.edu/.gov Blog Commenting
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Slightly Blackhat

Slightly Blackhat

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  • I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog, I will keep visiting this blog very often.
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.edu/.gov Blog Commenting Document Transcript

  • 1. .EDU/.GOV BLOG COMMENTING – Slightly Blackhat 1. When carrying out .edu or .gov blog commenting, ALWAYS read the post first, try and understand what the article is about, and read the other comments that have been left there. 2. When commenting, ALWAYS ask an intelligent question about the topic in hand, or make a valid observation or opinion on the subject. Contribute something useful! You could also post a link to a Wikipedia point that adds to the overall topic as well as leaving a link in your signature [NB Never leave more than 2 links - most blogs will sandbox comments that exceed this number in a single post]. Check that the link has appeared. If it has not, try again with just the one link, in case the blog security is set to one link only. 3. Make sure there is some relevance in the content and context of the article in relation to our sites target keywords and that the topic that the page is about is of at least some relevance to the site we are promoting. 4. Check to see that the page in question has a decent Page Rank (use Firefox plugin SEO quake for this) and ONLY post a comment or link if you see it has a PR of 1 or more. Aim to find pages with a PR of 3 or more ideally - do not worry if these links are designated as follow or no-follow. It doesn’t matter. These links may not pass page rank if they are designated as nofollow, but .edu and .gov sites do pass trust regardless of their follow status. 5. When leaving a link back to our target site, do so as follows:- a) Leave the website link as a signature e.g. Webmaster of www.ourdomain.com - Designer could work to, or it it’s an image rich site or one with lots of videos, videographer - or any other similar style of variation as may be appropriate b) or If a question or query has been asked in a discussion, and the target site contains information that can directly answer that query then it would be reasonable to leave a link to the page that is most relevant within the target site; however it is good practice to always find an authority page on e.g. Wikipedia as part of your comment (see above) to provide one link to in addition to the one to our target site.WE ARE AFTER QUALITY NOT QUANTITY HERE 6. If you find a high PR .gov or .edu site that you feel would be good to get a link from, but we do not have a sufficiently relevant page to link to from the .edu or .gov, make a note of this and report it (with a link) back to me or the site co-coordinator; it may be worth our while to develop a specific piece of content on our target site, just for the purpose of placing a link from this .edu or .gov site at a later time. Any page which meets our requirements when using a relevant search string with a PR4 or higher would be worth such an effort.
  • 2. LINK BUILDING- USING SEARCH STRINGTo find .edu sites where we could place a relevant comment use the following search string andpaste into browser. 1. Site: .edu in url:blog "post a comment" -"comments closed" -"you must be logged in" "Insert keyword phrase here" 2. Use SEO Quake to determine PR of returned pages - select pages with PR 1 or greater (obviously, the higher PR page the better) 3. Occasionally, it is not possible to comment because of the manner in which the site was found - this is a protection against spam. In these circumstances simply copy the URL and enter this directly into the search bar. 4. Read the post; check its subject matter is DIRECTLY relevant to the niche or subject we are promoting. Post a relevant comment. Use a name to post with. Don’t re-use the blog for comments promoting a specific domain more than 3 times in stotal and no more often than one every 4 months - the domain will get flagged as spam otherwise and comments will be disallowed. 5. Go to Pingomatic .com and ping the URL of the blog page where you have placed your commentNOTE: To find such blogs and sites in a specific geography, modify the extension parametere.g. site:.edu is valid internationally but site:.ac.uk will provide university sites, and a search forsite:.edu.au will return the local .edu file extention for that geographySimilarly, .gov.uk will find only UK based .gov sitesFINDING HIGH AUTHORITY SITES FOR BACKLINKS 6. High quality backlinks are the most effective and the ones which provide the highest SEO authority to your sites. And also, diversity is vital in SEO, so the more backlinks you can get from different sites the better it will be for SEO – so we really need to be aiming for one link per domain as far as we can; contextual backlinks as part of content have more SEO weight. QUESTION: So how can we find sites where we can place such links? site:.edu “acne scar treatment This search string is great to find (for example) edu sites where marketers have already published articles and that should also mean that you’ll be able to create an account and post articles there. *DO REMEMBER TO RECORD SUCH SITES WHEN YOU FIND THEM*
  • 3. 7. Do you get the idea? There is no limit here. You just get a keyword which relates to a product or treatment or solution or any keyword you can imagine. We can also search for .gov blogs/wikis. Just change .edu for .gov like this:  site:.gov “best weight loss program”  site:.gov “anti aging face cream”  site:.gov ” rheumatoid arthritis treatment” 8. But you can also find a ton of non edu sites with this same technique. Just change .edu for .com or .org or .net  site:.com “best weight loss program”  site:.org “anti aging face cream”  site:.net ” rheumatoid arthritis treatment” 9. Different .edu platforms have different search strings as their standard, and substituting these phrases may find additional potential sites where a link could be built.  site:.edu “Please create an account to get started”  site:.edu/community/register.php?do=register  site:.edu/blogs/register/  site:.edu “Please create an account to get started”  site:.edu/blogs/members/  site:.edu “You can also create an account”  site:.edu “create new account” “Recent blog posts”NOTE: Remember that whenever you are searching in Google you must have patience. Withpatience we’ll get whatever we want.
  • 4. “TO POST MANUALLY” 1. Firstly, you need to navigate to the EDU site. Do this by entering the URL you purchased in the package. When you have entered it in to your browser, you should see a layout that looks something like the screenshot below. 2. Now that the page has opened, you need to click on the + Button. When you have clicked on the + button, you will see a screen that looks like the screenshot below.
  • 5. 3. Enter your article title in the box that opens up. I have called the article that I am posting “Learn To Play Guitar”. When you have entered your article title, click on the “CREATE” Button. You will now see a screen that looks like the image below: This is the visual editor panel, and is the place where you post your article.4. You first need to clear the writing that is on the page. The quickest way to do that is to click your mouse in the body area of the page (where the writing is – the writing that is highlighted blue in the screenshot above). When you have clicked your mouse in that box, press the Ctrl button on your key board and whilst it still pressed, press the “A” button on your keyboard. THE Writing on the page should now be highlighted, and you should press the “Delete” button on your key board. Your page should now look like the screenshot below:
  • 6. 5. You are now ready to enter your article content. You can type your article, or copy and paste from another source on your computer. I am going to copy and paste my article, which you can see in the screenshot below. 6. “CREATING YOUR ANCHOR TEXT BACKLINK”  Now that your article is posted, it is time to create your anchor text that will be the backlink that points to your website.  An anchor text is simply a keyword or phrase that has a web page address embedded to it. Firstly, you need to make sure that your keyword or phrase is in your article.In the screenshot below, I have highlighted the key phrase that I will be using as my anchortext. You too, will also have to highlight your keyword or phrase. When you have done so, it willlook like the screenshot below:
  • 7. 7. Now that you have highlighted your keyword/ phrase, you need to click on the symbol that looks like this  When you hover over it, you will see that it says “Create or Edit a Link”. Click on the button, and a drop down box will appear. Click on the 3rd one down that says “Enter URL”  When you click this, a box will appear for you enter your URL.In the screenshot below, I have entered the webpage I want as my backlink.
  • 8. 8. When you have entered your information, click on the “LINK” ButtonYour page will now look like the screenshot below, with a clickable anchor text link:9. Your article in now ready to publish. You can check everything is as you want it, and then click on the save button
  • 9. 10. Once done, your page will be published immediately, and will look like the screenshot below: 11. Copy the URL and ping it, add the information to the project spreadsheet. You just need to copy the URL in your browser, because you are looking at the published page. In this instance, you can see my browser, and the newly created URLNOTE: For linkbuilding we will always have .edu or .gov required links in the plan
  • 10. BACKGROUND INFORMATIONTrust Rank (as opposed to Page Rank) which is why we need to find a couple of .edu or .govlinks per site. 1. Links pass page rank – but just because a page has a high PR it does not take account of quality of the page. 2. Therefore the search engines has to incorporate another measure called trust rank
  • 11. 3. .edu and .gov domains are considered ‘trusted’. When these sites link out to other sites it passes some trust, which is increasingly diluted.4. The more trust rank our page has, the more it will get ranked – so ideally what we want is a couple of direct links as follows