Google Panda Update


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Panda Briefing

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Google Panda Update

  1. 1. GOOGLE PANDA UPDATEPanda is about on-site SEO as measured by user experience.Panda is an ongoing part of the algorithm (that is subject to tweaks and changes every month),and it applies site wide penalties for every page it finds where quality scores are low. HighAdwords Quality Scores are not the same as Panda site quality scores - they measure different(and often conflicting) metrics.Panda means that site design and content flow and navigation, on site and on pageoptimization, and other site specific performance factors really MATTER, more than they everhave before in terms of site performance and ranking.Post panda update, if for example a search is done on Google for e.g. MX Gear, and we look atthe results you will see that Google also now returns results for the primary synonyms. In thiscase you get the additional terms motocross clothing and apparel. This tells usthat Google sees these terms as priority synonyms - and so, if we were developing a contentpage or a website that was targeting MX gear we would need to make sure we included contenton these synonyms.These sites should have some web 2.0 / linkbuilding activity as a first priority due to searchengine dominance of these sites post panda/penguin.  eHow  WikiHow  Yahoo Answers
  2. 2.  Old ranking factors = backlinks etc So a site with a poor QS needs a lot more backlinks to rank than a site with a good QS So… aiming for good QS is essential.
  3. 3. Good example is Wikipaedia – plenty of interlinking of articles = higher quality score. Badexample – Ehow, Ezine etc – Articles are stand alone with links out to sites only. They don’t linkto other authors.
  4. 4. Which looks like a higher quality article? Google can’t understand the meaning of the words, sothey look for signs like thisYou should link internally to other relevant pages in any content or articles. Additionally youshould link OUT to a non-competitors authority page.
  5. 5. Above would not encourage visitors to stay, but the next one would…
  6. 6. Static elements are about page, privacy policy, contact page, terms and conditions UserExperience is about measures on your website.
  7. 7. Go to the content page and sort by landing page. How long are people staying on the page? Ifthe answer isn’t long, Google is going to think it’s a bad site. How high is the bounce rate?Anything above 70% Google thinks indicates a poor site. How fast does your site load? If a siteloads quickly users are more likely to read all your content.
  8. 8. This is an example of Amazon.
  9. 9. IN SUMMARY – A site that is built and ‘optimized’ for quality only requires a handful of highquality links to achieve a top rank.All the old ranking measures still apply – pages are ranked and scored, but if you have ONE badpage, a site wide Panda penalty is applied, which grows incrementally for EVERY bad page thatis found.