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Web Redesign In A Connected World
 

Web Redesign In A Connected World

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A walk through of the steps taken to effectively redesign a website based on SEO, social media, and landing page goals that all flow towards lead generation.

A walk through of the steps taken to effectively redesign a website based on SEO, social media, and landing page goals that all flow towards lead generation.

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  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/aidanmorgan/4357956027/
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/cogdog/3181497278 In another words a Geek cannot relate to people. They may be smart but cannot relate. Has your site become unrelatable? Out of date?
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/table4five/375517728/ Has your brand lost the edge because it is too Geeky?
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/ Information overload – brain dump on front page or even a landing page A geek site will tell you the solutions without telling you the problem. Ungeeked shows you the problem and leads you to the solution while introducing the brand.
  • Everything should reinforce your brand setting the right customer expectation.
  • Everything should reinforce your brand setting the right customer expectation.
  • What is the purpose of a site? It isn’t always to sell a commoditized item. Sometimes it’s a person or even an idea. Sometimes it serves as your first meeting with your customer.
  • The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/cogdog/3181497278 Branding with a purpose. Clear products & services Navigation that’s easy and focused And a target – “Get a Quote” NetSolutions created 8 different micro-sites creating wide-grab to capture customers
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/avidd/4050538404/ A bigger hand means two things: You’re leveraging inbound marketing (SEO, SEM, Linkbuilding, Microsites) but also Making it easy for someone to reach you they hit your site
  • The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/westm/3379293362/ Before Web 2.0 you went to a site and it was like driving by a billboard - No Interaction - No Blog - No News - No intelligent data served To connect to your audience you need a living breathing site
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/rwp-roger/3155147413/ What stores grab your attention? Pull you in? A store connects on an emotional level - Your first connection on the site is immediately subconscious
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/sheriffof0/1827359548/
  • The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
  • Branding with a purpose. Clear products & services Navigation that’s easy and focused And a target – “Get a Quote” NetSolutions created 8 different micro-sites creating wide-grab to capture customers
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/lautenbach/494469367/ Conversions take place
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/sheriffof0/1827359548/
  • The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.

Web Redesign In A Connected World Web Redesign In A Connected World Presentation Transcript

  • UnGeek Your Site Web Design For A Connected World
  • What is a “Geek?”
  • Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
  • Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
  • Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org Geeked Sites Create Confusion
  • Design For Brand
  • Build Around Purpose
  • Build Around Purpose
  • Your Brand is what people expect of you and your Purpose is getting the right people to procure it.
  • Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
  • Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org Design Strategy #1 - Attract
  • Attracting prospects means not only leveraging inbound marketing, but designing for the main goal – the conversion.
  • Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
  • Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
  • Design Strategy #2 - Convert
  • “ To convert somebody, go and take them by the hand and guide them.” - St. Thomas Aquinas
  •  
  • Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
  • Design Strategy #3 - Measure
  • “ Good marketers measure.” - Seth Godin
  • Organize your Analytics
  • Organize your Analytics