David E. Guggenheim, Ph.D.    Senior Fellow, The Ocean Foundation – Washington, DC@OceanDoctor     www.OceanDoctor.org    ...
© David E. Guggenheim
Social Media                        Climate ChangePace: Fast-moving & timely;            Disaster in slow motionspeaks to ...
9/30/2009:                                EPA moves                                                      10/10/10         ...
© David E. Guggenheim
© David E. Guggenheim
© David E. Guggenheim
© David E. Guggenheim
Rio+20             Need to inspire as well as inform;             need for inspirational leadership   • Introduce a friend...
Rio+20Need to inspire as well as inform;need for inspirational leadershipParse issue, invite diverse,nontraditional consti...
© David E. Guggenheim
• Army of ambassadors, story tellers                       Rio+20• Youth delegations, correspondents         Need to inspi...
Rio+20Need to inspire as well as inform;need for inspirational leadershipParse issue, invite diverse,nontraditional consti...
Rio+20           Need to inspire as well as inform;           need for inspirational leadership           Parse issue, inv...
@OceanDoctor     www.OceanDoctor.org      Facebook.com/OceanDoctor               David.Guggenheim@OceanDoctor.org
© 2012 David E. Guggenheim    David.Guggenheim@OceanDoctor.org
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit
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Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit

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David Guggenheim (or the “Ocean Doctor”), Senior fellow at the Ocean Foundation, shared his experience communicating scientific data related to the oceans. He compared social media and climate change characteristics to highlight the communication challenge: while social media is “fast moving” and “speaks to what is relevant in the moment,” an issue like climate change unfolds in “slow motion.”

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Dr. David Guggenheim - "Ocean Doctor" - Meeting the Challenge of Communicating Rio+20 Earth Summit

  1. 1. David E. Guggenheim, Ph.D. Senior Fellow, The Ocean Foundation – Washington, DC@OceanDoctor www.OceanDoctor.org Facebook.com/OceanDoctor
  2. 2. © David E. Guggenheim
  3. 3. Social Media Climate ChangePace: Fast-moving & timely; Disaster in slow motionspeaks to what’s relevant at themomentUnderstanding: Format demands Enormous, complex & nuancedclear, non-nuanced message. issueIdeal: Bright lines, Good versusEvilMotivation to Act: So big, hard to see one’s self or• Emotion/Feel Personal discern who the “enemy” is Connection (humor, fear, anger, outrage)• Self-Interest (incl. to be cool)• HopeActions: Ideally short-term, Do individuals feel like they canspecific & focused actions. really make a difference?Community: Need “spiritual Public face: Scientists, policyleadership” Inspire me; I need to wonks, politiciansrelate to you; be cool, be funny;be real
  4. 4. 9/30/2009: EPA moves 10/10/10 ahead w/ GHG rules 11/2009: Climate Scientists’ Email HackedKeywords: Climate ChangeKeywords: Climate Change Hoax Source: Google Insights for Search © David E. Guggenheim
  5. 5. © David E. Guggenheim
  6. 6. © David E. Guggenheim
  7. 7. © David E. Guggenheim
  8. 8. © David E. Guggenheim
  9. 9. Rio+20 Need to inspire as well as inform; need for inspirational leadership • Introduce a friend to visit Mother Nature • Share the story!Priority 1
  10. 10. Rio+20Need to inspire as well as inform;need for inspirational leadershipParse issue, invite diverse,nontraditional constituencies. Letpeople see themselves, feelconnected
  11. 11. © David E. Guggenheim
  12. 12. • Army of ambassadors, story tellers Rio+20• Youth delegations, correspondents Need to inspire as well as inform;• Bring story to local communities, need for inspirational leadership schools issue, invite diverse, Let Parse nontraditional constituencies.• Engender connection: feel people see themselves, connected Inspire, unforgettable experience, be part of something bigger than themselves• I’m in Rio…are you? • Virtual presence • Branding• Share the story!
  13. 13. Rio+20Need to inspire as well as inform;need for inspirational leadershipParse issue, invite diverse,nontraditional constituencies. Letpeople see themselves, feelconnectedLocal & Global: True socialmovement about community, howwe live our lives
  14. 14. Rio+20 Need to inspire as well as inform; need for inspirational leadership Parse issue, invite diverse,• Show the world constituencies. Let nontraditional what your community is doing. people see themselves, feel connected Local & Global: True social• Share the story! community, how movement about we live our lives
  15. 15. @OceanDoctor www.OceanDoctor.org Facebook.com/OceanDoctor David.Guggenheim@OceanDoctor.org
  16. 16. © 2012 David E. Guggenheim David.Guggenheim@OceanDoctor.org

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