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Travel Website Redesign & Reconstruction

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A web communications project

A web communications project

Published in: Travel, Technology, Design

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  • 1. A Web Communications Project Travel Website Redesign and Reconstruction
  • 2. World Wide Web
    • Network of interlinked hypertext documents that are accessed through the Internet
  • 3. Communications
    • The art and technique of effectively transmitting information or messages to an audience .
  • 4. Web Communications
    • The art and technique of effectively transmitting information to an audience on the World Wide Web .
  • 5. Why?
    • Almost everyone has access to the Web.
    • Easier and faster to share information.
    • Cost-effective means of communicating and advertising in the 21 st century
    • (ex. Obama’s political campaign, Google ads)
    • The Web is recession proof ; everybody will always have access to the Web.
  • 6. What is the goal?
    • Expand reach to younger demographic
    • Build trust as a brand
    • Create consistency as a brand
    • Be at par with other international
    • travel booking sites
    • Take advantage of the Web advent; ride the wave!
  • 7. How do we do this?
    • Improve website user experience
    • Create means for audience to participate
    • Set quality standards for content, layout and images
    • Enrich site content
  • 8. 1. Improve website user experience
    • What is it?
      • It is the experience that a person has as a result of their interactions with a product according to its design .
  • 9.
    • Improve website user experience
    • This is what everyone (yes, including you) looks for in a great website:
    Examples of sites with good user experiences: Apple, Expedia, Facebook, Google
  • 10.
    • Right now, the Web is in a second generation called Web 2.0 .
      • Web 2.0
      • What? – it’s using the Web to facilitate sharing , collaboration and communication .
      • Example? – Facebook, Wikipedia, Twitter, Blogger
      • What it means? – People love to share.
    • Users also provide content .
    • It’s a fast way of growing a site
    • and attracting attention !
    2. Create means for audience to participate
  • 11. 2. Create means for audience to participate
    • How?
      • Comments on posts
      • Hotel ratings and comments
      • Subscribe to posts (RSS feeds)
      • “ Email this article” function
      • Be on people’s Facebooks
  • 12. 3. Set quality standards for content, layout and images
    • “ Why would I trust a site that doesn’t even care about the quality of its content?”
    • Sharp images
    • Compelling and useful content
    • Simple fonts for optimal readability
    • Understandable layout
    • Stick to the branding: color scheme, positive impressions, tag lines, values
  • 13. 4. Enrich site content
    • Compelling and useful content
    • Striking and relevant photos
    • Completeness of information
    • Consistency of information
  • 14. In summary…
    • The new site should be:
    • Easy
    • Useful
    • Striking.
  • 15. Very interesting resources
    • Design and brand strengthening as powerful investments ( http://www.uie.com/articles/design_and_branding/ )
    • Web 2.0 design elements ( http://www.synaxiom.com/website_solutions/web_2.0/web_2.0_design.html )
    • The user experience master ( http://www.apple.com/ )
  • 16. The End!
    • “ When we create designs that focus on ensuring users accomplish their goals , we are likely having a long-term positive effect on the strength of the brand .”
    • – User Interface Engineering