1. KEYWORD RESEARCH STANDARD PROCEDUREKeyword research is one of the primary things in SEO the most important one in termsof laying your foundations for SEO 1. Start off by tracking your competition keywords and over-doing them; even if that means you have to deviate from the regular procedures. 2. Sign in for Google Adwords so you can see beyond 100 and sort by global searches Type in your Website URL and the tool with scan your website looking for keywords (make sure the ‘website content’ radio button is selected). Type those individual terms to find additional, related terms (make sure the ‘descriptive words or phrases’ radio button is selected. 3. Organize Keywords by separating into themed “silos” or lists by topic. Each silo should be on a separate Excel worksheet 4. Keyword Selection - collect measureable data using Market Samurai which you can get hold of this information list below: PageRank Domain Age Number of links pointing to the page Number of domains linking to the page Number of links pointing to any page on the domain Number of domains linking to any page on the domain 5. Exclude Huge/Brand Domains; plug it all into a spreadsheet. If you are following my example, you should have something that looks like this: Exclude any huge domains (such as Wikipedia) from your calculations. Additionally, be on the lookout for brand domains, which are given special treatment by Google.
2. 6. Average out your data in using excel with formula ‘=AVERAGE(firstcell:lastcell)’ For the purposes of ascertaining whether or not you should target the keyword, these are your numerical points of reference. You should now have a set of numbers that look something like this:7. Analyze your data; PageRank and Domain Age feature as data sets; they are the least important factors. The rest of the data is what really interest, Note: Focus on the number of linking domains, rather than the number of backlinks. Google doesn’t get too excited by multiple links from the same domain – it much prefers to see multiple links from Don’t be fooled by potentially erroneous data – averaging out the figures is a far safer play.8. Consider Onsite Optimization; few different onsite factors you want to consider. Check to see if the keyword is featured in: do this manually, or use a tool Market Samurai, which will return you something looking like this:9. Priority Synonyms if for example a search is done on Google for e.g. MX Gear, and we look at the results you will see that Google also now returns results for the primary SYNONYMS. In this case you get the additional terms motocross clothing and apparel.10. Trial, Error & Experience read more about keyword research, then you will only ever truly advance your skills by practically executing the advice you have read.