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2011	  Great	  Ideas	  Eight	  Ways	  to	  Get	  More	           Members	  to	  Read                   Hub	  Id:	  #ideas1...
ONE	  SIZE	                     D                                E  FITS                       LO                         ...
Who	  is	  this? “10,000 hours of    practice is   required to achieve the level    of mastery associated with  being a wo...
What	  drives	  YOU	   What	  drives	  THEM	           crazy?
Eight	  ways	  to	    get	  more	  members	  to	      read.
1.	  ANALYZE	  IT                      we-we calculator
Tag	  Cloud:
Heatmap          attention wizard
•   Get	  Feedback                                     •   Test	  new	  ideas                  2.	  PLAN	  IT   •   Hear	 ...
2.	  PLAN	  IT              www.nsightmarketing.com/buildaplan
 3.	  Organize	  it   • What’s	  the	  goal?   •
 3.	  Organize	  it   • What’s	  the	  goal?   • Who	  is	  your	  audience?
4.	  Simplify	  It•   Know	  your	  (readability)	      stats	                                                        0   ...
 	  4.	  Simplify	  It    • Know	  your	  (readability)	        stats    • Lead	  with	  the	  benefit    • Use	  white	  s...
 	  4.	  Simplify	  It    • Know	  your	  (readability)	        stats    • Lead	  with	  the	  benefit    • Use	  white	  s...
5.	  Standardize	  It	  
5.	  Standardize	  It1. Logo	  placement2. WIIFM	  –	  early3. A_en8on	  in	  2	  seconds?4. Compelled	  to	  ac8on	  in	 ...
6.	  Personalize	  It        Communications            Top 6      1. I like my messages short      2. Don’t re-send inform...
 Learn 	  	  Fight Earn	  
7.	  Webify	  It	                 ² Mobile	  App/Wapp               ² Social	  Media	  and	                    video    ...
8.	  Emphasize	  It1.   Curious	  headlines2.   Descrip8ve	  headlines	       or	  3.   Labels?
8.	  Emphasize	  It
Do	  your	  own	  AuditASK EVERY TIME 1. Who	  is	  the	      audience? 2. What’s	  the	  goal? 3. What	  will	  make	    ...
ASK EVERY TIME1. Who	  is	  the	  audience?2. What’s	  the	  goal?3. What	  will	  make	  them	     care?4. What	  do	  yo...
ASK EVERY TIME1. Who	  is	  the	  audience?2. What’s	  the	  goal?3. What	  will	  make	  them	  care?4. What	  do	  you	 ...
1. Who	  is	  the	  audience?2. What’s	  the	  goal?3. What	  will	  make	  them	     care?4. What	  do	  you	  want	     ...
1.   Analyze it2.   Plan it3.   Organize it4.   Simplify it5.   Standardize it6.   Personalize It7.   Web-ify it8.   Empha...
•   Dragon	  Dicta8on•   HP	  Iprint•   Scan2PDF•   PopCarte•   AutoS8tch•   SimplyNoise                         32
Ques8ons	  or	  Feedback?Subscribe at www/nsight   A one-day workshop - more at www.marketing.com/contactus   nsightmarket...
Eight Ways to Get More Members to Read
Eight Ways to Get More Members to Read
Eight Ways to Get More Members to Read
Eight Ways to Get More Members to Read
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Eight Ways to Get More Members to Read

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Transcript of "Eight Ways to Get More Members to Read"

  1. 1. 2011  Great  Ideas  Eight  Ways  to  Get  More   Members  to  Read Hub  Id:  #ideas11  ls5 Melynn  Sight nSight  Marke8ng
  2. 2. ONE  SIZE   D E FITS LO S C ALL?  PEOPLE TECHNOLOGY ECONOMICS
  3. 3. Who  is  this? “10,000 hours of practice is required to achieve the level of mastery associated with being a world- class expert.” Ability Opportunity Advantage Hard Work
  4. 4. What  drives  YOU   What  drives  THEM   crazy?
  5. 5. Eight  ways  to   get  more  members  to   read.
  6. 6. 1.  ANALYZE  IT we-we calculator
  7. 7. Tag  Cloud:
  8. 8. Heatmap attention wizard
  9. 9. • Get  Feedback • Test  new  ideas 2.  PLAN  IT • Hear  member  concerns • Field  new  member  ques8ons • Answer  members’  desire  to   connect • Enable  members  to  support   each  other • Help  members  collaborate   with  each  other • Build  rela8onships  with    your   members • Give  your  members  the  ability   to  receive  content  from  you  Information out Information in automa8cally • Show  responsiveness • Show  members  you  are   listening • Let  members  know  you  want   their  feedback
  10. 10. 2.  PLAN  IT www.nsightmarketing.com/buildaplan
  11. 11.  3.  Organize  it • What’s  the  goal? •
  12. 12.  3.  Organize  it • What’s  the  goal? • Who  is  your  audience?
  13. 13. 4.  Simplify  It• Know  your  (readability)   stats   0 50 ?
  14. 14.    4.  Simplify  It • Know  your  (readability)   stats • Lead  with  the  benefit • Use  white  space bullets  and   graphics   to  break  up  text
  15. 15.    4.  Simplify  It • Know  your  (readability)   stats • Lead  with  the  benefit • Use  white  space bullets  and   graphics   to  break  up  text
  16. 16. 5.  Standardize  It  
  17. 17. 5.  Standardize  It1. Logo  placement2. WIIFM  –  early3. A_en8on  in  2  seconds?4. Compelled  to  ac8on  in  2   minutes?5. Gripping  headline6. Use  of  tes8monials,  or   short  credibility  of   speaker7. Style  guidelines  
  18. 18. 6.  Personalize  It Communications Top 6 1. I like my messages short 2. Don’t re-send information to me again and again 3. I’ll read headlines with links 4. I want to know educational options available to me 5. I don’t get PAC 6. I want to understand designations
  19. 19.  Learn    Fight Earn  
  20. 20. 7.  Webify  It   ² Mobile  App/Wapp ² Social  Media  and   video ² QR  codes ² Mobile  Flash  Drives
  21. 21. 8.  Emphasize  It1. Curious  headlines2. Descrip8ve  headlines   or  3. Labels?
  22. 22. 8.  Emphasize  It
  23. 23. Do  your  own  AuditASK EVERY TIME 1. Who  is  the   audience? 2. What’s  the  goal? 3. What  will  make   them  care? 4. What  do  you  want   them  to  do?
  24. 24. ASK EVERY TIME1. Who  is  the  audience?2. What’s  the  goal?3. What  will  make  them   care?4. What  do  you  want  them   to  do?² Use  of  bullets,  white   space  and  logo
  25. 25. ASK EVERY TIME1. Who  is  the  audience?2. What’s  the  goal?3. What  will  make  them  care?4. What  do  you  want  them  to   do?² Use  of  bullets,  white  space   and  logo
  26. 26. 1. Who  is  the  audience?2. What’s  the  goal?3. What  will  make  them   care?4. What  do  you  want   them  to  do?5. Use  of  bullets,  white   space  and  logo After Before
  27. 27. 1. Analyze it2. Plan it3. Organize it4. Simplify it5. Standardize it6. Personalize It7. Web-ify it8. Empha-Size It
  28. 28. • Dragon  Dicta8on• HP  Iprint• Scan2PDF• PopCarte• AutoS8tch• SimplyNoise 32
  29. 29. Ques8ons  or  Feedback?Subscribe at www/nsight A one-day workshop - more at www.marketing.com/contactus nsightmarketing.com/buildaplan
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