Video Marketing

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Video Marketing Standard Procedure

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Video Marketing

  1. 1. VIDEO MARKETING STANDARD PROCEDURE“DON’T SKIP”Search engines have a limited understanding of what is being discussed on videos. By addingadditional tags to your video—tags that say, "Hey search engine, this information describes thisspecific place, or business, or video"—you can help search engines and other applicationsbetter understand your video and display it in a useful, relevant way.1. TITLE  To begin, identify the Title of the video that is "about". To do this, add the itemscope element to the tag that encloses information about the item. ei. Office Seating and Chairs UK  (Optional) Insert a business number in your video title where people can directly inquire information from your company ei. Office Seating and Chairs UK Call (020) 8987 6090  Insert city and state that will guide the search engine to give the result base to area given by the customer. ei. Office Seating and Chairs UK Call (020) 8987 6090, Chiswick London For example if the customer wants an Office seating near to their area, so keyword would be. “Office seating [city]”
  2. 2. 2. DESCRIPTION  Insert your domain or the website that corresponds to the video, so if the viewers wants to know more about your video, they just can click the link below. ei. http://www.myofficesystems.com  Insert a short description about your company loaded with keywords, ei. My Office Systems has developed a systematic, thorough and disciplined commitment to quality throughout the company. Issues as varied as ergonomics, design, product applications and on-going technical support are just some of the value added services that make My Office Systems the preferred partner of many leading companies.3. TAGGING  Select at least 5 best keywords that will help search engine to locate your video ei. Office Furniture, Office Planning, Office Design, Boardroom office, Office Refurbishment4. THUMBNAIL  Select a logo and Insert a URL pointing to the video thumbnail image file. Images must be at least 160 x 90 pixels and at most 1920x1080 pixels. We recommend images in .jpg, .png, or. gif formats.5. CONTENT URL - At least one of contentURL or embedURL is required.  A URL pointing to the actual video media file. This file should be in .mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv, or other video file format. All files must be accessible via HTTP. Metafiles that require a download of the source via streaming protocols, such as RTMP, are not supported. Providing this file allows Google to generate video thumbnails automatically.
  3. 3. 6. EMBEDURL- At least one of contentURL or embedURL is required.  A URL pointing to a player for the specific video. Usually this is the information in the src element of an <embed> tag. Example: Youtube: http://youtu.be/3VFQFTEEsQE7. VIDEO LOCATION  Most of the video hosting has advance settings where you can include your business location. Note: Make sure that the address is matched in your Google places ei. 10 Barley Mow Passage, London W4 4PH8. MARKUP  Add markup to your page, use the Rich Snippet Testing Tool to make sure that Google can correctly read your markup. If your markup shows up correctly in the tool, Google will read and process it the next time we crawls your page.9. VIDEO HOSTING SITES  Apply the step 1-8 in the following video hosting sites. - Vimeo - PhotoBucket - YouTube - DailyMotion - Veoh - Kwego - Blip.tv - Metacafe - BuzzNet - LiveLeak - Stupidvideos - Flixya
  4. 4. 10. WATER MARKSWatermark each existing or created videos so viewers will easily know your company.ei. MY OFFICE SYSTEMS, (020) 8987 6090 www.MyOfficeSystems.com

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