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Web 2.0 Hosting the Conversation
The World in Which we Live The Consumer is in Control
Consumers have unlimited options
Consumers are avoiding advertising Pop-up Blocker
Some are revolting against it
Consumers are Online
 
 
Consumers are going to the web What are they finding?
Web 1.0 Company to Consumer: Shut up & listen Consumer to company: Is anyone there?
Web 1.0 <ul><li>One-way communication </li></ul><ul><li>Pretty postcards </li></ul><ul><li>“brochure-ware” </li></ul><ul><...
Web 1.0 <ul><li>People want human interaction </li></ul><ul><li>The Internet is NOT just another channel for broadcasting ...
If Web 1.0 is dead… …what is Web 2.0?
Web 2.0 – three facets <ul><li>Design </li></ul><ul><li>Open source </li></ul><ul><li>Communications </li></ul>
Web 2.0 Design Customers want a rich user experience
MINIUSA.com
comeclean.com
nike.com/nikeplus
Web 2.0 Open Source If you want to get, you gotta give
aws.amazon.com
code.google.com
RSS
 
 
Web 2.0 Communication Who will host the conversation?
Markets are Conversations <ul><li>Companies must: </li></ul><ul><li>Pay attention </li></ul><ul><li>Participate </li></ul>
Who do consumers trust? <ul><li>CEO or Secretary? </li></ul><ul><li>Marketing or peer? </li></ul><ul><li>“ a person like m...
Social Media put Consumers in Control of the conversation Every consumer is…
… a publisher
…a DJ
…an expert
…a broadcaster
…an editor
…a network
…a critic
…syndicated
<ul><li>If institutions want to participate in this conversation, they must acknowledge and facilitate consumer control. <...
Changing MSM The mainstream media are opening their sites to citizen journalism
ushare.keloland.com/ushare
 
Changing Companies Companies are creating what are essentially online databases that capture user generated content
amazon.com
ebay.com
musicdownloads.walmart.com
 
Thank You <ul><li>Nathan Schock </li></ul><ul><li>Director of Public Relations </li></ul><ul><li>Breukelman Kubista Group ...
References <ul><li>Slide #4: tivo.com, toolbar.google.com, xmradio.com, donotcall.gov </li></ul><ul><li>Slide #5: adbuster...
References <ul><li>Slide #26: Cluetrain Manifesto (cluetrain.com) </li></ul><ul><li>Slide #27: Edelman 2006 Annual Trust B...
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Web 2.0 and the online conversation

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This is a presentation I gave to my agency to keep us up to speed on the latest in online communication trends. It touches on Web 2.0 design and open source, but focuses mostly on the social web.

Published in: Technology, Design
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  • Really a great post on website design, seo and ecommerce point of view. liked the post.
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  • Most informative and helpful pps.
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  • Lot of difference is there between web 1.0 and web 2.0. You have given that with a small example effectively. Nice representation.
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  • guest4315cd,

    Thanks for the comment. That's similar to the point that Andrew Keen makes in The Cult of the Amateur. I'm not sure if I agree with him or not, but it is an interesting and somewhat contrary view of consumer generated content. Regardless of whether or not you think CGC is good or bad, it exists and companies have to adapt to that reality.
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Transcript of "Web 2.0 and the online conversation"

  1. 1. Web 2.0 Hosting the Conversation
  2. 2. The World in Which we Live The Consumer is in Control
  3. 3. Consumers have unlimited options
  4. 4. Consumers are avoiding advertising Pop-up Blocker
  5. 5. Some are revolting against it
  6. 6. Consumers are Online
  7. 9. Consumers are going to the web What are they finding?
  8. 10. Web 1.0 Company to Consumer: Shut up & listen Consumer to company: Is anyone there?
  9. 11. Web 1.0 <ul><li>One-way communication </li></ul><ul><li>Pretty postcards </li></ul><ul><li>“brochure-ware” </li></ul><ul><li>Internet is just another channel </li></ul><ul><li>“Corporate-speak” </li></ul>
  10. 12. Web 1.0 <ul><li>People want human interaction </li></ul><ul><li>The Internet is NOT just another channel for broadcasting </li></ul><ul><li>The conversation went elsewhere </li></ul>
  11. 13. If Web 1.0 is dead… …what is Web 2.0?
  12. 14. Web 2.0 – three facets <ul><li>Design </li></ul><ul><li>Open source </li></ul><ul><li>Communications </li></ul>
  13. 15. Web 2.0 Design Customers want a rich user experience
  14. 16. MINIUSA.com
  15. 17. comeclean.com
  16. 18. nike.com/nikeplus
  17. 19. Web 2.0 Open Source If you want to get, you gotta give
  18. 20. aws.amazon.com
  19. 21. code.google.com
  20. 22. RSS
  21. 25. Web 2.0 Communication Who will host the conversation?
  22. 26. Markets are Conversations <ul><li>Companies must: </li></ul><ul><li>Pay attention </li></ul><ul><li>Participate </li></ul>
  23. 27. Who do consumers trust? <ul><li>CEO or Secretary? </li></ul><ul><li>Marketing or peer? </li></ul><ul><li>“ a person like me” </li></ul><ul><li>i.e. other consumers </li></ul>
  24. 28. Social Media put Consumers in Control of the conversation Every consumer is…
  25. 29. … a publisher
  26. 30. …a DJ
  27. 31. …an expert
  28. 32. …a broadcaster
  29. 33. …an editor
  30. 34. …a network
  31. 35. …a critic
  32. 36. …syndicated
  33. 37. <ul><li>If institutions want to participate in this conversation, they must acknowledge and facilitate consumer control. </li></ul>
  34. 38. Changing MSM The mainstream media are opening their sites to citizen journalism
  35. 39. ushare.keloland.com/ushare
  36. 41. Changing Companies Companies are creating what are essentially online databases that capture user generated content
  37. 42. amazon.com
  38. 43. ebay.com
  39. 44. musicdownloads.walmart.com
  40. 46. Thank You <ul><li>Nathan Schock </li></ul><ul><li>Director of Public Relations </li></ul><ul><li>Breukelman Kubista Group </li></ul><ul><li>freshglue.com </li></ul><ul><li>myspace.com/nschock </li></ul><ul><li>linkedin.com/in/nschock </li></ul><ul><li>AIM: natjoschock </li></ul><ul><li>Skype: nathanschock </li></ul>
  41. 47. References <ul><li>Slide #4: tivo.com, toolbar.google.com, xmradio.com, donotcall.gov </li></ul><ul><li>Slide #5: adbusters.org, nologo.org. Hat tip to Piers Fawkes, PSFK ( www.psfk.com/branded_utility_psfk_13nov06.pdf ) </li></ul><ul><li>Slide #6: Pew Internet & the American Life Project ( www.pewinternet.org/trends/Internet_Adoption_4.26.06.pdf ) </li></ul><ul><li>Slide # 7, 8: Morgan Stanley, Mary Meeker & David Joseph ( www.morganstanley.com/institutional/techresearch/pdfs/Webtwopto2006.pdf ) </li></ul><ul><li>Slide #16: MINIUSA.com. Hat tip to David Armano, Logic + Emotion, and Kevin Mullet, Macromedia Experience Design Team, The Essence of Effective Rich Internet Applications ( http:// darmano.typepad.com/for_blog/essence_of_ria.pdf ). </li></ul><ul><li>Slide #17: comeclean.com </li></ul><ul><li>Slide #18: nike.com/nikeplus </li></ul><ul><li>Slide #20: aws.amazon.com </li></ul><ul><li>Slide #21: code.google.com </li></ul><ul><li>Slide #22: feedicons.com </li></ul><ul><li>Slide #23: bloglines.com </li></ul><ul><li>Slide #24: my.yahoo.com </li></ul>
  42. 48. References <ul><li>Slide #26: Cluetrain Manifesto (cluetrain.com) </li></ul><ul><li>Slide #27: Edelman 2006 Annual Trust Barometer ( edelman.com/image/insights/content/FullSupplement_final.pdf ). </li></ul><ul><li>Slide #29: blogger.com, typepad.com, wordpress.org, spaces.live.com </li></ul><ul><li>Slide #30: podcast.net, apple.com/itunes, music.podshow.com, apple.com/ipod </li></ul><ul><li>Slide #31: wikipedia.org </li></ul><ul><li>Slide #32: youtube.com </li></ul><ul><li>Slide #33: digg.com </li></ul><ul><li>Slide #34: myspace.com/nschock </li></ul><ul><li>Slide #35, 42: amazon.com </li></ul><ul><li>Slide #39: ushare/keloland.com/ushare </li></ul><ul><li>Slide #40: argusleader.com/apps/pbcs.dll/section?Category =COMMUNITYPUB </li></ul><ul><li>Slide #43: ebay.com </li></ul><ul><li>Slide #44: musicdownloads.walmart.com </li></ul><ul><li>Slide #45: music.yahoo.com </li></ul>
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