the “new”
and the “best”
in teaching innovation...

                           Alfons Cornella
                           ...
Infonomia 2007   © Infonomia.com 2006   2
our
             standpoint?
Infonomia 2007   © Infonomia.com 2006   3
infonomia =
       idea editors,
   & innovation services
        since 1995
Infonomia 2007   © Infonomia.com 2006   4
knowledge
   innovation                             innovation
     editors        projects                services
      ...
mission, in brief

                     understanding,
                 explaining & fostering
                       inno...
how
     1) by detecting
      the best ideas
 and experiences, both in
   Spain and the World

Infonomia 2007   © Infonom...
innovators
at cities




 Infonomia 2007   © Infonomia.com 2006   8
innovators
at sectors




 Infonomia 2007   © Infonomia.com 2006   9
how
        2) by explaining new
       ideas and experiences
        in different formats:
        web, journal, books,
 ...
Infonomia 2007   © Infonomia.com 2006   11
Infonomia 2007   © Infonomia.com 2006   12
Infonomia 2007   © Infonomia.com 2006   13
how
  3) by connecting people
           to act
      on what’s next…


Infonomia 2007   © Infonomia.com 2006   14
a network
of 15000 restless
business minds,
in Spanish
(“unquiet” people)

Infonomia 2007   © Infonomia.com 2006   15
Infonomia 2007   © Infonomia.com 2006   16
how

    4) by designing and
 developing projects with
 actual companies to help
  them foster innovation
Infonomia 2007  ...
so far, we have
                  documented
                     600
    innovative experiences
           in Spain
Infon...
we have learned
         some things
   although we have done
     no serious scientific
          research…

Infonomia 20...
what
  management is
Infonomia 2007   © Infonomia.com 2006   20
management =
 f: resources                                 results

 Management aims at transforming resources into result...
resources




                                                  market



                 product
Infonomia 2007         ...
academic setting: narrow specialization ?




 Infonomia 2007                    http://www.rotman.utoronto.ca/integrative...
resources




                                                  market



                 product
Infonomia 2007         ...
resources




                                                  market



                 product
Infonomia 2007         ...
resources




                                                  market



                 product
Infonomia 2007         ...
business problems are now (very) messy
and require a miscellaneous approach




Infonomia 2007                    http://w...
resources

need for
a balanced                                 MGMT
management
mindset                                    ...
www.rotman.utoronto.ca
Infonomia 2007   © Infonomia.com 2006                         29
www.rotman.utoronto.ca
Infonomia 2007   © Infonomia.com 2006                         30
www.rotman.utoronto.ca
Infonomia 2007   © Infonomia.com 2006                         31
manufacturing mindset
MFG
                 marketing mindset
                 MKG

                                      i...
so, the question may well be
not to insist on wedging innovation
into current management programs,
but to make management ...
Infonomia 2007   © Infonomia.com 2006   34
a challenge
                        individuals            organization
                            persona             or...
what
          innovation is
Infonomia 2007   © Infonomia.com 2006   36
innovation =
     f: ideas                 value

       innovation transforms ideas into value
       for customers, and ...
The Carolina Entrepreneurial Initiative
helps UNC students, faculty and staff learn
to transform ideas into sustainable en...
results



                 ideas      mgmt                value


Infonomia 2007           © Infonomia.com 2006          ...
resources


                             results

                                             value   market
            ...
Now,
all management may become
innovation management

Infonomia 2007   © Infonomia.com 2006   41
so much for
    the theory…
Infonomia 2007   © Infonomia.com 2006   42
what really happens
 to the innovator out there?

Infonomia 2007   © Infonomia.com 2006   43
www.entre-ed.org/_teach/tp00.htm
Infonomia 2007   © Infonomia.com 2006                                44
Infonomia 2007   © Infonomia.com 2006   45
what really NEEDS
    the innovator out there?

Infonomia 2007   © Infonomia.com 2006   46
Infonomia 2007   © Infonomia.com 2006   47
Infonomia 2007   © Infonomia.com 2006   48
Infonomia 2007   © Infonomia.com 2006   49
results                            tools
                                                    skills
                      ...
results



   ideas         mgmt         value


        tools to
discover opportunities…
Infonomia 2007             © Inf...
discovering
                    problems
                     looking
                 for a solution…
Infonomia 2007     ...
rather than
                     solutions
                      looking
                 for a problem…
Infonomia 2007   ...
Infonomia 2007   © Infonomia.com 2006   www.leatt-brace.com
                                                          54
Infonomia 2007   © Infonomia.com 2006   www.leatt-brace.com
                                                          55
Infonomia 2007   © Infonomia.com 2006   www.leatt-brace.com
                                                          56
results



   ideas          mgmt        value


                     tools for
Infonomia 2007
                 value anal...
needs   approach         benefits      competitors




Infonomia 2007            © Infonomia.com 2006 disciplines, Carlson...
Infonomia 2007   © Infonomia.com 2006 disciplines, Carlson & Wilmot, SRI 2006
                 Innovation, the five       ...
Needs
                 Approach
                 Benefits
                 Competitors

Infonomia 2007     © Infonomia.com...
tools for networking
      and matchmaking…


Infonomia 2007   © Infonomia.com 2006   61
composietenteam.nl
Infonomia 2007   © Infonomia.com 2006                  62
www.elegantembellishments.net
Infonomia 2007   © Infonomia.com 2006                          63
www.carriere.es
Infonomia 2007   © Infonomia.com 2006               64
new energy stems from
connecting “free radicals”




Infonomia 2007   © Infonomia.com 2006   65
Infonomia 2007   © Infonomia.com 2006   66
www.demo.com
Infonomia 2007   © Infonomia.com 2006             67
www.pecha-kucha.org
Infonomia 2007   © Infonomia.com 2006                         68
www.vator.tv
Infonomia 2007   © Infonomia.com 2006            69
results



   ideas         mgmt         value


       tools for
payback management…
Infonomia 2007             © Infonom...
Infonomia 2007   © Infonomia.com 2006   71
Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)
Infonomia 2007                © Infonomia.com ...
Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)
Infonomia 2007                © Infonomia.com ...
iridium




                 Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)
Infonomia 2007   ...
iPod




                 Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)
Infonomia 2007      ...
conclusions

Infonomia 2007      © Infonomia.com 2006   76
a different
            style is coming…


Infonomia 2007   © Infonomia.com 2006   77
Infonomia 2007   © Infonomia.com 2006   78
Infonomia 2007   © Infonomia.com 2006   www.ycombinator.com
                                                         79
http://localglobe.blogspot.com/2007/02/y-europe-can-seed-growth-of-its-new.html

Infonomia 2007                   © Infono...
from
       learning innovation
                  to
         living innovation

Infonomia 2007   © Infonomia.com 2006   81
Infonomia 2007   © Infonomia.com 2006                82
                                        www.krabbesholm.dk
innovation
                 is innovators…


Infonomia 2007       © Infonomia.com 2006   83
new critical verbs:
                find
               value
              match
Infonomia 2007   © Infonomia.com 2006   ...
different tracks for
   different profiles and
           goals:
    art, science, social
         innovation
Infonomia 20...
the context
                  is critical…


Infonomia 2007      © Infonomia.com 2006   86
Infonomia 2007   © Infonomia.com 2006                       87
                           J.M. Zabala, Expansion 04sep07
Infonomia 2007   © Infonomia.com 2006   88
we try…



Infonomia 2007    © Infonomia.com 2006   89
public                                                             private
open                                           ...
infonomia.com
                       cada día, una idea
                   a new day, a new idea




Infonomia 2007       ...
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Alfons Cornella

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Alfons Cornella

  1. 1. the “new” and the “best” in teaching innovation... Alfons Cornella founder & president Infonomia 2007 Infonomia.com © Infonomia.com 2006 1
  2. 2. Infonomia 2007 © Infonomia.com 2006 2
  3. 3. our standpoint? Infonomia 2007 © Infonomia.com 2006 3
  4. 4. infonomia = idea editors, & innovation services since 1995 Infonomia 2007 © Infonomia.com 2006 4
  5. 5. knowledge innovation innovation editors projects services resources how companies how you do innovate can innovate Infonomia 2007 © Infonomia.com 2006 5
  6. 6. mission, in brief understanding, explaining & fostering innovation in organizations Infonomia 2007 © Infonomia.com 2006 6
  7. 7. how 1) by detecting the best ideas and experiences, both in Spain and the World Infonomia 2007 © Infonomia.com 2006 7
  8. 8. innovators at cities Infonomia 2007 © Infonomia.com 2006 8
  9. 9. innovators at sectors Infonomia 2007 © Infonomia.com 2006 9
  10. 10. how 2) by explaining new ideas and experiences in different formats: web, journal, books, events video, etc Infonomia 2007 © Infonomia.com 2006 10
  11. 11. Infonomia 2007 © Infonomia.com 2006 11
  12. 12. Infonomia 2007 © Infonomia.com 2006 12
  13. 13. Infonomia 2007 © Infonomia.com 2006 13
  14. 14. how 3) by connecting people to act on what’s next… Infonomia 2007 © Infonomia.com 2006 14
  15. 15. a network of 15000 restless business minds, in Spanish (“unquiet” people) Infonomia 2007 © Infonomia.com 2006 15
  16. 16. Infonomia 2007 © Infonomia.com 2006 16
  17. 17. how 4) by designing and developing projects with actual companies to help them foster innovation Infonomia 2007 © Infonomia.com 2006 17
  18. 18. so far, we have documented 600 innovative experiences in Spain Infonomia 2007 © Infonomia.com 2006 18
  19. 19. we have learned some things although we have done no serious scientific research… Infonomia 2007 © Infonomia.com 2006 19
  20. 20. what management is Infonomia 2007 © Infonomia.com 2006 20
  21. 21. management = f: resources results Management aims at transforming resources into results; that is into value for a whole set of agents. So it converts complexity and specialization into performance Infonomia 2007 © Infonomia.com 2006 21
  22. 22. resources market product Infonomia 2007 © Infonomia.com 2006 22
  23. 23. academic setting: narrow specialization ? Infonomia 2007 http://www.rotman.utoronto.ca/integrativethinking/ © Infonomia.com 2006 23
  24. 24. resources market product Infonomia 2007 © Infonomia.com 2006 24
  25. 25. resources market product Infonomia 2007 © Infonomia.com 2006 25
  26. 26. resources market product Infonomia 2007 © Infonomia.com 2006 26
  27. 27. business problems are now (very) messy and require a miscellaneous approach Infonomia 2007 http://www.rotman.utoronto.ca/integrativethinking/ © Infonomia.com 2006 27
  28. 28. resources need for a balanced MGMT management mindset market product Infonomia 2007 © Infonomia.com 2006 28
  29. 29. www.rotman.utoronto.ca Infonomia 2007 © Infonomia.com 2006 29
  30. 30. www.rotman.utoronto.ca Infonomia 2007 © Infonomia.com 2006 30
  31. 31. www.rotman.utoronto.ca Infonomia 2007 © Infonomia.com 2006 31
  32. 32. manufacturing mindset MFG marketing mindset MKG innovation mindset INN Infonomia 2007 © Infonomia.com 2006 32
  33. 33. so, the question may well be not to insist on wedging innovation into current management programs, but to make management programs buy into the (new) innovation mindset Infonomia 2007 © Infonomia.com 2006 33
  34. 34. Infonomia 2007 © Infonomia.com 2006 34
  35. 35. a challenge individuals organization persona organización productive manufacturing productivity line productividad individuals imaginative systematic innovation innovación individuals innovation Infonomia 2007 © Infonomia.com 2006 35
  36. 36. what innovation is Infonomia 2007 © Infonomia.com 2006 36
  37. 37. innovation = f: ideas value innovation transforms ideas into value for customers, and so bringing a profit that has to be sustainable for the company37 Infonomia 2007 © Infonomia.com 2006
  38. 38. The Carolina Entrepreneurial Initiative helps UNC students, faculty and staff learn to transform ideas into sustainable enterprises that create value. www.unc.edu/cei Infonomia 2007 © Infonomia.com 2006 38
  39. 39. results ideas mgmt value Infonomia 2007 © Infonomia.com 2006 39
  40. 40. resources results value market mgmt ideas product Infonomia 2007 © Infonomia.com 2006 40
  41. 41. Now, all management may become innovation management Infonomia 2007 © Infonomia.com 2006 41
  42. 42. so much for the theory… Infonomia 2007 © Infonomia.com 2006 42
  43. 43. what really happens to the innovator out there? Infonomia 2007 © Infonomia.com 2006 43
  44. 44. www.entre-ed.org/_teach/tp00.htm Infonomia 2007 © Infonomia.com 2006 44
  45. 45. Infonomia 2007 © Infonomia.com 2006 45
  46. 46. what really NEEDS the innovator out there? Infonomia 2007 © Infonomia.com 2006 46
  47. 47. Infonomia 2007 © Infonomia.com 2006 47
  48. 48. Infonomia 2007 © Infonomia.com 2006 48
  49. 49. Infonomia 2007 © Infonomia.com 2006 49
  50. 50. results tools skills contacts mgmt ideas value tips Infonomia 2007 © Infonomia.com 2006 50
  51. 51. results ideas mgmt value tools to discover opportunities… Infonomia 2007 © Infonomia.com 2006 51
  52. 52. discovering problems looking for a solution… Infonomia 2007 © Infonomia.com 2006 52
  53. 53. rather than solutions looking for a problem… Infonomia 2007 © Infonomia.com 2006 53
  54. 54. Infonomia 2007 © Infonomia.com 2006 www.leatt-brace.com 54
  55. 55. Infonomia 2007 © Infonomia.com 2006 www.leatt-brace.com 55
  56. 56. Infonomia 2007 © Infonomia.com 2006 www.leatt-brace.com 56
  57. 57. results ideas mgmt value tools for Infonomia 2007 value analysis… © Infonomia.com 2006 57
  58. 58. needs approach benefits competitors Infonomia 2007 © Infonomia.com 2006 disciplines, Carlson & Wilmot, SRI 2006 Innovation, the five 58
  59. 59. Infonomia 2007 © Infonomia.com 2006 disciplines, Carlson & Wilmot, SRI 2006 Innovation, the five 59
  60. 60. Needs Approach Benefits Competitors Infonomia 2007 © Infonomia.com 2006 disciplines, Carlson & Wilmot, SRI 2006 Innovation, the five 60
  61. 61. tools for networking and matchmaking… Infonomia 2007 © Infonomia.com 2006 61
  62. 62. composietenteam.nl Infonomia 2007 © Infonomia.com 2006 62
  63. 63. www.elegantembellishments.net Infonomia 2007 © Infonomia.com 2006 63
  64. 64. www.carriere.es Infonomia 2007 © Infonomia.com 2006 64
  65. 65. new energy stems from connecting “free radicals” Infonomia 2007 © Infonomia.com 2006 65
  66. 66. Infonomia 2007 © Infonomia.com 2006 66
  67. 67. www.demo.com Infonomia 2007 © Infonomia.com 2006 67
  68. 68. www.pecha-kucha.org Infonomia 2007 © Infonomia.com 2006 68
  69. 69. www.vator.tv Infonomia 2007 © Infonomia.com 2006 69
  70. 70. results ideas mgmt value tools for payback management… Infonomia 2007 © Infonomia.com 2006 70
  71. 71. Infonomia 2007 © Infonomia.com 2006 71
  72. 72. Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006) Infonomia 2007 © Infonomia.com 2006 72
  73. 73. Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006) Infonomia 2007 © Infonomia.com 2006 73
  74. 74. iridium Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006) Infonomia 2007 © Infonomia.com 2006 74
  75. 75. iPod Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006) Infonomia 2007 © Infonomia.com 2006 75
  76. 76. conclusions Infonomia 2007 © Infonomia.com 2006 76
  77. 77. a different style is coming… Infonomia 2007 © Infonomia.com 2006 77
  78. 78. Infonomia 2007 © Infonomia.com 2006 78
  79. 79. Infonomia 2007 © Infonomia.com 2006 www.ycombinator.com 79
  80. 80. http://localglobe.blogspot.com/2007/02/y-europe-can-seed-growth-of-its-new.html Infonomia 2007 © Infonomia.com 2006 80
  81. 81. from learning innovation to living innovation Infonomia 2007 © Infonomia.com 2006 81
  82. 82. Infonomia 2007 © Infonomia.com 2006 82 www.krabbesholm.dk
  83. 83. innovation is innovators… Infonomia 2007 © Infonomia.com 2006 83
  84. 84. new critical verbs: find value match Infonomia 2007 © Infonomia.com 2006 84
  85. 85. different tracks for different profiles and goals: art, science, social innovation Infonomia 2007 © Infonomia.com 2006 85
  86. 86. the context is critical… Infonomia 2007 © Infonomia.com 2006 86
  87. 87. Infonomia 2007 © Infonomia.com 2006 87 J.M. Zabala, Expansion 04sep07
  88. 88. Infonomia 2007 © Infonomia.com 2006 88
  89. 89. we try… Infonomia 2007 © Infonomia.com 2006 89
  90. 90. public private open on demand free fee 1 2 3 4 we we we we WATCH FEED you CONNECT you HELP you what’s next smartly to opportunities act upon them DETECTING EXPLAINING CONNECTING PROJECTS Infonomia 2007 © Infonomia.com 2006 90
  91. 91. infonomia.com cada día, una idea a new day, a new idea Infonomia 2007 © Infonomia.com 2006 91
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