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Two-thirds of male target market does not qualify for Navy service.
17 – 24 Year Olds Source: Lewin Group Study 2007 for disqualifying factors. 16M - 17 – 24 male target market 5.3M - qualified for military service 850,000 - propensed and qualified Source: W&P population estimates propensity JAMRS youth poll 2009 It is not enough to just recruit those propensed … Navy Recruiters must interest the non-propensed.
Currently, 15.4 percent of the Navy enlisted force are females, and the Navy wants to increase that number to at least 20 percent.
Team Phoenix has partnered with NOSC Phoenix to leverage the unique talents of both officer and enlisted female sailors in the Navy Reserve. All RDAC members are invited and encouraged to support the continued development of this committee.
Assist in female Future Sailor Mentorship and High School/College outreach initiatives.
Provide information that highlights a broad spectrum of career opportunities for women throughout all Navy communities.
Science Technology Engineering and Math (STEM)Committee
Students' declining interest in science, technology, engineering and mathematics (STEM) careers adversely affects the future operations and capabilities of the U.S. Navy , posing a challenge to the country's economic health and national defense.
Education Faculty, Corporate Partners, Partnerships with “Best Practice” programs (i.e. Carl Hayden First Robotics)
Engage students and build their STEM confidence and skills through hands-on learning activities. (i.e. National Underwater Robotics Challenge, First Lego, )
The Navy uses social media to show the country what the heroes of the US Navy are doing on their ships and bases all over the world every day. Speed and transparency of information have increased, the roles of traditional and new media are changing, and social networking tools allow collaboration as never seen before. NRD Phoenix’s advertising budget suffered a $50,000 reduction of funds from the previous FY.
Public affairs and media professionals, corporate partners, NRD advertising coordinator and PAO.
Develop a communications network that responsively exchanges information and builds a relationship and in return trust through sharing and engaging topics of interest and upcoming events of interest.
Convey positive Navy outreach to include university listserv initiatives.
Officer Interview and Collegiate Mentorship Committee
Active, Reserve & Retired Officers (All specialties and communities)
Evaluate accurately and impartially the characteristics of candidates to determine potential as a commissioned officer and motivation toward service in the Navy and Navy Reserve.
Mentorship of on-campus Collegiates and NROTC applicants.
Provide Officer career opportunity awareness and support to perspective NROTC candidates and enrolled college students.