A Web Communications Project Travel Website Redesign and Reconstruction

World Wide Web Network of interlinked hypertext documents that are accessed through the Internet

Network of interlinked hypertext documents that are accessed through the Internet

Communications The art and technique of effectively transmitting information or messages to an audience .

The art and technique of effectively transmitting information or messages to an audience .

Web Communications The art and technique of effectively transmitting information to an audience on the World Wide Web .

The art and technique of effectively transmitting information to an audience on the World Wide Web .

Why? Almost everyone has access to the Web. Easier and faster to share information. Cost-effective means of communicating and advertising in the 21 st century (ex. Obama’s political campaign, Google ads) The Web is recession proof ; everybody will always have access to the Web.

Almost everyone has access to the Web.

Easier and faster to share information.

Cost-effective means of communicating and advertising in the 21 st century

(ex. Obama’s political campaign, Google ads)

The Web is recession proof ; everybody will always have access to the Web.

What is the goal? Expand reach to younger demographic Build trust as a brand Create consistency as a brand Be at par with other international travel booking sites Take advantage of the Web advent; ride the wave!

Expand reach to younger demographic

Build trust as a brand

Create consistency as a brand

Be at par with other international

travel booking sites

Take advantage of the Web advent; ride the wave!

How do we do this? Improve website user experience Create means for audience to participate Set quality standards for content, layout and images Enrich site content

Improve website user experience

Create means for audience to participate

Set quality standards for content, layout and images

Enrich site content

1. Improve website user experience What is it? It is the experience that a person has as a result of their interactions with a product according to its design .

What is it?

It is the experience that a person has as a result of their interactions with a product according to its design .

Improve website user experience This is what everyone (yes, including you) looks for in a great website: Examples of sites with good user experiences: Apple, Expedia, Facebook, Google

Improve website user experience

This is what everyone (yes, including you) looks for in a great website:

Right now, the Web is in a second generation called Web 2.0 . Web 2.0 What? – it’s using the Web to facilitate sharing , collaboration and communication . Example? – Facebook, Wikipedia, Twitter, Blogger What it means? – People love to share. Users also provide content . It’s a fast way of growing a site and attracting attention ! 2. Create means for audience to participate

Right now, the Web is in a second generation called Web 2.0 .

Web 2.0

What? – it’s using the Web to facilitate sharing , collaboration and communication .

Example? – Facebook, Wikipedia, Twitter, Blogger

What it means? – People love to share.

Users also provide content .

It’s a fast way of growing a site

and attracting attention !

2. Create means for audience to participate How? Comments on posts Hotel ratings and comments Subscribe to posts (RSS feeds) “ Email this article” function Be on people’s Facebooks

How?

Comments on posts

Hotel ratings and comments

Subscribe to posts (RSS feeds)

“ Email this article” function

Be on people’s Facebooks

3. Set quality standards for content, layout and images “ Why would I trust a site that doesn’t even care about the quality of its content?” Sharp images Compelling and useful content Simple fonts for optimal readability Understandable layout Stick to the branding: color scheme, positive impressions, tag lines, values

“ Why would I trust a site that doesn’t even care about the quality of its content?”

Sharp images

Compelling and useful content

Simple fonts for optimal readability

Understandable layout

Stick to the branding: color scheme, positive impressions, tag lines, values

4. Enrich site content Compelling and useful content Striking and relevant photos Completeness of information Consistency of information

Compelling and useful content

Striking and relevant photos

Completeness of information

Consistency of information

In summary… The new site should be: Easy Useful Striking.

The new site should be:

Easy

Useful

Striking.

Very interesting resources Design and brand strengthening as powerful investments ( http://www.uie.com/articles/design_and_branding/ ) Web 2.0 design elements ( http://www.synaxiom.com/website_solutions/web_2.0/web_2.0_design.html ) The user experience master ( http://www.apple.com/ )

Design and brand strengthening as powerful investments ( http://www.uie.com/articles/design_and_branding/ )

Web 2.0 design elements ( http://www.synaxiom.com/website_solutions/web_2.0/web_2.0_design.html )

The user experience master ( http://www.apple.com/ )

The End! “ When we create designs that focus on ensuring users accomplish their goals , we are likely having a long-term positive effect on the strength of the brand .” – User Interface Engineering

“ When we create designs that focus on ensuring users accomplish their goals , we are likely having a long-term positive effect on the strength of the brand .”

– User Interface Engineering