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USF Presentation

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Published in: News & Politics, Business

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  • 1. PR IN A DIGITALWORLDNathan SchockDirector of PublicAffairs & CSR
  • 2. WHAT IS PUBLICRELATIONS?
  • 3. PRVS.ADVERTISING
  • 4. THE POWER OF PRPAGE 4
  • 5. TRUST IN ADVERTISING & PRPAGE 5
  • 6. NEWS IS GOING DIGITALPAGE 6
  • 7. IMPACT ON NEWS • Fractured Audiences • Shrinking Newsrooms • Faster • More OpportunitiesPAGE 7
  • 8. HOW HAS IT CHANGED PR? • Go where the audience is • Content Creation • Conversation • TransparencyPAGE 8
  • 9. SOCIAL MEDIAPAGE 9
  • 10. CONTENT CREATIONPAGE 10
  • 11. CONVERSATIONPAGE 11
  • 12. HOW CAN YOUPREPARE?
  • 13. INTERNSHIPSPAGE 13
  • 14. EXPERIMENT!
  • 15. • Nathan Schock • Director of Public Affairs & CSR • nathan.schock@poet.com • http://www.poet.comPAGE 15