Search

Japan Mobile

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Thank you for this opportunity. Iwould like to briefly introduce some of the aspects of the mobile advertisement and SN in Japan.I have livedin Japan for sometime.I have finished PhD in Tokyo; and am now working at the University of Electro CommunicationsMy research interests are developing data mining methods for practical problemsSocial Media provide plenty of interesting datasets and related problemsThe slides are already available at the wiki of this workshop

    As you may know Japanese consumers are very demandingFor them both Aesthetics and functionality are very importantMobile manufacturers try their best to satisfy the consumer needsFor example recently a cell phone with the solar panel have been launchedAnother interesting applications is a UV censors which is very popular with the female population

    Mobile companies also come up with some rather creative servicesJapan has a very large senior population who are not very savvy with the use of new technologiesSo the mobile operator has introduce a special picture frame with mobile chipPhoto could be taken from a cell phone and then effortlessly transmitted over cell network and will be displayed on the picture frame without any imput required from the end userThis simple service have made life of many senior people a lot more joyful

    Another service is provided by utilizing the IC chip for many different servicesYour cell phone could be linked to your credit card account and used as a form of paymentYou can even use it at most vending machinesYou can use is as train passto check in for the flights and as a key to your homeIf you loose your mobile it could be deactivated right away, the only trick is that you have call the company

    Now In Japan it is hard to see ad without a qrcodeQr code is basically a bar code but contains a lot more data about 4,000 charactersMost often it used to encode a url with some additional parameters which could be used for trackingso if you want more information you simply point your cell in the direction of qr code and it will be scanned in under a secondYou may use it to provide additional information about the products being advertisedOn the bottom it will provide the building map so that you can easily find the office that you need

    4 Favorites

    Japan Mobile - Presentation Transcript

    1. Mobile Advertisement & Social Networksin Japan
      New Metrics for New Media: Analytics for Social Media and Virtual Worlds
      Neil RubensAssistant ProfessorAI / eLearning Laboratory (Okamoto/Ueno)University of Electro-CommunicationsTokyo, Japanwww.DataMilking.org
    2. softbank.jp
    3. Mobile Photo Sharing (NTT)
      Photo is automatically transmitted over cell network
      http://otayori.nttdocomo.co.jp
    4. Mobile IC: 28.5M users (Mar.2008)
      [cirius]
    5. http://blog.qoqoa.com/2009/05/18/qr-code-usage-in-japan/
    6. Majolica Mirror
      send your photo
      receive a photo of w/ a new make up style
      [asiajin.com]
      • 1.12 cell subscriptns / person (ages 15-64)[Ministry of Public Mgmt]
      3G penetration rate: 96%
      3.5G penetration rate: 35%
      85%of the subscribers use the mobile web.
      mobile web traffic grows faster than the PC traffic.
      http://wirelesswatch.jp/2009/07/21/japanese-cellphones-global-markets/
      [cirrius]
      http://www.flickr.com/photos/miffymoo2/2885685758/in/set-72157607473383741/
    8. [NTT 2007 / Infinita]
    9. [infinita]
    10. Growth of the mobile advertising market
      Internet Ad
      Mobile Ad
      2008 Growth of Advertising Expenditures
      [D2 / Dentsu]
    11. talking on the phone in public is considered rude
      ease of typing w/ numeric keypad
      flat rate data plans (~$40)
      high speed: 3.6 - 7.2 Mbps
      long train commute
      Data Adoption Factors
      http://www.flickr.com/photos/trippy-purple-cloud/714065406/
      easy to type
      tirelessmusings.blogspot.com
    12. free digital TV
      GPS
      gaming
      internet
    13. mobile usage
      SNS access
      [Yamazaki]
      [PointOn Research]
      age 20-49
    14. http://chronicle.augusta.com/images/headlines/102498/JAPAN_BANK.jpg
      personal communications could be stressful
      http://www.mukwonago.k12.wi.us/~jushkca/Ed%20bowing.jpg
      SNS provides an alternative medium
    15. video sharing/commenting
      9th most visited website in Japan
      users: 11 million, 0.26 million premium
      2 billion comments
      http://www.nicovideo.jp/watch/sm7621651
    16. members can shop
      Can add & delete ads
      [User-selected Ads]
      purchase #
      click #
      overall click #
      working on dataset construction
    17. Need for GPS:
    18. Location-based Ads
      Advertiser
      Target range
      395% improvement in CTR
      Most successful categories of advertisers:
      Food & Restaurant Local Jobs and Employment
      Educational Institutions Beauty salons Car dealers
      [cirius]
    19. User-generated gourmet SN
      500,000 restaurants
      900,000 food items
      170,000 reviewers
      millions of users
    20. Mobage
      game-based SNS
      mostly mobile, free
      > 500M PV / day
      70% teen penetration rate
      60% - 70% profit margin
      Sales
      [mobage]
    21. game-based SNS
      free games
      mobile only
      sales:
      70% virtual items
      30% ads
    24. popular SNS: 24M users
      Localization / adaptation is important
      [sidefeed]
      http://blog-imgs-22.fc2.com/c/a/n/canonsnk/2007_0319mixi.jpg
    25. hosts blogs of many celebrities
      40% of new blogs [sidefeed]
      can give points to posts
    26. many trends are adopted worldwide
      http://www.flickr.com/photos/sanchome/525890022/
      http://www.flickr.com/photos/27889738@N07/2981556460/sizes/l/
      http://www.flickr.com/photos/26537660@N05/3193599369/sizes/o/
    27. some trends stay local

    + Neil RubensNeil Rubens, 3 months ago

    custom

    699 views, 4 favs, 9 embeds more stats

    japan mobile networking services sns social cell ph more

    More info about this document

    CC Attribution License

    Go to text version

    • Total Views 699
      • 645 on SlideShare
      • 54 from embeds
    • Comments 0
    • Favorites 4
    • Downloads 41
    Most viewed embeds
    • 14 views on http://taitran.tumblr.com
    • 13 views on http://www.hrstc.org
    • 11 views on http://safe.tumblr.com
    • 6 views on http://log.ninhnv.com
    • 4 views on http://datamilking.org

    more

    All embeds
    • 14 views on http://taitran.tumblr.com
    • 13 views on http://www.hrstc.org
    • 11 views on http://safe.tumblr.com
    • 6 views on http://log.ninhnv.com
    • 4 views on http://datamilking.org
    • 3 views on http://curiosidade.tumblr.com
    • 1 views on http://hrstc.org
    • 1 views on http://lgstc.com
    • 1 views on http://linkhay.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved