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The Power of Social Media - Middle East Presentation The Power of Social Media - Middle East Presentation Presentation Transcript

  • The Power of Social Media Nancy RichmondMiddle East Career Development Conference United Arab Emirates
  • Educator Nancy Social Career MediaCounselor Richmond Strategist Researcher
  • Social Media Landscape 2012
  • Big 3 Social Media
  • Facebook LinkedIn Twitter500+ Million Users 100+ Million Users 200+ Million UsersOften used for Designed for Open access platformpersonal interactions professional where 140 characterbetween friends and networking. messages can be readfamily. by anyone.Employers using Employers posting jobs, Employers use Twitter toFacebook Corporate searching profiles and post job opportunitiesPages and Ads. using key words. and to connect with potential employees.Job seekers should Job seekers should Job seekers can followlike a company to have a professional companies, look for jobfollow updates and be profile and use LinkedIn opportunities andaware of privacy for networking. network.settings. * Number of Users reported by Facebook, LinkedIn and Twitter as of Jan. 2012
  • Time
  • http://hootsuite.com
  • The Problem1. CareerCenters havelimited  Budgets/ Time/ Resources2. Technology isChangingRapidly  How do we keep up?
  • Are You an ActiveSocial Media User?Learn By Doing!
  • Role of Social Media in Career Centers• Market career services and events to students• Connect students with alums and companies• Help students build a professional brand online• Assist students in finding jobs using social media
  • Social Media &Communication Specialist
  • Career Services Technology MeetingCool Tools & TopicsTime: 4-5 MinutePresentationsTopics: Infographics,Videos, Twitter, MeasuringSocial Media (ROI), etc…Twitter: #CSTM
  • • “Free” Online Community” on LinkedIn where career professionals can share information, ideas and resources about technology• 1800+ LinkedIn group members across the globe
  • Global Online Conversation
  • Make Change a Reality! Become an ACTIVE LinkedIn group member Volunteer to be a special guest Help organize an online event Write a blog post Host a Twitter Chat Share information using social media (#CCTF) Help expand our global efforts Open to all ideas and suggestions
  • Altruism
  • www.careercounselortechnology.com
  • n.richmond@neu.edu@NancyRichmondhttp://www.linkedin.com/in/nancyrichmond