GOOGLE AUTHORSHIP STANDARD PROCEDUREImplementing Google’s authorship markup and getting the rich snippet to show up for theircontent, Catalyst dramatically improved performance in search engines.OPTION ONE: Link your content to your Google+ profileThe first option for verifying you are the author behind content on the web is to use a verifiedemail address.1. Email address must be the same as the website where you want to connect your contact. In other words, if your content is on yourwebsite.com, then you need to use an email address like this: email@example.com. Email address must be verified in Google+ by Google. When you create a Google account, Google will send you a verification email to the email address you used. You must click that link to prove that you own that address. A simple test to find out if your email address has been verified is to sign in to the Google accounts home page. There will be a message that says you need to verify your email address.3. Create a byline for each post on your websiteOnce you’ve verified your email address, your next step is to make sure that you have a bylineon all of your articles or posts you want to appear with rich snippet. Here’s an example from Softpedia:
Using the Author Box Reloaded plugin is a simple way of creating bylines on your blog, but you’ll need to follow a few steps. 1. First, you’ll need to install the WordPress Plugin Framework Reloaded:You won’t need to do anything with this plugin except activate it. If you don’t install this plugin,however, Author Box Reloaded will not work.In fact, it won’t even activate. 2. After you’ve installed WP Plugin Framework Reloaded, then you can install Author Box Reloaded:
3. After that plugin is installed, then go to your WP dashboard, click “Users” and “Author Box R3.” From there you will have two choices. 4. If you want your byline to automatically appear at the end of every post, then click the box labeled “Auto insert.”Your other choice is to align your picture on the right side of the text versus the left. And by theway, make sure you’ve defined your photo on Gravatar.Now you get to create your byline. Go to “Users,” and click on “Your Profile.”
5. Scroll down to the “Biographical info” text box and share some personal information. 6. Make sure that your byline includes a clear way of identifying you as the author of the content, such as “By your name” or “Author: Your name.”Important: This name must match your name in your Google+ account.And by the way, I would take it a step further and in this byline add a link to your Google+account using this code: 7. After you’ve verified your email address and created your byline, is to submit your email address to Google’s Authorship page:
An email will be sent to your inbox. Click that link and you’ll be done. 8. Submitting your email address this way will add it to your Google+ profile under the “Work” section, which you can control the visibility.Your final step is to see what your rich snippet will look like on a Google search using the richsnippet tool:You should see pieces of information:
Google is quick to point out that there is no guarantee that a rich snippet will show up on asearch results.However, keep in mind that you won’t see these results in Google search for anywherebetween five to 14 days. It just depends on the time it takes for spiders to crawl your site. Therich snippet tool is to help you see what could potentially be pulled.If something went wrong, then you will probably see results like this:Even though this is pretty straight-forward, there are a lot of steps to miss…so if this is notworking then you will need to go back through email verification…or try option number 2.
OPTION TWO: Set up authorship by linking your content to your Google+ profileIf you don’t have an email address that matches your web domain, then you’ll need to connectyour Google+ profile with your content. 1. The theory behind this option is simple: whatever you write and wherever you write it should connect with your Google+ content…and vice versa. 2. That means you need to have a byline on all of your posts that point to your Google+ account. If you haven’t yet, go back and read again how to install the Author Box Reloaded plugin to create bylines across all of your content on that domain. In that byline you need to link to your Google+ account using this snippet of code: 3. Next, go into your Google+ account and link to your website. a. Go to Edit your Contributor To section in your Google+. b. Add a link to the website. c. Click “Save.”
4. To test to see if this worked, use the rich snippet testing tool. Again, it takes time for this to show up in search results, so be patient.How to connect your guest posts with rich snippet? If you are a prolific guest blogger, then you’ll definitely want your content to show up with rich snippet, too. For each guest post you are required to write a byline. In that byline all you need to do is link to your Google+ account using the rel=author code: