on information sharing (Extended Content Types)
      • Commenting & Threading
      • Information structure by user or topic groups
      • Solution focus on the provision of communication tools for coordination processes (Project-/Task-/Decision-Management)
      • Integration interfaces for coordination/collaboration applications
      Communication- based Coordination Micro- Sharing Micro- Messaging
    • Vendor Solution Matrix: Vertical Dimension – Technologic Concept
      • Product-orientated application approach
      • Web service or software
      • Defined Function Model
      • API – only key functions
      • Installation & Configuration
        • Data model is defined
        • Processes are defined
      • Infrastructure-orientated framework approach
      • API for possible extensions
      • Implementation rather than installation
        • Daten model is to be defined
        • Processes are adjustable
      Out-of-the-Box Framework
    • Vendor Solution Matrix Comm.-based Coordination Micro- Sharing Micro- Messaging Out-of-the-Box Framework Pure-Play Online-Services Open/Closed- Source Plattforms Comm.-based Coordination- Tools Micro-Sharing Frameworks Integrated Micro-Sharing Etp-Built Message- Server
    • … to get more information … Website: http://www.n-sight.de/research/social-messaging Contact Form: http://www.n-sight.de/contact-us Twitter: http://twitter.com/nsight