Web Redesign In A Connected World

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A walk through of the steps taken to effectively redesign a website based on SEO, social media, and landing page goals that all flow towards lead generation.

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  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/aidanmorgan/4357956027/
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/cogdog/3181497278 In another words a Geek cannot relate to people. They may be smart but cannot relate. Has your site become unrelatable? Out of date?
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/table4five/375517728/ Has your brand lost the edge because it is too Geeky?
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/ Information overload – brain dump on front page or even a landing page A geek site will tell you the solutions without telling you the problem. Ungeeked shows you the problem and leads you to the solution while introducing the brand.
  • Everything should reinforce your brand setting the right customer expectation.
  • Everything should reinforce your brand setting the right customer expectation.
  • What is the purpose of a site? It isn’t always to sell a commoditized item. Sometimes it’s a person or even an idea. Sometimes it serves as your first meeting with your customer.
  • The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/cogdog/3181497278 Branding with a purpose. Clear products & services Navigation that’s easy and focused And a target – “Get a Quote” NetSolutions created 8 different micro-sites creating wide-grab to capture customers
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/avidd/4050538404/ A bigger hand means two things: You’re leveraging inbound marketing (SEO, SEM, Linkbuilding, Microsites) but also Making it easy for someone to reach you they hit your site
  • The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/westm/3379293362/ Before Web 2.0 you went to a site and it was like driving by a billboard - No Interaction - No Blog - No News - No intelligent data served To connect to your audience you need a living breathing site
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/rwp-roger/3155147413/ What stores grab your attention? Pull you in? A store connects on an emotional level - Your first connection on the site is immediately subconscious
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/sheriffof0/1827359548/
  • The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
  • Branding with a purpose. Clear products & services Navigation that’s easy and focused And a target – “Get a Quote” NetSolutions created 8 different micro-sites creating wide-grab to capture customers
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/lautenbach/494469367/ Conversions take place
  • Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/sheriffof0/1827359548/
  • The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
  • Web Redesign In A Connected World

    1. 1. UnGeek Your Site Web Design For A Connected World
    2. 2. What is a “Geek?”
    3. 3. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
    4. 4. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
    5. 5. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org Geeked Sites Create Confusion
    6. 6. Design For Brand
    7. 7. Build Around Purpose
    8. 8. Build Around Purpose
    9. 9. Your Brand is what people expect of you and your Purpose is getting the right people to procure it.
    10. 10. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
    11. 11. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org Design Strategy #1 - Attract
    12. 12. Attracting prospects means not only leveraging inbound marketing, but designing for the main goal – the conversion.
    13. 13. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
    14. 14. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
    15. 15. Design Strategy #2 - Convert
    16. 16. “ To convert somebody, go and take them by the hand and guide them.” - St. Thomas Aquinas
    17. 18. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
    18. 19. Design Strategy #3 - Measure
    19. 20. “ Good marketers measure.” - Seth Godin
    20. 21. Organize your Analytics
    21. 22. Organize your Analytics

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