Web 2.0 and the online conversation

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9 comments

Comments 1 - 9 of 9 previous next Post a comment

+ jamesneo 11 months ago
Really a great post on website design, seo and ecommerce point of view. liked the post.
+ guestad5f5 2 years ago
Very clean, excellent job stating the solutions to the topic. - mediazerm
+ Armenuhi Ivanyan 2 years ago
Most informative and helpful pps.
+ Angelina ani 2 years ago
Lot of difference is there between web 1.0 and web 2.0. You have given that with a small example effectively. Nice representation.
+ Nathan Schock 3 years ago
guest4315cd,

Thanks for the comment. That’s similar to the point that Andrew Keen makes in The Cult of the Amateur. I’m not sure if I agree with him or not, but it is an interesting and somewhat contrary view of consumer generated content. Regardless of whether or not you think CGC is good or bad, it exists and companies have to adapt to that reality.
+ guest4315cd 3 years ago
Really good show - love the imagery content its direct and creative.

As for the conversation - regarding slides 28 -36 , my only concern with the

everyone has a go revolution is that it creates a jack of all trades and master of none culture.

If everyone and anyone can add to the content/info on line then that content

all becomes more and more questionable (from a research point of view). The web will be less and less a place of reliable sources of information.

Maybe I’m being paranoid.

Besides that, Viva La Revolution!

Adam B
+ Sarah Robbins 3 years ago
Really well done!
+ Nathan Schock 4 years ago
Munaz,

Thanks for the kind comment. I enjoyed your presentation as well.
+ Munaz Anjum 4 years ago
Hi

This is quite convincing presentation.

Well! See my PPT below yours named ’web2.0 and social computing’.

Muanz

Notes on slide 1

273 Favorites & 8 Groups

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Web 2.0 and the online conversation - Presentation Transcript

Web 2.0 Hosting the Conversation
The World in Which we Live The Consumer is in Control
Consumers have unlimited options
Consumers are avoiding advertising Pop-up Blocker
Some are revolting against it
Consumers are Online
Consumers are going to the web What are they finding?
Web 1.0 Company to Consumer: Shut up & listen Consumer to company: Is anyone there?
Web 1.0
- One-way communication
- Pretty postcards
- “brochure-ware”
- Internet is just another channel
- “Corporate-speak”
Web 1.0
- People want human interaction
- The Internet is NOT just another channel for broadcasting
- The conversation went elsewhere
If Web 1.0 is dead… …what is Web 2.0?
Web 2.0 – three facets
- Design
- Open source
- Communications
Web 2.0 Design Customers want a rich user experience
MINIUSA.com
comeclean.com
nike.com/nikeplus
Web 2.0 Open Source If you want to get, you gotta give
aws.amazon.com
code.google.com
RSS
Web 2.0 Communication Who will host the conversation?
Markets are Conversations
- Companies must:
- Pay attention
- Participate
Who do consumers trust?
- CEO or Secretary?
- Marketing or peer?
- “ a person like me”
- i.e. other consumers
Social Media put Consumers in Control of the conversation Every consumer is…
… a publisher
…a DJ
…an expert
…a broadcaster
…an editor
…a network
…a critic
…syndicated
- If institutions want to participate in this conversation, they must acknowledge and facilitate consumer control.
Changing MSM The mainstream media are opening their sites to citizen journalism
ushare.keloland.com/ushare
Changing Companies Companies are creating what are essentially online databases that capture user generated content
amazon.com
ebay.com
musicdownloads.walmart.com
Thank You
- Nathan Schock
- Director of Public Relations
- Breukelman Kubista Group
- freshglue.com
- myspace.com/nschock
- linkedin.com/in/nschock
- AIM: natjoschock
- Skype: nathanschock
References
- Slide #4: tivo.com, toolbar.google.com, xmradio.com, donotcall.gov
- Slide #5: adbusters.org, nologo.org. Hat tip to Piers Fawkes, PSFK ( www.psfk.com/branded_utility_psfk_13nov06.pdf )
- Slide #6: Pew Internet & the American Life Project ( www.pewinternet.org/trends/Internet_Adoption_4.26.06.pdf )
- Slide # 7, 8: Morgan Stanley, Mary Meeker & David Joseph ( www.morganstanley.com/institutional/techresearch/pdfs/Webtwopto2006.pdf )
- Slide #16: MINIUSA.com. Hat tip to David Armano, Logic + Emotion, and Kevin Mullet, Macromedia Experience Design Team, The Essence of Effective Rich Internet Applications ( http:// darmano.typepad.com/for_blog/essence_of_ria.pdf ).
- Slide #17: comeclean.com
- Slide #18: nike.com/nikeplus
- Slide #20: aws.amazon.com
- Slide #21: code.google.com
- Slide #22: feedicons.com
- Slide #23: bloglines.com
- Slide #24: my.yahoo.com
References
- Slide #26: Cluetrain Manifesto (cluetrain.com)
- Slide #27: Edelman 2006 Annual Trust Barometer ( edelman.com/image/insights/content/FullSupplement_final.pdf ).
- Slide #29: blogger.com, typepad.com, wordpress.org, spaces.live.com
- Slide #30: podcast.net, apple.com/itunes, music.podshow.com, apple.com/ipod
- Slide #31: wikipedia.org
- Slide #32: youtube.com
- Slide #33: digg.com
- Slide #34: myspace.com/nschock
- Slide #35, 42: amazon.com
- Slide #39: ushare/keloland.com/ushare
- Slide #40: argusleader.com/apps/pbcs.dll/section?Category =COMMUNITYPUB
- Slide #43: ebay.com
- Slide #44: musicdownloads.walmart.com
- Slide #45: music.yahoo.com