Concept : art , information , creative Media : physical , electronic , or verbal Social Interface : Intimate direct , community engagement ,social , viral , electronic broadcast or syndication , or other physical media such as print
How many of you use the tools : blogs , podcasts , websites , presentations , photo sharing , online video.
Live example of Facebook.com
Case study at end of presentation . Live example of linkedin.com
Case study at end of presentation . Live example of twitter.com
Transcript of "Social Media101 V 2"
social media 101 a beginners guide to “online experience”
factoid :: therefore social media supports the human need for social interaction , using internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many) <ul><li>a little blurb on social media </li></ul><ul><li>social media : any online techno…(complete def) </li></ul>
background :: conversation <ul><li>social media positioning </li></ul><ul><li>http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=email </li></ul>
Facebook :: Twitter :: LinkedIn :: Podcasts :: Plaxo :: UTube <ul><li>what are my social media options </li></ul><ul><li>“ keep people in the loop” </li></ul>
factoid :: the name Facebook was generated by the colloquial name of books given by university administration at the beginning of an academic year so that the students could get to know one another <ul><li>Facebook </li></ul><ul><li>Create :: Market :: Manage </li></ul><ul><li>customize your Facebook page (personal and business) … ask people to be your friend … accept friend requests … build your network … grow your business by keeping people in the loop … stay connected with city politics , local or national organizations , strategic partners and vendors , school alumni etc . </li></ul>
factoid :: that sounded really complicated … IT’S NOT … <ul><li>LinkedIn </li></ul><ul><li>create :: contact :: reach out </li></ul><ul><li>build your direct connections … the connections of each of their connections “ second-degree connections ” and also the connections of second-degree connections “ third-degree connections ” … this can be used to gain an introduction to someone you wish to know through a mutual, trusted contact …business owners can list jobs and search for potential candidates … job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them … </li></ul>
factoid :: Twitter is ranked as one of the worlds top 50 most visited sites … however , only 40% of users are retained <ul><li>Twitter </li></ul><ul><li>create :: tweet :: follow </li></ul><ul><li>read my tweet … a social networking tool that allows people to send messages to groups of people (followers) keeping them updated on relevant issues … oh , you can follow other people too … </li></ul>
Factoid :: take NRG Seattle’s advice on the above notes <ul><li>frequently made comments </li></ul><ul><li>(a bit of friendly advice) </li></ul><ul><li>no fake profile photos </li></ul><ul><li>never broadcast your relationship status </li></ul><ul><li>friend your boss but not your bosses boss </li></ul><ul><li>remember , online conversations are not always about you </li></ul><ul><li>don’t tweet on anything that has more than a half million hits </li></ul><ul><li>delete all unwanted posts </li></ul><ul><li>seek out all of your co workers on Facebook </li></ul>
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