Online Profile Management for Oncologists

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An understanding of Online Profile Management for Oncologists, with an Indian perspective.

Covers Digitally Aware Patients and Social Networks, The Need for Online Profile Management, an understanding of Local Reputation vs Global Reputation, Tips for How to do it while avoiding the traps and describing techniques for Maximizing Online Exposure for Oncologists

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Online Profile Management for Oncologists

  1. 1. Online Profile Management for Indian Oncologists Nrip Nihalani Director – Product Management Plus91 Technologies Pvt. Ltd.
  2. 2. Agenda • • • • • • Digitally Aware Patients and Social Networks The Need for Online Profile Management Local Reputation vs Global Reputation How to do it while avoiding the traps Maximizing Online Exposure for Oncologists Emerging Trends
  3. 3. Digitally Aware Indians • • • • 200 Million Internet Users 31 Million – RURAL  Mumbai > Delhi > Hyderabad > Rest of India Rural Internet Population grew at 58% in 1 yr.
  4. 4. Digitally Aware Indian Patients • • • • Patients search out their health doubts online Dr. Google Is a PATIENT Created Phenomenon Patient look up symptoms, treatments Now More patients than ever are going online to research their doctor • Patients are reading up on Treatments, Getting 2nd Opinions, Reading Reviews ARE THEY ???
  5. 5. Search Trend : BigBoss
  6. 6. Search Trend: Oncologists
  7. 7. Are Patients Searching Doctors Online? • • • • • • • Patients search for Doctors everywhere Even in India Internet facilities to allow Searches ADEQUATE Patients are searching in Cities of all kinds Patients are searching in small cities too… Patients are searching on Mobiles… Patients are searching in Villages too
  8. 8. Search for Doctors in India
  9. 9. Online Profile  YOU • Top Reasons from People who have Profiles – Get More Patients – Get Found Easily by Those Searching – Provide Forms, Maps to help Patients – Remove ambiguities in name, location – Engage with Patients more easily – Show people who you are before someone else shows them who you are not.
  10. 10. Suggestions • • • • • • • • LinkedIn profile Create an About.Me Page Practice Profile on Google+ (Maps, Local,etc) Profile on JustDial.Com Start a Blog Setup a Facebook Page Make a Video and Post on YouTube Create a Website
  11. 11. LinkedIn • Most Useful • 10-15 minutes to setup • Simply Upload a resume to start • Find Connections easily • Purely Professional • SEARCHES WELL
  12. 12. About.me • Free Personal or Business Page • 10 minutes to create • Highly Customizable • Simple to Manage • Easily Sharable, Discoverable
  13. 13. Google+ 15 Mins Work  1st Page of Google
  14. 14. Just Dial • Integrates Web, Mobile and Phone Searches • No 1 Referral Platform in India • Only Consumer Search site Worthy of a Mention in India • JD  VERY Google Friendly • Easy to Setup • Offers Customer Ratings
  15. 15. Blog • Wordpress or Blogger • Most Useful form of Profile • Easy to Setup • Extremely Google Friendly • Most Valuable Profile as rated by Patients • Requires Considerable Effort to Manage
  16. 16. Facebook Page • Built on the most accessible and used Platform • Can be used to build evangelists • Potential benefits from mass sharing possible • Facebook can be restrictive at times • Average Results with Google
  17. 17. YouTube • Primarily Videos • Images/Presentations too can be uploaded • Reviews/ Treatments/ Facilities • Highly Engaging • Longest Shelf Life of Content • Very Google Friendly • Media Can be Expensive
  18. 18. Website • Analogous to a house on the internet • Full Control – Contents – Design – Even who sees it • Need special skills to create and maintain • Wide Variety of choices – – – – – Information Source Patient Education Case Sharing Online Consulting etc…etc…etc…
  19. 19. Warren Buffet Once Said
  20. 20. Monthly Online ToDo Google Yourself Create Some Content (Any Type of Media) Identify Incorrect Information About You Online Rectify It Identify Negative Comments/Feedback Resolve Issues  both Online and Offline
  21. 21. Maximize Online Exposure • Create More Content – – – – – Video Images Patient Friendly Articles Press Releases Research Papers/Medical Articles – Testimonials – Case Studies • Google – Search – Analytics – Adwords • Search Engine Optimization (SEO) • DoctorsGetOnline
  22. 22. Thanks for Viewing this Presentation For us to help you further, please contact me Email: n.nihalani@plus91.in Twitter: @nrip Skype: nrip.nihalani Web: www.about.me/nrip
  23. 23. Annex: Meanwhile in the West • 44% of People Look Online to find a Doctor  Online Referrals are now a Business • Harvard Business Study Says “A one-star rating decrease can reduce revenues by nearly 10% for a business practice.” • “90% of patients and colleagues are now interested in checking out review sites such as Vitals, Rate MD’s and Healthgrades”, according to a recent Wall Street Journal Poll
  24. 24. Annex: Social Media • • • • Highly Engaging Viral Brings People Closer Sometimes too close • USER METRICS – 1% create content – 9% respond and engage – 90% lurk
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