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Eight Ways to Get More Members to Read

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  • 1. 2011  Great  Ideas  Eight  Ways  to  Get  More   Members  to  Read Hub  Id:  #ideas11  ls5 Melynn  Sight nSight  Marke8ng
  • 2. ONE  SIZE   D E FITS LO S C ALL?  PEOPLE TECHNOLOGY ECONOMICS
  • 3. Who  is  this? “10,000 hours of practice is required to achieve the level of mastery associated with being a world- class expert.” Ability Opportunity Advantage Hard Work
  • 4. What  drives  YOU   What  drives  THEM   crazy?
  • 5. Eight  ways  to   get  more  members  to   read.
  • 6. 1.  ANALYZE  IT we-we calculator
  • 7. Tag  Cloud:
  • 8. Heatmap attention wizard
  • 9. • Get  Feedback • Test  new  ideas 2.  PLAN  IT • Hear  member  concerns • Field  new  member  ques8ons • Answer  members’  desire  to   connect • Enable  members  to  support   each  other • Help  members  collaborate   with  each  other • Build  rela8onships  with    your   members • Give  your  members  the  ability   to  receive  content  from  you  Information out Information in automa8cally • Show  responsiveness • Show  members  you  are   listening • Let  members  know  you  want   their  feedback
  • 10. 2.  PLAN  IT www.nsightmarketing.com/buildaplan
  • 11.  3.  Organize  it • What’s  the  goal? •
  • 12.  3.  Organize  it • What’s  the  goal? • Who  is  your  audience?
  • 13. 4.  Simplify  It• Know  your  (readability)   stats   0 50 ?
  • 14.    4.  Simplify  It • Know  your  (readability)   stats • Lead  with  the  benefit • Use  white  space bullets  and   graphics   to  break  up  text
  • 15.    4.  Simplify  It • Know  your  (readability)   stats • Lead  with  the  benefit • Use  white  space bullets  and   graphics   to  break  up  text
  • 16. 5.  Standardize  It  
  • 17. 5.  Standardize  It1. Logo  placement2. WIIFM  –  early3. A_en8on  in  2  seconds?4. Compelled  to  ac8on  in  2   minutes?5. Gripping  headline6. Use  of  tes8monials,  or   short  credibility  of   speaker7. Style  guidelines  
  • 18. 6.  Personalize  It Communications Top 6 1. I like my messages short 2. Don’t re-send information to me again and again 3. I’ll read headlines with links 4. I want to know educational options available to me 5. I don’t get PAC 6. I want to understand designations
  • 19.  Learn    Fight Earn  
  • 20. 7.  Webify  It   ² Mobile  App/Wapp ² Social  Media  and   video ² QR  codes ² Mobile  Flash  Drives
  • 21. 8.  Emphasize  It1. Curious  headlines2. Descrip8ve  headlines   or  3. Labels?
  • 22. 8.  Emphasize  It
  • 23. Do  your  own  AuditASK EVERY TIME 1. Who  is  the   audience? 2. What’s  the  goal? 3. What  will  make   them  care? 4. What  do  you  want   them  to  do?
  • 24. ASK EVERY TIME1. Who  is  the  audience?2. What’s  the  goal?3. What  will  make  them   care?4. What  do  you  want  them   to  do?² Use  of  bullets,  white   space  and  logo
  • 25. ASK EVERY TIME1. Who  is  the  audience?2. What’s  the  goal?3. What  will  make  them  care?4. What  do  you  want  them  to   do?² Use  of  bullets,  white  space   and  logo
  • 26. 1. Who  is  the  audience?2. What’s  the  goal?3. What  will  make  them   care?4. What  do  you  want   them  to  do?5. Use  of  bullets,  white   space  and  logo After Before
  • 27. 1. Analyze it2. Plan it3. Organize it4. Simplify it5. Standardize it6. Personalize It7. Web-ify it8. Empha-Size It
  • 28. • Dragon  Dicta8on• HP  Iprint• Scan2PDF• PopCarte• AutoS8tch• SimplyNoise 32
  • 29. Ques8ons  or  Feedback?Subscribe at www/nsight A one-day workshop - more at www.marketing.com/contactus nsightmarketing.com/buildaplan