Chapin Slideshow Revised 1.13.11
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Chapin Slideshow Revised 1.13.11 Presentation Transcript

  • 1. Economic Impact of Mountain Bicycling-Trail Building Scott Chapin, RJF Agencies
  • 2. Background
    • Economics Major-University Wisconsin Eau Claire
    • President-Sawyer County Development Corporation
    • Past President-Northland Area Builders Association
    • Director American Birkebeiner Ski Foundation
  • 3. Background
    • Avid Cyclist, Runner, Skier
    • Active with local IMBA Club-CAMBA
    • Insurance Broker-Specializing in Bicycle and Ski Industry Risks
    • Work with 150+ Bike Clubs in U.S.
  • 4. Mountain Biking-Trail Development
    • Attracts Tourists
    • Tourists Could become Seasonal
    • or Permanent Residents
    • Attracts Commerce
    • Enhances Communities
  • 5. Mountain Bike Trail Development
      • Land Managers, Municipalities, Chambers of Commerce Question Economic Impact Data
      • Having Economic Data Helps with Financial and Political Support of Trail Projects
      • Helps With Volunteer Base
  • 6. Economic Data
    • Analysis is for Sawyer County
    • Sawyer County Located in NW Wisconsin
    • Sawyer County Population
    • 16,196 (2000)
    • 2 ½ Hours from Minneapolis
    • Median Per Capita Income
    • $24,288 (2002)
  • 7. Economic Data
    • Tourist Area, Historically Fishing/Hunting
    • Service Sector Economy
    • Known for Events: American Birkebeiner, Lumberjack World Championships,
    • Chequamegon Fat Tire Festival
  • 8. Economic Data
    • Many Second Homeowners in Area
    • Chequamegon Area Mountain Bike Association Developed around 1990
    • Started Signing Existing Double-Track/Roads
    • Focus on Singletrack for past 8 Years
  • 9. Types of Economic Impact
    • Direct-Initial Purchase
    • Indirect-Cross Industry
    • Induced-Cycled Again in Community
  • 10. Economic Statistics (Bicycling) National
    • $133 Billion Annual Contribution to the
    • U.S. Economy
    • Supports 1.1 million jobs
    • Generates $17.7 billion in
    • annual federal and state
    • tax revenue
  • 11. Economic Statistics (Bicycling) National
    • In 2005- 19.8 million bicycles were sold in the United States (4.4 M more than all autos sold)
    • NBDA-$5.6 billion in retail sales of bikes/parts annually
    • Average Bike Retail Shop has 6 FTE’s
    • 4,200 Retail Shops in US (>25,000 FTE’s)
  • 12. Economic Statistics (Bicycling)-National
    • Produces $53.1 billion annually in retail sales and services
      • $6.2 billion in gear sales
      • $46.9 billion in bicycling-trip expenditures
  • 13. Wisconsin Economic Impact (Bicycling)
    • 49% of Wisconsin Residents bicycle
    • Economic Impact of bicycle recreation/tourism is $925 million
    • Average Daily Expenditure-$60
    • Greater Impact than Hunting
    • 57% of Expenditures from
    • Non-Residents
  • 14. Minnesota Economic Impact
    • Road Bicycling $686 M Per year
    • 4,148 Jobs
    • Mountain Biking
    • $318 M Per Year
    • 1,116 Jobs
  • 15. Wisconsin Economic Impact (Bicycling)
    • Bicycling Contributes $1.5
    • Billion Annually and 13,200 jobs (including tourism) to Wisconsin’s Economy
    • 2.5 Million WI Residents
    • Ride Bicycles for Recreation
    • Over 300 Bike-Related
    • Events in WI
  • 16. Economic Impact (Bicycling)-Regionally
    • (IN, IL, MI, OH, WI)
    • Contributes $17 billion to
    • regional economy
    • Supports 191,000 jobs
    • Generates $2.2 billion in
    • state and federal tax
    • revenues
  • 17. Economic Impact (Bicycling)-Regionally
    • $12.1 billion in retail sales
    • ($873 million in bicycling gear sales)
    • ($11.2 billion in bicycling trip-related expenditures)
  • 18. Economic Impact (Bicycling)-Regionally
    • 2001 Bicycle Tourism Brought $66.8 Million to Maine Economy
    • Bicycling Related Businesses bring $315 M to Minnesota’s Economy Annually
  • 19. Defined Location Economic Impact
    • Trails in Miami Valley of Ohio attract 1,000,000 visitors who spend $16 million on related goods and services
    • 2009 USA Cycling National CX Championships brought $1 M to Bend, Oregon
    • RAGBRAI-$24 M in Economic Impact
    • Moab Utah-$8.8 M in Economic Impact (1996)
  • 20. Defined Location Economic Impact
    • Bicycle Industry in Santa Cruz, CA Generates more than $130 M in Revenue-500 Jobs
    • Bicycle-related economic activity provides $90 million and 850-1150 jobs for the city of Portland, Ore. From 2006 to 2008, the value of the Portland bicycle industry increased 38%
  • 21. Defined Location Economic Impact
      • Bicyclists in the northern Outer Banks region of North Carolina bring an estimated $60 million annually to the area's economy, nearly nine times the one-time expenditure of $6.7 million of public funds to construct bicycle f acilities in the region.
      • 1,400 jobs are created and/or
      • supported annually by the
      • bicyclists' expenditures.
  • 22. Defined Location Economic Impact
      • The Harbin Park Cyclocross Race in Cincinnati, OH was estimated to bring $200,000 to the community in 2010. 70% of participants traveled in from over 100 miles to compete, and more than 80% stayed two nights or more in the region.
  • 23. Defined Location Economic Impact
    • Chequamegon Area (Cable/Hayward)-$1.17 M in 1997 (likely 3x this now)
    • 161 U.S. Ski Areas open trails to bikers in summer-84 run lifts for cyclists
    • 50% of Colorado Tourists are engaged in cycling- $141M-$193 M
    • American Birkebeiner Brings in $4,000,000 to
    • Hayward/Cable Area
  • 24. Defined Location Economic Impact
    • Colorado-Other Revenue Generators
    • Bicycle Tours $640,000
    • Racing $2,000,000
    • Charity Rides $3,400,000
  • 25. General Public Assumptions
    • Cyclists Are Cheap
    • Participants do not spend as
    • much as other user groups (Tourists)
    • Participants have average
    • income levels
    • Participants (off-road)
    • are 20-somethings
  • 26. Facts about Cyclists
    • 53% of participants in Chequamegon Fat Tire Festival (2,500) are between 35-49 years
    • 30% of Cyclists have Household Incomes over $125,000
    • 49% of Cyclists have Household Incomes over $100,000 (ABSF Survey)
    • 87% of Cyclists are college graduates
  • 27. Silent Sports Trends
    • 1998-2004: Snowshoeing +50%, Trail Running +20% for Participants and Enthusiasts
    • Single Track Bicycling +183%,
    • Dirt Road Bicycling +112.5%,
    • Snowshoeing +300% for Enthusiast Category
    • (Repetitive Potential Visits)
    • 16-24 Year Olds:
    • Single Track Bicycling +92.5%,
    • Trail Running +50% (Future Market)
    • Female Enthusiast:
    • Single Track Bicycling +112.5%
    • Snowshoeing +100%
    • Data from Outdoor Industry Foundation
  • 28. General Facts About Tourists
    • Motel/Hotel Tourists spend $126 per day
    • Campground Tourists spend $75 per day
    • Daytripper Tourist spend $40 per day
    • Often it is assumed that
    • most cyclists visiting the
    • area are “tourists”
  • 29. General Facts about Second Homeowners
    • Second Homeowners Spend
    • $17,571 Per Year In Sawyer County
    • (Sawyer Co. Dev. Cor. Study-2008)
    • Survey sent to all non-resident
    • homeowners with improvements
    • over $80,000
    • 100 User Days Per Year
  • 30. General Facts about Second Homeowners
    • Basic Consumption Items-$5,700 per household (Average)
    • Recreation Equipment-$2,800 per household
    • Needs for Home
    • (Construction, Remodeling)
    • $14,400 per household
    • Note: Not all spent money in all categories
  • 31. Land Values Adjacent to Trails
      • Developers in NW Specializing in
      • recreational use
      • Dependent upon Market
      • Land Values 3 years ago were double
      • Land Values today are 50% higher
      • than non-recreational developments
  • 32. Your home at the Brook will be located in the Namekagon River Valley. This beautiful and diverse property is a blend of pine and aspen woodlands and partially wooded meadows. Immediately adjacent to the Birkebeiner Ski Trail and Camba Mountain Bike Trails, The Brook is bordered on the north and east by thousands of acres of Sawyer County Forest. Homeowners enjoy 14 km of private trails, professionally groomed in winter for both classic and freestyle skiers, that link directly to the American Birkebeiner trail. The perfect “silent sports retreat”, The Brook beckons to active northwoods enthusiasts who love the feeling that “...one hour at the cabin feels like 5 days.” The Brook- Seeley Highlands
  • 33. Land Values Adjacent to Trails
    • Statistics on Land Values
    • How do bicycling investments affect real estate?
      • According to a study of the Little Miami Scenic Trail, for every foot closer a house is to the trail, its price increases by $7.05.
    • Karadeniz, D., 2008, The Impact of the Little Miami Scenic Trail on Single Family Property Values, University of Cincinnati Masters Thesis
      • Two-thirds of Omaha, Nebraska, residents who live near bike trails believe the trails would increase the selling price of their home.
    • Greer, D. L., 2000, Omaha Recreational Trails: Their Effect on Property Values and Public Safety, National Park Service, University of Nebraska at Omaha, June, 2000
    • http:// www.bikesbelong.oli.us/Resources/Real_estate.pdf
  • 34. Land Values Adjacent to Trails
    • Houses located in areas with above-average levels of walkability [or bikeability] are worth up to $34,000 more than similar houses in areas with average walkability levels.
    • Cortright, J., 2009, "Walking the Walk: How walkability raises home values in U.S. cities," CEOs for Cities
    • In a survey of recent transplants to
    • Portland, OR, 62% said that the city's
    • bikefriendliness was a factor in their
    • decision to move there.
    • City of Portland Bureau of Transportation,
    • 2009, Portland Bicycle
  • 35. Land Values Adjacent to Trails
    • In Minneapolis-St. Paul, for every 400 meters closer a median-priced home is to an offstreet bicycle facility, its value increases by $510.
    • Krizek, K., 2006, Two approaches to valuing some of bicycle facilities' presumed benefits, Journal of the American Planning Association, 72, 309-19
    • Homes within a half-mile of Indianas Monon Trail sell for an average of 11 percent more than identical homes further away.
    • Lindsey et al., 2004 , Property values, recreation values, and urban greenways, Journal of Park and Recreation Administration, 22, 69-90
  • 36. Data Analysis-Impact
      • Seeley Hills Recreational Development
        • Adjacent to CAMBA and Birkie Trails
        • Sample 5.5 Miles of Road
        • 1994-7 Homes
        • 2010- 51 Homes
        • 33 of the 51 are Second Homeowners
        • 2 Retirees
        • 14 (Newly) Permanent Transplant
        • 2 Originally from Area
    Seeley Highlands-Protected for Silent Sports!!
  • 37.  
  • 38. Data Analysis-Impact
      • 50/51 Participate in Silent Sports
        • Average Home Value $300,000
        • Economic Impact of New Homes ($13.2 M)
        • Average Property Taxes $2,000
        • Property Tax Revenue $88,000
        • Average Expenditure in Sawyer County $17,571
        • Economic Impact $589,743 (Annually)
  • 39. Data Analysis-Impact
    • Seeley Highlands Development-1997
    • 67 Acres
    • 18 Lots
    • Land Values in 1997-5 Acres: $5,000-$8,500
    • 14 Homes in 2010
    • 3 Acre Parcels Sold for $13,000-$16,000 in 1997-2000
    • 2010: $40,000-$50,000 for same lots
  • 40. Trail Building – The Beginning
  • 41. Trail Building Techniques
  • 42. Uses for this Data
      • Community Support
      • Public Support
      • Grant Opportunities
      • Volunteer Support
      • Land Value Increases-Private Land
    Proud Sponsors of CAMBA
  • 43. Uses for this Data
    • Grant Opportunities
      • Many Grants Available
      • Economic Improvement Grants
      • Contact Economic Development Corporation
      • Similar Focus on ROI
  • 44. How can I use this Data
    • Grant Scorers Look At:
      • 1st or 2nd Tier Jobs (Permanent)
      • Money Spent in Community (6x7 Times)
      • Sales and Property Tax Revenue Generated
      • Social Impact on Community (Need to Sell your “story”…..effects on children)
      • “ Emotional” Scoring
      • Letters of Support from Legislators
      • Important to Involve Those on Appropriation Committees (if for Federal or State Grants)
      • Letters of Individual Support
  • 45. Uses for this Data
    • Public Support
      • Politicians Understand ROI
      • Trailbuilding Projects=Tax Revenue
      • Second Homeowners do not have
      • children in schools, but still pay taxes.
  • 46. Conclusions
    • Mountain Bike Trail Building
    • Increases Land Values
    • Mountain Bike Trail Building
    • Increases Property Tax Revenue
    • Mountain Bike Trail Building
    • Produces Local Economic Impact
    • Trails Brings External Revenue
  • 47. Conclusions
    • Races/Events Promotes Repetitive Visits to Trails (Training for Events)
    • Demographic Trends Show Younger Participation in Many Silent Sports-Singletrack Bicycling .